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Tag: Gozoop

  • Gozoop strengthens leadership with Megha Ahuja as group director

    Gozoop strengthens leadership with Megha Ahuja as group director

    MUMBAI: Integrated marketing company Gozoop has appointed Megha Ahuja as group director – brand communications. Based out of the company’s Mumbai HQ, Ahuja will report to Gozoop vice president- national operations Premkumar Iyer. 

    Ahuja will lead the mandates of Dell, Bisleri, Tata Steel, Aditya Birla Fashion and Retail, World Gold Council, and Tata Class Edge, the company said.

    Prior to joining Gozoop, she was with L&K Saatchi, where she spearheaded account management for brands such as Renault Duster & Blackberrys Menswear. During her formative years as a marketer, Ahuja’s career spanned internationally with Leo Burnett Dubai & InPress Hakuhodo Dubai, where she was recognised for some award-winning and industry-shaping work. 

    “In Gozoop, I have found an organisation that deeply resonates with my core values,” said Megha Ahuja. “Gozoop’s digital-first brand approach aligns seamlessly with my vision of building brands across platforms and borders. In this constantly evolving marketing landscape, I hope to produce work and build brands that will be remembered for years to come. Gozoop’s 'freedom within a framework' operating system provides me the ideal environment to do so.” 

    Gozoop CEO & co-founder Ahmed Aftab Naqvi added, "In our uncompromising endeavour to build a people-first organisation, we are stronger with Megha on our side. With her impeccable account management skills and deep and diverse mainline experience in building consumer brands, Megha will play a pivotal role in partnering with and helping our brands win in the new world.” 

  • Gozoop wins Public Relations mandate for Pink Belt Mission

    Gozoop wins Public Relations mandate for Pink Belt Mission

    Gozoop – One of India’s leading digital-first integrated marketing companies has won the Public Relations mandate for Pink Belt Mission, an NGO empowering women and children of India Pink Belt Mission, an NGO that does some amazing work to empower women & children in our country, Found by Aparna Rajawat. She is a Renowned Motivational Speaker & feminist activist who has a dynamic sports background of being an International Martial Arts medalist, awarded as 2nd Dan Black Belt, and won numerous national championships in Martial Arts.

    As part of the mandate, Gozoop’s dedicated Public Relations team will be handling brand enhancement and influencer engagement for the brand. Key responsibilities will include strategic counselling and planning, media relations along with amplifying positive stories, crisis management and building an influential community for the brand.

    Commenting on this win, Ahmed Aftab Naqvi, CEO & Co-Founder, Gozoop said, “Pink Belt Mission has been doing a tremendous service to the society. Delighted to partner with them and leverage our experiences to help them increase their impact.”

    Aparna Rajawat, Founder, Pink Belt Mission expresses, “Pink Belt Mission has been my dream project where we aim at providing women with physical, legal and emotional strength for their independent survival. The interests of the women I work with has been my prime responsibility and it is always a pleasure to work with a like-minded partner such as Gozoop who understands the need to prioritize the needs of the people they work with. With this association, I am placing not just mine but the faith of thousands of women that we work with in the hands of Gozoop. I believe it will help us amplify our voice, allow us to reach out to more in need and we can together make this place a better one to live in.”

    “Pink Belt mission required an agency that could best articulate the vision of the NGO and the extensive work they have been doing to create sustainable impact on communities," said Divya Kurup, Associate Director, Public Relations, Gozoop "Gozoop's depth of experience, and knowledge of the social sector is very relevant to the Trusts and we are confident that together we can deliver great outcomes."

  • Gozoop wins creative digital mandate for Guardian GNC

    Gozoop wins creative digital mandate for Guardian GNC

    NEW DELHI: Gozoop has won the integrated creative digital mandate for Guardian GNC, the master franchise for GNC in India. GNC, headquartered in USA is a global leader in health and wellness supplements. As part of its digital duties, Gozoop will be responsible for building the brand on digital, including creative campaigns, social media, customer experience, influencer marketing and online reputation. 

    Looking at Gozoop's proven experience of building brands in the nutraceutical and health space, the mandate will focus on strengthening GNC's digital presence and creating new avenues for consumer engagement. Through creative out-of-the-box communication strategies, Gozoop will strengthen brand awareness on digital platforms and touchpoints in a creative and innovative way.

    The long-term association aims to build the brand seamlessly, integrate digital presence across platforms, and establish the brand in an omnichannel manner more aggressively. A dedicated team will also work on building an influencer community for the brand. 

    Commenting on the association, Guardian GNC CEO Shadab Khan said, “We are happy to be associated with Gozoop. It is important to have the right partners who understand and foresee the same vision. In today’s day and age, it is essential to have an integrated marketing approach towards attaining an accurate brand voice. We at GNC believe in educating and providing an all-inclusive approach to improve health and wellness. With our partnership with Gozoop we aim to build and improve the quality of life, of our consumers by spreading awareness about the right nutrition.”

    Guardian GNC VP marketing Prashant Sarwade further added, “We believe Gozoop would help us bridge the gap in educating and spreading awareness about what GNC has to offer, through an integrated marketing approach. We are confident about this journey together, and hope to inspire our consumers to take a holistic approach towards health by choosing the right lifestyle and nutrition. .”

    Gozoop CEO and co-founder Ahmed Aftab Naqvi said, “Great partnerships are built on the pillars of trust, respect, knowledge and the hunger to excel. We are delighted to have a found a like-minded partner in GNC which shares similar values. I and my team are looking forward to helping GNC win in this new world.”

    Gozoop VP – business and strategy Amyn Ghadiali said, “Our vision, strategically and creatively, is so well aligned with GNC, that we are excited to venture upon this journey together. I believe that in the coming times a brand that sets itself apart from a creative standpoint on digital would be able to build better resonance, and that is exactly what we are gearing towards with this new partnership.”

    The association between Gozoop and Guardian Healthcare, the master franchisee of GNC, has proven to be fruitful, with the recent campaign #IAmPositive gained immense popularity. Conceptualised and executed by Gozoop, and promoted through a video featuring John Abraham, the campaign encouraged people to stay optimistic while adapting to the new normal. 

  • Focussing on the Long Term, Gozoop Announces Appraisals for its team

    Focussing on the Long Term, Gozoop Announces Appraisals for its team

    Gozoop – India’s leading independent digital-first communication company has announced appraisals for its employees.

    In these unprecedented times, while most companies are cutting costs and laying off staff, Gozoop has prioritised its team’s best interests. It has decided to reward its top performers for their consistent contributions before and during the pandemic 

    The company had also promised no COVID related job losses as early as April despite the business being hit as companies aggressively cut down on marketing budgets. Since then the company has aggressively won new businesses such as Gulf Oil, Bisleri, British Council and Zee. As a result, the independent agency has continued to attract best marketing talent from the industry, resulting in a significant increase in its headcount. 

    Gozoop’s culture and people-centric decisions have time and again made a positive impact not only on the media industry but across sectors. Gozoop was also one of the first companies in India to announce menstrual leave as well as mental wellness leaves. 

    The company has also been recognised by Great Places To Work Insitute for five years now. In 2020, the company was named as Best Workplace in the Media Industry as well.

    Speaking on the announcement, Rohan Bhansali, Co-Founder & Director, Gozoop said “The Gozoop way has always been to do the best we sustainably can for our people. I am grateful for as well as proud of the team’s valiant effort through the pandemic. We are also confident that we will emerge through this stronger. Our decision on appraising our team stems from this same sense of gratefulness as well confidence.”

    Bansi Raja, Chief Happiness Officer, Gozoop said “I am so proud of Gozoop. Pandemic or not, great talent should be celebrated and acknowledged. Nothing makes me happier as head of HR than my team as well as my company prospering. We are Building to Last.”
     

  • Gozoop elevates Amyn Ghadiali as vice president – business and strategy

    Gozoop elevates Amyn Ghadiali as vice president – business and strategy

    NEW DELHI: To accelerate growth and navigate the evolving marketing landscape of the future, Gozoop, one of India’s leading integrated marketing companies, has elevated Amyn Ghadiali to the role of vice president – business and strategy. The move comes at the heels of two strong years of growth with Ghadiali at helm as director of strategy and is line with the agency’s aggressive vision for growth based on sharper strategy and ground-breaking creative work coming together to realise tangible business results for partner brands. Based out of Gozoop’s Mumbai HQ, he will continue reporting to CEO of the organisation – Ahmed Aftab Naqvi, with the addition of key responsibilities which include driving business and spearheading the strategy & creative division.

    Ghadiali began his tryst with Gozoop as an Account Manager in 2012 and by 2014 rose to the position of head of strategy. He then spent two years at another firm as the head of strategy, where he played a pivotal role in landmark campaigns including crafting the strategy for the now iconic Mumbai Police account on Twitter. He returned to Gozoop in 2016 as a group director – brand communications, where he honed his business acumen while continuing to push the bar for strategy and creativity with award winning campaigns for key accounts including Hypercity, Dell, HRX, Parle Nutricrunch, Star Bharat, Viacom18, Mahindra Lifespaces and more. After nurturing and consolidating a team of 30+ strong, he moved on to spearheading the strategy division for Gozoop in 2018. Under his decisive leadership, the team celebrated the wins of marquee clients including Tata Steel, Bisleri, Aditya Birla Fashion and Retail amongst others. His keen understanding of customer behaviour and insights, coupled with path-breaking creativity make him well suited to take on the new role, which is a culmination of business and creative strategy. 

    Gozoop CEO & co-founder Ahmed Aftab Naqvi said, “When Amyn joined us as an emerging talent back in 2012 he had potential and the right mindset to grow. Over the past 8 years, he has leveraged this potential and mindset to transform into a thought leader in the industry. His dedication, work ethics are second to none and I am looking forward to work alongside him to help Gozoop and our partner brands win in this new world.”

    “Amyn has played a monumental role in helping us win in the new world, which has further highlighted his resilience, creativity and winning attitude of whatever it takes. From starting with a small team under him to winning brands like Bisleri, his growth over the years has been impressive. With him taking on greater responsibility, it excites me to see where we will be headed in the years to come,” adds Gozoop co-founder & director Rohan Bhansali.

    Ghadiali commented on his new role, "Gone are the days when strategy, creative and implementation happened sequentially. The ecosystem today is being built as it is experienced and with immediate feedback loops being a defining feature. With reduced attention spans and digital at the helm, marketing is experiencing a fundamental paradigm change. As I step into this new role at Gozoop, it is this change that shapes my vision for Gozoop, one that is rooted in the present but designed for the future. The dominance of digital is just beginning and so are we!"

  • Gozoop’s #HumHongeKamyaab campaign brings a ray of positivity

    Gozoop’s #HumHongeKamyaab campaign brings a ray of positivity

    MUMBAI: As India gears up to face a global pandemic, with a 21-day nation-wide lockdown, public sentiment veers between anxiety, confusion, and determination. With social distancing being the need of the hour, there is a need to be united in spirit while physically staying apart, so that we can break the chain and flatten the curve. 

    At the close of the PM's address where he announced a nation-wide 21-day lockdown, Gozoop released a video to showcase this determination and spirit that is more than just the sound of a spoon hitting a plate. It is a sound that reverberates the will and determination of a nation that has come together in trying times. This video was shared by NITI Aayog in the public interest.

    The video has also been shared by Bollywood celebrities like Deepika Padukone to promote this message of positivity in tough times.

    Hum Honge Kamyaab is a song that has represented the country’s hope and determination for generations and continues to do so in these difficult times. This song perfectly describes the spirit of every Indian across the country because when the doors were shut, people took to their windows to come together.  

    This moment was the ray of light all of us had been looking for in these bleak times. 

    A moment of hope. A moment of togetherness. A moment of perseverance. A moment that tells us it will all be okay. 

    Speaking about this, Gozoop CEO and co-founder Ahmed Aftab Naqvi said, “This is a time for all of us to stick together in spirit but stay separate at home. We wanted to communicate this message to as many people across the nation, in a way that they understand and act on it. I am glad that our team while working from home, put in their efforts and used the power of creativity to launch this video. I am thankful to the NITI Aayog for supporting this idea and helping it reach across India. If this helps save even one life, we will consider our job done.  #HumHongeKamyaab.”

    Gozoop Creative Head Shrenik Chedda said, “I have always believed that advertising is creativity with a purpose. So when our Prime Minister spoke about coming together, it struck a chord within all of us. And that's where the idea was born. This video channels the powerful sentiment of our nation and champions the need for unity in times of adversity. A unity whose very essence is bound in staying apart.”

    “The beauty of our great country is that despite our differences in times of crisis our SPIRIT is paramount. From this simple truth was born #HumHongeKamyaab. Our attempt was to pull off a tale of this unity in a unique way, bringing together positivity and pride from different parts of India in a short span of 2 days. Standing strong together is the core of every crisis, but the uniqueness here is standing away and emerging stronger,” said Gozoop group director – brand communications  Megha Ahuja.

    While it is important to be united in spirit in these trying times, it is equally important to physically stay apart. Let’s continue social distancing in a diligent manner, as we can make a difference by staying indoors.

    As we remain bound by a determination to face the COVID-19 crisis head-on, there is one thing we must always keep in mind – Times are tough. But we are tougher. 

  • Gozoop wins digital mandate for Tata Steel

    Gozoop wins digital mandate for Tata Steel

    MUMBAI: Gozoop – One of India’s leading digital-first integrated marketing companies has won the digital mandate for Tata Steel Limited.

    Tata Steel group is among the top global steel companies with an annual crude steel capacity of 33 million tonnes per annum. It is one of the world's most geographically-diversified steel producers, with operations and commercial presence across the world. The group (excluding SEA operations) recorded a consolidated turnover of US $22.67 billion in the financial year ending March 31, 2019.

    Gozoop will be in charge of developing effective digital engagement strategies for Tata Steel Limited, with key responsibilities focused on social media management, development of creative assets and Search Engine Optimization. Additionally, Gozoop will look after website development, including website performance and security.

    Gozoop CEO & Co-Founder Ahmed Aftab Naqvi said, “Strategically this is one of the most exciting collaborations for us, because the brand’s legacy is so well-known that it will push us to build a body of work that is creatively unexplored and digitally disruptive. We look forward to working with the Tata Steel team and further crafting the brand together."

  • #IAmGreenArmy, campaigns Mahindra Lifespaces

    #IAmGreenArmy, campaigns Mahindra Lifespaces

    MUMBAI: Mahindra Lifespace Developers, the real estate and infrastructure development arm of the Mahindra Group, has launched #IAmGreenArmy, a social media campaign.

    Combining online and offline initiatives and spearheaded by creative digital media firm Gozoop, #IAmGreenArmy leverages Twitter and Facebook to enhance awareness of sustainable living habits and choices. In its third year, Green Army by MLDL is an outreach programme that identifies children as primary change agents, and aims to inculcate resource-conscious behavior, while encouraging them to spread the word amongst friends and family.

    MLDL VP – Marketing & CRM Sunil Sharma said that, with social media today universally acknowledged as an effective medium to facilitate a meaningful exchange of ideas, they hoped the campaign will bring together all the stakeholders to ensure a sustainable and healthy future for the planet.”

    Gozoop co-founder & CEO Ahmed Naqvi said that Mahindra Lifespaces’ #IAmGreenArmy encouraged citizens to make better choices that have a lasting impact on the society.

  • #IAmGreenArmy, campaigns Mahindra Lifespaces

    #IAmGreenArmy, campaigns Mahindra Lifespaces

    MUMBAI: Mahindra Lifespace Developers, the real estate and infrastructure development arm of the Mahindra Group, has launched #IAmGreenArmy, a social media campaign.

    Combining online and offline initiatives and spearheaded by creative digital media firm Gozoop, #IAmGreenArmy leverages Twitter and Facebook to enhance awareness of sustainable living habits and choices. In its third year, Green Army by MLDL is an outreach programme that identifies children as primary change agents, and aims to inculcate resource-conscious behavior, while encouraging them to spread the word amongst friends and family.

    MLDL VP – Marketing & CRM Sunil Sharma said that, with social media today universally acknowledged as an effective medium to facilitate a meaningful exchange of ideas, they hoped the campaign will bring together all the stakeholders to ensure a sustainable and healthy future for the planet.”

    Gozoop co-founder & CEO Ahmed Naqvi said that Mahindra Lifespaces’ #IAmGreenArmy encouraged citizens to make better choices that have a lasting impact on the society.