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Tag: Grapes Worldwide

  • Manforce Condoms unveils virtual muse Myra as brand star

    Manforce Condoms unveils virtual muse Myra as brand star

    MUMBAI: Manforce Condoms has swiped right on artificial intelligence, unveiling its new brand ambassador, Myra Kapoor, a computer-generated beauty designed to stir conversations about desire, intimacy and everything in between.

    India’s leading sexual wellness brand under Mankind Pharma has taken a bold leap into the future, introducing Myra through a sultry new television commercial. Far from a stiff avatar, the AI star radiates emotions like passion, love and temptation, aiming to make chats about fantasies feel as natural as pillow talk.

    Myra’s arrival is no gimmick. Born from insights gathered at a leading management institute, she represents a paradigm shift in how brands communicate. Grapes Worldwide, the creative brains behind her, ensured Myra’s charm feels relatable and human, giving her the ability to headline campaigns that ebb and flow with seasons – starting with the monsoon.

    To debut her, Manforce staged a digital face-off called ‘India’s most desirable’ with Filtercopy. The twist? Myra competed against real people and clinched victory through public votes, proof that audiences are ready to embrace AI allure.

    Mankind Pharma, vice chairman and managing director, Rajeev Juneja called the move a “transformative journey” in brand storytelling, promising limitless creative possibilities. Grapes Worldwide, co-founder and global CEO, Shradha Agarwal added that Myra pushes AI beyond automation to deliver meaningful engagement.

    With Myra, Manforce Condoms isn’t just selling protection. It’s selling imagination, sparking fantasies with a pixel-perfect partner who might just be too good to be true.

  • Grapes Worldwide sends Pokochan on an AI-powered birthday adventure for MamyPoko Pants

    Grapes Worldwide sends Pokochan on an AI-powered birthday adventure for MamyPoko Pants

    MUMBAI: What happens when you mix a beloved baby mascot with AI and real-time storytelling? You get Poko’s Day Out—a high-engagement, tech-savvy birthday campaign crafted by Grapes Worldwide for MamyPoko Pants, the flagship diaper brand from Unicharm.

    Celebrating the birthday of Pokochan, the brand’s much-loved mascot, Grapes didn’t settle for the usual cake-and-confetti approach. Instead, it brought Pokochan to life on Instagram, letting audiences dictate his birthday adventures in real time. From sipping coconuts in Goa and trekking the Himalayas to photo ops at the Taj Mahal and wildlife safaris, Pokochan went everywhere—powered by user prompts and AI magic.

    The campaign was supercharged by Three Zinc, Grapes’ proprietary AI engine that turned audience suggestions into crisp, platform-ready visuals across both static and video. With blazing-fast turnaround and over 20 unique experiences rolled out live, the campaign had followers glued to their screens and stories.

     

     

     

  • Grapes Worldwide secures digital mandate for Livwell

    Grapes Worldwide secures digital mandate for Livwell

    MUMBAI: Grapes Worldwide has been awarded the digital mandate for Livwell. The Bangalore-based team will oversee the brand’s digital strategy, focusing on strengthening its online presence and refining its branding and positioning.

    Grapes Worldwide will manage Livwell’s comprehensive digital framework, including owned, earned, and paid media integration. With a strong emphasis on user engagement, the agency will also be responsible for UI/UX design, ensuring a seamless and visually appealing website experience.

    The partnership aims to expand Livwell’s reach, drive audience engagement, and create a deeper connection with consumers. By leveraging its expertise, Grapes Worldwide seeks to support Livwell’s long-term growth and market positioning.

    “Onboarding Livwell marks another significant milestone for us. This collaboration highlights our commitment to delivering impactful strategies that enhance brand presence and visibility.” Grapes Worldwide co-founder & global CEO Shradha Agarwal.

    “While selecting an agency, we sought a partner that truly understood our vision and brand ethos. Grapes Worldwide aligned perfectly with our objectives, setting a strong foundation for our communication strategy. We look forward to an exciting journey ahead to elevate our market presence.” Livwell co-founder & group CTO Vikas Dhar.

  • Grapes Worldwide opens its first office in the UK

    Grapes Worldwide opens its first office in the UK

    Mumbai: Grapes Worldwide, an integrated communication agency, has announced its expansion into the UK market, marking its first international foray with a new office in London.

    This strategic move underscores Grapes Worldwide’s commitment to strengthening its advertising and marketing leadership position. Launched in 2015, the agency has grown domestically at a rapid pace and extended its footprint beyond its headquarters in New Delhi, opening offices in both Mumbai and Bangalore.

    The London office will first focus on creative and technology solutions, gradually expanding its service offering as the business grows.

    Grapes founder Himanshu Arya said, “Our expansion into the UK market is a significant move to enhance our global footprint. The purpose is to bring our innovative creative and technological solutions to a broader audience, setting new benchmarks in the industry. Foray into London represents our commitment to international growth, providing us with an opportunity to deliver unparalleled value to our clients on a global scale.”

    Grapes co-founder and global CEO Shradha Agarwal stated, “Launching our first international office in the UK marks a significant milestone in our growth journey. This expansion is a testament to our commitment to delivering exceptional results and enhancing our brand value. We aim to deliver tangible and practical results that will enhance our brand value both at national and international markets. Under the leadership of Sini Magon, we have already started serving our valued clients from our new London office.”

    Partner and global growth officer Sini Magon added, “To say I am thrilled to be embarking on this very necessary expansion is an understatement.  The new London office offers immense potential for Grapes Worldwide to achieve groundbreaking and impactful results. All of us share a singular vision – to build the world’s most innovative company in the advertising and communications space.”

    With this expansion, Grapes Worldwide aims to leverage its expertise to meet global standards and enhance its mission in the advertising industry. As a leading integrated advertising and marketing agency in India, Grapes Worldwide employs over 300 staff across three domestic offices. The agency has evolved from a creative-focused firm to a full-service provider, now offering solutions across creative, digital, media, content, PR, SEO, and other verticals.