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Tag: Gozoop

  • Roshan Salian joins Magnon Group as associate vice president – key accounts

    Roshan Salian joins Magnon Group as associate vice president – key accounts

    MUMBAI: Roshan Salian has been appointed associate vice president – key accounts at Magnon group, marking the latest step in a 15-year career in digital marketing.

    Salian, who has previously held leadership roles at Social Panga, Ogilvy, Schbang, Tonic Media and Gozoop, is known for crafting customer-first campaigns and building collaborative partnerships with digital-first brands.
    At Social Panga, he spent over three years as group head – brand solutions, overseeing client relations, creative strategy and integrated marketing. Earlier stints include account director at Ogilvy and group solutions manager at Schbang.

    With his new mandate, Salian is expected to drive strategic growth for key accounts at Magnon group, leveraging his expertise in campaign strategy, operations and brand development.

  • GOZOOP group bags integrated marketing mandate for Fit AF

    GOZOOP group bags integrated marketing mandate for Fit AF

    Mumbai: GOZOOP group has bagged an integrated marketing mandate for Fit AF, a homegrown whey protein brand. The brand aims to bridge the manufacturing and flavour gap existing in the Indian health & fitness industry.

    As part of the mandate, GOZOOP group will be enhancing the brand’s positioning among the target audience with strategic communication. They will be responsible for optimizing the brand search engine results and digital media capabilities as well as maintaining a consistent voice across media platforms through PR strategies. Leveraging the new age vision and mission of the brand, GOZOOP Group will also ideate and manage influencer led communications to reach out to a larger set of audiences.

    With a unique blend of protein and distinguished flavors, the aim is to offer a wholesome fitness regime and be the preferred partner for enthusiasts that live, breathe and speak fitness in a truly Indianised way. Fit AF operates under the parent company Fitride Labs Pvt. Ltd.

    Fitride Labs chief executive officer & director Aman Lalwani shared, “We believe that it is an impeccable communication strategy that helps a brand set itself apart in a populated market. It helps in the establishment of a truly distinct image that consumers can relate to. With GOZOOP Group’s experience along with their passionate & creative workforce, we are positive that it will be a victorious partnership.”

  • GOZOOP Group bags social media mandate for XYXX

    GOZOOP Group bags social media mandate for XYXX

    Mumbai: GOZOOP Group has bagged the social media and online reputation management mandate for the premium men’s comfort wear and innerwear, XYXX.

    With this association, XYXX aims to elevate its digital presence across markets.

    Currently, XYXX is motivating people to be true to themselves and follow their own instincts through the #PlayYourWay campaign leveraged on digital media featuring Indian cricketer KL Rahul. GOZOOP Group with their expertise has amplified the communication to a larger audience through the brand’s social media platforms.

    As part of the mandate, GOZOOP Group will be handling social media management duties as well as online reputation, customer support management for the brand. The team is responsible for building communities and recognition for the brand through social media with impactful creative assets.

    Speaking of this partnership, XYXX Apparels chief marketing officer Sonal Rai said, “We believe that a brand’s communication strategy and digital initiatives need to share a common vision and voice across all platforms. Trusting GOZOOP Group’s expertise, approach and experience in the digital world, we are ecstatic to have them as our digital agency.”

    Commenting on the win, GOZOOP Group India CEO Samrat Bedi, said “We are delighted to be partnering with a very collaborative and encouraging client on this fast growing comfort wear brand. XYXX’s brand ambitions are exciting and challenging — just the kind of mandate that we love taking up at GOZOOP.”

  • Gozoop appoints Yash Bendkhale as creative director

    Gozoop appoints Yash Bendkhale as creative director

    Mumbai Digital-first agency Gozoop has announced the appointment of Yash Bendkhale as creative director. 

    He will be heading the art team & co-leading the production team with creative director Aadheeraj Krishna and will report to VP of national operations Premkumar Iyer, said the company.

    “Yash has deep understanding of integrated communication with his mainline and digital experience. We welcome Yash to the team and look forward to championing conversations that leave an impact in the mind of people,” said Gozoop CEO and co-founder Ahmed Aftab Naqvi.

    Bendkhale, who has 12 years of industry experience, was last associated with What’s Your Problem (WYP). He was instrumental in conceptualising various brand campaigns during his over two-year stint at the agency.

    “Gozoop as an agency has always gone beyond the ordinary and with the aim to #BreakTheBox in even the smallest communication. I am beyond thrilled to start this exhilarating journey,” said Bendkhale on his new role

  • Gozoop onboards Aakash P Shah as associate director, brand solutions

    Gozoop onboards Aakash P Shah as associate director, brand solutions

    Mumbai: The digital-first integrated marketing agency Gozoop has strengthened its leadership by appointing Aakash P Shah as associate director – brand solutions. 

    Shah will be contributing to the growth of the company by aligning new partnerships and businesses and report to Gozoop CEO & co-founder Ahmed Aftab Naqvi, said the press statement.

    Shah joins Gozoop with more than eight years of work experience in the field of 360-degree advertising, branding, sales & marketing strategy. He has been instrumental in his long stint at communication boot camp & IdeateLabs, across industries like real estate, F&B, FMCG, and media. 
    Commenting on the new appointment, Naqvi said, “Aakash combines his immense passion for marketing with infectious energy. Look forward to ‘Breaking The Box’ together.”

    Speaking on his new role, Shah said, “The distinguished values of honesty, integrity & perseverance that have guided me through my professional streak align perfectly well with the nature of Gozoop. I am excited to begin my journey in Gozoop and champion businesses.”

  • Gozoop wins digital mandate for Villain Lifestyle

    Gozoop wins digital mandate for Villain Lifestyle

    MUMBAI: Digital-first integrated marketing company Gozoop has successfully won the digital duties for Villain Lifestyle, a men’s fashion brand. Gozoop has taken over the reins of social media management for the brand, along with aspects of creative communication and influencer outreach. The company will craft a social media strategy to strengthen brand recall and build a strong social media community.

    Villain is a men’s fashion and lifestyle brand that celebrates the antagonist’s story through products that are trend-making, masculine and strong. The brand is founded by ex-bad boys Beardo, Ashutosh Valani & Priyank Shah, in brand partnership with KGF-famed Rocking Star Yash. The trio came together to introduce the brand with a vision of making it a cool brand for the youth, exclusively for men. Villain aims to make style statements more accessible and affordable for the youth with a wide range of products like fragrances, hoodies, t-shirts and so on. It is perfect for all men who believe in styling and keeping the vibe of their style alive, the brand said. 

    Gozoop CEO  & co-founder Ahmed Aftab Naqvi said, “It was a privilege to work alongside Ashutosh and team while helping build and scale Beardo – from its early stages into a category leader. We are honoured and humbled to be chosen once again as partners, this time for Villain. We look forward to leveraging our experience, expertise and team chemistry to #BreakTheBox for the brand”

    Villain Lifestyle co-founder & director Ashutosh Valani said, “With Gozoop, we are looking forward to creating a legacy for Villain that’s bigger than ever. Having worked with them in the past, we know the kind of unique solutions they bring to the table and are sure that this partnership will be mutually exciting. We trust them to do their best work for the brand and are ready to launch some kickass campaigns with them!”

  • Gozoop onboards Sushil Anantharaman as media director

    Gozoop onboards Sushil Anantharaman as media director

    MUMBAI: Integrated marketing agency Gozoop has onboarded Sushil Anantharaman as media director. Previously, he was associated with Hansa Cequity as the associate director.

    With over 10 years of experience in the digital media workforce, Anantharaman has a detailed understanding of media planning and buying. He has also worked with agencies like Madison, PHD, Maxus, Carat in the past.

    Anantharaman will report to Gozoop CEO & co-founder Ahmed Aftab Naqvi. He will be responsible for media strategies for mandates like EuroSchool, GNC, Ace Blend, Bisleri, 3M, Times Interact & Tata Steel, the agency said in a press statement.

    “Gozoop aligns well with my core belief that everything is constantly evolving and, we, with the aim of being a force in the digital media space, or for that matter just human beings, should also be ready to evolve and constantly keep learning. The digital-first and integrated digital approach will help us build brands and make them more visible in their landscape. Together, we look forward to creating path-breaking strategies that will be remembered by marketers and aspirants in the industry,” Anantharaman said.

    “Sushil is one of those rare professionals in our industry who comes with deep expertise and at the same time has profound humility. I am confident of our media capabilities rising to the next level under his leadership and becoming an unmatched force when coupled with our existing creative capabilities,” Naqvi added.