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Tag: Greg Hayes

  • New faces in ESS’ ad sales team

    New faces in ESS’ ad sales team

    MUMBAI: ESPN Star Sports has appointed Charles Less as vice president, advertising sales for Southeast Asia. Leading the sales team of Justin Sampson, Dennis Lim and Delilah Chan, Less brings to ESS an extensive ad sales experience and expertise in the sports genre.

    Less, says an official release, is not a stranger to both ESPN and Star Sports, as he was responsible for advertising sales of these channels in the Americas when he was based in the Star TV office in New York.

    Less also has in-depth knowledge and understanding of Southeast Asia culled from his four years at Star Sports, ESS and Star TV in Hong Kong and Singapore, the release adds.

    Another development in the ESS ad sales team is the promotion of Mathew Calabria from director to vice president of sales operations and strategy. Calabria was instrumental in the sales restructuring process undertaken by the team last year when ESS took over from Star TV the responsibility of overseeing its own advertising initiatives in Singapore and Hong Kong. Both Less and Calabria are based in Singapore and report directly to Greg Hayes.

  • ESS appoints ad sales director for Taiwan

    ESS appoints ad sales director for Taiwan

    MUMBAI: Alice Chiang has been appointed director, advertising sales, by ESPN Star Sports for Taiwan.

    Chiang, who brief includes overseeing the sports broadcaster’s ad sales interests in Taiwan, has earlier held senior positions in media agencies and local newspapers. Her last assignment was leading Power TV Network’s advertising and promotions efforts. Chiang is expected to enhance ESS on ground sales initiatives in a market that enjoys one of ESS’ most localised services.

    ESS’ senior vice president for Advertising Sales and Multimedia Ventures Greg Hayes says Chiang will also contribute greatly to our team and deliver to clients integrated advertising opportunities on the dedicated ESPN and Star sports channels in Taiwan as well as on the soon-to-be-launched Taiwan-specific website. Based in Taipei overseeing a team of six, Chiang will report to Greg Hayes who is based in ESS’ Singapore headquarters.

    Chiang replaces Simon Huang who has relocated with his family to Shanghai.

  • ESPN Star promotes Greg Hayes to strengthen ad sales approach

    ESPN Star promotes Greg Hayes to strengthen ad sales approach

    ESPN Star will strengthen its approach to ad sales as part of the company’s overall strategy to grow its business based on a four ‘O’ strategy – on air, on ground, online and off air – integrating all four assets into innovative marketing solutions for clients.

    The exercise will led by Greg Hayes, who has been promoted to senior vice president, ad sales and multimedia ventures from vice president, multimedia ventures. Hayes’ expanded role will see him oversee ad sales of both channels in all markets in addition to his role as head of the company’s multimedia initiatives. Hayes’ appointment coincides with the decision that from 1 July, responsibility for the advertising markets in Hong Kong and Singapore moves from Star ad sales to ESPN Star Sports.

    Hayes will continue to oversee the extension of the ESS TV sports experience online. Under his leadership, the Multimedia Ventures division of ESS has enhanced online services, features and promotions and steadily increased traffic into the espnstar.com site to an unprecedented 27 million registered page impressions in the month of April 2002 alone, says an official release.