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Tag: Grasim Industries

  • Britannia paints a new picture with CEO Rakshit Hargave

    Britannia paints a new picture with CEO Rakshit Hargave

    MUMBAI: From paints to pastries, Rakshit Hargave is making a colourful career move. The outgoing CEO of Birla Opus Paints is set to take the helm at Britannia Industries as executive director and chief executive officer, beginning December 15, 2025.

    The appointment marks one of the FMCG sector’s most talked-about leadership transitions this year. Britannia’s board approved Hargave’s induction as an additional whole-time director and CEO for a five-year term, subject to shareholder approval. He will report directly to managing director and chairman of Britannia Industries Varun Berry.

    On the same day, Grasim Industries, the parent company of Birla Opus Paints, confirmed that Hargave had resigned from his role, effective December 5.

    Grasim praised Hargave’s four-year stint, noting his instrumental role in transforming Birla Opus from blueprint to brand. Under his leadership, the company set up six integrated manufacturing facilities and built a robust distribution and supply chain network across India.

    Hargave joined the Aditya Birla Group in 2021, leading Birla Opus through its ambitious entry into the competitive paints market. His move to Britannia now positions him at the centre of another storied Indian brand, one balancing legacy with innovation in an increasingly crowded FMCG landscape.

    As Britannia eyes new categories and deeper market penetration, Hargave’s appointment signals a fresh layer of leadership ready to add both colour and consistency to the brand’s growth story.

     

  • Birla Opus unveils “One Aero” spray paint range

    Birla Opus unveils “One Aero” spray paint range

    MUMBAI: Birla Opus Paints, part of the Aditya Birla Group’s Grasim Industries, has launched its newest innovation, One Aero, a high-performance aerosol paint range designed to make painting faster, smoother, and easier for both professionals and DIY enthusiasts.

    The new range promises a 15-minute fast-dry formula, delivering a premium finish, excellent coverage, and a smooth spray pattern that ensures even application every time. Each can is tested at 8 bar pressure to guarantee leak-free performance, underscoring Birla Opus Paints’ commitment to safety, quality, and its colourful vision of “Duniya ko rang do.”

    Available in 11 versatile shades, including white, black, phirozi, golden yellow, bus green, deep orange, po red, signal red, golden brown, gold, and silver, the 400 ml cans come with a one-year warranty, a first in the Indian aerosol paint market.

    “At Birla Opus Paints, our goal is to deliver solutions that evolve with our customers’ needs,” said Birla Opus Paints CEO Rakshit Hargave. “With One Aero, we’re giving users the ability to achieve professional-grade results effortlessly.”

    In a move to improve retail accessibility, the brand has also introduced a new six-can packaging format, replacing the standard 12-pack to enhance convenience for retailers and consumers alike.

    One Aero is now available across Birla Opus Paints’ expanding network of franchise stores and paint studios, complete with shade cards and brochures to help customers find their perfect hue.

    With its sleek performance, reliability, and design-first approach, Birla Opus Paints’ One Aero range is set to give India’s paint aisles a vibrant new lift, one spray at a time.

     
     
  • Birla Opus Paints colours Diwali with love

    Birla Opus Paints colours Diwali with love

    MUMBAI: Looks like this Diwali isn’t getting cancelled, only coloured brighter! Birla Opus Paints has unwrapped the festive season with a touching new digital film that turns the spotlight from fireworks to family.

    Titled Kya iss baar Diwali cancel?, the film beautifully brings alive Birla Opus Paints’ philosophy, Duniya ko rang do, reminding viewers that the true sparkle of Diwali lies not in lights or rituals, but in the warmth of togetherness.

    The story follows a retired couple excitedly prepping their home for their son’s visit. When plans suddenly change and he cancels, disappointment threatens to dim their joy. But the father chooses to celebrate anyway, painting their home in his son’s favourite colour. As the couple light up their freshly painted house, they rediscover that love itself can illuminate any festival.

    Birla Opus Paints head of marketing Inderpreet Singh said, “What makes festivals memorable are the emotions behind the preparations, the anticipation, and the joy of being together. Our film celebrates this essence of togetherness and the role of colours in bringing people closer.”

    Echoing the sentiment, Leo South Asia chief creative officer Sachin Kamble added, “Diwali isn’t about grandeur; it’s about the relationships that colour our lives. In the Birla Opus world, colour doesn’t just beautify walls, it builds bonds.”

    Launched under Aditya Birla Group’s Grasim Industries, Birla Opus Paints continues to paint the town with emotion, crafting stories that prove when it comes to celebrating love and family, no festival is ever truly cancelled.

  • India’s monuments get a colourful glow-up with Birla Opus campaign

    India’s monuments get a colourful glow-up with Birla Opus campaign

    MUMBAI: What do you get when a curious little boy meets an unclickable monument? A splash of imagination, a burst of colour and a nation reminded of its timeless beauty. Birla Opus Paints, under Grasim Industries of the Aditya Birla Group, has launched the next chapter of its “Duniya Ko Rang Do” story with a stunning new campaign titled Celebrating Colours of India.

    This time, the animated Opus Boy returns to brighten not just walls but history itself, beginning with the Gateway of India. In the film, a disheartened street photographer struggles to draw attention to the monument. That’s when our pint-sized hero steps in with a colourful transformation giving the colonial arch a vibrant makeover that captivates onlookers and rekindles national pride.

    The campaign showcases the power of paint to transform not only spaces but also perspectives. It builds on the emotional tone and animation style of the earlier brand launch, but dials it up to a national scale turning iconic monuments into canvases of creativity.

    “The film reinforces the influence of colours and our commitment to beautify spaces while contributing to the national spirit and pride,” said Birla Opus Paints CEO Rakshit Hargave.

    Taking the message a step further, Birla Opus Paints head of marketing Inderpreet Singh added, “By showcasing the potential of our paints with places of heritage and deep cultural significance, we aim to create a powerful story of hope reminding every Indian of the beauty around them.”

    Crafted by Leo India and brought to visual life by Brazil’s Zombie Studios, the film uses rich 3D animation to set an immersive mood. “The grandeur and timelessness of the Gateway make it a perfect canvas,” said Leo India chief creative officer Sachin Kamble. “It’s about inspiring viewers to see the familiar through a transformative lens.”

    The campaign is now live across TV, digital, print, radio, and OOH. And yes, the Gateway of India may be made of stone, but Opus shows us how it can still make hearts bloom.

  • Birla Opus rolls out the red wall with luxe new designer finish range

    Birla Opus rolls out the red wall with luxe new designer finish range

    MUMBAI: Why settle for beige when your walls can wear a masterpiece? Birla Opus Paints, part of the Aditya Birla Group’s Grasim Industries, has unveiled a stunning new Designer Finish range that brings together artistry, innovation, and a splash of Italian flair. With two premium collections, the Dream and Timeless, the brand is looking to elevate Indian interior design, one textured wall at a time.

    Launched alongside a growing footprint of retail and experiential stores across India, including Mumbai, Gurugram and Lucknow, the Designer Finish collection invites consumers to quite literally feel the difference. The Dream Collection dazzles with 3D patterns and over 150 water-resistant metallic shades, while the Timeless Collection leans into rustic, lime-based finishes inspired by the raw elegance of stone, clay, and marble.

    Commenting on the launch Birla Opus Paints CEO Rakshit Hargave said, “At Birla Opus Paints, we understand that today’s consumers are seeking more than just products; they desire experiences and products that reflect purpose and value. Our aim is not only to redefine creativity with advanced design technology and sustainable solutions, but to also set new standards in interior luxury. At the back of our Paint Studio and franchisee stores launches across India, we’re now presenting consumers with these exquisite finishes inspired from nature’s beauty and Italian artistry that will definitely add a taste of luxury to your home.”

    Each collection offers nature-inspired textures and colour combinations that aim to turn walls into canvas-like statements. Think sea swirls, dreamy clouds, earthy elegance, and handcrafted Italian craftsmanship, all rendered in eco-friendly, low-VOC paints that are as breathable as they are beautiful.

    The Dream Collection boasts 14 nature-themed designs, each available in 10 unique colourways offering a staggering 140 wall-finish variations. Meanwhile, the Timeless Collection brings 12 earthy, artisanal designs to life. All finishes are extra durable, scratch-resistant, and designed to offer a luxury look that lasts.

    The Designer Finish range is currently available at Birla Opus Paint Studios and franchisee stores, with plans to expand to Bangalore, Delhi, Hyderabad, Kolkata, Jaipur, Ahmedabad and Surat. With each new studio, Birla Opus is not just selling paint, it’s inviting consumers into a curated world of interior expression.

    So, whether you’re dreaming of drama or craving calm, there’s now a wall finish that speaks your language because in the world of Birla Opus, your walls do more than just hold up the roof. They make a statement.

  • Paint it posh Birla Opus adds luxury strokes to Indian wall finishes

    Paint it posh Birla Opus adds luxury strokes to Indian wall finishes

    MUMBAI: Why just colour your walls when you can couture them? Birla Opus Paints is bringing the runway to the living room with its new Designer Finish range, two luxe collections that aim to give Indian interiors a high-fashion upgrade, one wall at a time.

    Unveiled by Aditya Birla Group’s Grasim Industries, the Dream and Timeless collections are part of a bold push to make walls more than just backdrops. Think high-definition 3D textures, metallic shimmers, and artisanal finishes inspired by nature and Italian craftsmanship, all underpinned by eco-friendly innovation.

    The Dream Collection leans into drama, offering 14 nature-themed designs across 140 permutations. Whether you fancy a wall that evokes the sea or the shimmer of clouds at dusk, the collection comes with water-resistant, long-lasting shades made to impress. Bonus: it’s not just beautiful, it’s built to last.

    Meanwhile, the Timeless Collection keeps things earthy and elegant. With lime-based finishes that mimic the raw textures of stone, clay and marble, it’s made for those who like their luxury with a little rustic soul. And both ranges walk the green talk, with low-VOC formulations that keep indoor air quality breathable and healthy.

    But the real flex? Experience-led retail. Birla Opus is not just selling paint; it’s selling inspiration. The brand is rolling out Paint Studios in cities like Mumbai, Gurugram and Lucknow immersive spaces where customers can see and touch the new finishes before committing to a makeover. These studios, along with a growing network of franchise stores, are part of the brand’s ambitious plan to make upscale design feel personal and accessible.

    Commenting on the launch Birla Opus Paints CEO Rakshit Hargave said, “At Birla Opus Paints, we understand that today’s consumers are seeking more than just products; they desire experiences and products that reflect purpose and value.Our aim is not only to redefine creativity with advanced design technology and sustainable solutions, but to also set new standards in interior luxury.At the back of our Paint Studio and franchisee stores launches across India, we’re now presenting consumers with these exquisite finishes inspired from nature’s beauty and Italian artistrythat will definitely adda taste of luxury to your home.”

    With plans to expand into more metros including Bangalore, Delhi, Hyderabad and Kolkata, Birla Opus is aiming for national saturation and wall domination.

    Because in 2025, walls don’t just wear paint. They wear personality.

  • SOKTAS opened its first outlet in Bengaluru, styling the city to remain always ahead

    SOKTAS opened its first outlet in Bengaluru, styling the city to remain always ahead

    Mumbai: Soktas, a luxurious cotton fabrics brand by Grasim Industries, part of Aditya Birla Group, today announced the opening of its first-ever exclusive brand outlet in India at Jayanagar, Bengaluru. The store was inaugurated by Kannada Cinema actor and director Darling Krishna and Domestic Textiles COO Jasvinder Kataria, Grasim Industries and Aditya Birla Group.

    Jasvinder Kataria, shared his excitement saying, “The launch of SOKTAS’ first ever exclusive retail outlet in Bengaluru is a significant milestone for us. Our fabrics are not just textiles; they are expressions of elegance and sophistication. We are thrilled to bring a world of premium luxury cotton fabrics to the city’s fashion-forward men. With our Turkish heritage and unwavering commitment to quality, SOKTAS is set to redefine the way Bengalureans experience fine fabrics.”

    Soktas is poised to redefine the world of fashion with its exceptional range of premium cotton shirting fabrics, made with 100 per cent premium cotton and natural blends. Each piece of fabric is meticulously created using super-fine, high-quality yarns, resulting in an impeccable finish and a luxurious feel.  Encompassing over 1000 square feet of space which is spread across two levels, the outlet in Jayanagar is designed to provide customers with an immersive shopping experience, showcasing an exquisite range of fabrics that cater to diverse fashion preferences and providing bespoke solutions for every custom tailoring need.

    While inviting Bengaluru to shop at Soktas, actor Darling Krishna shared, “As an actor, I have always been captivated by the spirit of Bengaluru. The city consistently stays ahead in all fields ranging from sports to technology to entertainment. Now, there will be a brand in Namma Bengaluru that shares my vibe of being ahead in life. I am thrilled to personally experience Soktas and its exceptional range of luxurious cotton fabrics and elevate my style game.”

    Kataria further added, “With this inaugural store, we lay the foundation for an ambitious plan to establish Soktas as the go-to brand for bespoke solutions, preferred by today’s discerning and fashion-forward men. What makes this moment even more electrifying is the launch of our new brand campaign, ‘Always Ahead.’ This campaign embodies our commitment to constant reinvention, pushing boundaries with limitless possibilities in patterns, textures, and designs, echoing the spirit of our ambitious and discerning consumers who appreciate life’s finer things. The Soktas Man challenges conventions, values quality and sophistication, and embraces individuality in style choices.”

    SOKTAS believes in responsible sourcing and ethical practices, ensuring that every fabric tells a story of quality and consciousness. The brand’s commitment to sustainability is reflected in its certifications, including GOTS, OEKOTEX, and ISO–9001.

    SOKTAS sells through 3000 multi-brand premium fabric retail outlets across India. The grand opening of SOKTAS’ exclusive outlet in Jayanagar promises to be a landmark event in the world of luxury fabrics offering its customers multi-weave patterns such as premium jacquards, fil-coupe jacquards, and clip dobby fabrics, among others. Visit SOKTAS, Shop No. 22/136, ninth Main Road, third Block, Jayanagar, Bengaluru, Karnataka 560011 to experience the touch of luxury that is SOKTAS. 

  • Grasim Industries appoint Srishti Sawhney as President and Global Brand Head, Pulp & Fibre

    Grasim Industries appoint Srishti Sawhney as President and Global Brand Head, Pulp & Fibre

    MUMBAI: Grasim Industries has appointed Srishti Sawhney as the President and Global Brand Head for Pulp & Fibre Business. In her new role, Sawhney’s mandate will be to strengthen and enhance the communication and branding of the ingredient brand Liva. She will also chart out the strategy to showcase the dynamism of product and capitalise on opportunities that would result in exponential growth. There will be key focus on collaboration and partnerships that will further solidify the brands positioning and key offerings.

    Rajeev Gopal, Global Chief Sales & Marketing Officer & Group Executive President, Grasim Industries | Pulp & Fibre,  said “Srishti Sawhney’s appointment is an extension of the company’s ongoing efforts towards building agile teams and integrated structures to deliver maximum growth and perception for the ingredient brand. We are confident that Srishti’s razor sharp focus will move the company forward in its next phase of growth and expansion.”

    With nearly three decades of varied experience, Srishti will bring her learnings from handling multiple consumer and luxury brands to the strategy that will be charted out for the communication and branding of Liva and its sub-brands.

    Srishti Sawhney, President and Global Brand Head, Grasim Industries, Pulp & Fibre Business said, “The growing complexity of marketing platforms calls for a multi-dimensional approach that is collaborative and integrated in nature. I am extremely excited to be a part of Birla’s futuristic division and am looking forward to working with the team to start a new chapter for the Pulp & Fibre business. Our aim is to communicate and create a clear image of the brands – for the consumers to relate to and trade to see the functionality of.”

    Srishti has previously handled and been a key player in the marketing and communication strategies of top companies and brands like Spark44, Jaguar Land Rover India, Audi India, DY&R, JWT, Leo Burnett & McCann, in that order. She was instrumental in launching brands like Bacardi, Colgate Total, Sprite, Georgia & Diet Coke in India.