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Tag: Gravity Integrated

  • Havas India reels in Prashanth Challapalli to spark digital & innovation fire

    Havas India reels in Prashanth Challapalli to spark digital & innovation fire

    MUMBAI: Havas India has hired Prashanth Challapalli, a digital dynamo, to ignite its creative network as chief digital & innovation officer. Based in Mumbai, he’ll be reporting to  Havas India, SEA, and north Asia group CEO  Rana Barua. Challapalli, a veteran of the digital trenches with over 25 years under his belt, is tasked with fusing cutting-edge tech with creative wizardry, conjuring up digital-first solutions that’ll make brands pop.

    Said Barua: “Innovation is no longer an option; it is imperative. The creative industry is undergoing a seismic shift driven by technology, data, and consumer behaviour. Prashant will work closely with network leaders to drive the convergence of creative, media, and health, powered by data-driven innovation and technology, while seamlessly integrating storytelling to enhance impact.”

    Challapalli, formerly boss of Gravity Integrated, where he sprinkled his stardust on the likes of Amazon Pay, Google, and Tata Motors, reckons he’s ready for the challenge. “We’re in the ‘Attention Economy’, where AI’s rewriting the rulebook. Creativity’s still king, but innovation’s gone beyond a fancy advert. 

    Havas’s integrated model, with its AI-powered Converged OS, is like a digital Swiss Army knife. I’m chuffed to be joining a team that’s pushing the envelope, setting new creative benchmarks, and crafting a fresh narrative for Havas, its brands, and its people.”

    This appointment is a clear shot across the bow, a digital thunderbolt aimed at shaking up the advertising landscape. Havas is betting big on Challapalli’s ability to weave digital magic, and deliver solutions that are not just innovative, but downright electrifying.

  • Chalo’s new campaign highlights bus travel transformation

    Chalo’s new campaign highlights bus travel transformation

    Mumbai: A transport technology company makes everyday bus travel more reliable, convenient, and seamless for millions of Indians. Their new campaign called #HarSafarKaDigitalHumsafar, conceptualised and created by the Goa-based consulting and communications company, Gravity Integrated, features two films inspired by real consumer stories highlighting how its technology is impacting everyday bus travel.

    Both videos feature how Chalo App’s real-time tracking feature empowers commuters to plan their journeys effectively, reducing waiting times and ensuring a seamless travel experience. It enables individuals to coordinate their schedules more effectively, ensuring they arrive at their destinations on time. Whether it’s a son who ensures that he reaches on time to pick up his mother or a teenage girl reassuring her father about the arrival of the bus, the real-time tracking feature offers peace of mind and convenience.

    “Millions of people use buses every day in India to earn their livelihoods, meet families, and go to school, college, and tuition. Chalo’s technology is not only making it so much easier to travel by bus but is also creating a massive social impact on cities and communities. This campaign resonates with Chalo’s commitment to making bus travel better for everyone. With live bus tracking, Chalo continues to set new standards in the realm of urban transportation, making journeys more efficient and stress-free. Chalo head of marketing Kartick Krishnamurthy.

    “Buses are the lifelines of most cities and towns in India. They help decongest traffic, help create economic opportunities for people who don’t have personal transport and help families stay in touch. Chalo’s technology is powering these buses and making travel better for everyone. We wanted to tell the human side of the technology story taking inspiration from real life examples. Along with these films, we are rolling out a 360-degree campaign that helps narrate Chalo’s story to not just consumers but also to government bodies, mobility influencers and the media at large”. –  Gravity Integrated founder & CEO  Prashanth Challapalli.

    Chalo currently has operations in over 50 cities across India and five international cities. The Chalo App allows users to track buses in real time – they know exactly where their bus is and when it will reach the bus stop. This makes it easier for passengers to plan their journeys and avoid unnecessary delays. In Mumbai, which is one of the largest markets where Chalo is present, over 45 per cent of daily bus travellers use the Chalo app – a testament to its usefulness in improving daily travel.