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Tag: Grasshoppers

  • Communications agency Grasshoppers relishes 20 years

    Communications agency Grasshoppers relishes 20 years

    Mumbai: The advertising and integrated communications agency, Grasshoppers India (GIPL), has completed 20 years of its services in the advertising and PR space. The agency was founded in 2002 by Arjun Banerjee.

    Providing advertising and integrated communications services to brands across verticals, the agency started back in 2002 when marketing and communication were an extremely competitive space full of big sharks handling bigger brands.

    In two decades of excellence, GIPL has built an exceptional presence in healthcare, finance, education, technology, automotive, real estate, hospitality, UN bodies and others.

    With the inception of GreenThumb (the PR wing), the agency gained a unique edge with both domestic and foreign clients. The onset of the digital age and increasing demand for virtual presence led to the christening of GrownUps (the digital wing). Over the years, the agency also launched Gramin (outreach wing), which collaborates with NGOs on awareness campaigns, including in-depth research, concept development, design, and execution.

    Speaking about the milestone, Grasshoppers India founder-director Arjun Banerjee said, “No one can beat a classic. And we have become one in 20 years.”

    “Grasshoppers never employ a ‘one-size-fits-all’ strategy. We are always striving to be adaptable and tailor our approach to the client’s goals and budget,” he added.

    While Grasshoppers India has achieved a firm position, its journey has not been without its share of trials. In reality, the agency has gone through several tides over the last two decades. The pandemic, in all its ferocity, disrupted business dynamics. Being vigilant, they steered the ship with new strategies, keeping their crew safe while avoiding pay cuts and even layoffs. Their clientele stood behind them too, as they needed a reliable ally in these trying times.

    “Although our ethos remains the same, we believe change is the only constant in life. We have been adept at reinventing ourselves, staying young, energetic and ahead of the times, always,” added Grasshoppers India founding member & director of brand communication & planning Megha Jain.

    “Today, we thank all our clients who had faith in us and those dedicated team members for their unwavering support because achieving a milestone like this would not be possible without them. And that is truly our reward!,” Banerjee quoted.

  • Grasshoppers wins creative mandates for BOP

    Grasshoppers wins creative mandates for BOP

    MUMBAI: Grasshoppers India has been appointed as the creative partner for real estate consultancy Better Option Propmart Opts.

    An official has confirmed that Grasshoppers have approached the company and presented the idea.

    Grasshoppers will be handling ATL & BTL campaigns including corporate branding for BOP.

    The real estate consultancy has an annual marketing spend that is estimated to be Rs 100 crore with several prestigious projects in the pipeline in partnership with leading realty players including DLF, Jaypee Group, Logix, Hero, Wave Inc and Imperia Structures.

    “The company has started its operations in 2007; today we have more than 50,000 customers and 10 state-of-the-art studios across the country”, said founder & MD Amit Mavi.

    Talking about their tie-up with Grasshoppers, Mavi said, “We want to be known as a company that delivers ‘Better‘. Through our partnership with Grasshoppers, we will be reaching out to our target audience and communicate the core values that drive our organisation and make us different from a loose bunch of property brokers spread in an unorganised manner across the country”.

    “There is a lot of work that needs to be done because it‘s not just BOP but also the associated real estate projects that have to be promoted. So, we will play around with different concepts and messaging depending on the project offerings. It‘s going to be a challenging task but we anticipate a lot of innovative campaigns being churned out over the next few months,” said Grasshoppers India‘s director Arjun Banerjee.

  • Grasshoppers bags creative biz of Supertech’s Golf Country project

    MUMBAI: Real estate developer Supertech has appointed Delhi-based Grasshoppers India as the creative agency for its Golf Country Project.

    The agency has bagged the account following a multi-agency pitch involving three rigorous rounds of presentations.

    In partnership with Grasshoppers, the brand will be developing a strategic ATL and BTL route focusing heavily on print and outdoor with quality support from online promotions.

    Grasshoppers director Arjun Banerjee said, “This is an important account for us on two fronts. Firstly, we have partnered with a hugely successful and respected real estate brand like Supertech which is a great feather in the cap of our Real Estate portfolio. Secondly, this account has come to us merely a couple of days after our agency got the Pvt. Ltd. status, making it an extra special moment. We are now focusing on creating a campaign which we plan to execute in three phases over the next couple of months.”

    Supertech brand manager Arun Tewari added, “Golf Country is being built as a green living concept where residents will have the unique advantage of having a Golf Course in their backyard and a lush green reserve right in front of their home. Even though it will take a few years for the project to complete, the residential properties have already started selling like hot cakes. Looking at such an overwhelming market response, we have decided to first focus on generating awareness about Golf Village among the potential buyers and thereafter move on to the sale of the commercial space.”

    Grasshoppers will be initially promoting Golf Village which comprises the 1/2/3 BHK apartments of Golf Country.

    Supertech Golf Country is an integrated township located along the Yamuna Expressway and spread over 100 acres with a 9 hole Golf Course, shopping mall, commercial space, club house and three types of living options – villas, plots, high rise apartments and studios.

  • Grasshoppers launches new digital arm grownups

    Grasshoppers launches new digital arm grownups

    MUMBAI: Delhi-based ad agency Grasshoppers has recently launched its online division “grownups”. In terms of business growth, “grownups” aims to add value to the parent organisation with its own round-up of services which include web design and development, SEO, social networking as well as e-mail and viral marketing.

    An official statement from the agency said that it is already in the process of signing the digital mandate of two (undisclosed) clients.

    Grasshoppers CEO Arjun Banerjee said, “There used to be radios, then came the television, and now, with computers as our primary source of knowledge sharing, the advertising industry has evolved onto a whole new platform. Internet has transformed our general outlook to what all we can do for a product or a service. “grownups” is how we Grasshoppers complete our gamut of services; in many ways ‘growing up‘ with the industry.”

    In recent years, Grasshoppers has ventured into the online space with a select few clients like HLFPPT, World Phone, iDiscoveri and AISECT, whose products and services required internet marketing. But with time, the demand for an online presence has increased steadily with more and more clients on the lookout for online solutions. This is where Grasshoppers took the game to the next level.

    Banerjee added, “Today, clients want original and innovative ways to get customers to invite brands into their lives. Online infotainment is a great way to reach out to people, especially the youth, with their strong presence in the social space. Internet breaks the geographical barriers, giving us the chance to target a larger section of our audience in an effective yet entertaining manner. Needless to say, this online division is an integral key to our future growth”.

    With the value addition of “grownups”, Grasshoppers will now be able to accommodate full-fledged brand plans that include comprehensive web and social marketing, the company said.

  • Payworld awards creative duties to Grasshoppers

    Payworld awards creative duties to Grasshoppers

    MUMBAI: Grasshoppers has won the creative mandate for the E-pin distributor and aggregator, Sugal and Damani Group’s Payworld.

    With its boutique of electronic voucher distribution (E-Commerce) services, Payworld operates in a niche market with few players. Subsequently the industry offers over 72 per cent potential share yet to be covered, generating the scope to tap the media space in terms of rebranding to generate customer loyalty, brand recognition and positioning Payworld as a market leader, the company said.

    The initial marketing budget for the campaign is approximately Rs 60 – 70 million.

    Payworld marketing manager Rahul Sharma said, “In the last 5 years since its inception, Payworld has done extremely well. But with our ongoing expansions we find a large communication gap between the brand and its target audience. For our future growth, it is vital that we create the right kind of brand awareness in effective and smart ways.
    When we called for a multi-agency pitch, what we were really looking for was the ‘connect’; people who could share our vision.”

    Grasshoppers CEO Arjun Banerjee said, “E-Commerce in India is increasing with a high magnitude and so are the users. Over the last few years, Payworld has shown highly promising growth with 20,000 authorized outlets. Given the current lack of awareness of the industry, we intend to make full use of the ‘first player’ advantage that Payworld has given us. Such opportunities are rare and we are keen to experiment new ideas and bring not just Payworld but the entire industry into the limelight”.

    Payworld COO Praveen Dhabhai added, “Previously we have only focused on the quality and total technical support of our services, ensuring complete customer satisfaction. But now it is time that we reach out to more customers and expand our base in the market. To achieve this goal, Grasshoppers is working out a comprehensive plan of action which includes a rebranding campaign and apropos print and outdoor collaterals. We are looking forward to work with Grasshoppers and together take Payworld to its full potential as a truly efficient commercial service provider”.