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MUMBAI: Nielsen-owned Gracenote has brought in seasoned adtech leader Bill Condon as its first-ever head of advertising sales, signalling a sharper push into the fast-moving world...
INDIA: Nielsen’s Gracenote has launched Content Connect, a new platform that promises to drag connected-TV advertising into a more precise, program-level era. The tool gives agencies,...
NEW YORK: Connected television was supposed to be the performance marketer’s dream: precision targeting on the biggest screen in the house. A decade in, it’s not...
MUMBAI: Free ad-supported television (Fast) is enjoying a blistering run. The number of Fast channels worldwide has climbed nearly 14 per cent since the start of...
MUMBAI: Raghu Ramanujam, a seasoned product executive with stints at Flipkart, InMobi and Zoho, has joined Nielsen-owned Gracenote as vice president of product management. At Flipkart,...
Mumbai: A nearly 20 per cent increase in unique programme titles over the past three years has almost half of the American audiences (46 per cent)...
MUMBAI: Gracenote, a Nielsen company, has launched its next-generation TV distribution monitoring and reporting solution developed specifically for the Indian TV market called TV Street Maps...
NEW DELHI: The Broadcast Audience Research Council of India (BARC India) is said to be in talks with an Israeli media technology company to customise for...
NEW DELHI: The Broadcast Audience Research Council of India (BARC India) is said to be in talks with an Israeli media technology company to customise for...
MUMBAI: It was just a couple of years ago that Gracenote went ahead and acquired Indian TV listings and data company What’s On. Now, Gracenote has...
MUMBAI: It was just a couple of years ago that Gracenote went ahead and acquired Indian TV listings and data company What’s On. Now, Gracenote has...
MUMBAI: The Broadcast Audience Research Council (BARC) India, which had issued the Request for Information (RFI) for digital measurement in December last year, has received responses...
MUMBAI: The Broadcast Audience Research Council (BARC) India, which had issued the Request for Information (RFI) for digital measurement in December last year, has received responses...
MUMBAI: California headquartered Gracenote, which provides music and video metadata and recognition technologies to entertainment products and brands, is teaming with Invidi, which offers advanced television...
