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Tag: Greishma Singh

  • Rohan Prashar bubbles up to senior director, digital lead at Coca-Cola India

    Rohan Prashar bubbles up to senior director, digital lead at Coca-Cola India

    MUMBAI: Rohan Prashar has been elevated to senior director, digital lead at The Coca-Cola Company India, marking a significant new chapter in his three-year journey with the beverage giant.

    Having joined Coca-Cola in 2022, Prashar reflected on his early days with a nod to the brand’s ethos: “Joining Coke was one of the best decisions I’ve ever made — real magic, indeed.”

    In his new role, Prashar will continue to shape Coca-Cola’s digital transformation narrative, bringing nearly two decades of experience across media, product management, corporate branding and communications.

    He credited leaders like Arnab Roy, Sumeli Chatterjee, Greishma Singh, and Shantanu Gangane for their vision and mentorship, and gave a shout-out to his core team — including Akhtar Ali Anjum, Joy Pal, Srijan Virmani, Sharanya Swain, Venkat Prasun, and Shruti Soni, along with agency partner WPP, calling them “the best team I could ever ask for.”

    Before Coca-Cola, Prashar spent a decade at Asian Paints, following stints at Madison World and the Goa Institute of Management (GIM). With experience across media agencies, networks, and brand custodians, he believes strongly in the changing dynamics of media consumption and its shift towards user empowerment.

    Beyond the boardroom, he frequently shares his insights on integrated marketing communications and media planning with B-school students, championing the evolving role of MBAs in creative industries.

    From paint to pop, Prashar continues to fizz with purpose, ready to lead digital strategy with the same energy as his first day at Coke.

  • Coke Zero goes full ‘method’ with invisible cans and calorie-free genius

    Coke Zero goes full ‘method’ with invisible cans and calorie-free genius

    MUMBAI: Coke Zero just pulled off the ultimate disappearing act. On 3 April, Coca-Cola India launched a campaign that literally showed nothing—and yet, everything. Titled ‘Coke Zero Auditions’, the campaign serves up a visual metaphor as crisp as the drink itself: a zero-calorie beverage promoted with zero product.

    Conceived by Ogilvy India under the WPP Open X banner, the campaign takes cues from acting school 101—where aspiring stars mime sipping an imaginary drink during method auditions. But in a meta twist, these mock auditions were the actual ads.

    Actors pretend to sip from invisible cans in a series of raw, unfiltered clips, and the result? A surprisingly effective pitch for Coke Zero’s ‘no calorie, all taste’ promise.

    “Across geographies and generations, Coca-Cola is known for its taste and iconicity and Coke Zero for all the delicious Coke taste with no calories. This campaign leans into the simplicity of a very clever idea to bring the delicious taste of a Coke Zero to life without the usual taglines, direct messaging… without even showing the product!” said Coca-Cola India and southwest Asia VP – marketing, Greishma Singh.

    With no catchy jingle, zero product placement and absolutely no script, the campaign might just be the boldest mic drop in soft drink advertising this year. It’s minimalism with a fizzy punch.

    Ogilvy India CCO Sukesh Nayak added, “We realised that the biggest inspiration lies within the name ‘Coke Zero’. In the spirit of ‘zero’, we designed a campaign that simply and effectively shows the Zero impact that it carries, by not showing the product at all.”

    And the cherry on top? You can sip the campaign—metaphorically—on Youtube and Instagram:

     

     

    In a world where brands yell to be seen, Coke Zero has whispered—and made everyone look.

  • Coca-Cola India Southwest Asia appoints Greishma Singh as vice president of marketing

    Coca-Cola India Southwest Asia appoints Greishma Singh as vice president of marketing

    Mumbai: Coca-Cola India Southwest Asia (INSWA) Operating Unit (OU) announced Greishma Singh as vice president of marketing effective 1 Sept 2024. She was most recently vice president of Customer and Commercial Leadership (C&CL) for the INSWA OU.

    Greishma will succeed Arnab Roy, who was recently named Global Category President, Coca-Cola Trademark.

    “Across her roles, Greishma has been a high-impact leader with a reputation for collaboration and inspirational people leadership,” stated Coca-Cola India Southwest Asia president Sanket Ray. “She has had significant wins most recently as the leader of C&CL driving key commercial initiatives and partnerships with customers and we are excited to see her move into lead marketing.”  

    Greishma has been with The Coca-Cola Company for a little over 15 years. During this time, she has held roles of increasing responsibility across Marketing, Strategy and C&CL in Australia and India. In her most recent role in India, she enabled Coca-Cola India to deliver revenue leverage while holding affordable price points, ramping up distribution to an all-time high and shaping the business to build a competitive advantage in critical emerging channels offline and online.

    Prior to rejoining INSWA, as part of the South Pacific Business Unit, Greishma held a variety of roles in marketing – delivering strong outcomes across various brands like Glaceau, Vitaminwater, and Powerade. She then moved into the strategy function, holding roles across business intelligence and planning.  She completed her tenure in South Pacific heading the Strategy & Insights team for the Business Unit and leading the definition and implementation of the long-term growth strategy for the system in Australia.

    Greishma joined the company in 2008. Over the years she has displayed a strong grounding in entrepreneurial accountability and has fostered a sense of passion for high-performing teams.

    Greishma received her MBA from the Indian School of Business, Hyderabad and has a bachelor’s degree from Colorado College.

    In her new role, she will continue to be based in India along with her family.