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Tag: gratitude

  • Amazon Pay thanks unsung Covid heroes in new campaign

    New Delhi: Amazon Pay announced the launch of UmmeedKeChehre – a digital-led campaign to salute the unseen and unsung heroes of the ongoing pandemic who continue to work tirelessly to help and support others.

    The campaign unfolds with a digital film that captures the extraordinary efforts and commitment of individuals and groups, including the frontline staff, lab technicians and lesser-known heroes like drivers, watchmen and many more who are selflessly doing their best for the society and people.

    Speaking about the campaign, Amazon Pay India, CEO, Mahendra Nerurkar said, “UmmeedKeChehre, is our digital campaign to thank lakhs of Covid heroes for their commitment and aims to spread a strong message of positivity and hope during these tough times. It salutes the spirit of hope that is being exemplified by these ordinary folks through their extraordinary acts of serving and caring for people and communities.”

    As part of the campaign, people can pay gratitude towards Covid heroes by making donations through the partner NGOs’ Milap, Give India, Akshay Patra, Help Age, Humanity for Habitat, or also have an option to or share an Amazon Pay digital gift card as a gesture with their Covid-19 heroes. The campaign runs across multiple media channels to connect and encourage people to join the movement and share a ‘Thank you note’ for their Covid Hero on their own social media channels using #PayYourRespect.

    The company said it is also enabling procurement, airlifting, local transportation and seamless delivery of critical medical equipment to hospitals and communities where it’s needed the most. “We have scaled up relief efforts for our employees and their families too, including access to medical infrastructure and other supplies, quarantine facilities, financial support, and more. Further, we have committed to provide vaccination support for our employees, sellers, partners and their dependents; and our on-premises vaccination camps are functional for employees and associates across multiple cities,” said the company.

  • Snickers urges consumers to acknowledge frontline warriors with a token of gratitude

    Snickers urges consumers to acknowledge frontline warriors with a token of gratitude

    MUMBAI: Snickers, the nougat, caramel and nuts filled chocolate bar from Mars Wrigley, has launched an interesting campaign to express gratitude for the incredible work being done by essential workers against all odds. In line with its efforts to constantly innovate, Snickers has created the opportunity for consumers to share a customized digital ‘Thank You’ message at the back of the pack with their brave warriors. The campaign stems from the thought that a small gesture can go a long way, especially for our everyday heroes.

    While people across the country have been staying at home to protect their health and that of their loved ones, there are some warriors who have been fighting against the odds and risking their lives to provide necessary services and goods. Some have been on the frontline helping in hospitals, streets and police stations, and there are others who have provided support behind the scenes by ensuring access to essential goods and services. From doctors, nurses and policemen to vegetable vendors, grocery shopkeepers and factory workers – there is no shortage of heroes. To express gratitude and show recognition for their immense hard work, Snickers has introduced ‘Acknowledge Your Heroes’.

    The campaign aims to express gratitude with a simple message – ‘To Those Who Keep Us Going, Send A Free Snickers To Keep Them Going’. With ‘Acknowledge Your Heroes’, Snickers invites consumers to nominate a friend, family member or neighbor who deserves a Snickers bar for their contribution to making lives of other people easier during the pandemic. This nomination can be completed by filling this form. On being nominated, the nominee shall receive a personalised digital ‘Thank You’ message at the back of Snickers pack along with a free Snickers.

    Mars Wrigley marketing director -Yogesh Tewari said, “We are grateful to each and every individual who has been who has been at the forefront of the current crisis and is ensuring that we stay safe and have access to essential goods and services. They are the real heroes and their tireless spirits in these difficult times is commendable. With this campaign, we hope to encourage our consumers to join hands with us to recognize the efforts of these brave warriors and offer a token of heartfelt appreciation and gratitude.”

    As the world continues to tackle the difficult times, the frontline warriors with their undeterred determination and perseverance have become a source of inspiration for generations to come. Highlighting and recognising their efforts, Snickers has curated a film featuring the younger generation aspiring to grow up to become doctors, nurses, and policemen. The film celebrates all Covid2019 warriors, who have redefined heroism for the youth.

    BBDO Worldwide (Gurugram) chief creative officer – Akashneel Dasgupta said, “Growing up, one’s ambitions are uncomplicated, to be a doctor or a policeman. To those innocent minds they are the true heroes of society. And what we have seen in the last three months has just vindicated that fact. No wonder the youth always earmarked them as their idols. Snickers joins many other brands in saluting these true warriors and gives everyone an opportunity to show their gratitude by sending out a Snickers. Because heroes should never go hungry.”