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Tag: Graphiti Studios

  • Beyond the reel, India’s tech dreams take shape

    Beyond the reel, India’s tech dreams take shape

    MUMBAI: Lights, camera, revolution! The silver screen is turning digital, and India’s film industry is ready for its next big act, one fuelled by technology, imagination and a dash of innovation.

    At FICCI Frames 2025, the session “Beyond Imagination: The Future of Filmmaking” brought together industry leaders to explore how new-age tools like AI, VFX and virtual production are transforming storytelling. The discussion came in the wake of the Maharashtra government’s Rs 3,268 crore AVGC-XR Policy 2025, an ambitious plan to make the state a global powerhouse for animation, gaming and extended reality.

    DNEG co-founder and president Merzin Tavaria set the tone for the session. “Content is still king,” he said. “Technology should help us tell better stories, not distract from them. AI is here to stay as a tool, but it must never replace the individual.” He added that India’s post-pandemic film resurgence has proven the world-class calibre of its creators.

    Phantomfx founder and CEO Bejoy Arputharaj urged filmmakers to evolve with technology. “Filmmakers must embrace the changing landscape,” he said. “Virtual production and AI aren’t here to take over, they’re here to help us imagine what was once impossible.”

    From Japan, Dwarf Studios CEO Shuhei Harada emphasised originality over imitation. “The world doesn’t need more copies,” he said. “India should focus on creating authentic, original entertainment. Bringing international talent here can help local creators learn new methods and grow faster.”

    Moscow Film Cluster deputy director Georgy Prokopov called for international collaboration. “Russia and India can build a technology bridge,” he suggested. “Shared virtual production infrastructure can reduce costs and accelerate creative exchange.”

    Meanwhile, FICCI AVGC-XR Forum chair and Graphiti Studios co-founder Munjal Shroff stressed the need for India to sharpen its technical edge. “We already have the talent and the tools,” he said. “Now it’s about mastery, using technology not as a crutch but as a canvas.”

    As the session wrapped, the takeaway was clear: the next blockbuster might not just be shot in India, it could be built here, pixel by pixel. Because in the cinema of tomorrow, the script won’t just be written. It will be rendered.
     

  • Bharat Hain Hum goes big with cross-platform promotions push on radio, satellite & OTT

    Bharat Hain Hum goes big with cross-platform promotions push on radio, satellite & OTT

    Mumbai: Krish, Trish, and Baltiboy: Bharat Hain Hum returns, rewriting the playbook with cross-platform rollout. The celebrated animated series, which first gained immense popularity for highlighting the untold stories of India’s lesser-known freedom fighters, is set to expand its reach even further with an innovative distribution strategy.

    The ministry of information and broadcasting officially launched Season 2 of the animated series at the ongoing International Film Festival of India (IFFI) in Goa, with Nagarjuna gracing the occasion. This season continues the series’ mission to spotlight unsung heroes like Taji Dele and Ponge Dele from Arunachal Pradesh, Wazir Ram Singh Pathania from Himachal Pradesh, and Birsa Munda from Jharkhand, among others.

    As with the first season, Season 2 has premiered simultaneously across three major platforms—Doordarshan, Netflix, and Amazon Prime Video in 12 Indian languages (including Hindi, Tamil, Telugu, Kannada, Malayalam, Punjabi, Marathi, Gujarati, Bengali, Assamese, and Odia) and seven international languages (French, German, Spanish, Russian, Korean, Chinese, and Arabic), making it accessible to audiences in over 150 countries worldwide.

    As per the press release in a historic first for Indian animated content, the series has also extended its reach through a Krish, Trish, and Baltiboy: Bharat Hain Hum radio series, which airs on All India Radio (AIR). The radio series, broadcast in 12 languages, is scheduled at 10:30 AM on Sundays—just 30 minutes before the animated series airs on Doordarshan at 11 AM. This synchronised scheduling ensures that the audience can easily transition from radio to television, effectively merging traditional and modern forms of media consumption.

    Additionally, a podcast featuring episodes from the animated series will be available on Spotify across 180 countries. The podcast will not only promote the series but will also encourage listeners to tune into the show on Netflix and Amazon Prime Video, further amplifying its global outreach.

    “We are proud to bring Krish, Trish, and Baltiboy to the world in a way never done before in Indian content,” said Munjal Shroff, the creator of the series. “This cross-platform promotion is a first-of-its-kind strategy that will connect with audiences across generations and geographies, giving them multiple entry points to engage with the series. It’s about making the stories of our unsung heroes accessible and inspiring on every platform possible.” Shroff added.

    Graphiti Studios co-creator and director  Tilak Shetty echoed these sentiments: “This initiative reflects our commitment to creating a series that resonates globally while staying true to its roots. The radio series and podcasts provide an innovative way to build excitement for the animated episodes, ensuring that audiences on all platforms can experience the magic of Krish, Trish, and Baltiboy together. It’s about breaking new boundaries for Indian animation and telling our history in ways that have never been done before.”

  • Nagarjuna launches season two of Krish, Trish and Baltiboy: Bharat Hain Hum, at IFFI Goa

    Nagarjuna launches season two of Krish, Trish and Baltiboy: Bharat Hain Hum, at IFFI Goa

    Mumbai— The Ministry of Information and Broadcasting launched the second season of the celebrated animated series Krish, Trish, and Baltiboy: Bharat Hain Hum at the ongoing International Film Festival of India (IFFI) Goa.

    Nagarjuna graced the event along with Information & Broadcasting secretary Sanjay Jaju; Prasar Bharati CEO Gaurav Dwiwedi; CBC, DG, Yogesh Baweja; Graphiti Studios creators Munjal Shroff and Tilak Shetty ; Prime Video, India director & head – SVOD, Shilangi Mukherji and Netflix India director of public policy Mahima Kaul.

    The groundbreaking animated series, which celebrates India’s lesser-known freedom fighters, made history with its season one debut across multiple platforms.

    Season two of the animation series, like season one, will premiere simultaneously across Doordarshan, Prime Video, and Netflix.

    The series will be available in 12 Indian languages—including Hindi, Tamil, Telugu, Kannada, Malayalam, Punjabi, Marathi, Gujarati, Bengali, Assamese, and Odia—and seven international languages – French, German, Spanish, Russian, Korean, Chinese and Arabic making it accessible to a global audience in 150 countries, further amplifying its reach.

    Season two continues the mission to highlight unsung heroes from all across the country, including Taji Dele and Ponge Dele from Arunachal Pradesh, Wazir Ram Singh Pathania from Himachal Pradesh, and Birsa Munda from Jharkhand, among others.

    These stories are meant to inspire pride in India’s history while celebrating the diversity and resilience of the country’s freedom fighters.

    The secretary highlighted the importance of such initiatives in nurturing national pride among India’s young generation.

    “The diversity of India’s freedom struggle needs to be communicated in ways that appeal to children. By using animation, we’re making these rich histories not only accessible but also engaging. Through these animated stories, we’re offering young minds a chance to learn about the unsung heroes who played pivotal roles in shaping India’s destiny,” Jaju said.

    “We are delighted to launch a new season of Krish, Trish and Baltiboy: Bharat Hain Hum on Prime Video starting 1st December. The series beautifully highlights the invaluable contribution of several heroes who played a significate part in India’s freedom struggle, giving viewers in India and around the world a chance to learn more about our rich history,” said Mukherji. “We would like to congratulate the Ministry of Information and Broadcasting (MIB), Central Bureau of Communication, and Graphiti Studios for producing this wonderful series. The series is a significant step in our efforts to foster the growth of India’s creative economy and give Indian stories a global showcase. We are confident that the new season will be as well-received by our viewers as the first season.”

    “I have grown up watching a lot of mythology, and stories of Shri Ram, Lakshman, Bharat, Arjun, but stories on our freedom fighters who sacrificed their lives for our country is equally important. With the new show Bharat Hai Hum, the children and the next generation will get to know about our heroes,” said Nagarjuna.

    Munjal Shroff and Tilak Shetty, the series’ creators, added, “The stories of India’s unsung heroes have often been overshadowed, but through this series, we aim to ensure that their contributions are remembered and celebrated by the younger generation. It’s not just a story of the past; it’s a lesson for today’s youth to understand the values of courage, resilience, and patriotism.”

    The creators employed nearly 1,000 professionals across India, including animators, voice artists, and production experts, in order to meet an ambitious timeline and deliver the series in record time.

    Krish, Trish, and Baltiboy: Bharat Hain Hum will also be available in an innovative format: a radio series and a podcast. The Krish, Trish and Baltiboy– Bharat Hain Hum Radio Series will premiere on 1 December on All India Radio (AIR), broadcasting in 12 languages across India. Each episode will be heard at 10:30 AM on Sundays, just 15 minutes before the animation series airs on Doordarshan at 11 AM. The radio show will promote the animated series, creating a seamless cross-platform transition that will help maximize the show’s audience. The unique scheduling strategy promises to offer a significant push for the animation series, ensuring that the young and diverse audience can transition from radio to television effortlessly.

    Additionally, a podcast will be available worldwide on Spotify in 180 countries. This podcast will feature episodes from the series, while also encouraging listeners to watch the animated show on Prime Video, Netflix, Waves and Doordarshan amplifying the reach of this cross-platform distribution strategy.