ITV

Tag: Greg Clayman

  • MTV, Adobe showcase mobile applications at 3GSM conference

    MTV, Adobe showcase mobile applications at 3GSM conference

    MUMBAI: At the 3GSM World Congress in Spain US broadcaster MTV Networks and Adobe Systems are previewing new mobile media applications featuring exclusive MTV Networks programming and leveraging Adobe Flash technology.

    The mobile media applications, available later this year, will deliver music, comedy and entertainment content from the MTV, VH1, Logo and Comedy Central brands directly to handsets that support Adobe FlashCast.

    The new FlashCast channels are the latest example of the ongoing alliance between Adobe and Viacom. Last year the two companies announced that Adobe would serve as the preferred technology provider for rich media authoring tools and interactive online video solutions for Viacom’s extensive array of television, motion picture and digital properties.

    In September, a number of new casual games based on franchises like Nickelodeon’s SpongeBob SquarePants and MTV’s Pimp My Ride were published as part of the Shockwave Minis launch using Adobe’s Flash Lite technology. Additionally, several of MTV Networks’ broadband channels – including COMEDYCENTRAL.com, MTV.com, VSPOT at VH1.com, LOADED at CMT.com, LogoOnline, and TurboNick at Nick.com – have since standardised on Flash technology to deliver streaming video.

    MTV Mobile Media senior VP Greg Clayman says, “The MTV, VH1, Comedy Central and Logo FlashCast channels that we are jointly demonstrating at 3GSM are indicative of the rich experiences that can be created on the handset when the power of programming meets the power of technology. With FlashCast technology, we’re able to create innovative mobile experiences that allow our viewers to connect with the music, comedy and entertainment programming they love.”

    Adobe senior VP mobile and device solutions Al Ramadan says, “Viacom is at the forefront of defining great mobile experiences and we are excited that our partner is choosing Flash to make it happen.

    “The first results of our partnership can be seen in our booth at 3GSM demonstrating our commitment to working closely together in the future to advance the innovation of mobile experiences.”

    Adobe’s FlashCast is a client-server solution that delivers mobile data experiences. Building applications with FlashCast technology gives MTV another option to quickly and easily extend the reach of its premium programming to the handset, connecting viewers with their favorite content wherever they are. The MTV FlashCast channel, for instance, features artist interviews, features and breaking stories from MTV News, as well as news for the game community.

    The VH1 application features the Best Week Ever blog and VH1 news; the Logo channel features its popular NewNowNext blog as well as programming from the recently acquired 365 Gay, After Ellen and After Elton web sites; and the Comedy Central FlashCast application features jokes, Booty Call pick-up lines, What’s Your Sign horoscopes and more.

  • MTV US floats mobile media division

    MTV US floats mobile media division

    MUMBAI: With a view to building upon its wireless initiatives and its efforts in creating original content for mobile US, broadcaster MTV has created MTVN Mobile Media.

    This new unit is dedicated to growing the company’s mobile entertainment business.

    MTVN Mobile Media will be responsible for managing mobile partnerships and content distribution for the company, and will support the teams at the individual MTVN brands in developing a wide portfolio of mobile content and applications–including personalisation, entertainment, information and messaging products.

    The unit will be led by Greg Clayman, who has been promoted to MTVN Mobile Media senior VP. MTVN Mobile Media reports into MTVN Global Digital Media, led by its president Mika Salmi, and MTVN Affiliate Sales and Marketing, led by its president Nicole Browning.

    MTV Networks chairman and CEO Judy McGrath says, “Connecting with our consumers on every platform they love is at the heart of our digital strategy. MTVN Mobile Media will help our brands take it even further in distribution and product development, and it will expand our global wireless footprint even more, so the communities around our brands can access our content anywhere.”

    Salmi says, “Our audiences lead an on-demand lifestyle and our brands deliver the best pop-culture, music, comedy and entertainment programming on the handset. With MTVN Mobile Media, we’re poised to deliver even more compelling mobile content and further deepen our connection with our viewers.”

    MTV says that it publishes more than 600 clips and 30 hours of video per month in the United States alone, across all major carriers and leading MVNOs. Globally, the company has partnerships with 68 carriers and connections with more than one billion subscribers, making MTVN the largest wireless content provider of any entertainment company.

    Browning says, “We are clearly primed to take our programming to the next level, and as we build on our fast-growing mobile video business and add more channels, more content, and more distribution around the world, we will continue to focus on mobile games, personalization products such as ringtones and graphics, and mobile web site development.”

    The MTVN mobile programming spanning every genre of entertainment and engaging nearly every demographic includes:

    • Original made-for-mobile programs, including MTV’s Sway’s Hip Hop Owner’s Manual, Comedy Central’s Clip Joint and VH1’s Celebhead.

    • Extensions from such television franchises as The Daily Show with Jon Stewart; Laguna Beach; SpongeBob SquarePants; VH1’s Best Week Ever; Logo’s Noah’s Arc.

    • Original animation, such as Usavitch and Lightman from Flux in Japan and MTV International’s “Wulffmorgenthaler”;

    • “Making of,” behind-the-scenes and after-shows developed exclusively for the wireless medium;

    • MTV, VH1 and CMT music video premieres and exclusive music performances from such franchises as VH1’s Live@VH1.com and CMT’s Studio 330 Sessions and simulcasts of tentpole properties like The MTV Europe Music Awards;

    • Content highlighting social issues important to MTVN audiences, such as MTVN International’s HIV/Aids prevention campaign, Staying Alive;

    • The largest selection of stand-up comedy on mobile, made available by Comedy Central.

    MTVN also has forged new ground with a number of notable industry firsts: Nickelodeon was the first kids’ television network to offer text messaging promoted on-air. Spike TV Mobile, in partnership with Amp’d Mobile, was the first network to stream a sporting event live on the handset. VH1 is defining the standard for television/mobile integration with Mobile Junk 20, an extension of the “Web Junk 20” television show that seamlessly migrates viewers from the television set, to the handset and back to the television. And Neopets introduced the first entertainment-based web-to-wireless application of its kind, letting Neopets members engage with their Neopets characters, stories and activities on their handsets just as they would online.