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Tag: Great learning

  • Great Learning appoints Aparna Mahesh as chief marketing officer

    Great Learning appoints Aparna Mahesh as chief marketing officer

    NEW DELHI: Great Learning, one of India’s leading ed-tech companies for professional and higher education has appointed Aparna Mahesh as the company’s chief marketing officer (CMO). She will be responsible for managing Great Learning’s global marketing strategy, development and delivery of brand communication, strategic marketing partnerships and user engagement.

    Aparna joins Great Learning with more than two decades of experience under her belt and a track record of building and nurturing successful brands nationally and internationally.

    Her previous role was chief marketing officer of BankBazaar, a leading fintech company. Prior to that, as VP Marketing at Quikr, Aparna was part of the early team and drove all brand building that made Quikr a well-known and trusted name. Aparna has also worked in the U.S and U.K devising communication for brands like Microsoft, MasterCard, and Royal Mail. 

    Great Learning founder and CEO Mohan Lakhamraju said, “The professional learning and higher education space is growing rapidly with digital skills becoming increasingly essential for professionals’ students. The need of the hour is to embrace lifelong learning and continuously upskill to build a successful career. We are confident that Aparna, with her experience of building brands and leading marketing functions, is the right person to amplify our message and take it to a newer and much larger audience.  We are pleased to welcome her onboard as we build on our mission of providing high-quality education to professionals and students in India and beyond.”

    Read more news on Great Learning

    Great Learning CMO Aparna Mahesh said, “The speed at which things are changing today is mind boggling and staying contemporary by constantly upskilling is a necessity for survival. Covid has only accentuated this need and today 'learning' is at the centre of our collective consciousness, whether it's picking up entirely new knowledge & skills or going deeper into certain domains. I am thrilled to join Great Learning, a company that is committed to making professionals and students future-ready. I have tremendous respect for the vision of the founders and found a strong alignment with their values. The future belongs to those who learn continuously, and I am excited to be part of this journey.” 

    Great Learning concluded its financial year FY20 with booked revenue of Rs 325 crores; a growth of close to 150 per cent from FY19. On the brand side, the company recently roped in Virat Kohli as their new brand ambassador after launching its first-ever TV Campaign as a part of their new “Power Ahead' campaign.  

  • Edtech brand Great Learning tells perseverance is key to success

    Edtech brand Great Learning tells perseverance is key to success

    NEW DELHI: Great Learning has launched its first multi-film ad campaign featuring brand ambassador, Virat Kohli. The campaign consists of a series of ad films titled, ‘Power Ahead – Jo Seekhta Hai Wahi Aage Badhta Hai’. It focuses on the importance of lifelong learning and showcases how upskilling is a necessary step for students and professionals to power ahead in their careers. The ad films will air across 40 national channels like across sports, entertainment, news, and music. The ad films will also be aired on OTT platform Disney + Hotstar throughout the Dream 11 Indian Premier League 2020, for which the brand is an Associate Sponsor. The campaign has been conceptualized by Sideways and directed by Cornerstone.

    The ad films open with Virat addressing the audience while reflecting on Great Learning’s philosophy of lifelong learning as a necessity for success. Virat himself personifies this philosophy and believes that career success comes to those who are always looking to learn something new, especially in a world where things are changing so rapidly around us. While striking a conversation with the viewers, Virat emphasizes the need to keep learning to stay on top of one’s game. ‘Cricket ho ya koi bhi career jo seekhta hai wahi aage badhta hai,’ he quips in these films.

    Read more news on Edtech brands

    Great Learning CMO Aparna Mahesh said, “We are excited to launch our first set of commercials with Virat Kohli during the biggest sporting event of the year, the IPL. Virat represents the aspirations of Young India. He is someone who is so passionate about his game, pursues excellence relentlessly, and keeps improving through disciplined effort. We believe he will inspire millions of learners to chase career excellence with the same passion and reach their goals through high-quality education provided by Great Learning. This campaign with Virat will elevate the Great Learning brand to a  higher level in terms of awareness as well as a preference when people think of high-quality professional education.” 

  • Great Learning ropes Virat Kohli as brand ambassador

    Great Learning ropes Virat Kohli as brand ambassador

    NEW DELHI: Great Learning has today announced the appointment of Virat Kohli, as its brand ambassador. The captain of the Indian cricket team and the world’s #1 batsman, who also topped a recent ranking of India’s most powerful celebrities, will now be the face of the Great Learning brand. He will lead the brand’s latest ‘Power Ahead’ campaign, which underlines the importance of lifelong learning and showcases how high quality learning at the right time can help professionals and students power ahead in their career.

    “Virat is the obvious choice to be our brand ambassador because he best embodies the Great Learning ethos of excellence and continuous learning. He exemplifies hard work, integrity and ambition; values that are critical to reach the pinnacle of success in any field. The respect that he commands globally, across all age groups and the connection that he has with the youth make him the perfect partner to deliver our message of ‘powering ahead’ in one’s career through online learning. We, at Great Learning, are looking forward to this association with Virat through which we wish to spread the message that now, through the high quality online learning offered by Great Learning, anyone can grow and succeed as long as they have the desire and put in the effort”, said Great Learning founder and CEO Mohan Lakhamraj

    Virat Kohli said, “Great Learning is a leader in the professional learning space and has built a reputation for delivering high quality education and career transformations. Upskilling is all about one’s aspiration to get better every day and willingness to work really hard for it. It is something I closely identify with. I also share the same passion for excellence that Great Learning does and am excited about our association.” 

    Great Learning is launching a multi-film campaign with Virat Kohli during the upcoming Dream 11 IPL, where the brand is Associate Sponsor on Disney + Hotstar. The films showcase Virat reflecting on the brands philosophy of continuous learning being a necessity for sustained career growth, something he embodies only too well in his game. The brand also launched its first TV Campaign,  earlier this month, promoting the idea that those who learn are the ones who get ahead in their careers and lives.

  • Great Learning launches #HerFreshStart

    Great Learning launches #HerFreshStart

    MUMBAI: In a bid to encourage new mothers to reboot their careers and get back to the workforce, Great Learning, an EdTech company for professional education,  announced the launch of its new initiative, #HerFreshStart. As a part of the initiative, the company will offer a scholarship of up to 80 per cent to selected mothers to enroll for their choice of career-critical programs like data science, machine learning, artificial intelligence, cloud computing and dgital marketing.  

    According to a report by KPMG, 58 per cent of women feel less confident about getting back to work after pregnancy. The long gap that starts two to three months before delivery and lasts till six months or more after the delivery, takes its toll. This initiative by Great Learning aims to help mothers on a career break regain confidence in their professional abilities through upskilling. Great Learning is inviting people to nominate recent mothers (mothers who have taken a professional break due to maternity) in their circle to comment on our posts on LinkedIn, Twitter, Facebook and Instagram with #HerFreshStart and tag Great Learning and JobsForHer. The nominees can then submit their form with a Statement of purpose (SOP) with a brief introduction of their background and why they believe they deserve the scholarship. People can nominate deserving mothers for #HerFreshStart between 7 May and 10 May, by visiting Great Learning’s social media channels- Twitter, Facebook, Instagram and LinkedIn. Mothers can also self-nominate themselves.  

    Great Learning co-founder Hari Krishnan Nair said, “Motherhood should be just a pause in a woman’s professional journey and not a full stop. Through this campaign, we aim to amplify the voices of new mothers – their stories, proud moments and career aspirations, and encourage them to return to work strengthened with better skills and credentials. Upskilling could be a game-changer for new moms, with opportunities continuing to open up in fields like analytics, AI, digital marketing and cloud computing.”