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Tag: Greg Morrow

  • Bitcentral’s ViewNexa powers audience growth for VIZIO

    Bitcentral’s ViewNexa powers audience growth for VIZIO

    Mumbai: Bitcentral, the provider of award-winning efficient media workflows for broadcast and digital video, today announces that SalemNOW, a leading streaming service covering family, faith, news, and culture is now available on leading Smart TV manufacturer, VIZIO (NYSE: VZIO) Smart TVs. The opportunity was provided due to Bitcentral being named a VIZIO Preferred Developer, enabling its customers to utilize ViewNexa to reach wider audiences and unlock new monetization opportunities.

    Bitcentral’s ViewNexa allows partners to quickly and efficiently launch applications on VIZIO. VIZIO is recognised as a leading platform, delivering immersive entertainment to connected TV households across the US.

    The VIZIO platform provides millions of users with home screen access to must-have streaming apps, with a select group of companies chosen for its Preferred Developer Program. The Program was created to optimize and accelerate the onboarding process for new content partners by providing a list of preferred developers specializing in building solutions for the VIZIO platform.

    ViewNexa provides a unified workflow that simplifies video management, the consumer application experience, and distribution for content owners. By providing a full end-to-end solution, from content ingestion to the app experience, ViewNexa lowers the barriers to entry for customers, empowering content owners to deliver and monetize broadcast-grade experiences in new ways. ViewNexa offers flexible monetization, providing users a new standard in OTT video app experiences, powering unique visual storytelling and relationship building.

    SalemNOW general manager Robert Ellis said: “Being a Bitcentral customer has brought about many exciting possibilities for SalemNOW to extend the reach of our content to new audiences. For Bitcentral to leverage its preferred developer status to get our platform on VIZIO will open avenues we would not have had access to beforehand.”

    ViewNexa GM Greg Morrow said: “We are delighted to be part of VIZIO’s Preferred Developer Program, and its audience reach offers our customers like SalemNOW, a massive scale. Our continuing commitment to providing industry-leading streaming solutions means that our customers are always one step ahead of the curve.

     

  • ViewNexa survey highlights viewer dissatisfaction with streaming services

    ViewNexa survey highlights viewer dissatisfaction with streaming services

    Mumbai: Nearly half (46 per cent) of viewers do not believe they are getting good value from major streaming services, with nearly a fifth (19 per cent) saying they could do better, according to a survey by Bitcentral’s ViewNexa, the unified workflow solution that simplifies video management, streaming, the consumer application experience, and distribution for media companies and content owners. The findings come from the company’s new report, ‘How to follow the audience: the challenges and opportunities in today’s streaming market.’

    The research shows that under half of older viewers believe they are getting good value from their paid video subscriptions. There is an untapped opportunity to reach and monetize this segment of viewers through advertising. Baby Boomers (59-77-year-olds) would be more likely to watch three ad breaks an hour (44 per cent) than millennials (32 per cent).

    When asked what would make viewers try a new streaming service, over three-quarters (76 per cent) of those asked cited relevant content as the number one reason. Audiences are open to free, advertising-based options, with three-quarters (75 per cent) saying they are interested in trying services like Pluto, Tubi, or Amazon Freevee.

    Netflix’s crackdown on password-sharing has not been popular, creating another opportunity for other streaming subscribers to take advantage of subscriber unrest. Two-thirds (65 per cent) of Netflix subscribers say the crackdown on password sharing has driven them to look elsewhere. Millennials (aged 27-42) say they are most likely to switch, with a third (33 per cent) saying they are very likely to consider other providers.

    “Despite what may seem a crowded marketplace, there is ample opportunity for companies with high-quality content to succeed in the direct-to-consumer streaming market,” said Bitcentral GM Streaming Media Group Greg Morrow. “A lot of the industry conversation is dominated by big streaming services that cater to a mass market, but there are whole swathes of viewers who are more than open to change if the content and price point are right. There is a fantastic opportunity to increase ARPU if providers cater better to the nuances among their audience.”

    ‘How to follow the audience: the challenges and opportunities in the streaming market today’ is available to download at: https://content.bitcentral.com/viewnexa-survey-report