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Tag: GPL

  • Godrej Properties launches its first digital brand campaign

    Godrej Properties launches its first digital brand campaign

    Mumbai: Godrej Properties Ltd (GPL) has announced the launch of its digital brand campaign called ‘Everyday Joys – Jahaan Khushiyan Badi Hoti Hai.’ The campaign introduces GPL’s purpose of creating spaces that enable everyday joys; one community, one family, and one home at a time.

    GPL has created three digital video commercials, which capture the beauty of everyday family moments that we all enjoy in our homes. They reinforce that a home is integral to most of our best memories.

    “Our purpose of bringing joy to the lives of our customers comes alive beautifully in these films. Brand Godrej Properties has always enjoyed the trust of its customers, and now, we are creating a strong and unique brand association through the ‘Everyday Joys’ campaign,” stated GPL MD & CEO Mohit Malhotra. “With these films, we are asking the viewers to pause and savour the little moments of joy, and realise that this is what a home is all about – a place where everyday joys have no limits.”

    These moments were beautifully articulated and crafted into three DVCs by the team at Ogilvy India, who brought their world-class expertise to the table. The films are being launched across digital platforms such as YouTube, Facebook, and Instagram.

    “Inspired by the beautiful purpose of Godrej Properties, we decided to focus on the small moments that spark joy in a home. These aren’t life-changing events, but everyday things that are magical. It is this thought that gave birth to these films and their sign-off – Jahaan Khushiyaan Badi Hoti Hain,” said Ogilvy India managing partner – creative (West) Anurag Agnihotri about the brand campaign.

  • Godrej Properties reports 20 per cent sale from NRI markets

    Godrej Properties reports 20 per cent sale from NRI markets

    KOLKATA: Godrej Properties Limited (GPL), the real estate arm of the Godrej Group, has garnered over 20 per cent of its overall sales from non-resident Indians (NRIs) across the globe, thanks to the marketing initiatives it took to engage with the NRIs. 

     

    “With a diverse portfolio spanning across product segments and our presence in over 12 cities across India works strongly in our favour. In addition to this the various initiatives we undertake to reach out to the NRI audiences have resulted in the company garnering over 20 per cent of overall sales coming from NRIs across the globe,” said Godrej Properties EVP- sales and marketing Girish Shah.

     

    On the initiatives taken by the company, Shah said, “The company uses a two pronged approach to tap the NRI markets and increase its global footprint.”

     

    Right from participating in various real estate exhibitions, high networked individuals (HNI) meets, community events to connecting with the overseas channel partners, the company has a structured approach to targeting the international markets.  

     

    The company has a strong empanelment process for its channel partners abroad. “The channel partners are treated as an integral part of the sales and marketing network of GPL and given all the help and support as and when required by them. From product trainings to collateral support, special attention is paid to all the needs of the international channel partners,” he informed. 

     

    “Regular and ongoing product trainings are conducted to aid the channel partners given the fact that GPL has a wide product mix across various locations in India,” he further explained. 

    The entire effort is directed at making the channel partners true representatives of the brand and ensuring accurate information is passed on to the customers. 

     

    Godrej Properties also looks at opportunities to leverage its brand with prospective customers during the festive season. “GPL has sponsored and also participated in many community related activities where there is a sizeable Indian community present like Gujarati Samaj Navaratri and Durga Pooja celebrations in Australia,” he said. 

     

    The company is also associated with financial and professional associations, thus bringing together skilled and successful professionals of Indian origin. “The company also organises seminars related to current economic situations and various investment options in the Indian real estate industry from time to time to engage with audiences,” he concluded.  

  • Gully Premiere League launches phone app in season three

    Gully Premiere League launches phone app in season three

    MUMBAI: The third edition of Radio City 91.1 FM’s Gully Premiere League has decided to tap the digital space by including Facebook and mobile apps for its promotion this time. It has introduced a new app called ‘Online Cricket League’ on Facebook that will ensure that listeners across the country can be a part of this month long cricket tournament.

    Listeners can build their online team and compete against other teams on Radio City’s Facebook page. Radio City COO and president Ashit Kukian said in a release, “The third season of GPL will take the property a notch higher. With the introduction of ‘Online Cricket’ this season, we plan to engage the listeners not just on-ground but on the digital platform too.”

    The tournament that started last week is spread over a month tapping all the ‘gullies’ of the country for a cash prize of Rs 1 lakh. Winners will also get an opportunity to get professional cricket training by a well known cricket personality. About 40000 teams have registered for the tournament in the last season.