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Tag: Grand Orange Bag Days

  • Grofers added 2.5 lakh new customers to its portfolio during Grand Orange Bag Days

    Grofers added 2.5 lakh new customers to its portfolio during Grand Orange Bag Days

    MUMBAI: Online grocery delivery service, Grofers has shared that it added 2.5 lakh new customers to its portfolio during its 9-day-long ‘Grand Orange Bag Days’ sale. Grofers was offering 100 per cent cash back (up to Rs 5000) to the customers shopping from its site for the time period. It also shared that with record-breaking numbers, the sale hit Rs 207.52 crore GMV.

    It also shared some other insights into the shopping habits of the people depending on area. As per its findings, Delhi/NCR ordered the most flour, tea, and ghee; Lucknow led the almonds, flour, and detergent powder section; people in Mumbai and Pune ordered the most of almonds, coconut oil, and butter; Bengaluru purchased ghee and rice; and Kolkata preferred flour, coconut oil, and tea.

    Delhi made the highest amount of expenditure, amounting to a whooping Rs 85.80 crore, followed by Mumbai (Rs 35.8 crore). Bengaluru followed the suit and spent Rs 28.2 crore.

    The country also reiterated its passion for tea with over 1.32 lakh units of tea sold, followed by 3 lakh sugar packets and over 85 thousand packets of cookies.

    The above findings are derived from the order analysis for Grofers ‘Grand Orange Bag Days’ sale, which started from 19 January through 27 January 2019. The sale was operational across all 13 Grofers markets such as Ahmedabad, Bengaluru, Chennai, Delhi, Gurgaon, Hyderabad, Jaipur, Kanpur, Kolkata, Lucknow, Noida, Mumbai, and Pune.

  • Grofers buckles up India for the Grand Orange Bag Days

    Grofers buckles up India for the Grand Orange Bag Days

    MUMBAI: India’s biggest Grocery Sale – Grand Orange Bag Days by Grofers is just around the corner and the brand has left no stone unturned for the launch of the Sale. The 360° marketing campaign roll-out includes launch of television commercial, print advertisements, radio sports, billboards, transit advertisements and online marketing spread.

    With this Sale Grofers aims to bring Bharat on e-commerce platform. Thus far, 1 Million+ users have already signed up for the Grand Orange Bag Days which will be held from January 19 to 27, 2019. Grofers has a loyalty based subscription program called Smart Bachat Club (SBC) which has six lakh paid subscribers currently. With the 100% cash back in the Grand Orange Bag Days, Grofers aims to acquire the next set of loyal consumers on their platform

    Through its latest campaign the brand seamlessly communicates how much consumers love to save on their daily grocery needs. The ad film features protagonists in a short and quirky advertisement, who are excited to shop during Grand Orange Bag Days  given the 100% cash back.

    Speaking about the campaign, Mr. Prashant Verma, VP, Marketing, Grofers said, “Grofers has always believed in giving the best quality products at the best value. With the Grand orange Bag Days sale, we are giving 100 % cash back to our consumers by introducing an innovative cash back called the Orange Cash. This new feature of Orange Cash will help us in driving loyalty for brands that customers regularly shop. Not only our consumers are getting a 100 % cash back which literally means getting their favourite brands for free  during the sale but also a guaranteed reward on future purchases of their favourite brands. Our growth has always come from consistently delighting our consumers and this is our way to reward their loyalty and bring new consumers onto the platform.”