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Tag: Greg Beitchman

  • CNN International Commercial makes new appointments in Asia Pacific

    CNN International Commercial makes new appointments in Asia Pacific

    MUMBAI: CNN International Commercial (CNNIC) has made two new appointments in the Asia Pacific region, boosting its Content Sales and Partnerships team.

     

    Kristin Burgham is the new director of CNN Content Sales and Partnerships based in Hong Kong, while Natsumi Sasaki is associate director of Networks and Content Distribution based in Japan.

     

    Burgham is responsible for the growth and development of the network’s content sales business throughout the Asia Pacific region, with a focus on leveraging its broadcast and digital assets. Her role encompasses content sales and partnerships, and licensing deals. Sasaki is responsible for managing affiliate relationships and developing new content sales and licensing business partnerships in Japan.

     

    CNN Content Sales and Partnerships vice president Greg Beitchman said, “CNNIC is actively investing in diversifying revenue streams and Content Sales and Partnerships is a critical component of this strategy. We are focused on obtaining greater value from existing intellectual property through syndication, expanding CNN’s footprint on digital, mobile and social platforms, and licensing the brand in exclusive partnerships. Kristin and Natsumi’s appointments come on the back of several significant wins in the region including the launch of CNN Philippines and CNN Indonesia. With Kristin and Natsumi on board in Asia we will be better placed to service our existing partners and develop new opportunities during what is a truly exciting, innovative time for CNN.”

     

    Prior to CNN, Burgham was head of global sales for CJZ, Australian production company where she grew the sales and distribution business from the ground up. Before that, she led the global content sales team of SBS Australia, and was a senior sales manager for ABC Australia.

     

    Before joining CNN, Sasaki was an account manager at Reuters News Agency, where she developed new revenue streams with major broadcasters and online publishers. Prior to Reuters, she spent three years at Nippon Television as an accountant working with multiple media outlets and broadcast service companies.

  • Greg Beitchman joins CNN International

    Greg Beitchman joins CNN International

    MUMBAI: One of the world’s biggest news networks, CNN International has boosted its top level line up with Greg Beitchman being roped in from Reuters as vice president for content sales and partnerships. He will be responsible for overseeing and developing the network’s content sales and business on an international level with broadcast and digital being the main priority.

     

    According to the release, his role will include content sales and partnerships, out of home services and licensing deals. Apart from this, he will also be involved with CNN’s NewSource content syndication service. CNN has about a 1000 global broadcast partners.  

     

    At Reuters, Beitchman was global head of multimedia content. Commenting on his appointment, CNN International COO Rani R. Raad said in a release, The worlds news consumption habits are evolving, and our business is evolving with that. Our commercial strategy is geared towards ensuring our consumers and partners have access to CNNs best-in-class journalism across all platforms, and Greg is the perfect man to help us deliver that. He is a first-class operator and will make a major contribution to guiding and strengthening our commercial enterprise.

     

    Beitchman has been involved with India over the last many years. During his stint with Reuters he moved to Delhi in 1997 to lead the international news agency’s investment into the news agency ANI (Asian News International). In 2005, he returned to India to spearhead the launch of Indian English news channel Times Now as executive producer and broadcast talent. In 2007, Reuters launched its Indian domain reuters.co.in to cover news about India and its neighbours, which was also led by Beitchman and his team. While in India, he also covered the 26/11 terror attacks at the Taj Hotel in Mumbai for Reuters.

     

    Talking about his appointment Beitchman commented: “In an era when audiences have an almost infinite supply of content, CNN stands out among the world’s most trusted news brands. As our audiences and partners look for innovation in storytelling and commercial models, this is an exciting time to work on strengthening CNN’s commercial proposition internationally.”