Mumbai: Great Learning, a global ed-tech company for higher and professional education and a part of the BYJU’S group has partnered with Sri Lanka Cricket as the official overseas team sponsor. The company’s branding can be spotted for the first time on the Sri Lankan Cricket team’s jersey during the upcoming India vs Sri Lanka T20 series, which starts on 24 February in Lucknow.
This partnership comes at a time when Great Learning is expanding its global footprint and seeing tremendous growth from key international markets, according to the company. “Great Learning has reported increasing demand for its upskilling programs from working professionals as well as enterprises in South Asia including Sri Lanka. The company is looking to enhance its brand awareness in the region through an association with cricket, which is a widely followed sport in Sri Lanka,” it further said.
Sharing his thoughts on the partnership, Great Learning co-founder Arjun Nair said, “Great Learning has created multiple brand associations with cricket given how well it resonates with our target audience. We are excited to come on board as the Official Overseas Team Sponsor of Sri Lanka Cricket. The sport is widely followed by the youth in this region and we are confident that this association will create a lot of awareness for Great Learning and demand for upskilling in general.”
‘’Sports and Education goes hand in hand, and I believe the latest partnership will augur well for Great Learning, as the collaboration will help our partner to drive its intended message to the desired audience, as Sri Lanka Cricket is keenly followed by people from all walks of life, especially the younger generation,’’ said Sri Lanka Cricket CEO Ashley De Silva.
Mumbai: Ed-tech company for higher and professional education Great Learning, a part of the BYJU’S group has launched its Diwali campaign #NewBeginning highlighting the significance of upskilling for building rewarding careers.
Conceptualised and created by Interactive Avenues, the social media campaign encourages professionals to upskill and give their careers a ‘New Beginning’ on the auspicious occasion of Diwali.
The ad film emphasises that while most of us buy new things and redecorate our homes during Diwali, it’s also a good time to give our career a fresh start by investing in upskilling ourselves. Targeted at working professionals, the campaign revolves around a young couple who is excited to celebrate the festivities by going on a shopping spree but eventually realise that it’s probably wiser to invest in their career first.
“This campaign has a very simple message – there is no better time than the festive season to think about investing in your career. This is considered to be an auspicious time to make all kinds of big-ticket purchases – appliances, cars, homes, etc. However, the festival season also coincides with the mid-year appraisal season and hence, the perfect time to assess one’s career and take appropriate steps for future growth,” said Great Learning chief marketing officer Aparna Mahesh.
The campaign is targeted towards the October appraisal cycle that many organisations follow and delivers the message of the need for lifelong learning and upskilling to power ahead in one’s career. The message will be further amplified through a contest on Great Learning’s Instagram, Facebook, and Twitter by asking followers to share their plans of #NewBeginning this Diwali. The nomination for this Diwali contest is currently live and each winner will have a chance to win Amazon vouchers worth Rs 6,000, it said.
Mumbai: Byju’s Group-backed edtech company for higher education Great Learning has rolled out its new campaign featuring brand ambassador Virat Kohli. The campaign titled ‘Great Learning for Great Careers’ is targeted at freshers and young professionals and throws the spotlight on the degree and certificate programs offered by the online platform via two sad films.
Conceptualised by The Script Room and produced by Dreampunk films, the ad spots use the cricket pitch as a metaphor for the corporate ‘career game’ and highlight the need for upskilling to play brilliant innings on that field. Kohli donning the brand’s cricket jersey portrays the expert mentor on the field as he steers a troubled corporate employee and a fresher away from potential blunders in their respective career games.
“This is a new emerging category, with lots of news and advertising happening around. Usually in this category people seem to take a more serious approach. It was important for us to crack a tone of voice that can help break the clutter,” said The Script Room founder Rajesh Ramaswamy. “With all the complications of COVID and Virat in a bio-bubble, we did manage to pull off this idea along with the director Shekhar Kamble and team.”
The campaign integrates Kohli into the film from the place he rules – the cricket field. The highly relatable narrative in both ads emphasises the importance of quality learning amongst freshers and young professionals and its critical role in empowering them to build great careers.
“We had to find common ground between the brand spokesperson Virat and the fact that Great Learning can help you get the right skills to land a great job,” shared The Script Room writer Ujjwal Kabra. “Since most of us are always thinking about running away from our job and Virat being a great runner between the wickets, the connect was not too hard to find. The marketing team also related to the sentiment and the idea of two worlds, corporate and cricket, meeting at the centre of an esoteric pitch, to have a life-altering conversation, was sold.”
“Great Learning offers degrees and certificate programs from the world’s leading educational institutions, that enable aspirants to learn industry-relevant skills. This campaign is sure to hit the sweet spot with our target audience as it revolves around very common situations which many of us have experienced at some point in our careers,” stated Great Learning CMO Aparna Mahesh.
The campaign will run through TV, digital media, and the company’s social media assets for a period of five weeks starting 10 September.
Mumbai: The Script Room has won the creative mandate for edtech Great Learning’s latest brand campaign. The agency will be responsible for conceptualisation and execution of the upcoming TVC campaigns with brand ambassador Virat Kohli.
The campaign, which is under production and will focus on the edtech’s certificate programs and degrees, is slated to break later this month.
Speaking about the creative mandate for the campaign, Great Learning, chief marketing officer, Aparna Mahesh said, “We were very impressed by the creativity and passion displayed by the team at The Script Room and are confident they will help us drive awareness for our degree and certificate programs in a very engaging way. We are quite excited about the way the campaign is shaping up.”
The Script Room founder, Ayyappan Raj said, “Edtech is a very exciting space and there’s a lot of interesting work happening in the category. And we are super delighted to work with Great Learning on their new campaign with Virat Kohli. They are a fabulous team to work with, and really helped us push the envelope both in terms of thinking and execution.”
Mumbai: Edtech company for higher and professional education Great Learning of launched its new brand campaign #NayeZamaaneKiDegree in a bid to create awareness about the new age degree programs in different specializations offered by various universities through their platform.
The campaign is targeted towards freshers and young professionals who are looking for career growth. According to the company, it is a creative attempt to draw attention to the fact that people’s lives have changed in countless ways over the years – lifestyle choices, gadgets, lingo etc., but the world of degrees has stayed largely unchanged. But after the formal recognition received to online degrees by UGC under the New Education Policy acquiring the new age degrees has become affordable and accessible, it said.
Great learning offers UGC recognized new age degrees- MBA, MCA, BBA etc. from sever Indian universities, in cutting- edge specialisations like Data Science, Cloud Computing, Digital Marketing etc. “These degrees will help learners acquire industry relevant skills to score lucrative jobs and build successful careers,” said the company.
As part of the campaign, the brand has also announced a social media contest for the audience where they are inviting creative minds to submit their version of quirky headlines that would capture the essence of the #NayeZamaaneKiDegree. The brand will also be rewarding some top entries in the contest, which is live on the Facebook, Instagram of the brand.
Speaking about the campaign Great Learning, chief marketing officer, Aparna Mahesh said, “In a highly volatile digital economy, employers are looking to hire talent with industry relevant skill sets, so they can start adding value right from the start. Just the stamp of a degree is not enough, it is important for young professionals to demonstrate a holistic understanding of fundamentals needed for the job. UGC approved online degrees from reputed institutes, supported by tech platforms like ours will ensure a wide number of students across have access to high quality, industry relevant education. With this campaign, we aim to strike a chord with our target audience on the need to choose the right degree for themselves. The response to this campaign has been overwhelming so far. It is great to see the idea of this communication resonate with so many learners across domains and sectors.”
The brand started the campaign across its social media channels- Facebook, Instagram, Twitter and LinkedIn from 1 June.
MUMBAI: Mere paas Ma hai. This iconic dialogue from a cult Bollywood movie pretty much sums up how sentimental and sappy Indians can get when it comes to their moms! Even more so today as the world, and the country passes through a seemingly endless, terrifying ordeal and when most of us may be far away from one’s loved ones due to the restrictions on physical proximity and travel. It is also at times such as these that even the most grown up amongst us crave the soothing balm of a mother’s touch.
Mother’s Day is the perfect excuse to celebrate the people who will always love us the most in this world, no matter what.
Here are a few Mother’s day campaigns that celebrate motherhood in all its forms and glory:
PregaNews
With the evolving times, the relationship a mother shares with her children has also evolved. To celebrate and honour the symbol of love this Mother’s Day, Mankind Pharma’s pregnancy detection card brand Prega News has launched the #CoolHaiMeriMaa campaign. The campaign reiterates that a mother’s confidence in a child helps the child progress and succeed in life. The video campaign showcases a beautiful relationship between a mother and a son; it narrates a series of instances where the mother has stood by and supported her son at various junctures of his life, giving him life lessons that have helped him choose the right path. The video brings out fun and cheerful moments between the duo that they have experienced through their life, while growing and evolving together.
There is little doubt that most of our first life lessons about the value of money and savings have been learnt from our mothers. We have many times heard this idiom ‘A penny saved is a penny earned” and who can teach this best other than a Mother. Shining a light on this truth are not one but two campaigns from two well-known investment brands.
EdelweissMutualFund
Edelweiss Mutual Fund launches a new investor education film which revolves around the idea that Life ho ya money, Mom ki Advice Zaroori hain. The film, conceptualised by The Fickle Formula, salutes the imperceptible role of a mother as a friend, advisor and confidante in shaping our value system and attitude towards money – be it our first savings in a piggy bank or our first lessons on budgeting. The film showcases through various real-life narrations how at every stage of life, our moms guide us to make informed decisions, save more money. Her guidance helps us learn and earn the life goals we aimed for.
UTIMutualFund
Developed by Hotstuff, the film has tried to communicate the message of how all small daily habits that our mothers inculcate in us since our childhood, which while we are young feel like an enforcement, can actually help one become a responsible and smart investor. The campaign pays tribute to a mother’s advice with an animated film and a song in the backdrop going – Sahi Baat Mummy Ne Kahi Thi. The simple but sweet message is sure to strike a chord with anyone who truly credits their success to their mother’s advice.
Madame
Women’s fashion brand Madame is honouring the contribution mothers play in every individual’s life with its new promo. The video showcases the unique bond between a mother and a child, and their everlasting impact. The emotional, supportive and always understanding nature of a mother is depicted very well through the ad film, and reminds us of the special place mothers hold in our lives and the ways in which they make our lives easy and beautiful, sometimes unbeknownst to us.
GreatLearning
Even in today’s times, women are still seen as the primary caregivers, and often end up compromising on their professional dreams in a bid to focus on family’s needs. This Mother’s Day, edtech company Great Learning is helping women who have taken career breaks to reboot their professional journey. Under the second edition of the #HerFreshStart initiative, the company will offer a scholarship of up to 50 per cent to selected mothers who can enrol in a range of career-critical programs.
Great Learning is inviting people to nominate mothers in their circle. The nominees can submit their form with a Statement of Purpose (SOP) with a brief introduction of their background and why they believe they deserve the scholarship. The nominations can be sent between May 6 and May 10 by visiting edtech firm’s social media channels – Linkedin, Twitter, Facebook, and Instagram with #HerFreshStart. Mothers can also self-nominate themselves.
NourishOrganics
A hamper to boost the health of the one who nourishes the whole family, is what Nourish Organics is focusing on. Ahead of Mother’s Day, the brand introduced a special Immunity Boosting Hamper in light of the current times. The specially curated gift hamper consists of products that offer a combination of health benefits, flavour and the much needed protection she needs – from Chia Turmeric Cookies, Ginger Oat Cookies to Amla Bars.
Tring
Celebrity engagement platform Tring is running a promotional Mother’s Day campaign for the week leading up to Mother’s Day, wherein they are encouraging their users to avail of a 15 per cent discount by using the code (MOM15). They can then use this code to book a personalised celebrity wish for their mother. What’s even better is that one lucky customer stands a chance to win Rs 1.5 lakh by simply recording and sharing a video of them surprising their mom while she reacts in awe to the celebrity wishing her.
So what are you waiting for, go ahead and make your mom feel special!
New Delhi: In a bid to encourage mothers to re-start their careers and return to work, ed-tech company Great Learning has rolled out the second edition of the #HerFreshStart campaign, this Mother’s Day.
As a part of this initiative, the company will offer a scholarship of up to 50 per cent to selected mothers who can enroll in the choice of career-critical programs like data science, business analytics, machine learning, artificial intelligence, cloud computing, software engineering for data science, blockchain, IoT, management and digital marketing.
According to a report by KPMG, 58 per cent women feel less confident about returning to work post-pregnancy. The initiative aims to help such mothers on a career break by enabling them to regain confidence in their professional abilities through upskilling, said the company in a statement.
Great Learning is inviting people to nominate mothers in their circle to comment on their posts on LinkedIn, Twitter, Facebook and Instagram with #HerFreshStart and tag Great Learning. The nominees can submit their form with a Statement of Purpose (SOP) with a brief introduction of their background and why they believe they deserve the scholarship. The nominations can be sent between 6 May and 10 May by visiting Great Learning’s social media channels – Linkedin, Twitter, Facebook, and Instagram. Mothers can also self-nominate themselves.
“As a working mother myself, I am well versed with the challenges and responsibilities of wearing two hats. While motherhood is a journey, so is one’s career. At Great Learning, one of our many endeavors is to enable new moms to take charge of their career and continue to achieve greater heights professionally,” said Great Learning chief marketing officer Aparna Mahesh. “Through this campaign, we aim to do just that by providing an opportunity for mothers to resume their career by helping them hone their skills. Upskilling will enable mothers who are looking at re-starting their career as opportunities continue to open up in various fields.”
The first edition of the #HerFreshStart campaign was launched last year amidst the onset of the pandemic and received applications from over 200 mothers out of which five mothers were provided scholarships.
NEW DELHI: Edtech platform Great Learning has released a new TVC that features brand ambassador Virat Kohli meditating on the importance of lifelong learning. The ad film is the third in the series of the multi-film campaign titled Power Ahead – Jo Seekhta Hai Wahi Aage Badhta Hai.
It draws attention towards the significance of taking lessons from one’s victories and defeats alike and showcases how upskilling is a necessary step for students and professionals to power ahead in their careers. The campaign has been conceptualised by Sideways and directed by Cornerstone.
The film opens with Kohli emphasising on the significance of lifelong learning, by sharing his personal journey of learning from victories, defeats, mistakes, right and wrong decisions, critics and fans in order to improve his performance on the field each day and in each match. He further adds that in order to succeed whether it is in cricket or in life, one must always have the willingness to learn new things.
Great Learning CMO Aparna Mahesh said, “Virat’s ethos of pursuing excellence is exactly what we follow at Great Learning while delivering our programs across domains to our learners. We believe his passion to stay at the top of his game will inspire our learners and audience to uplift their careers through mentored learning.”
Sideways co-founder Abhijit Avasthi, “Great Learning's stance of 'Jo seekhta hai, wahi aagey badhta hai' is true of any sphere of life or career. Virat is an embodiment of this philosophy. And the results are there for all to see. We have seen a lot of traction ever since we launched this thought last August. We hope to continue and build on the momentum."
New Delhi: Ed-tech firm for higher and professional education Great Learning has launched its new logo, which represents its core philosophy of ‘guided growth’ for its learners so that they can power ahead in their careers.
Ever since its inception seven years ago, the brand has been working towards empowering learners to accelerate their careers through high-quality education, personalised mentorship, and career support.
The new logo was created by the Great Learning in-house design team. The arrow in the 'G' is a key visual element and symbolises the upward journey of steady growth. The sharp contours of the icon ‘G’ blend with the rounded typeface for the lettering to bring alive what the brand stands for – a potent combination of cutting-edge skills delivered via a supportive and inviting learning experience.
Great Learning CEO Mohan Lakhamraju said, “Our experience has shown that mentorship and guidance are pivotal to the success of an individual’s learning journey. It is this personalised attention and mentorship that has differentiated Great Learning and helped establish it as the most trusted ed-tech company in our space and enabled us to positively impact the careers and lives of our learners.”
The brand also released a short video highlighting the brand philosophy of mentored learning, and the impact created since the company’s inception.
NEW DELHI: The outbreak of Covid2019 has turned out to be a watershed moment for the ed-tech sector, encouraging brands to acquire new subscribers and expand their business verticals. Both professional and school-level courses have witnessed a spurt in takers during the lockdown period.
Currently, all ed-tech players are trying their best to leverage the situation and are focusing heavily on different marketing funnels geared towards new customer acquisition. A recent report revealed that popular Indian ed-tech firms have lined up a massive advertising warchest of Rs 500 crore which is being spent on various media outlets to lure and attract new customers for their courses.
Ed-tech platform Great Learning has placed a big bet on cricket by signing up with Disney+ Hotstar as a digital sponsor of the IPL. It launched its first-ever TVC campaign ‘Power Ahead’ in August, highlighting the importance of lifelong learning. The ad film showcases how upskilling in a defined field at the right time can help professionals power ahead in their careers.
In a big win, Great Learning also roped in Virat Kohli as its brand ambassador who has been featuring in a multi-ad campaign based on the ‘Power Ahead’ theme. The ad tagline reads, ‘Jo Seekhta Hai Wahi Aage Badhta Hai (He who learns, forges ahead)’.
Great Learning co-founder Hari Krishnan Nair shares that the "Power Ahead" campaign is playing out on digital as well as TV and it will not just be limited to cricket. The ads are set to be hit 40 national channels across categories such as sports, entertainment, news, and music to expand the ed-tech platform’s reach to new geographies and newer audiences.
Explaining the rationale behind associating with the cricket tournament, Nair describes that the pandemic has fuelled digital and TV viewership, and experts are confident that IPL 2020 will be the most-watched season ever. “Betting on these estimates, we believe this is the right time for us to communicate and consolidate our leadership position through impactful brand communications,”, he says.
Over the last few years, there has seen a shift in how brands assign their budgets to different mediums. Nair explains that IPL will bring the same ROI for brands because its digital viewership will rise multi-fold. “Depending on the audience one is looking to target, one can find the right balance between TV and digital. We feel that ROI will be leading the strategy as everyone will want more bang for their buck.”
While a host of ed-tech players are pushing hard to reach the masses, ad creatives are helping them break through the clutter. The audience for each one of them is not the same, and Great Learning’s target user comprises working professionals and students. “We believe our message of powering ahead and the relentless pursuit of excellence will resonate with our target audience, especially when delivered by our brand ambassador Virat Kohli. We believe he will encourage learners to chase career excellence and inspire them to achieve their goals through high-quality education provided by Great Learning,” says he.
Over the last six months, the ed-tech firm has seen growth in the learner base on its platform with the launch of the Great Learning academy. There’s been a rise in demand for courses like AI, management, digital marketing, machine learning, cloud computing, and analytics as professionals and students of all hues look to find their footing in the new environment.
The brand has also launched the Great Learning corporate academy for working professionals, and 700+ companies used it within the first month of its launch to train more than 10,000 employees. Some of the biggest names in the industry – Maruti, UST Global, HDFC Life, BPCL, ONGC, BHEL, HPCL, EcomExpress, EXL and Tech Mahindra – have flocked to the service to train their workforce.
Nair shares that the pandemic has reinforced the importance of learning new skills more than ever before and has offered an opportunity to people to test the waters and see if online education works for them. During the lockdown period, the company registered a 5X growth in its learner base. And it’s just getting started.
“We expect the surge to be even bigger over the next few months. It would not be an overstatement to say that the sector is all set to produce multiple unicorn companies over the next few years.”
According to a media report, there was a 200 per cent increase in Great Learning app downloads in the month of April and May.
The seven-year-old ed-tech startup has over 5,00,000 users from 140 countries across its post-graduate programme in FY20. Great Learning claimed that customer satisfaction rates remained over 90 per cent across 45 million hours of learning courses.
It is stepping out from the shadows; hopefully like its brand ambassador Virat, it will see its efforts being hit out of the park – for a six.
