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Tag: Gracenote

  • BARC India receives RFI from multiple global vendors for digital measurement; to issue RPF soon

    BARC India receives RFI from multiple global vendors for digital measurement; to issue RPF soon

    MUMBAI: The Broadcast Audience Research Council (BARC) India, which had issued the Request for Information (RFI) for digital measurement in December last year, has received responses as many as 11 leading vendors from across the world.

    Those who have submitted the RFI include agencies like Kantar Media, IMRB and ComScore, Nielsen, MediaMetrie, Gracenote, Informate, GFK, Accenture, EY, eywa Media, Gemius and Verto Analytics.

    In order to expedite the process and launch digital measurement services this year, BARC India will be issuing the Request for Proposal (RFP) soon and the partner for the venture will be announced in the next couple of months. With this, BARC India has moved one step closer to providing audience measurement beyond television.

    BARC India’s intent, through its foray into digital measurement, is to measure total unduplicated audiences across all devices and platforms, measuring combined program impressions or advertisements regardless of where and how content/ad is being consumed, through a Single Source Panel.

    Once the venture takes shape, BARC India will be the first to provide a TV+ Digital viewership measurement service across the globe. BARC India, with this will cover more than 50 per cent of media spends between TV and digital.

    In order to make the service robust and accurate, BARC India will look at partnerships with publishers and content creators going forward.

    “A lot of content today is being created for online consumption, but all these impressions are unaccounted for. With our digital measurement we are looking at providing content creators and platform owners with insights on the consumption behaviour of viewers. We are happy with the response we have received from vendors globally,” said BARC India CEO Partho Dasgupta.

  • Gracenote teams up with Invidi for advanced TV ad solutions

    Gracenote teams up with Invidi for advanced TV ad solutions

    MUMBAI: California headquartered Gracenote, which provides music and video metadata and recognition technologies to entertainment products and brands, is teaming with Invidi, which offers advanced television ad solutions.

    The aim is to develop an addressable advertising system that can identify what TV programmes and commercials viewers are watching in real time and determine which commercials should play next.

    Typically TV viewers experience the same commercials regardless of their household needs, income or unique profile. Gracenote aims to shift this paradigm by bringing the same targeting capabilities common with Internet advertising to viewers in the living room. Gracenote is combining its advanced audio and video fingerprinting technology, which identifies what viewers are currently watching, with INVIDI‘s addressable television technology software, which can determine which ads to target to specific audiences.

    Gracenote will tap into Invidi‘s ad decisioning engine to allow advertisers to select certain households and individual audience demographics and target them with specific commercials, giving them a measurable way to place television advertising in front of a desired audience, while increasing advertising inventory and revenue opportunities for broadcasters. The combination of Gracenote recognition technology with INVIDI ad decisioning will provide advertisers the ability to dynamically insert ads into broadcast programming to better reach the preferred audience.

    Gracenote president Stephen White said, "We are entering a new era of television advertising, where focus and relevance rules. This partnership with Invidi allows us to deliver an addressable advertising solution that will change and enhance the TV advertising experience, as well as allow media planners to execute and monetise their advertising campaigns to maximize their ad opportunities."

    Invidi‘s addressable ad system is designed to protect the privacy of all users and user information. Using public domain demographic information and other pre-determined viewer metrics, Invidi provides the ability to better understand TV audiences and selectively target viewers. The solution increases the relevance of advertisements to unique audiences, without compromising viewer privacy.

    Invidi CTO Bruce Anderson said, "Invidi is committed to making addressable advertising available across every platform for the benefit of advertisers and end users alike. We believe Gracenote‘s technology combined with Invidi‘s is a big leap forward in inserting real linear content that is most relevant to the end viewer. We look forward to working alongside Gracenote to bring this technology to the marketplace.