Mumbai: Celebrate the spirit of innocence and imagination on Children’s Day! Here’s how leading brands at GOZOOP Group, leverage the Children’s Day.
Tim Hortons India
Ashwin Sheth Group Ltd
DBS Bank India
Smart Commerce By Amazon
Tag: Gozoop Group
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Shine bright together: Brands join the Diwali festivities
Mumbai: As we rejoice in the splendid festival of lights, prosperity, and joy, discover how the prominent brands within the GOZOOP Group embraced the occasion to celebrate Diwali 2023.
DBS Bank India
BN Group India
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Ashwin Sheth Group’s campaign #HamariDeviHamareGhar spreads a message of love
Mumbai: As the festive season is around the corner and Navratri just concluded, the echoes of its celebration continue to resonate through an exceptional and inspiring campaign #WelcomingDevi executed by Ashwin Sheth Group, conceptualised by Gozoop Group, and cinematically crafted by Realatte Ventures. The campaign captures the essence of the joyous festival and the fact that home is more than just four walls. This innovative initiative seamlessly blended the festive spirit with a powerful social message, proving that this festive season, the spirit of inclusivity and devotion to the divine feminine can thrive.
Ashwin Sheth Group chief sales and marketing officer Bhavik Bhandari shared his thoughts on the campaign, stating, “Our festive season campaign delivered a profound message that aligns seamlessly with our mission of fostering a sense of belonging and inclusion. It celebrates love, warmth, and acceptance – values that are at the core of Ashwin Sheth Group’s ethos. The campaign’s resonance with socially-conscious homebuyers depicts the growing importance of investing in homes that reflect the values we hold dear.”
“We were thrilled to partner with Ashwin Sheth Group in producing this heart-warming film in a record time. When the challenge was presented to us, we were excited to transform an idea into a visual treat. This venture marks a milestone, and we are eager to craft many more cinematic gems for the Ashwin Sheth Group in the upcoming months,” added Realatte Ventures co-founder Rohan Shah.
This emotional and uplifting campaign video captures the essence of the festival as it follows a family’s journey to welcome a little girl, filling their home and hearts with boundless joy. The video beautifully portrays a family coming together to welcome a new member into their family. The family’s love and happiness shine through as they share moments of laughter, and joy during the Navratri Puja. This touching video showcases the transformative power of love and family, reminding us all that the festive season is a time for not only celebrating the goddesses but also embracing the gift of a new family member.
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From moon to marketing: Brands amplify Chandrayaan 3’s victory
Mumbai: In a remarkable triumph, ISRO’s Chandrayaan 3 mission achieved resounding success, marking a significant stride in India’s lunar exploration endeavors. This mission showcases ISRO’s unwavering commitment to advancing space exploration and scientific discovery on the Moon. After the failed attempt of landing on the moon’s surface by Chandrayaan-2, the anticipation for this lunar landing has truly been out of this world. The Chandrayaan-3 lunar landing has been a hot topic for the past two months and the successful landing brings a lot of joy to Indians.
To mark this achievement and maximise this moment, many of the brands have captured the moment in their own unique way. The messaging all around has been about the historic soft landing.
DBS Bank
Paytm Money
Ashwin Sheth Group
BN Group
Venture Catalysts
U&i World
Tata Steel
The credit for the creation and execution of all creatives for DBS Bank, Paytm Money, Ashwin Sheth Group, BN Group, Venture Catalysts, U&i World, and Tata Steel goes to GOZOOP Group.
PregaNews
Sunbean
Sunfeast Farmlite
Teen Patti Gold
Zero Zero India
Varmora
Flamingo
Keshroot
2baconil
India is waiting for a safe landing of #Chandrayaan3 ??#Moonmission #moon #IndiaOnMoon #indiaatmoon #IndiaMakesHistory ISRO #Chandrayaan3Landing #MoonLanding #lunarlanding pic.twitter.com/rhNYUbaCl5
— 2baconil (@2baconil) August 23, 2023
The credit for the creation and execution of all creatives for Zero Zero India, Varmora, Flamingo, Keshroot, and 2baconil goes to Zero Gravity Communications.
Walkers & Co. platform by Johnnie Walker Refreshing Mixer (non-alcoholic)
Wiggles
Mad Over Donuts executive director and CEO Tarak Bhattacharya
It is such a proud moment for India today. We would like to appreciate the efforts of everyone at ISRO. A huge thank you for taking India to new heights with the successful landing of Chandrayaan 3! Chandrayaan 3 has become a testament to India’s relentless pursuit of scientific excellence. Here’s to dreaming bigger and more successes to celebrate India! Jai Hind!
Starbucks
Pepsi
Sting
Mountain Dew
7Up
Lay’s
Kurkure
KFC
Tic Tac
Kellogg’s
Audible
Written by: Ryan S Walters and Narrated by: Kevin Kenerly
Revisit Apollo’s first moon landing when astronauts Gus Grissom, Ed White, and Roger Chaffee entered a new spacecraft atop a colossal Saturn rocket at Florida’s Kennedy Space Center. Little did they know, this routine rehearsal would seal their fate, never allowing them to leave the craft alive. The Apollo 1 disaster could have shattered the space dream, but instead, it spurred a complete spacecraft overhaul that propelled humanity toward its ultimate goal: moonwalking. ‘Apollo 1’ unfurls the gripping story of these audacious astronauts, the calamity that struck them, and the transformative aftermath.
Written by: Bobby Akart and Narrated by: Chris Abernathy
The gripping trilogy from a master storyteller – Bobby Akart, the Gunner Fox series begins with Asteroid: Discovery. Gunner Fox, a United States Air Force fighter pilot and Earth scientist discovers an asteroid on a collision course with Earth. In the history of our planet, five extinction-level events have occurred caused by asteroids. Gunner Fox serves up evidence for the astonishing fragility and unpredictability of life. It is a testament to the reality that everything we have can be diminished at the mercy of invisible forces, the very forces that made our existence possible a few hundred thousand years ago.
Written by: Carey Rockwell and Narrated by: Charles Constant
The Space Cadets Tom Corbett, Roger Manning, and the big Venusian Astro have triumphed over all kinds of interplanetary challenges including pirates, rogue reactors, and hostile environments. The cadets find themselves in a formidable situation when they’re assigned to lead a ‘wagon train’ of ships to colonize a distant world. After Captain Strong departs abruptly under awkward circumstances, Tom and his pals get entangled in a secret plot involving a belligerent scientist, a suspicious politician, and a planetary anomaly that crashes spaceships. As the clock is ticking, the cadets can either solve this mystery fast or face unforeseen circumstances.
Star Wars: The High Republic: Path of Vengeance
Written by: Cavan Scott and Narrated by: Emily O’Brien
There isn’t a sci-fi lover who isn’t a fan of Star Wars, this enthralling starry adventure is set in the world of the High Republic, 150 years prior to the Phase 1 story: The Light of Jedi. Star Wars: The High Republic: Path of Vengeance is a story encapsulating the journey of a bunch of fortune-seeking explorers, enigmatic followers, and valiant Jedi whose intersecting paths on the planet Dalna will set them on a collision course that will inundate the High Republic for centuries to come.
Written by: Hannah Fergesen and Narrated by: Sarah Beth Goer
The Infinite Miles is a wacky sci-fi odyssey wrapped with elements of friendship, time travel, and intergalactic wars. Three years after her best friend Peggy went missing, Harper Starling is overwhelmed by dealing with the loss of a close friend in her life. Traveling through time with the help of a superhero she learns about Peggy’s final days before death. Harper is faced with a new challenge – an alien enemy called Incarnate – who has destroyed several solar systems. Harper is stuck in 1971 and has to find a way to end Incarnate’s tyranny. This gripping tale takes us through grim and unforeseeable circumstances Harper is put up with as she has to battle with the enemy Incarnate without the help of Argonaut – the main character of Infinite Odyssey.
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Sociowash onboards Chirag Sangai as business head – Mumbai
Mumbai: Creative digital agency, Sociowash has announced the appointment of Chirag Sangai as its business head in Mumbai.
In his newly appointed role, Sangai will be managing a growing team of approximately 100 members while overseeing all core operations of the office located in Mumbai. He will report directly to the co-founders, Pranav Agarwal and Raghav Bagai.
With over a decade of experience in the advertising industry, Sangai previously worked as the group director of Gozoop Group, where he undertook tasks for multiple well-known brands such as BookMyShow, Taj Hotels, Dell, and was also an integral part of launching the global coffee giant Tim Hortons in India. He has also held leadership positions at agencies like White Rivers Media and Blink Digital.
Sociowash co-founder Raghav Bagai said, “We are glad to welcome Sangai, and we are excited about the progress this union will bring. To reach the next stage of growth, we have to expand our offerings and retain relationships with existing clients. We are optimistic that Chirag can accelerate growth, create award-winning campaigns while also focussing on boosting optimum work-life balance.”
Sociowash co-founder Pranav Agarwal added, “Sangai has a wealth of experience in marketing and advertising. With a professional background as diverse as his, he will undoubtedly add value to the organization and its partners. We look forward to seeing how he performs and wish him all the best as he prepares for this feat.”
Sangai lives by a set of morals and ethics, he believes in the ‘5Rs’ of effective account management: Revenue, Relationship, Resources, Research, and Retention. He would be focusing on business, culture, and awards at Sociowash. Using this, he will carry out successful business strategies that have proven effective in the past years as well.
While talking about his latest stint Sangai commented, “I am grateful for the opportunity given to me, and I am eager to start working at Sociowash. I have admired its work and partners for a long time now, and they have always encouraged the highest quality of work and culture.”
He further added, “As the new business head, I will try to incorporate my philosophy of ‘Collaborate, Integrate, and Activate’ into Sociowash’s ever-growing ecosystem that they have developed and maintained for years.”
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Gozoop Group wins Spexmojo’s social media mandate
Mumbai: Spexmojo Technologies, an online eyewear discovery platform, has awarded a social media mandate to Gozoop Group, following a multi-agency pitch. Through a tech-enabled platform, it enables its customers to discover the best eyewear purchasing options in their neighbourhood.
The Mumbai office of Gozoop Group will handle the mandate, which will focus on creating relevant and conversational content for the brand’s Facebook, Instagram, and Twitter platforms.
The agency will also be in charge of content planning and execution, as well as maintaining contact with the target community, cultivating relationships, and increasing brand awareness via social channels.
Spexmojo will connect customers with opticians, offering them the most diverse and high-quality products on the market. The brand also intends to bring a number of high-quality international eyewear brands into India.
Spexmojo Technologies Promoter Director Shobit Gupta said, “Over the last year, Spexmojo has become a trusted eyewear partner for millions of Indian consumers. We believe that partnering with Gozoop will help us boost our strategy and polish the brand’s presence across our target audience. With Gozoop’s years of experience in the digital marketing space and their future-oriented approach, I am sure we will reach greater heights.”
Gozoop group CEO (India) Samrat Bedi said, “Spexmojo’s ambitions and challenges are the kind we love having here at Gozoop. We look forward to adding our unique mix of mojo and magic to the brand. Exciting times!”
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GOZOOP Group bags Infiniti Mall’s public relations mandate
Mumbai: Independent marketing group, GOZOOP Group, has bagged the public relations mandate for Mumbai’s premier destination for shopping, entertainment, and food, Infiniti Mall.
GOZOOP Group will be responsible for building brand awareness, strengthening spokesperson imagery and highlighting the offerings amongst a larger set of target audiences. The agency will also create and implement innovative communication strategies and provide end-to-end media relations support to ensure top-of-mind recall and extensive footfall.
Commenting on the win, GOZOOP Group CEO (India) Samrat Bedi said, “We at GOZOOP place our clients at the core of operations. We believe in understanding the needs or wants of the client and delivering those in a balanced yet effective manner. Infiniti Mall has been one of the most popular retail destinations in Mumbai, and I am sure that with our creative mindset we will be able to help the brand achieve desired milestones.”
A subsidiary of K Raheja Realty Group, Infiniti Mall Andheri was founded in 2004 and Infiniti Mall Malad opened its doors for the first time in 2011. Since then, the mall has been transforming the essence of leisure and entertainment, providing an ultimate retail experience to its customers.
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GOZOOP Group bags social media mandate for XYXX
Mumbai: GOZOOP Group has bagged the social media and online reputation management mandate for the premium men’s comfort wear and innerwear, XYXX.
With this association, XYXX aims to elevate its digital presence across markets.
Currently, XYXX is motivating people to be true to themselves and follow their own instincts through the #PlayYourWay campaign leveraged on digital media featuring Indian cricketer KL Rahul. GOZOOP Group with their expertise has amplified the communication to a larger audience through the brand’s social media platforms.
As part of the mandate, GOZOOP Group will be handling social media management duties as well as online reputation, customer support management for the brand. The team is responsible for building communities and recognition for the brand through social media with impactful creative assets.
Speaking of this partnership, XYXX Apparels chief marketing officer Sonal Rai said, “We believe that a brand’s communication strategy and digital initiatives need to share a common vision and voice across all platforms. Trusting GOZOOP Group’s expertise, approach and experience in the digital world, we are ecstatic to have them as our digital agency.”
Commenting on the win, GOZOOP Group India CEO Samrat Bedi, said “We are delighted to be partnering with a very collaborative and encouraging client on this fast growing comfort wear brand. XYXX’s brand ambitions are exciting and challenging — just the kind of mandate that we love taking up at GOZOOP.”
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Gozoop Group wins digital media mandate for Tourism NZ’s online community in India
Mumbai: Independent marketing agency, Gozoop Group has won the digital media and community management mandate for Tourism New Zealand’s travel trade marketing activities.
As part of the mandate, the agency will deliver best-in-class campaign implementation including content development and online community management for the travel trade.
Tourism New Zealand is the organisation responsible for marketing New Zealand to the world as a premier tourist destination. The travel trade is recognised as a key partner in supporting the recovery of New Zealand holiday travel from India and a key channel to maximise holiday bookings and establish New Zealand as an ultimate tourist destination.
Commenting on the partnership, Tourism New Zealand regional consumer marketing manager, Asia, Venessa Chen said, “We are excited to partner with Gozoop. Their digital and social media expertise will help Tourism New Zealand stay connected with our travel partners during this period of travel disruption, and importantly, reach out and tell our story in a way that keeps Indian travellers inspired to visit New Zealand when that’s possible.”
Gozoop Group CEO (India) Samrat Bedi added, “Gozoop understands the importance of communities and the impact they have on brands. Coupled with our strength of creative communication, we are keen to work wonders within the Indian travel trade for Tourism New Zealand.”
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Gozoop Group elevates Ahmed Aftab Naqvi to global CEO
Mumbai: Global marketing company Gozoop on Tuesday announced the elevation of co-founder Ahmed Aftab Naqvi as the group’s global CEO, from his current role as CEO of India.
In his new role, Ahmed will now lead operations in the Middle East region while overseeing the India business. He will continue to diversify Gozoop’s service offerings, enable strategic acquisitions and identify new markets to further the group’s international expansion, said the company in a statement.
This announcement comes at a time when Gozoop is on track to consolidate its standing as one of India’s largest independent homegrown global advertising groups. “We are in the midst of a very exciting phase and Ahmed’s understanding of the global advertising and marketing landscape is remarkable, making him a perfect fit to lead our next wave of growth,” stated Gozoop Middle East co-founder and managing director Dushyant Bhatia. “Gozoop Middle East has been significant for the group’s success outside India and will play a critical role going forward. With Gozoop Middle East now under Ahmed’s aegis, we are confident of accelerating growth by diversifying our existing offerings in the region and beyond.”
Under Ahmed’s leadership, Gozoop has won mandates and come up with award-winning work for prestigious brands such as Dell, Taj Hotels, Bisleri, Tata Steel, Saint Gobain, Asian Paints, Kolkata Knight Riders, Mahindra, GNC, Finolex and Viacom18 among others, said the statement.
“Ahmed’s elevation as our Global CEO is well-deserved. His love for all things creative, his diverse expanse of knowledge and his growth-oriented mindset leave me ever confident of Gozoop’s bright future,” said Gozoop Group chairman Rohan Bhansali. “We have built a team of incredible people at Gozoop who will further shine under Ahmed’s leadership.”
Gozoop India currently works with brands such as Dell, Bisleri, Taj Hotels, Saint Gobain, Tata Steel, GNC while Gozoop Middle East’s clientele includes Mashreq UAE, Mashreq Egypt, Emirates Cricket, Oman Cricket, PureGold.
“From scaling global brands to accelerating startups that have become unicorns today, Gozoop has been at the forefront of new-age marketing since 2008 — pioneering trends that have shaped the industry. With a strategic roadmap in place, I look forward to working with the leadership teams in both India and the Middle East as we embark on our next phase of growth,” Ahmed said on his new role.