ITV

Tag: GRB

  • MIPCOM: GRB to premiere Spanish-language titles

    MIPCOM: GRB to premiere Spanish-language titles

    MUMBAI: GRB Entertainment is bringing three new Spanish-language titles to MIPCOM (International Market of Communications Programmes) including a comedic feature film, an investigative series, and a wildlife program.

    Enchufe Sin Visa: An Undocumented Comedy is a comedic feature film from YouTube’s EnchufeTV (over 12 million subscribers) and follows six Latinos traveling to the USA for the first time. They will deal with awkward social situations, language barriers and awful food — all while on the run from immigration officers. How far will they go to make this the trip of a lifetime?

    Fugitivos de la Ley features a team of real-life bail and fugitive recovery agents as they track down the roughest criminals on the run. From drug dealers to car thieves to murderers, they’ve run into the worst. Outfitted in bullet-proof vests and armed with guns and street-smarts, these former marines and police officers will stop at nothing to protect their neighborhoods.

    The Wildlife Docs is an amazing wildlife adventure showcasing 12,000 exotic animals and the doctors who care for them. Immerse yourself in the drama as precious animal lives are on the line and witness as real wildlife heroes treat animals of every stripe and color, from exotic and endangered, to the cute and cuddly. This is an exciting inside look into the world of zoo veterinarians and the untold stories of the animal ER.

    “GRB Entertainment is known for its variety of high quality, entertaining and intriguing programs and we are continually refreshing our catalogue. We are now expanding with Spanish-language content, featuring films and factual series which Spanish-speaking audiences are sure to embrace,” said GRB Entertainment SVP – international distribution, Michael Lolato.

    GRB Entertainment is a trendsetter of unscripted, and scripted, alternative programming with a proven track record of creating highly-rated shows for networks worldwide. Intervention, GRB’s groundbreaking A&E series (200+ episodes), received two Emmy® Award nominations in 2016, a Critics’ Choice Award nomination in 2016, an Emmy® Award nomination in 2015, and an Emmy Award win in 2009 from the Television Academy of Arts & Sciences for Outstanding Reality Program.

  • Colors Kannada to launch three primetime shows; earmarks Rs 3 crore for marketing

    Colors Kannada to launch three primetime shows; earmarks Rs 3 crore for marketing

    MUMBAI: With a view to up the entertainment quotient in the prime time band of 9 – 10 pm, the leader in the Kannada general entertainment channels’ space, Colors Kannada is planning to launch three new shows in February.

    The channel has earmarked a budget of Rs 3 crore on the marketing campaign of all three shows.

    While the two fiction shows are titled Om Shakti Om Shanti and Manedevru and will go on air on 8 February, the channel will also launch the second season of the non-fiction show Super Minute on 13 February.

    The channel has brought on board Emami as the co-powered by sponsor for the game show Super Minute season 2, whereas Manedevru is powered by GRB. The channel is in advance stages of negotiations with a brand for Om Shakti Om Shanti.

    Super Minute season 2 will be hosted by Kannada actor Ganesh. The show, which is an adaptation of the international format Minute To Win, will be aired every Saturday and Sunday at 9 pm.

    Om Shakti Om Shanti will be aired from Monday – Friday at 9 pm and tells the saga of revenge, whereas Manedevru produced by Kannada actor Power Star Punit Rajkumar will occupy the 9.30 pm slot on the channel. The show depicts the tale of Janaki, a na?ve simple girl from a quaint village who is offered the hand of an NRI in marriage but destiny seems to deal her another hand altogether.

    Colors Kannada business head Parameshwara Gundkal said, “We understand the wants of the Kannadiga viewers’ heart and mind… From getting Ganesh to host the much loved Super Minute to building an ensemble cast and weaving an intriguing plot for our fiction dailies, Colors Kannada strives to push the envelope by offering its viewers compelling content that keeps them glued to their TV screens daily. Our three new shows promise to entertain our loyal viewers in the 9 – 10 pm primetime band throughout the week.”

    Speaking to Indiantelevision.com Colors Kannada, Colors Bangla and Colors Odiya project head Ravish Kumar added, “Super Minute season 2 returns with double the entertainment and double the fun. The idea behind adapting the show from an international game Minute To Win was to come up with light hearted games, where everyone in the family will enjoy and play together. The idea was to build a family connection.”

    Last year Super Minute witnessed one common man facing off with a celebrity to win the prize money. However in the new season there will be a new twist, where seven contestants will battle against each other in the first stage. These contestants will be from different walks of life and the winners from amongst the seven will get a chance to play in the second stage with the celebrity. With each game that the common man and the celebrity play, the money in the tree will be scaled up and the final reward will be then given to the common man. The format is owned by Endemol Shine and the show will run for 12-13 weeks.

    Colors Kannada will promote the three new shows through radio and television targeting news channels like TV9 in big way. Apart from this, the shows will be promoted via the outdoor medium through hoardings in Karnataka. The channel is also targeting close to 30 lakh people through SMS blast. Super Minute season 2 will also be promoted in print through a half page ad in Vijay Vani magazine. The channel will also take to social media to touch a chunk of the audience.

    Speaking on the channel’s leadership position in the Broadcast Audience Research Council (BARC) India ratings data, Kumar opined that being the number one channel was great but staying in the position was difficult. “In order to stay in the lead, one needs to have great strategies. Our strategy is to satisfy our consumers by experimenting and innovating with new content, which will be entertaining for the audience. Furthermore, we will continue to give viewers a great mix of reality content – both in Indian and international formats. Our motive is to bring the best for our audiences.”

  • Colors Kannada to launch three primetime shows; earmarks Rs 3 crore for marketing

    Colors Kannada to launch three primetime shows; earmarks Rs 3 crore for marketing

    MUMBAI: With a view to up the entertainment quotient in the prime time band of 9 – 10 pm, the leader in the Kannada general entertainment channels’ space, Colors Kannada is planning to launch three new shows in February.

    The channel has earmarked a budget of Rs 3 crore on the marketing campaign of all three shows.

    While the two fiction shows are titled Om Shakti Om Shanti and Manedevru and will go on air on 8 February, the channel will also launch the second season of the non-fiction show Super Minute on 13 February.

    The channel has brought on board Emami as the co-powered by sponsor for the game show Super Minute season 2, whereas Manedevru is powered by GRB. The channel is in advance stages of negotiations with a brand for Om Shakti Om Shanti.

    Super Minute season 2 will be hosted by Kannada actor Ganesh. The show, which is an adaptation of the international format Minute To Win, will be aired every Saturday and Sunday at 9 pm.

    Om Shakti Om Shanti will be aired from Monday – Friday at 9 pm and tells the saga of revenge, whereas Manedevru produced by Kannada actor Power Star Punit Rajkumar will occupy the 9.30 pm slot on the channel. The show depicts the tale of Janaki, a na?ve simple girl from a quaint village who is offered the hand of an NRI in marriage but destiny seems to deal her another hand altogether.

    Colors Kannada business head Parameshwara Gundkal said, “We understand the wants of the Kannadiga viewers’ heart and mind… From getting Ganesh to host the much loved Super Minute to building an ensemble cast and weaving an intriguing plot for our fiction dailies, Colors Kannada strives to push the envelope by offering its viewers compelling content that keeps them glued to their TV screens daily. Our three new shows promise to entertain our loyal viewers in the 9 – 10 pm primetime band throughout the week.”

    Speaking to Indiantelevision.com Colors Kannada, Colors Bangla and Colors Odiya project head Ravish Kumar added, “Super Minute season 2 returns with double the entertainment and double the fun. The idea behind adapting the show from an international game Minute To Win was to come up with light hearted games, where everyone in the family will enjoy and play together. The idea was to build a family connection.”

    Last year Super Minute witnessed one common man facing off with a celebrity to win the prize money. However in the new season there will be a new twist, where seven contestants will battle against each other in the first stage. These contestants will be from different walks of life and the winners from amongst the seven will get a chance to play in the second stage with the celebrity. With each game that the common man and the celebrity play, the money in the tree will be scaled up and the final reward will be then given to the common man. The format is owned by Endemol Shine and the show will run for 12-13 weeks.

    Colors Kannada will promote the three new shows through radio and television targeting news channels like TV9 in big way. Apart from this, the shows will be promoted via the outdoor medium through hoardings in Karnataka. The channel is also targeting close to 30 lakh people through SMS blast. Super Minute season 2 will also be promoted in print through a half page ad in Vijay Vani magazine. The channel will also take to social media to touch a chunk of the audience.

    Speaking on the channel’s leadership position in the Broadcast Audience Research Council (BARC) India ratings data, Kumar opined that being the number one channel was great but staying in the position was difficult. “In order to stay in the lead, one needs to have great strategies. Our strategy is to satisfy our consumers by experimenting and innovating with new content, which will be entertaining for the audience. Furthermore, we will continue to give viewers a great mix of reality content – both in Indian and international formats. Our motive is to bring the best for our audiences.”