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Tag: Graham Kelly

  • Kyoorius Announces Kyoorius Advertising Awards in partnership with D&AD

    Kyoorius Announces Kyoorius Advertising Awards in partnership with D&AD

    MUMBAI: Kyoorius, a not-for-profit initiative by Transasia Fine Papers, and D&AD today announced the expansion of Kyoorius Awards to include Kyoorius Advertising Awards and Kyoori- us Digital Awards, alongside the existing Design and Student components.

    Advertising continues to be a crucial medium for companies to communicate with customers and communicate their brand. However, it has become increasingly complex, since agencies have to create unique messages for multiple channels and platforms to resonate with customers. This called for a critical assessment when defining awards categories – Kyoorius Advertising Awards are comprehensive, and structured to recognise individual components as well as entire ad campaigns.

    The overarching structure of the Kyoorius Awards is to only award work that is worthy of merit. No matter how big the brand, or how small the names behind it; how wide the media reach is or the number of retweets; the ultimate goal is to create outstanding work that works.

    Merit involves beating your own best work and setting new benchmarks for creative excellence. This is why Kyoorius Awards have no winning tier structure – no gold, silver or bronze, and it is the jury’s prerogative to award one or multiple Blue Elephants in any one category, whereas none in another, if entries are not up to the mark.

    For the Advertising Awards, international jury members include Rosie Arnold – Deputy Executive Creative Director, BBH, as Jury Foreman, accompanied by Graham Kelly – Regional Executive Creative Director, Isobar, and Woon Siew Hoh – Regional Creative Director, Hakuhudo. From India, jury members include Abhijit Avasthi – Executive Creative Director, Ogilvy & Mather, Agnello Dias – Chairman & Co-Founder, TapRoot India, Senthil Kumar – National Creative Director, JWT, and Sonal Dabral – Executive Creative Director, Ogilvy & Mather with more to be added soon.

    Together with D&AD, Kyoorius has chosen this specific mix of the top international, regional, and Indian creative minds to ensure that work is compared against industry best practices, while keeping the Indian context in mind.

    Further, Kyoorius and D&AD aim to create a truly neutral and ethical platform that recognises the best of the advertising industry solely on the basis of merit. Unlike any other advertising awards, all jury members gather in India to review, discuss and elect the best of the best over an intensive three-day session. All voting is private, never by a show of hands.

    Kyoorius Advertising Awards are unlike any other advertising awards in India, not only because of the rigorous judging standards, but also because entry fees are fed back into the industry. Funds are used in developing Kyoorius FYIdays, an initiative aimed at stimulating  creative professionals and educating students – India’s future creative superstars.

    Call for entries open 20th March and close on 21st April 2014. Visit awards.kyoorius.com for more information.

     

  • Isobar’s Graham Kelly to judge Adfest 2014

    Isobar’s Graham Kelly to judge Adfest 2014

    BANGKOK: Creative leader and entrepreneur Graham Kelly is joining next year’s festival as Jury President of Interactive Lotus and Mobile Lotus.

     

    Kelly is Regional Executive Creative Director at Isobar Asia Pacific, based in Singapore, where he oversees the creative output of 21 offices across 13 markets. Kelly also sits on Isobar’s regional team, working on key multinational accounts and new business development.

     

    “I’m delighted to be joining ADFEST this year. Asia is renowned for ground breaking digital work. Moreover it’s the world’s most dynamic mobile market.  So I’m looking forward to seeing some outstanding creative this year,” says Kelly.

     

    Kelly has been Executive Creative Director (ECD) and Regional ECD at some of the world’s leading advertising agencies including Saatchi & Saatchi, Ogilvy, Leo Burnett, BBH and TBWA. He moved to Asia in 1991.

     

    In August 2010, he co-founded GKIM Pte Ltd, a digital ideas start-up that works with agencies, brands and inventors. The company’s 3D colouring app, ‘Color the World’ has earned plaudits and extensive media coverage.

     

    While launching GKIM, Kelly also worked as National ECD for OgilvyOne India until November 2012, joining Isobar as Regional Executive Creative Director, Asia Pacific, six months later.

     

    Kelly’s work has won awards at the world’s most prestigious advertising shows, and he has judged almost every major local show across Asia.  He is also a regular speaker at key advertising events. His most recent speeches have centred on how to use digital – in particular, social media – more creatively.

     

    “Graham’s experience transcends the traditional and digital world, which will hold him in good stead as Jury President of the Interactive and Mobile Lotus categories at ADFEST,” says ADFEST President Jimmy Lam.