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Tag: Grapes

  • Faces Canada hands over digital AOR duties to Grapes

    Faces Canada hands over digital AOR duties to Grapes

    Mumbai: Grapes has bagged the digital media mandate for the cosmetic brand Faces Canada. The mandate will be handled by the agency’s Mumbai office.

    As a part of this, the agency will look after social media management & community building, digital campaign strategy, and product launches. The mandate has been won following a multi-agency pitch.

    With the association, the brand aims to level up its game when it comes to social media presence and expand the target audience beyond metro cities.

    Speaking on the win, Grapes CEO and co-founder Shradha Agarwal said, “We are really looking forward to working with Faces Canada. As a premium cosmetic brand, it is part of a niche industry, and this brings to the forefront our proficiency in leaving behind a strong recall value amongst the audience for the brand with the help of our ingenious campaigns.”

    Talking about the collaboration, Faces Canada creative director Devkey Advani said, “We’re a brand that cares and we never compromise on quality, which can be seen in all our products; they’re good-for-skin AND high-performance. Just like our clutter-breaking products, we needed unique digital messaging to amplify visibility amongst the target audience. With content becoming massy and cluttered, it’s become more imperative than ever to stand apart from the noise. Grapes coming in with their expertise to efficiently lead the digital presence made it easy for us to choose them without any second thoughts. We look forward to reaching creative milestones together in the coming time.”

  • Grapes wins digital AOR mandate of Maharishi Ayurveda

    Grapes wins digital AOR mandate of Maharishi Ayurveda

    New Delhi: Maharishi Ayurveda has awarded its digital AOR mandate to Grapes. The agency won the mandate following a multi-agency pitch for the German market. The team from New Delhi will service the account.

    According to the mandate, Grapes will be responsible for handling the marketing communication activities for Maharishi Ayurveda. The agency will be looking after services such as content planning, digital marketing strategy, social media management and media planning & buying. Maharishi Ayurveda has been Europe’s leading brand for authentic ayurveda products since 1987.

    Speaking on the occasion, Maharishi Ayurveda head of global marketing & digital business Rajat Wahi said, “Considering that we live in a digital age, it becomes even more essential to establish the right communication and present a comprehensive brand image. We chose Grapes to achieve this purpose as it has a niche in curating end-to-end marketing strategies which will give the desired media mileage to our brand. The collaboration will help us in widening our target audience base, in our existing and new markets we plan to foray into, and at the same time instill a strong recall value amongst the consumers for our brand”.

    Sharing her thoughts on the win, Grapes co-founder & chief executive officer Shradha Agarwal said, “We are looking forward to our association with Maharishi Ayurveda. I believe working with them will bring a new set of experiences for us. We are determined to make Maharishi Ayurveda a go-to brand amongst the cohort who aspires to live a healthy and natural life. We are in perfect alignment with the aspiration of the brand which will help us in coming up with strategies and narration that will echo the excellence of the brand in their particular category. In this, our marketing expertise will play an instrumental role in creating awareness about the brand.”

  • DS Group launches first NFT on 93rd Founders’ Day with Grapes

    DS Group launches first NFT on 93rd Founders’ Day with Grapes

    Mumbai: On its 93rd Founders’ Day, Dharampal Satyapal Group (DS Group) launched its first NFT in collaboration with the marketing firm Grapes.

    The group, which was founded in 1929, is celebrating its 93rd Founders’ Day to commemorate an era of setting new standards and conquering new territories.

    The DS Group launched its first NFT, honouring its founders, Lala Dharampal and Satyapal ‘Sugandhi’, for their visionary zeal and persevering ethos.

    The masterpiece, titled “A Dream in a Million Metaphors,” was created collaboratively by the Grapes and DS group teams by leveraging web 3.0 to bring to life the historical moments in its expanse via an experiential microsite that portrays the group’s non-fungible story.

    This unique mosaic pays homage to the founders with 93 images that each represent a tiny portion of their journey. The idea has been conceptualised by the Grapes .

    DS group marketing vice president Rajeev Jain said, “NFTs have become synonymous with digital collectables. On our 93rd Founders’ Day, we wanted to create a memento of our founders in honour of what they have built. A truly non-fungible tribute to their legacy, and that is how we conceptualised this idea.”

    Grapes CEO and co-founder Shradha Agarwal said, “The team at DS Group wanted to create memorabilia as a tribute to the Founders in a distinctive manner. After a lot of deliberation, we finally discovered an innovative idea that represents their values and beliefs. The mosaic is conceived using curated 93 images, each of them marking a distinct moment in the DS Group’s journey.”

  • Integrated marketing agency Grapes to handle social media duties for JBL

    Integrated marketing agency Grapes to handle social media duties for JBL

    Mumbai: JBL, an American-based audio electronics company owned by HARMAN, has chosen Grapes, a New Delhi-based integrated marketing agency, as its social media partner. The agency won the mandate following a multi-agency pitch.

    As per the mandate, Grapes will be responsible for the JBL’s social media strategy, planning, and execution. The agency will look after content creation and ORM, respectively, for the company.

    Speaking on the development, JBL, HARMAN India head of digital marketing Akhil Sethi said, “We are excited to partner with Grapes to further strengthen our social media efforts for JBL in India. The agency perfectly aligns with our vision, and we are confident that the collaboration will bring about a unified end result. Our campaign objective lies in creating clear communication that will help us connect with customers across demographics. We are looking forward to establishing a powerful brand narrative for JBL through Grapes in the months to come.”

    Commenting on the mandate win, Grapes CEO & co-founder Shradha Agarwal said, “We’re ecstatic to be associated with JBL India as their digital partners. The brand has a legacy of 75 years built on its unmatched sound quality and we are determined to strengthen JBL’s presence further with value-driven engagement, to make it the most preferred audio brand amongst the growing audience base.  With social media at the epicentre of our lives, we are keen on taking the brand’s social presence to the next level. While we will continue to leverage the key pillars of the brand like Mute the World, Dare to Listen, the Quantum gaming series, etc., we will be focusing on further enhancing the headphones vertical. We are also keen on tapping into the large sound and music-loving demographic in the country to build a unique community for the brand. The agency will create innovative campaigns for the brand to establish a strong line of connection with the audience, all aimed at enhancing the recall value of the brand.

  • Grapes wins integrated creative mandate for Zee Media

    Grapes wins integrated creative mandate for Zee Media

    Mumbai: News network Zee Media has chosen Grapes as its integrated creative partner. The Delhi office will handle account servicing after a multi-agency pitch resulted in the win.

    The agency will focus on developing integrated communication strategies and creatives for offline and online media, in accordance with the mandate. 

    One of the top Hindi news stations in India, Zee News, as well as other Zee Network realms including ZEE Business, ZEE 24 Ghanta, ZEE 24 Taas, and Zee Digital, which owns websites like Bgr.in, bollywoodlife.com, and India.com, are all included in the mandate.

    Speaking on the development, ZEE Media marketing head Anindya Khare said, “It is our pleasure to associate with Grapes. The agency has a strong foothold in the market. We look forward to reaching our consumers effectively. The decision to choose Grapes to handle our Integrated Creative Duties was decided based on the intensive pitch where the agency outshined given to their compelling, creative, and engaging plan of action. It was completely in sync and united with our strategically devised creative approach.”

    Commenting on the mandate win, Grapes CEO and co-founder Shradha Agarwal said, “It is a proud moment to have a brand like Zee Media as our client. We are quite pleased to have them on onboard. We look forward to building a strong communication base for the network across platforms. We are quite enthralled with the association and will relentlessly help them in building a strong bond with their audience. Considering that Zee Media is one of the largest news networks in India, we strive to amplify its presence and reach amongst the audience with our holistic communication approach that relates to the ethos of the company.”

  • Prega News partners with Grapes to launch new digital campaign

    Prega News partners with Grapes to launch new digital campaign

    Mumbai: Prega News has rolled out the second leg of campaign #JustTakeTheRest. The brand has previously stated a series of pickle ads bursting the myth by showing that the only way to confirm pregnancy is to take the test. 

    Conceptualized and executed by Grapes, the  fun and quirky campaign subtly explains that there are thousand so-called “indications” of pregnancy but only ‘One’ sure shot way of knowing is to have Prega News, which gives guaranteed quick results to confirm whether or not one is pregnant. So you don’t have to depend on one’s food habits to confirm the good news #JustTakeTheTest today and be sure. The brand has posted interesting creatives on social media, which relates to the audience well. 

    Speaking on the campaign, Grapes CEO and co-founder Shradha Agarwal said, “It’s a fact that conversations keep hovering when you’re expecting. There are times when people either look for signs or depend on their cravings. Though certainly, such things are part of pregnancy it’s not absolute to confirm one is expecting a child. Hence, it is always better to take the pregnancy test and get a sure shot confirmation. After receiving the objective from the client, we thought of doing this campaign in a fun way, which invokes humour, but simultaneously spread the message. #JustTakeTheTest campaign aims to create awareness among consumers that rather than creating a commotion to share the good news, first get accurate results as it helps in taking the right steps for your little one early on, and helps in seeking guidance from a doctor in the initial stage, before celebrating the news.”

    Commenting on the campaign, Mankind Pharma associate vice president Joy Chatterjee said, “The campaign aims to burst the myths around pregnancy. The most common conversations like women craving for pickles, feeling low, gaining extra kilos to establish that it doesn’t specify one is expecting a child. These are all just speculations, which we keep hearing in our lives, or get a lot of advice from people. These connotations should be avoided, and one must not be dependent on myths anymore. The campaign #JustTakeTheTest encourages people to take the pregnancy test, and get rapid, accurate results by switching to Prega News.”

  • Weekend Unwind with: Shradha Agarwal, CEO & co-founder of Grapes

    Weekend Unwind with: Shradha Agarwal, CEO & co-founder of Grapes

    Mumbai : In this week’s edition, IndianTelevision.com continues its series of informal and lighthearted chat that peeks inside the minds of corporate executives.

    To get to know the person behind the title a little better, we have Grapes CEO and co-founder Shradha Agarwal, who has opened up her heart and mind to us by sharing her life nuggets and mantras for dealing with life’s curveballs.

    Having essayed diverse roles from account manager to marketing manager to head digital strategy and engagement in various organisations across sectors, Shradha believes the key lies in ‘Unlearning’. For it helps think up innovative business strategies and “out of the box” communication strategies. The “intrapreneur itch” made her leave her MNC job nine years back to join Grapes (then Grapes Digital), where she took a year to understand the technology and the agency business, before starting the marketing vertical in 2015.

    So here goes:

    Your mantra for Life

    Never quit

    A book you are currently reading/plan to read

    Currently, I am reading ‘Delivering Happiness: A path to profits, passion and purpose’ by Tony Hsieh.

    Your fitness mantra, especially during the pandemic

    I make sure to indulge myself in 30-45 mins of exercise, a mix-up of cardio and yoga. Besides this, the other fitness mantra I follow incessantly is consuming less sugar.

    Your comfort food

    Aglio Olio (a traditional Italian pasta dish) and Pulao

    When the chips are down a quote/ philosophy that keeps you going

    I genuinely feel that “Life is 10 percent of what happens to you and 90 percent of how you react to it.” There are times when things don’t work in your favour, and it’s always best not to react at the moment but analyse, learn and experience it. Rather than panicking, have patience and faith in yourself because it ameliorates the problem.

    Your guilty pleasure

    Ice-cream & cake

    When was the last time you tried something new?

    Dance. I love dancing and used to be a choreographer in my college days. Be it school, college or any function, I was always excited to perform but with time it gradually declined. But very soon, I will be joining a dance class, and cherish the memories.

    A life lesson you learned the hard way

    Don’t get upset over small things, or have expectations from others. It is you who decides what you want in life. The sooner you realise it, the better off you’ll be.

    What gets you excited about life?

    Doing creative work and creating kickass campaigns for my clients keep me excited every day. When a client appreciates the work and the audience shower their love, that feeling is unmatched. It keeps you motivated to work hard and do better every day.

    If you could give one piece of advice to your younger self, what would it be?

    Don’t be afraid of failures. There are times when we are not able to discover our strengths but, after trying and failing in the journey of life we realise our strong points, which ultimately help us in reaching the destination. Also remember, to be confident but never let success make you complacent.

    An activity that keeps you motivated/ charged during tough times

    It’s my work that keeps me energised and motivated.

    What lifts your spirits when life gets you down?

    Meeting friends, or watching a web series.

    Your go-to stress buster

    Going for a candlelight dinner with my husband.

    One thing you would most like to change about the world

    Don’t be judgemental. In today’s context, I see that people in seconds start judging other people. Everyone has a different life and what is good for you may not be for the other person. Stay grounded, be humble and spread positivity as the world needs better people.

  • Shradha Agarwal named as Grapes CEO

    Shradha Agarwal named as Grapes CEO

    Mumbai: Integrated marketing agency Grapes has elevated Shradha Agarwal to the position of chief executive officer. She takes the baton from Himanshu Arya, who will move to a more strategic role within Grapes. 

    Agarwal’s role will be instrumental in leading and expanding the business for the company while overseeing the overall operations, across the agency’s three offices in India – Delhi, Mumbai and Bangalore, said the company in a statement. 

    She will be based out of the agency’s headquarter in Delhi and will manage the overall business and operations of the company, it added.

    “In 2015, Shradha joined me and we launched Grapes Digital, now Grapes, and since then there has been no looking back,” said Grapes founder Himanshu Arya, speaking on the appointment. “She has been key to the agency’s success. While leading the strategic planning function at Grapes, she has also been instrumental in laying down goals and the approach to both business and culture. Today our 200+ Grapes family comprises agile, eager and passionate performers. With Shradha taking the lead, her dedication and commitment will take us closer to the target of becoming a 500+ member strong team that will deliver path breaking creative solutions to drive huge impact for our clients.”

    With over a decade’s experience, Agarwal has a deep understanding of providing strategic direction, and providing end-to-end solutions to clients, according to the agency.

    Talking about her plans for Grapes, Shradha Agarwal commented, “I look forward to embarking on my journey as the CEO and taking Grapes forward to new successes. Together with my amazing team of young achievers, I hope to deliver more path breaking solutions and deliver immense value to our clients.”

  • Grapes appoints Partha Sengupta as creative director

    Grapes appoints Partha Sengupta as creative director

    Mumbai: Integrated marketing agency Grapes has announced the appointment of Partha Sengupta as creative director. He will be based out of the agency’s Delhi office and will report to the chief operating officer and strategy head Shradha Agarwal.

    In this role, Sengupta will be responsible for the agency’s creative output for brands. He will supervise the creative teams, assist in campaign conceptualisation, and will overlook art and creative teams, respectively.  

    Prior to this, Sengupta was associated with Wunderman Thompson as a senior creative director for more than three years. He has been instrumental in conceptualising campaigns of several brands.

    “We are pleased to welcome Partha to the team. He comes with years of creative experience in the advertising fraternity and is a great asset to us as he holds impeccable expertise in conceptualising and executing creative ideas for brands,” said Shradha Agarwal. “I am confident that he will continue to be an amazing leader, he brings not just the experience but the kind of enthusiasm and passion he entails has inspired us. I am sure he will deliver astonishing work, and I could see an exciting time for the agency.”

    In his 13 years of advertising experience, Sengupta has worked on brands like Coke, TATA, Pepsico, Reckitt Benckiser, Nestle, Aircel, Uninor, to name a few. After graduating from the National Institute Of Design, he had worked in agencies like McCann Worldgroup, Rediffusion DY&R, and J Walter & Thompson, Havas worldwide.

    “Advertising gives me the scope to solve problems for brands through design, art, and creative strategy. I look forward to working with the teams and assisting them to deliver creative solutions for our clients,” said Partha Sengupta on his new role.