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Tag: Greg Joswiak

  • Tata Motors’ Shubhranshu Singh earns spot on Forbes’ 2025 list of world’s top CMOs at Cannes

    Tata Motors’ Shubhranshu Singh earns spot on Forbes’ 2025 list of world’s top CMOs at Cannes

    MUMBAI: Some marketers chase trends.

    Others shape them.

    At the 2025 Cannes Lions International Festival of Creativity, Forbes tipped its hat to the latter by naming Tata Motors Commercial Vehicles CMO Shubhranshu Singh to its coveted World’s Most Influential CMOs list. Singh’s inclusion marks a high point in a career defined by strategic clarity, brand building, and sharp cultural insight.

    Forbes announced the list this week, spotlighting global marketing leaders who go beyond campaigns to redefine culture, drive purpose, and deliver business impact. It assessed contenders on digital engagement, campaign effectiveness, media visibility, and community resonance—placing Singh among the likes of Apple’s Greg Joswiak, Google’s Lorraine Twohill, and L’Oréal’s Asmita Dubey.

    “Being named to the Forbes World’s Most Influential CMOs List is more than an accolade—it is a recognition of marketing’s evolving role as a driver of business value, social relevance, and global reputation. CMOs on this list are not only architects of brand strategy but also leaders who influence culture, champion innovation, and create lasting business impact across industries and geographies”, Forbes noted.

    Known for leading transformative brand campaigns at Tata Motors, Singh has positioned the commercial vehicle division as a symbol of trust and innovation. His digital-first approach and focus on aligning business goals with societal narratives have drawn industry-wide admiration. His leadership reflects the new breed of marketers—part strategist, part storyteller, and full-time change-maker.

    “Shubhranshu Singh, stalwart marketeer, columnist and thought leader currently serving as chief marketing officer of Tata Motors Commercial Vehicles, has been named to this year’s prestigious list, placing him among the most influential voices in global marketing today”, the announcement added.

    Singh’s recent appointment to the inaugural board of the Effie Lions Foundation further signals his growing influence. The nonprofit, headquartered in New York, aims to nurture diverse marketing talent worldwide. As a board member, Singh will help shape the future of industry leadership with a lens on inclusivity and global impact.

    “As a member of the board of directors, he will have a unique opportunity to: Have a voice in shaping the marketing industry’s future talent; Help ensure that the marketing industry attracts the diverse talent needed for its future success”, said the foundation.

    Over the last decade, Forbes’ annual list has recognised the likes of Disney’s Asad Ayaz, Coca-Cola’s Manolo Arroyo, and Netflix’s Marian Lee—each redefining how brands connect with a fast-evolving world. Singh’s addition not only adds an Indian voice to that conversation, but underscores the rising global relevance of purpose-led marketing from the subcontinent.

  • Apple signs deals with airlines for iPod integration

    Apple signs deals with airlines for iPod integration

    MUMBAI: Software firm Apple has announced it is teaming up with Air France, Continental, Delta, Emirates, KLM and United to deliver the first seamless integration between its music player on the go the iPod and in-flight entertainment systems.

    These six airlines will begin offering their passengers iPod seat connections which power and charge their iPods during flight and allow the video content on their iPods to be viewed on the their seat back displays.

    Apple VP worldwide iPod product marketing Greg Joswiak says, “There is no better traveling companion than an iPod, and now travelers can power their iPods during flight and even watch their iPod movies and TV shows on their seat back displays. We are excited to work with Air France, Continental, Delta, Emirates, KLM and United to offer iPod users an even better in-flight experience.”

    In-flight iPod connectivity will be available to Air France, Continental, Delta, Emirates, KLM and United passengers beginning in mid 2007. Additionally, Apple is working with Panasonic Avionics Corporation to bring even more leading airlines in-flight iPod connectivity in the future.

    The iPod ecosystem continues to flourish with more than 3,000 accessories made specifically for iPod that range from fashionable cases to speaker systems, and more than 70 percent of 2007-model US automobiles currently offer iPod connectivity.

  • Apple integrates the iPod in US automobiles

    Apple integrates the iPod in US automobiles

    MUMBAI: Apple has teamed up with Ford, General Motors and Mazda in the US to deliver seamless iPod integration across the majority of their brands and models.

    This makes it easy for iPod users to enjoy and control their iPod’s high-quality sound through their car’s stereo system. With the addition of these models, more than 70 per cent of 2007-model US automobiles will offer iPod integration.

    Apple VP worldwide iPod product marketing Greg Joswiak says, “We are delighted that Ford, General Motors and Mazda will support iPod connectivity in nearly all of their new models. Now more than 70 percent of 2007-model US automobiles will offer iPod integration, with General Motors alone making it available on all 56 of its models, representing millions of cars and trucks.”

    Ford and General Motors will feature iPod integration in the majority of their 2007 models in the US beginning later this year, while Mazda’s entire global 2007 lineup of cars and SUVs will offer iPod connectivity. iPod offerings for Ford, General Motors and Mazda provide drivers with outstanding sound quality while charging the iPod, while conveniently storing the iPod in the glove compartment. Seamless iPod integration also allows drivers to use their car’s multifunction controls to select their music using artist, album, playlist or shuffle songs, as well as to easily skip between tracks and playlists.

    Apple says that the iPod and iTunes are leading the digital music revolution, providing the best way to listen to music on the go, at home and in the car.

  • Apple introduces U2 iPod

    Apple introduces U2 iPod

    MUMBAI: Software major Apple has introduced the new iPod U2 Special Edition as part of a continued partnership between Apple, U2 and Universal Music Group (UMG).

    The new U2 iPod is based on the fifth generation 30GB iPod and holds up to 7,500 songs, 25,000 photos or over 75 hours of video and features a distinctive, all-black stainless steel enclosure, red Click Wheel and custom engraving of U2 band member signatures.

    Apple VP worldwide iPod product marketing Greg Joswiak says, “We are thrilled to continue working with one of the greatest bands in the world to bring U2 fans a special edition of the world’s best digital music player. With its distinctive new design, including an all-black stainless steel enclosure, the new U2 iPod is sure to be a hit.”

    U2 iPod customers will also receive 30 minutes of exclusive U2 video downloadable from the iTunes Music Store. The new U2 iPod is available immediately for Rs.21,400.

    Featuring integration with the iTunes Music Store and the iTunes digital music jukebox, the new U2 iPod features Apple’s patent pending Auto-Sync technology that automatically downloads digital music, podcasts, photos, audiobooks, home movies, music videos and popular television shows onto the iPod and keeps them up-to-date whenever the iPod is plugged into a Mac or Windows computer using USB 2.0. The new U2 iPod features up to 14 hours of battery life for music playback.

    The iPod requires a Mac with a USB 2.0 port and Mac OS X version 10.3.9 or later and iTunes 6; or a Windows PC with a USB 2.0 port and Windows 2000, XP Home or Professional (SP2) and iTunes 6. Battery life and number of charge cycles vary by use and settings. Music capacity is based on four minutes per song and 128-Kbps AAC encoding; video capacity is based on H.264 750-Kbps combined with 128-Kbps audio; and photo capacity is based on iPod-viewable photos transferred from iTunes.