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Tag: Gozoop

  • Gozoop wins media duties of Regal Shoes

    Gozoop wins media duties of Regal Shoes

    MUMBAI: Gozoop has bagged the media duties including digital and creative for Regal Shoes. The agency will be managing the rebranding of the shoe brand across all media platforms.

    Gozoop co-founder Rohan Bhansali said, “Rebranding of Regal Shoes exactly represents the kind of opportunity that excites us most. The challenge for my team is to preserve the legacy of Regal Shoes while extending its brand appeal in this age of new media.”

    Regal Shoes MD Nazim Virji commented, “At Regal, we believe that footwear is more than a functional necessity. Our new stores are designed to cater to the modern Indian, bringing an array of brands together under one super-stylish roof. The creative team at Gozoop not only shares our vision but has devised a cutting led approach to launch it on the digital platform.”

    Presently, Regal Shoes has a network of over 35 stores across 14 cities including Mumbai, Delhi, Bangalore, Chennai, Kolkata, Pune, Hyderabad, Nasik, Ahmedabad, Vadodara, Surat, Rajkot, Nagpur, Chandigarh and Patiala.

  • Gozoop wins media duties of Regal Shoes

    Gozoop wins media duties of Regal Shoes

    MUMBAI: Gozoop has bagged the media duties including digital and creative for Regal Shoes. The agency will be managing the rebranding of the shoe brand across all media platforms.

    Gozoop co-founder Rohan Bhansali said, “Rebranding of Regal Shoes exactly represents the kind of opportunity that excites us most. The challenge for my team is to preserve the legacy of Regal Shoes while extending its brand appeal in this age of new media.”

    Regal Shoes MD Nazim Virji commented, “At Regal, we believe that footwear is more than a functional necessity. Our new stores are designed to cater to the modern Indian, bringing an array of brands together under one super-stylish roof. The creative team at Gozoop not only shares our vision but has devised a cutting led approach to launch it on the digital platform.”

    Presently, Regal Shoes has a network of over 35 stores across 14 cities including Mumbai, Delhi, Bangalore, Chennai, Kolkata, Pune, Hyderabad, Nasik, Ahmedabad, Vadodara, Surat, Rajkot, Nagpur, Chandigarh and Patiala.

  • Gozoop executes #BurgsMeetUp for food bloggers and Twitter influencers

    Gozoop executes #BurgsMeetUp for food bloggers and Twitter influencers

    MUMBAI: Gozoop, which recently acquired Red Digital and won the social media mandate of the gourmet burger chain, Burgs, carried out a successful bloggers meet for the brand. The bloggers meet was carried out at the Andheri outlet in Mumbai.

     

    Gozoop had invited 30 renowned food bloggers and Twitter influencers to come down at the outlet and make their own burgers. The bloggers were offered a variety of ingredients and sauces to make their own burgers. The primary objective behind the activity was to reach out to a wider audience through these influencers and to give them a one-of-a-kind chance to make their own burgers.

     

    The event was simultaneously promoted across social media too. The twitter campaign was carried out using the hashtag #BurgsMeetUp, where they posted live updates from the meet along with pictures of the delicious burgers they made.

     

    Commenting on the event, Gozoop MD and co-founder Ahmed Naqvi said, “Social media is rapidly growing and becoming an interactive medium across sectors. With Burgs recently entering in India, they wanted to create awareness about their outlets and give the food enthusiasts a firsthand experience of the burger. We received an overwhelming response from the bloggers and influencers who enjoyed participating in the bloggers meet and had a great time making awesome burgers.”

     

    Commenting on the same Burgs India CEO Subroto Mukherjee added, “A bloggers meet is something we are very keen on doing as we receive a lot of feedback on what is trending and what consumers love. This will really help in taking the brand Burgs to the evoked set and thus influence consumer preferences.”

     

    Overall the bloggers made 24 types of burgers and the winner of this blogger meet was @BhookaJanta whose, burger “Bhooka Janta Bomb” will be available at all Burgs outlet this week.

  • Gozoop wins digital and social media mandate for e-commerce portal Dhamaal.com

    Gozoop wins digital and social media mandate for e-commerce portal Dhamaal.com

    MUMBAI: Gozoop, which recently acquired Red Digital, won the social media mandate for the e-commerce portal, dhamaal.com. The objective of the whole campaign is to drive traffic to their website and make it the best shopping portal in India.

    The activity will be carried out in two phases. The first phase will create awareness of the portal and make customers comfortable with the platform, while in the second phase dhamaal.com will move on to promote their categories of product and gratify the fans by holding exciting contests.

    Commenting on this, Gozoop managing director (India) and co-founder Ahmed Naqvi said, “GoZoop is excited to make things happen for Dhamaal. We look forward to run awesome campaigns and deliver results that help build lasting relationships between Dhamaal and its customers. It’s all about making people happy, the results will follow.”

    He further added, “The initial feedback has been quite overwhelming. Having worked with most of the e-commerce companies in India, we bring to the table an experience and expertise that will deliver a wow.”

    “Gozoop was our first choice the minute we decided to go for a social media campaign as we had worked with them in the past and were very happy and satisfied with their level of service and professionalism. We are sure that with Gozoop’s association, our brand and website Dhamaal.com will get the necessary exposure it needs and will become a success in a very short time,” said Dhamaal.com CEO Hanif Sama.

    Dhamaal.com is an online market place selling products ranging from apparels, watches, mobiles and electronics to home and lifestyle items like washing machines and televisions. Since its inception Gozoop has worked with e-commerce portals like Snapdeal, FashionandYou, Quikr, Groupon, Majorbrands, Deals&You, Pepperyfry and Rocket Internet Startups among many others.

  • Gozoop acquires Red Digital, doubles India revenue

    Gozoop acquires Red Digital, doubles India revenue

    MUMBAI: Indian bred multinational digital agency Gozoop, which recently expanded its global presence by setting up operations in Singapore, has announced the acquisition of Red Digital, one of India’s leading social media agencies. With this business acquisition, clients and employees of Red Digital will be consolidated under the Gozoop brand, thus revitalising the latter’s Indian operations.

    The acquisition is in line with Gozoop’s strategy of increasing the revenue contribution from its Indian operations. Over the past few years, Red Digital has worked for several marquee brands such as Mumbai Indians, Dell, PepsiCo, BMW, Parker Pens, Adidas, PVR, Godrej, Berger Paints, Reliance Foundation, Educomp, Citibank, ICC and Discovery Channel.

    The acquisition of Red Digital will play a pivotal role in Gozoop’s global expansion in terms of operations and client portfolio. With Red Digital’s rich client base and strong presence in five key cities in India, and Gozoop’s international exposure and clientele, the combination will enhance Gozoop’s global presence and cost efficiencies.

    Currently, 65 per cent of Gozoop’s revenue is attributed to its international operations in UAE & Singapore. Post the acquisition and with a total of 65+ retainer clients, Gozoop aims to double its Indian revenue in the next financial year. Gozoop’s domestic operations will now contribute close to 50 per cent of revenues, an increase of 50 per cent from earlier. The acquisition will also increase the employee strength of the company to about 100 members, making Gozoop one of India’s largest digital agencies in terms of employee strength as well.

    Commenting on acquiring Red Digital MD India Ahmed Naqvi and co-founder of Gozoop said, “Gozoop has always aspired to be a market leading digital agency and this deal will exponentially accelerate our ability to realise that ambition by giving us access to newer geographies across India. Red Digital’s world-class brands & top talent, together with Gozoop’s end-end digital service offerings & social products like Zozolo, will help move our collective clients and the industry forward. We expect further consolidation in our industry and look forward to acquiring digital agencies to fuel our growth in India as well as to enter international markets like USA, Australia & Qatar.”

  • Gozoop bags 21Diamonds.in’s social media biz

    Gozoop bags 21Diamonds.in’s social media biz

    MUMBAI: 21Diamonds.in, an online jewellery brand, has handed over its social media mandate to Gozoop.

    The digital agency will lead the social media strategy of the brand and will manage the social media communications for 21Diamonds. It will also ensure valuable inputs for key strategic decisions in order to maintain sync between the online and offline activities.

    Gozoop.com CEO Rohan Bhansali said, “21Diamonds has exciting plans for the Indian market. We are elated to work with the team and hope to create a fantastic digital identity for the brand. Apart from Facebook and Twitter, we are focusing strongly on Pinterest since jewellery is more of a visual experience.”

    21Diamonds co-founder and MD Richa Bansal added, “Social media is a critical part of our branding and marketing efforts, and we‘re very pleased to have Gozoop manage this front for us.”

    21Diamonds.in is a jewellery venture from Rocket Internet, currently operational in 18 countries. Indian operations of the brand are headquartered in Gurgaon, Haryana.

  • Gozoop wins Khandani Rajdhani’s digital marketing mandate

    Mumbai: Khandani Rajdhani, a vegetarian Thali restaurant which is the flagship brand of Mirah Hospitality, has handed over its digital marketing mandate to Gozoop Online.

    The digital agency will forefront the entire online marketing strategy of the brand and manage the social media communication for Khandani Rajdhani.

    As a part of the mandate Khandani Rajdhani will also explore services like Search Engine Optimisation (SEO) and Online Reputation Management with the agency.

    Gozoop will also ensure inputs for key strategic decisions, in order to maintain sync between the online and offline activities, the agency said.

    Gozoop.com founding director Ahmed Naqvi said, “My team and I are extremely happy to spearhead the digital presence of Khandani Rajdhani. Our focus is going to be on enhancing people connect by humanizing the brand through social and other digital platforms. It is all about giving Rajdhani lovers an immersive experience that will make them feel more strongly about the brand.”

    Mirah Hospitality VP – F & B Division Aji Nair added, “Khandani Rajdhani has spanned across print media and now we plan to take it strongly on the digital front with the help of Gozoop. We are confident that with the expertise that Gozoop gets to the table, we will be able to build a strong community online while being present on various platforms”

  • Gozoop bags Pepperfry.com’s social media biz

    MUMBAI: Pepperfry.com, the eCommerce portal, has handed over its social media mandate to Gozoop Online.

    Based in Mumbai and Dubai, Gozoop is a digital marketing agency that has been helping brands with its online marketing services.

    The digital agency will spearhead the Facebook marketing strategy for Pepperfry and help them connect with their target. It will also ensure valuable inputs for key strategic decisions, in order to maintain sync between the online and offline activities.

    Gozoop.com CEO Rohan Bhansali said, “It‘s amazing to work with a team so young and energetic such as that of Pepperfry. We share a similar culture here at Gozoop. Since we specialize in online marketing solutions for eCommerce businesses, Pepperfry will get the very best of what we have to offer!”

    Pepperfry.com chief marketing officer Rajesh Iyer added, “The young team of Gozoop brings to the table lots of energy and cutting edge new ideas and we see a good cultural fitment in this association. Gozoop will help Pepperfry add excitement to its social media marketing initiatives.”

    Founded in 2011 by ex eBay employees Ambareesh Murty and Ashish Shah, Pepperfry.com is an Indian lifestyle e-commerce marketplace offering a diverse selection of products across multiple lifestyle categories.