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Tag: Gozoop Group

  • Liva unveils ‘Feel It All’ campaign

    Liva unveils ‘Feel It All’ campaign

    Mumbai: Liva, a natural-origin fabrics brand, has launched its latest campaign, ‘Feel It All,’ inviting consumers to rediscover fabric’s importance in their clothing choices. By merging tactile sensations with emotional experiences, ‘Feel It All’ showcases how garments crafted with Liva fabrics enrich and transform everyday moments. Qualities like softness, fluidity, comfort, ease of movement, lightweight, and breathability are what make Liva crafted garments superior.

    The campaign highlights how the choice of right fabrics play a crucial role in defining and enhancing the way we feel throughout the day. Whether it’s the fluid drape of a dress that moves with ease or the breathable comfort of a top that makes you feel light on a sunny day, Liva transforms these ordinary interactions into extraordinary experiences.

    Grasim Industries Ltd CMO of Birla cellulose, Manmohan Singh elaborated on the campaign’s essence, “In today’s fast-paced world, the role of fabric in our clothing choices often gets overlooked. With ‘Feel It All,’ we aim to reignite the appreciation for the fabric that lies at the heart of every outfit. This campaign is about showcasing an experience and joy one feels when in Liva fabrics – comfortable, unrestricted and in style.”

     

     

    With ‘Feel It All,’ Liva reaffirms its commitment to providing natural-origin fabrics that offer unparalleled comfort and style, making every moment feel just right.

    Executed by the creative team at Gozoop, ‘Feel It All’ employs a robust digital strategy to communicate Liva’s brand essence across multiple platforms. The campaign blends social media engagement, interactive digital content, content marketing, and public relations to communicate the message while engaging with the audience effectively.

    Gozoop Digital creative director, Nishant Chhinkwani said, “Light, breathable, and flowy, Liva mirrors the essence of effortless comfort. Our campaign directly draws a parallel between these attributes and what the consumer wants to experience – the lightness of being, the freedom to take the world by storm, and a sense of connection with others, and oneself. In a nutshell, it’s about feeling it all, while keeping it fun and breezy.”

  • Amyn Ghadiali promoted to GZ Creative Digital’s country head – India

    Amyn Ghadiali promoted to GZ Creative Digital’s country head – India

    Mumbai: GOZOOP Group, a global independent integrated marketing group announced the elevation of Amyn Ghadiali as country head – India (GZ Creative Digital). As part of the new role, Amyn will spearhead the agency’s strategic initiatives across its creative digital vertical — GZ Creative Digital, where he will oversee revenue management, creative campaigns and drive integrated business operations. He will report to global CEO and co-founder Ahmed Aftab Naqvi and GOZOOP Group chairman and co-founder Rohan Bhansali.

    Amyn Ghadiali kickstarted his journey with GOZOOP Group in 2012, as an account manager and went on to play an integral role in the acquisition of Red Digital in 2013. Advancing through pivotal roles, his last role with GOZOOP Group was president – business & Integration. Over his 10-year journey with GOZOOP Group, he sharpened his business acumen and led award-winning campaigns for major brands like Dell, Star Plus, Kolkata Knight Riders, Parle Nutricrunch, Bisleri, Star Bharat, Viacom18, and Mahindra Lifespaces.

    Ghadiali has nurtured and consolidated a team of over 100 plus marketing enthusiasts and has been promoted to spearhead GZ Creative Digital. Under his decisive leadership, he along with his team secured significant wins for marquee clients such as Ashwin Sheth Group, Louis Philippe, Saint Gobain, Tim Hortons, Love Depot by TTK Healthcare Ltd, DBS Bank India, Tata Tele Business Services, ORRA, and many more.

    Ghadiali commented, “Same game, different levels. That is how I would describe my new role considering my journey in GOZOOP. The role comes with newer responsibilities and I am grateful to the company for trusting me with it. I will continue building GOZOOP as I have in the past with the same passion but with renewed focus to  #BreakTheBox for our partners.”

    Naqvi said, “Amyn has consistently demonstrated outstanding leadership and collaborative skills. His strategic vision and relentless drive for excellence have been instrumental in our growth. We look forward to Amyn leading GZ Creative Digital to even greater success in the years ahead.”

  • Louis Philippe launches gamescape collection with CGI video

    Louis Philippe launches gamescape collection with CGI video

    Mumbai: Louis Philippe, a leading premium men’s apparel brand synonymous with timeless elegance and modern sophistication, launched their Gamescape collection through a captivating CGI video set in the charming landscapes of Paris. Conceptualised and developed by GOZOOP Group, the video provides customers with a fascinating experience of witnessing the new collection come to life.

    The CGI video, crafted with meticulous attention to detail and artistic finesse, transports viewers into a virtual universe where fashion meets fantasy. Pixelated stances, iconic gaming elements, and vibrant summer hues come to life in a mesmerizing display of creativity and innovation. Inspired by the dynamic world of gaming, the Gamescape collection includes drop shoulder graphic t-shirts, gaming-inspired graphics, utility cargo pants, overdyed shorts, and printed half sleeve shirts. Each garment is meticulously designed to capture the essence of gaming culture while offering a contemporary and stylish aesthetic.

    Commenting on the launch of the collection, Louis Philippe AVP-marketing Meghna Khandelwal stated, “We are thrilled to unveil our CGI video for the Gamescape collection. This project represents our commitment to pushing the boundaries of creativity and offering our customers an immersive brand experience. Through innovative storytelling and cutting-edge technology, we aim to inspire and connect with the gaming enthusiasts and fashion-forward individuals of today.”

    Elaborating on the social-media amplification roadmap, GOZOOP Group account director, brand communications Prachiti Sathe shared, “The CGI video is indeed a solid technique to engage and familiarize audiences with our peculiar collection – Gamescape. Given the prominence and growing popularity of CGI in today’s digital era, we strategically unveiled a pre-buzz post to generate curiosity, followed by the actual post. Further, we plan on going live with a gaming activity giving exclusive discounts to top scorers and showcasing GOZOOP Group’s commitment to innovation and creativity in their marketing strategies.”

     

     

    Louis Philippe’s CGI video for Gamescape is set to make waves in the men’s premium lifestyle industry, showcasing the brand’s ability to blend digital innovation with timeless style.

  • BN Group unveils #JaisaGharWaisaCookingOil campaign for Nutrica

    BN Group unveils #JaisaGharWaisaCookingOil campaign for Nutrica

    Mumbai: Leading edible oil manufacturing company, BN Group unveiled an innovative campaign #JaisaGharWaisaCookingOil for its newly launched retail brand – Nutrica. Conceptualised and developed by GOZOOP Group, the campaign consists of six engaging commercials (TVCs), OOH, print, in-shop and other digital assets.

    With a strong faith in the philosophy of, ‘not one size fits all’, the campaign spotlights the requirement to opt for a cooking oil which facilitates fulfillment of specific health goals. Three product films further highlight the benefit of each variant i.e. Nutrica Pro Immunity Oil, Nutrica Pro Energy Oil and Nutrica Pro Fitness Oil using key distinct real-life insights.

    Sharing his insights into the campaign, BN Group CMO Kiran Giradkar shared, “Nutrica is a lifestyle brand that recognizes and honors the individuality of your family’s health and wellness needs. With our #JaisaGharWaisaCookingOil campaign, we’re attempting to question the status quo and bring some excitement in the otherwise very serious category. The communication developed by GOZOOP Group breaks the mold and infuses fun to cut through the clutter. We intentionally stayed away from showing those done-to-death visual cues like a kitchen set up, pouring of oil and those dinner table smiles. We hope our communication will travel seamlessly to make a healthier lifestyle a matter of pride for every household.”

    “Here we had a range of oils, all with specific benefits”, said GOZOOP Group president Mohit Ahuja. “Rather than just highlight these benefits, we thought it would be nice if a distinct need for each can be shown through examples of human behavior. The creative team has done that beautifully. The humorous tonality of the thematic ads further #BreaksTheBox in the category,” he further added.

    The digital commercial enlightens audiences on three key aspects of well-being namely immunity, energy and fitness. The film is being made available in six languages – English, Hindi, Marathi, Bengali, Kannada, Tamil, Telugu, Malayalam and will run on social media platforms as well as television for sustained communication.

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  • BN Group unveils #DeshEkRangAnek Holi campaign

    BN Group unveils #DeshEkRangAnek Holi campaign

    Mumbai: Leading edible oil manufacturing company, BN Group unveiled a joyous digital campaign – #DeshEkRangAnek encapsulates the vibrancy and exuberance of the festival – Holi. The topical post conceived and developed by GOZOOP Group features a digital film, which emphasizes that there exists a unifying force i.e. the infectious spirit of togetherness and merriment in the vibrant tapestry of diversity.

    The #DeshEkRangAnek digital campaign dives into the kaleidoscope of Holi celebrations across our diverse nation. From the high-spirited dhol beats of Punjab to the playful sprinkling of colors in the streets of Mumbai, every state adds its flavor to this joyous festival. Despite the colorful variations, one thing unites us all, the infectious energy of togetherness and celebration.

    The topical post is unveiled across BN Group’s social media channels, inviting audiences to partake in the festive revelry and share their own Holi experiences.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by BN Group (@thebngroup)

    BN Group is dedicated to fostering unity and strength across our diverse nation. By celebrating and embracing every culture, the company believes that this would take them one step closer to building a stronger, more vibrant tomorrow for all. Echoing this ethos, the same message resonates throughout BN Group’s marketing campaigns, embodying a dedication to inclusivity and collective progress. 
     

  • GOZOOP Group appoints Priyanka Sharma as group director

    GOZOOP Group appoints Priyanka Sharma as group director

    Mumbai: GOZOOP Group, a leading global integrated independent marketing group, recently announced the appointment of Priyanka Sharma as group director – brand communications. Based out of the group’s Mumbai headquarters, she will report to GOZOOP Group president Mohit Ahuja.

    In her new stint at GOZOOP Group, she will be managing a cluster of brands across sectors like Dell, Tim Hortons, Paytm Money, Love Depot, DBS Bank etc. to name a few. Leading a competent team, she will be responsible for strengthening existing client relationships and nurturing new ones. With her impeccable account management skills, Priyanka will further streamline all client-related activities and act as a trusted advisor to all stakeholders.

    Prior to her appointment at GOZOOP Group, she was associated with Mirum India as group head. In her extensive career spanning over 12 plus years, she has worked with leading brands such as Franklin Templeton, AMFI, RBL Bank, Tata AIA Life Insurance, Kansai Nerolac Paints, H&R Johnson Tiles among others. Gaining wide exposure in the realm of social media management, video production, online reputation management and website development, with her appointment the group plans on further elevating operations on key accounts.

    Commenting on her appointment, GOZOOP Group, group director, brand communications Priyanka Sharma shared, “At GOZOOP, I resonate with their spirit of doing outstanding work and helping our clients achieve extraordinary success in their journeys. I am ecstatic to kickstart my journey here at GOZOOP and work in collaboration with exceptional minds of industry and experience the flourishing culture, which is sure to further fuel my passion for advertising.”

    “The right people are our biggest assets. Priyanka comes up with the experience, hunger and most importantly value system that resonates with the GOZOOP culture. She will be helping us deepen relationships with some of our key clients and as a derivative produce a body of work that enhances our creative capabilities. We look forward to #BreakTheBox with Priyanka,” shared GOZOOP Group chairman & co-founder Rohan Bhansali.

    Having completed her master’s degree in Business Administration with marketing as a specialization from Balaji Institute Of Modern Management (Pune), she has also worked with prestigious organizations such as Ernst & Young and Hungama Digital Services in her career. Priyanka has played a crucial part in bringing to life memorable integrated digital campaigns such as The Marathon of Life 3.0 for Franklin Templeton, ‘Money Matters For Her’, a vodcast series by Mutual Funds Sahi Hai and many more.

  • GOZOOP HAWK wins listening & digital customer support mandate for Amazon miniTV

    GOZOOP HAWK wins listening & digital customer support mandate for Amazon miniTV

    Mumbai: GOZOOP HAWK, an online reputation management and customer support agency under the GOZOOP Group, has successfully bagged the listening and digital response management duties for Amazon miniTV, a leading free entertainment service in India.

    As part of the mandate, GOZOOP HAWK’s key responsibilities will include handling digital customer support, monitoring online brand chatter, amplifying positive stories, measuring sentiments, providing timely resolutions and deriving actionable business insights for the brand by understanding and tracking valuable web conversations to delight customers.

    Amazon miniTV offers a large library of popular web series, movies, reality shows, dubbed international content, in multiple genres like comedy, romance, slice of life, thriller and more.

    Commenting on the partnership Amazon miniTV director and business head Aruna Daryanani said, “ORM is an important component of brand building and reputation management. With the right strategy, ideation and creative thinking we can further strengthen our brand presence. We are excited to partner with GOZOOP HAWK and look forward to their expertise to continue to raise the bar on customer experience.”

    Commenting on the win, GOZOOP HAWK president Premkumar Iyer said, “HAWK has always demonstrated capability of delivering some of the most unconventional listening and online customer support solutions. This habit to push boundaries coupled with Amazon miniTV’s disruptive approach towards the dynamic OTT space makes the relationship click. We have already done some stellar work e.g. during Amazon miniTV’s recent launch of dubbed K-dramas, we turned the whole response management strategy to Korean language generating shift in outreach. We look forward to doing more such unconventional work for them in times to come.”

  • BN Group awards integrated marketing responsibilities to GOZOOP Group

    BN Group awards integrated marketing responsibilities to GOZOOP Group

    Mumbai: GOZOOP Group, a leading global independent integrated marketing group, recently secured the integrated marketing mandate for renowned edible oil manufacturing company – BN Group. The mandate will be serviced by the group’s Mumbai office.

    The responsibilities of the mandate include crafting of an overarching brand communication strategy, which effectively conveys the brand persona and philosophy. Leveraging a multi-channel approach, above-the-line (ATL) and below-the-line (BTL) marketing, alongside online, offline and point-of-sale (POS) advertising efforts will be undertaken. Championing social media platforms, a distinct and engaging digital brand presence will be established to build camaraderie with audiences online and boost brand recognisability and visibility. Other duties include curating brand campaigns that spotlight creativity and imagination and analyzing and reviewing customer perceptions across platforms.

    BN Group has solidified its industry presence with a commitment to fair-trade practices. In the FMCG sector, ‘Healthy Value’ and ‘Simply Fresh’ are household names, showcasing the brand’s dedication to excellence in India. With an aspiration of building the nation with a healthy lifestyle through innovative, superior quality, accessible and sustainable solutions, BN Group employs cutting-edge technology to transform ingredients into the highest quality of edible oil.

    Commenting on the partnership BN Group MD & CEO Anubhav Agarwal shared, “BN Group is delighted to partner with GOZOOP as our integrated marketing partner on this transformative journey. Their proven track record of crafting cohesive, data-driven campaigns across all channels perfectly aligns with our vision for maximizing brand engagement and achieving our marketing goals. We are confident that this partnership will be instrumental in amplifying our message and forging innovative and impactful connections with our customers.”

    “It truly is thrilling to be associated with one of the leading FMCG edible oil manufacturers –  BN Group. It is not often that a new brand is launched in this category and, we at GOZOOP are really enthusiastic to kickstart the campaign,” shared GOZOOP Group president Mohit Ahuja.

    GOZOOP Group has been associated with a range of leading brands across categories, servicing them with industry leading advertising solutions. Recently the Group entered into a strategic collaboration with Puretech Digital to form “GZPure” which is aimed at further strengthening brand and media capabilities.

  • GOZOOP Group and Puretech Digital launch GZPure, a strategic collaboration on Brand & Performance Marketing Solutions

    GOZOOP Group and Puretech Digital launch GZPure, a strategic collaboration on Brand & Performance Marketing Solutions

    Mumbai: Global integrated marketing group GOZOOP Group enters into a strategic collaboration with Puretech Digital, a 360-degree digital marketing agency to further enhance and strengthen their brand and media performance capabilities. Both companies will operate independently while working on their joint core strengths of brand and media capabilities.

    With a mission to better serve and win deeper integrated marketing mandates, GOZOOP Group and Puretech Digital with “GZPure”, will be at the vanguard for brand and performance marketing, bringing a compelling synergy to the forefront. This strategic collaboration is to bring together capabilities in a digital world where customer delight and experience is paramount across the purchase funnel.

    The collaboration is positive in the performance marketing and digital media space for brands and businesses. With media spends positioned to grow at double-digit rates in 2023-24, this collaboration will align over strategy and digital ecosystems for mandates to effectively reach out to their targeted and prospect customers.

    GOZOOP Group chairman and co-founder Rohan Bhansali said, “Mergers, acquisitions and strategic collaborations have been an integral part of GOZOOP’s growth as an independent agency. Starting from our acquisition of Red Digital in India to 56 Blue Lights in UAE, we have always looked for inorganic opportunities to build stronger capabilities and better serve our clients. In Puretech Digital, we have found a partner with solid media capabilities and synergizing value systems. Through GZPure, the best of creative solutions meets the best of media solutions, leading to seamless integrated solutions for our clientele.”

    Commenting on the collaboration, Puretech Digital CEO Prashant Deorah shares, “We are in a world of complementing skills, strengths, and synergies and working across a customers’ journey is imperative to remain relevant in today’s digital world. And for that deep expertise in brand + performance marketing is paramount. With this as our focus, we are thrilled to collaborate with GOZOOP, presenting our joint capabilities in front of customers. Not only do our skills co-exist, our cultures and value system are uniquely aligned and we will endeavour to provide a wonderful customer experience.”