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Tag: Grapes Digital

  • Faces Canada hands over digital AOR duties to Grapes

    Faces Canada hands over digital AOR duties to Grapes

    Mumbai: Grapes has bagged the digital media mandate for the cosmetic brand Faces Canada. The mandate will be handled by the agency’s Mumbai office.

    As a part of this, the agency will look after social media management & community building, digital campaign strategy, and product launches. The mandate has been won following a multi-agency pitch.

    With the association, the brand aims to level up its game when it comes to social media presence and expand the target audience beyond metro cities.

    Speaking on the win, Grapes CEO and co-founder Shradha Agarwal said, “We are really looking forward to working with Faces Canada. As a premium cosmetic brand, it is part of a niche industry, and this brings to the forefront our proficiency in leaving behind a strong recall value amongst the audience for the brand with the help of our ingenious campaigns.”

    Talking about the collaboration, Faces Canada creative director Devkey Advani said, “We’re a brand that cares and we never compromise on quality, which can be seen in all our products; they’re good-for-skin AND high-performance. Just like our clutter-breaking products, we needed unique digital messaging to amplify visibility amongst the target audience. With content becoming massy and cluttered, it’s become more imperative than ever to stand apart from the noise. Grapes coming in with their expertise to efficiently lead the digital presence made it easy for us to choose them without any second thoughts. We look forward to reaching creative milestones together in the coming time.”

  • Grapes wins digital AOR mandate of Maharishi Ayurveda

    Grapes wins digital AOR mandate of Maharishi Ayurveda

    New Delhi: Maharishi Ayurveda has awarded its digital AOR mandate to Grapes. The agency won the mandate following a multi-agency pitch for the German market. The team from New Delhi will service the account.

    According to the mandate, Grapes will be responsible for handling the marketing communication activities for Maharishi Ayurveda. The agency will be looking after services such as content planning, digital marketing strategy, social media management and media planning & buying. Maharishi Ayurveda has been Europe’s leading brand for authentic ayurveda products since 1987.

    Speaking on the occasion, Maharishi Ayurveda head of global marketing & digital business Rajat Wahi said, “Considering that we live in a digital age, it becomes even more essential to establish the right communication and present a comprehensive brand image. We chose Grapes to achieve this purpose as it has a niche in curating end-to-end marketing strategies which will give the desired media mileage to our brand. The collaboration will help us in widening our target audience base, in our existing and new markets we plan to foray into, and at the same time instill a strong recall value amongst the consumers for our brand”.

    Sharing her thoughts on the win, Grapes co-founder & chief executive officer Shradha Agarwal said, “We are looking forward to our association with Maharishi Ayurveda. I believe working with them will bring a new set of experiences for us. We are determined to make Maharishi Ayurveda a go-to brand amongst the cohort who aspires to live a healthy and natural life. We are in perfect alignment with the aspiration of the brand which will help us in coming up with strategies and narration that will echo the excellence of the brand in their particular category. In this, our marketing expertise will play an instrumental role in creating awareness about the brand.”

  • Grapes wins integrated creative mandate for Zee Media

    Grapes wins integrated creative mandate for Zee Media

    Mumbai: News network Zee Media has chosen Grapes as its integrated creative partner. The Delhi office will handle account servicing after a multi-agency pitch resulted in the win.

    The agency will focus on developing integrated communication strategies and creatives for offline and online media, in accordance with the mandate. 

    One of the top Hindi news stations in India, Zee News, as well as other Zee Network realms including ZEE Business, ZEE 24 Ghanta, ZEE 24 Taas, and Zee Digital, which owns websites like Bgr.in, bollywoodlife.com, and India.com, are all included in the mandate.

    Speaking on the development, ZEE Media marketing head Anindya Khare said, “It is our pleasure to associate with Grapes. The agency has a strong foothold in the market. We look forward to reaching our consumers effectively. The decision to choose Grapes to handle our Integrated Creative Duties was decided based on the intensive pitch where the agency outshined given to their compelling, creative, and engaging plan of action. It was completely in sync and united with our strategically devised creative approach.”

    Commenting on the mandate win, Grapes CEO and co-founder Shradha Agarwal said, “It is a proud moment to have a brand like Zee Media as our client. We are quite pleased to have them on onboard. We look forward to building a strong communication base for the network across platforms. We are quite enthralled with the association and will relentlessly help them in building a strong bond with their audience. Considering that Zee Media is one of the largest news networks in India, we strive to amplify its presence and reach amongst the audience with our holistic communication approach that relates to the ethos of the company.”

  • Prega News partners with Grapes to launch new digital campaign

    Prega News partners with Grapes to launch new digital campaign

    Mumbai: Prega News has rolled out the second leg of campaign #JustTakeTheRest. The brand has previously stated a series of pickle ads bursting the myth by showing that the only way to confirm pregnancy is to take the test. 

    Conceptualized and executed by Grapes, the  fun and quirky campaign subtly explains that there are thousand so-called “indications” of pregnancy but only ‘One’ sure shot way of knowing is to have Prega News, which gives guaranteed quick results to confirm whether or not one is pregnant. So you don’t have to depend on one’s food habits to confirm the good news #JustTakeTheTest today and be sure. The brand has posted interesting creatives on social media, which relates to the audience well. 

    Speaking on the campaign, Grapes CEO and co-founder Shradha Agarwal said, “It’s a fact that conversations keep hovering when you’re expecting. There are times when people either look for signs or depend on their cravings. Though certainly, such things are part of pregnancy it’s not absolute to confirm one is expecting a child. Hence, it is always better to take the pregnancy test and get a sure shot confirmation. After receiving the objective from the client, we thought of doing this campaign in a fun way, which invokes humour, but simultaneously spread the message. #JustTakeTheTest campaign aims to create awareness among consumers that rather than creating a commotion to share the good news, first get accurate results as it helps in taking the right steps for your little one early on, and helps in seeking guidance from a doctor in the initial stage, before celebrating the news.”

    Commenting on the campaign, Mankind Pharma associate vice president Joy Chatterjee said, “The campaign aims to burst the myths around pregnancy. The most common conversations like women craving for pickles, feeling low, gaining extra kilos to establish that it doesn’t specify one is expecting a child. These are all just speculations, which we keep hearing in our lives, or get a lot of advice from people. These connotations should be avoided, and one must not be dependent on myths anymore. The campaign #JustTakeTheTest encourages people to take the pregnancy test, and get rapid, accurate results by switching to Prega News.”

  • Grapes Digital bags the digital AOR mandate for CP Plus

    Grapes Digital bags the digital AOR mandate for CP Plus

    Mumbai: CP Plus has signed Grapes Digital for its digital AOR mandate. The company has won the mandate following a multi-agency pitch and will service the account from its New Delhi office.

    As a result of this partnership, Grapes will look after the brand’s 360-degree digital presence, from social media creatives to digital campaigns. As per the mandate, the agency will be responsible for executing the digital duties of the brand, such as media planning and buying, creative and digital branding and strategy, and SEO. The collaboration is aimed at developing cohesive value for the brand with the help of earned initiatives.   

    Speaking on the development, CP Plus executive director Ananmay Khemka said, “Being one of the recognised brands in the advanced security and surveillance solution, our constant endeavour is to provide the best range of products and services catering to the security needs of India. In the last few years, CP Plus has witnessed unmatched growth. We are quite enthusiastic to expand our business. Thus, digital plays a crucial role in building the business. We are impressed with Grapes’ vision for our brand. We are quite optimistic that Grapes expertise and nuanced understanding of digital media will fuel our vision”.

    Commenting on the win, Grapes CEO and co-founder Shradha Agarwal said, “We are pleased to associate with CP Plus as their digital partner. It’s a market leader in the security and surveillance industry. The demand for cameras and other surveillance products has witnessed an uptick demand owing to safety reasons. Also, the consumer behaviour pattern is changing, and there is a lot of scope in the market to perform well in the coming year. With a strategic approach and creative thinking, we look forward to creating great work in new and unprecedented directions for the brand. With our expertise in digital solutions, we strive to increase the visibility of the brand and create top-of-the-mind recall value amongst consumers”.

  • Grapes Digital rebrands to Grapes, unveils new logo

    Grapes Digital rebrands to Grapes, unveils new logo

    Mumbai: Digital marketing agency Grapes Digital announced on Wednesday that it is shedding ‘Digital’ from its title and will be known as ‘Grapes.’ The rebranding strategy reflects the vision of the company while repositioning it from a digital agency to a strategic partner for brands. The agency unveiled a fresh brand identity with a new logo.

    The new name is effective immediately and will be executed across platforms as well as in products and services, said the agency. Grapes will become a 360-degrees integrated advertising agency and will offer services like media strategy, ATL & BTL activities, campaign execution, digital strategy, social media marketing, creative support, public relations, and media planning and buying, it added.

    “The lines between traditional and digital agencies are diminishing, and with Covid-19 it has pushed brands to have a digital strategy first with the mainline media,” said Grapes founder & CEO Himanshu Arya. “In the past year, the demands of clients are evolving, and digital is acquiring the centre pie of it. The decision was always in mind to reinvent it but certainly, we realised this is the right time to hit with the compelling need to reinvent ourselves and make Grapes future-ready in terms of its business model and offerings.”

    The transformation has been initiated to serve clients better while expanding the offering of varied services altogether, stated the agency. The company has been working in the digital media landscape for more than a decade. With this move, the agency will expand its horizon into new and emerging business areas by creating new possibilities to serve the ever-evolving needs of clients.

    “Looking at the way advertising is done, it will be next to impossible for traditional and digital agencies working separately. Clients want agencies who offer both kinds of solutions, hence it’s pertinent for the industry to go for a merger. We aim to associate with our clients right from planning to execution,” Grapes COO & strategy head Shradha Aggarwal said.

    She also added, “Disruption is always healthy for the industry. As digital is a key driver of a brand’s success in the market, clients prefer all kinds of services under an umbrella. This has led us to take a first step towards expanding and reinforcing the regional services we provide to our clients in India. The coming year will see digital agencies working more closely with brands and digital ad spending will continue to grow.”

    The company forayed into the Bangalore market a few months ago. The agency is working to strengthen the team and expand the business into new markets.

  • Cholayil goes eco-friendly with Medimix soap Ganesha idols

    Cholayil goes eco-friendly with Medimix soap Ganesha idols

    Mumbai: Cholayil’s ayurvedic brand Medimix came up with a novel initiative to celebrate Ganesh Utsav in an eco-friendly way this year. In order to educate people and inculcate in them a sense of responsibility towards the environment, the brand carved Ganesha idols on the Medimix soap.

    The campaign was conceptualised by Grapes Digital and renowned voice-over artist Ninad Kamat lent his voice to the video.

    In limited series production, Medimix provided more than 500 such Ganesha idols for the festival on a first come first serve basis. After carrying out the ritual worship, the idols were immersed in a bowl. Many people posted photos and videos on social media platforms to share how they switched to an eco-friendly Ganesha with the help of Medimix soap.

     

     

    “With the campaign, we want to make people aware that there are more sustainable ways of celebrating the festival. There is a need to foster a love for the environment,” said Cholayil head of marketing Ashish Ohlyan. “We want to encourage people to switch to nature-friendly options for a better future while relishing the festivities.”

    Speaking about the campaign, Grapes Digital national business head Rajeesh Rajagopalan said the immersed idol can be further reused for washing hands. “In many states, the government has imposed restrictions in the lieu of pandemic which is need of the hour. We wanted to create something that consumers can easily switch to and celebrate the festival with utmost happiness. Hence, we created this campaign for the brand,” he added.

  • Grapes Digital expands footprint; strengthens team in Bangalore market

    Grapes Digital expands footprint; strengthens team in Bangalore market

    Mumbai: Marketing agency Grapes Digital has announced its expansion by strengthening its first-ever team in Bangalore. In the last few months, the company has been on an expansion phase and has added new members in both the offices, Delhi and Mumbai.

    After witnessing a significant growth in its business revenue owing to the exponential rise in the digital landscape, the agency is planning to increase its headcount by hiring over 150+ employees across various roles this year, making a total count of 350, said the statement. “With the Bangalore expansion, the agency will expand its horizon into new and emerging business areas by creating newer possibilities to serve the ever-evolving need of clients. The agency has currently closed in on a couple of key leadership roles at the Bangalore office,” it said.

    “In the last few months, there has been a considerable increase in spending on digital marketing by brands, and we expect a 2x increase in our revenue by the end of the current financial year,” said Grapes Digital founder & CEO, Himanshu Arya.”With this expansion, our objective is to expand our client base and offer the best and innovative solutions to our clients. We have managed to build a strong presence in Delhi and Mumbai. Hence, the next crucial step to expand the company’s base is to have our presence in Bangalore, the market caters to a host of start-ups and businesses in India. With this expansion, we will serve as a hub for the southern region as well.”