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Tag: Grapes Digital

  • Ultimate Ears ties-up with Shakti Mohan by using ‘Sutli Bomb’

    Ultimate Ears ties-up with Shakti Mohan by using ‘Sutli Bomb’

    MUMBAI: Speaker brand, Ultimate Ears, has partnered with digital and marketing agency Grapes Digital to launch a series of campaigns this festive season.

    Grapes Digital rings in the festivities for Ultimate Ears by associating it with Shakti Mohan, India’s top choreographer and TV Celebrity for her new web series called “Break A Leg”. The series chronicles the story of non-dancing celebrities trying to learn complex forms of dance in a matter of hours.

    This series is divided into four episodes and will have a fair share of banter with non-dancer celebrities which aired its first episode featuring Aparshakti Khurana and Abish Matthew on 31 October. The show will feature Aparshakti Khurana, Abish Matthew, Kashyap Kapoor, Namit Das, Mallika Dua, Srishti Dixit, Karan Wahi and Ritwik Dhanjani.

    The Diwali themed promo video that features Shakti Mohan with her team of talented dancers performing breathtaking moves with Wonderboom speakers has already garnered 1 million views in five days.

    Further to promote its Wonderboom speakers this festive season, it has launched an influencer marketing campaign called Ultimate Bomb. The campaign aims to encourage people to not burst firecrackers this Diwali, instead blast music with Ultimate Ears speakers and enjoy the festive season. The agency has associated with social media influencers for the same and will be sending across Wonderboom speakers disguised as a big Sutli Bombs to them. The speakers will be wrapped in green thread, making them visually indistinguishable from real Sutli Bombs.

    This activity will be supported on Instagram, wherein the hashtag #UltimateEars will be used in all the influencers’ social media posts to be part of wider online conversations and make campaign more viral.

    Grapes Digital COO Shradha Agarwal says, “We wanted to promote the idea of celebrating Diwali without the noise of crackers and replacing it with good music. Our team came up with this idea of promoting the speakers via influencers, as we understand the impact of micro-influencers in the social eco-system of the millennial, so that we can have greater social impact in brand’s target audience through this innovative idea of ‘don’t burst crackers instead blast music’ crusade.”

    Speaking on the association, Shakti Mohan adds, “Break a Leg is my first ever web series, where celebrities learn dance moves that they have never attempted. What better way to dance this festive season than on some good music. I am glad we partnered with Ultimate Ears for our first video. The initial response has been overwhelming and we are excited for the upcoming videos.”

  • Maxxis Tyres hands over its digital duties to Grapes Digital

    Maxxis Tyres hands over its digital duties to Grapes Digital

    New Delhi, 24thSeptember, 2018: Grapes Digital, the full-fledged digital marketing agency has bagged the digital marketing mandate of Maxxis Tyres in India, one of world’s fastest growing tyre brand, delivering high-quality tyre products across 180 countries.
    The agency will be responsible in handling their Digital Strategy,Social Media&Digital Media Buying and Planning across India.
    Speaking on the win, Himanshu Arya, Founder, Grapes Digital, said, “We are glad to partner with a world-renowned brand like Maxxis Tyres. One of the world’s fastest growing tyre brands, MaxxisTyres delivers high quality tyre products to customers all over the world, we would like to build this trust further using digital medium.
    Mr. Bing-Lin Wu, Marketing & Retail Sales Head, Maxxis India, said, “At Maxxis, we believe that Digital, as a medium, has become increasingly important for brands, given the changing media consumption behaviour of consumers.With Grapes Digital being a digital first agency, we look forward to working, innovating and growing together in synergy.”
    Maxxis India recently inaugurated their first manufacturing facility in Sanand, Gujarat and India market is touted to play a vital role in Maxxis’ global vision to become one of the top 5 tyre manufacturers in the world by 2026.

  • Grapes Digital bags the nationwide strategic communication mandate for Realme

    Grapes Digital bags the nationwide strategic communication mandate for Realme

    New Delhi: Grapes Digital, the full-fledged marketing agency has bagged the strategic communication mandate for Realme, following a successful multi agency pitch.

    The agency has been entrusted with the task to activate and manage the entire communication strategy and reputation of Realme and elevate the brands presence to greater heights.

    Realme is an emerging smartphone brand that specializes in providing high quality smartphones for the youth. Its latest device, Realme 2 created a new sales record last week by selling 200,000 units in 5 minutes on Flipkart. Realme got 4% share online and ranked No.4 in Q2 within only one month’s sales this year.

    The team from Grapes Digital will work in tandem with Realme to get a grasp of the brand philosophy and deliver in alignment with their business goals.

    Speaking on the win, Himanshu Arya, Founder, Grapes Digital, said, “We are excited and geared up to manage the brand communication for Realme. The brand has established itself as a serious player in the budget smartphone market and has won recognition for its ‘Power’ and ‘Style’ product proposition. We are looking forward to create unique media positioning and drive the brand forward with cutting-edge communication solutions.”

    Speaking on the association from Realme, Mr. Francis Wong, Brand Director, Realme India said, “We have Grapes Digital as our communication partner on board and we’re hopeful that they will be able to refine our positioning across all channels. The agency showed a lot of potential and we believe that they will deliver seamless communication efficiencies.”

  • Grapes Digital strengthens its creative team

    Grapes Digital strengthens its creative team

    MUMBAI: Grapes Digital, the full-fledged digital and marketing agency, has made key appointments to strengthen its creative team in Delhi.

    The agency has roped in Mithun Mukherjee as associate creative director and Viraj Rohan Circar as executive creative director.

    The duo will be responsible to overlook the creative requirement of the current clients and pitches.

    Mithun brings in 12 years of experience and has joined from Scatter where he was Director – Content Strategy. Prior to scatter he was with Omnicom as Associate Media Director. He has worked on award winning campaigns for brands like Renault, Nissan, Monster.com, GSK, Perfetti and Cisco.

    Viraj holds a decade of experience in handling creative mandates for brands like Ford, Coke, Sprite, Thums Up, Airtel. He has earlier worked with GTB (WPP’s integrated global agency for Ford), where he was a Creative Director and has had couple of other creative stints too.

    Speaking on the new appointment Grapes Digital founder Himanshu Arya says, “We welcome Mithun and Viraj on board. They bring lot of new ideas and tons of enthusiasm and we look forward to build some exciting campaigns together.”

  • Logitech hands digital mandate to Grapes Digital

    Logitech hands digital mandate to Grapes Digital

    MUMBAI: Digital and marketing agency, Grapes Digital, has bagged the entire portfolio of integrated marketing communication for Logitech, India.

    The strategic partnership will see Grapes Digital, playing a pivotal role in conceptualising multi-dimensional communication strategies, digital, creative, media buying along with brand management for Logitech.

    The mandate was awarded to them after a multi-agency pitch.

    Grapes Digital founder Himanshu Arya says, “We are truly honoured to have Logitech, India onboard. By pushing the barriers of innovation, our focus has always been on exceeding our client’s expectation. We are hopeful that with our core pillars, content, media and digital, we will be able to create a comprehensive digital package and drive growth for Logitech, India across new-age channels.”

    The agency offers varied digital service like digital strategy and planning, digital content, creative – user experience, design and content, website/app design and development, social media marketing, search engine optimisation, experiential technology marketing, digital media – planning and buying, performance media – planning and buying and influencer marketing.

  • Hudson Oil appoints Grapes Digital to handle digital mandate

    Hudson Oil appoints Grapes Digital to handle digital mandate

    MUMBAI: In a recent announcement, Hudson Canola Oil has appointed Grapes Digital as its digital agency. The agency will handle the complete digital mandate. The account was won after a multi-agency pitch.

    The agency will be involved in the digital media planning and buying, strategy, content creation and design across all social media platforms.

    Food is an art on Instagram, cooking is a passion on blogs and information about health is just a click away. In this landscape, how can an oil brand join the conversation? This objective is now in the capable hands of Grapes, which is tasked with highlighting Hudson’s relevance in today’s Indian kitchen, using the most innovative ways possible to help increase brand awareness and drive business growth.

    Grapes Digital founder Himanshu Arya says, “We are excited to partner with Hudson Canola Oil, the brand that introduced canola oil to India and the one that has led development of the canola oil category in a market where it was unknown. We are delighted to work with a brand that understands the ‘digital first’ approach. We look forward to use our digital expertise to help the brand touch new heights,”

    Dalmia Continental senior vice president Akash Premsen adds, “The company’s core competency is blowing open categories that Indians did not know of or consider and creating leading brands. With Leonardo Olive Oil previously, India realised an entire new way of life. With Hudson, we have a product inherently linked to consumer behaviour and health in the Indian kitchen. We are confident of fast adoption because homes are ready for this revolution.”

    The company is targeting Rs 300 crores from Hudson in five years and intends to expand the portfolio to focus on demographics that almost all oil companies ignore because they are in the commodity business, not in the consumer benefit business.

    Currently, the oil category is stodgy, old and stuck in the 1990s, with almost zero appeal to the millennial generation. Hudson wants to speak directly to the young, savvy, health-aware and global-minded consumer.