Tag: Greenply

  • Greenply is new principal sponsor of Kolkata Knight Riders

    MUMBAI: Greenply has announced that it is the new principal sponsor of the Kolkata Knight Riders.

    As the leader of the plywood manufacturing industry, Greenply is always focused on delivering the best quality products to its customers. Our technical expertise and innovation have enabled us to deliver the best. We are always on a lookout for new ways in which we can take our leadership to the next level, and connect with the consumers.

    Kolkata Knight Riders is a team that resonates with the brand philosophy of Greenply. It has redefined the meaning of teamwork, passion, and perseverance, thereby putting a smile on the faces of countless Indian admirers.

    On being asked to talk about their association with the Kolkata Knight Riders, Kamal K Mishra, AVP- Head Marketing, Greenply, said, “We are proud to be associated with a dynamic team like the KKR. They have a tremendous fan following, and we are determined to expand our customer base, by winning their hearts with our premium quality products. This alliance will enable us to reach out to the fans of KKR.” He also added that, “This power-packed combination will further cement Greenply’s commitment to quality.”

    Greenply believes in making its customers aware of the different aspects of plywood, so that they are informed while deciding to make a purchase. The “Ask Greenply” campaign is a step taken in that direction.

  • Greenply reappoints Olive as its digital partner

    Greenply reappoints Olive as its digital partner

    MUMBAI: Greenply Industries has re-appointed e-business solutions and software development company, Olive e-Business, as its digital partner.

    Greenply Industries VP- marketing Alex Joseph said, “Digital medium has acquired an all new importance, given the changing temperaments today. We have sketched out a very aggressive digital plan with Olive. What you see now is just the tip of the iceberg. What we have in store for you for 2012 is nothing short of a blockbuster.”

    Olive e-Business director Dipin Kapur added, “We marked the beginning of this new alliance by successfully launching the Always Hoyenga campaign online in record time. Always Hoyenga is a thought through marketing strategy wrapped around the TVC. We extended this concept to give it the right digital tenor.”

    As a part of the initial activities, Olive has already launched a campaign-cum contest through a microsite, www.alwayshoyenga.com, and is managing Facebook and other social media platforms for Greenply.

  • Greenply launches TVC conceptualised by Lowe Lintas

    Greenply launches TVC conceptualised by Lowe Lintas

    MUMBAI: Plywood company Greenply has launched a TVC that has been created by Lowe Lintas.

    The objective of the campaign is to break the format and make durability more relevant and fresh for the audiences.

    The promise of Greenply plywood that it lasts for generations is now expressed by looking ahead into future. The situations and issues that may take place in the future are relevant and audiences will find it very easy to connect with. This communication is almost working as the mirror of the future and sharply expressed through its new tagline of ‘always hoyenga‘, whether you are there or not, the company said.

    The agency has been handling the business for almost a decade.

    The campaign is rolled across media including digital.