ITV

Tag: Gowardhan

  • Bappa Majha brings Maharashtra together for Ganeshotsav on ABP Majha

    Bappa Majha brings Maharashtra together for Ganeshotsav on ABP Majha

    MUMBAI: When Bappa arrives, even differences take a holiday. This Ganesh Chaturthi, ABP Majha is once again turning television screens into pandals with its flagship festive programming Bappa Majha, celebrating Maharashtra’s favourite season of devotion, spectacle, and unity.

    Carrying the theme “Bappa Ale, Bhed Nimale” (As Bappa arrives, differences disappear), Bappa Majha is more than just programming, it’s a 10-day cultural immersion. From the grandeur of Mumbai’s iconic pandals to the intimacy of household traditions, the channel promises to capture every beat of Ganeshotsav.

    The line-up is as elaborate as a traditional sadhya:

    .  Live Aartis from Maharashtra’s most renowned temples and pandals at 6:30 am and 6:30 pm daily ( 27 Aug – 5 Sept).

    . Ganesh Pujan at ABP Majha’s office on Aug 27 at 9:30 am, giving viewers a peek into the channel’s own festive rituals.

    . Kaladhipati at 2:30 pm, where celebrities bring personal stories of devotion and celebration.

    . Daily festival bulletins, Bappa Majha, at 5:30 pm (repeat at 11:30 am), offering updates and stories from every corner of Maharashtra.

    . Maha Ganesh Mandal Contest (7 – 16 Sept), spotlighting the three most spectacular pandals from each of the state’s eight regions.

    . Anant Chaturdashi Special (Sept 6 from 7 am onwards), capturing the emotional farewell as Bappa is immersed with pomp and tears.

    With Ganeshotsav being Maharashtra’s most widely celebrated festival, the numbers tell their own story: over 10 days of immersive coverage, across 8 regions, spotlighting thousands of pandals and lakhs of devotees, all brought home by ABP Majha.

    ABP Majha’s Bappa Majha is co-presented by Gowardhan, Punit Balan group and Nirma Advance; powered by Hint, Royal Enfield and Kayam Churna; with Mahindra Tractor and Porter as supporting partners, and ABP Live as digital partner.

    In a state where Ganeshotsav is less a festival and more a way of life, ABP Majha has once again positioned itself as not just a broadcaster, but a cultural companion telling the stories, sharing the chants, and ensuring that when Maharashtra says “Ganpati Bappa Morya”, the whole state says it together.

  • SET partners with Gowardhan Ghee for ‘Kaun Banega Crorepati 15’ Khushiyonwali Diwali episode

    SET partners with Gowardhan Ghee for ‘Kaun Banega Crorepati 15’ Khushiyonwali Diwali episode

    Mumbai: Gowardhan Ghee, one of India’s most trusted and beloved ghee brands, is pleased to announce a remarkable initiative in celebration of Vasubaras, preceding Diwali. In partnership with Sony Entertainment Television’s acclaimed reality quiz show, Kaun Banega Crorepati, Gowardhan Ghee has pledged to contribute 100 litres of their finest desi cow ghee for every correct answer in the Khushiyonwali Diwali episode, while the channel has pledged 100 kgs of rice and 100 kgs of wheat for every right answer in the account of Roti Bank Foundation. Started by a teacher in Bihar, named Ravi Shankar Upadhyay, the Roti Bank Foundation’s purpose is to eradicate malnourishment and hunger by providing quality food and nutrients to the needy. With this vision, today, over 200 people cook food in the ‘Maa Annapurna Community Kitchen’ every day and transport the same to multiple places.

    Roti Bank Foundation founder Ravi Shankar Upadhyay expressed his gratitude for the generous contribution, stating, “We are truly appreciative of Sony Entertainment Television and Gowardhan Ghee’s commitment to making a difference in the lives of those who require it the most. The “1800” kgs of rice, wheat and ghee each will help us provide wholesome meals to countless individuals, creating a brighter Diwali for all.”

    Gowardhan Ghee has always been committed to quality, purity, and the well-being of its consumers, and this initiative aligns seamlessly with their values. By giving ghee to those in need, they are not only sharing the richness of their product but also spreading warmth and joy during this festive season.

    Gowardhan Ghee executive director Akshali Shah expressed her enthusiasm for this unique initiative, saying, “Vasubaras is a day that holds great significance for families across India. We are happy to contribute to the joy of this day by making a meaningful donation on Kaun Banega Crorepati. We hope that this gesture inspires others to give back to their communities as well.”

    Kaun Banega Crorepati highlights the stories of the common man and their determination to win in life by participating in this prestigious gameshow. Speaking about how Sony Entertainment Television is celebrating the festival of lights in a meaningful way with its weeklong ‘Desh Ki Diwali’ episodes, each day representing a new cause and new theme, Sony Entertainment Television, Sony SAB, PAL and Sony MAX Movie Cluster business head Neeraj Vyas said, “We believe in fostering connections, and KBC is a format that unites us all, providing wholesome entertainment for families across the nation. Sony Entertainment Television and Gowardhan Ghee will together prove the power of collective efforts and contribute significantly to the noble cause of the Roti Bank Foundation, echoing the true essence of ‘Khushiyonwali Diwali’ in this episode, making the festivities brighter and more meaningful for everyone involved. This initiative further exemplifies our commitment to not only entertain but also create a positive impact on society. “

    Tune in to watch Kaun Banega Crorepati Season 15, every Monday to Friday at 9.00 PM, only on Sony Entertainment Television.

  • Parag Milk Foods’ Gowardhan Ghee partners with KBC 14

    Parag Milk Foods’ Gowardhan Ghee partners with KBC 14

    Mumbai: Gowardhan Ghee from the house of Parag Milk Foods has collaborated with Sony Entertainment Television’s show Kaun Banega Crorepati Season 14 to launch its new communication initiative, #GARVSEGOWARDHAN.

    The campaign kicks off across multiple consumer touch-points, such as television, out-of-home, digital, and experiential activations. It is an attempt to convey the mutual feeling of pride felt by millions of customers, farmers, and the Parag Milk family.

    Following this partnership, whenever a contestant on the hot seat reaches the second “Padaav” of the game, i.e., wins a minimum of Rs 3.20 lakh, they will also attain the prize of yearly supplies of Gowardhan Ghee.

    Host Amitabh Bachchan will mention “Gauravshali Uphar,” which adds to the contestants’ achievements. This association is a step towards celebrating the brand’s purity while embracing its glorious years in the market.

    Commenting on the collaboration, Parag Milk Foods senior vice president strategy, sales, and marketing Akshali Shah said, “Associating with Kaun Banega Crorepati is a logical extension of our brand and product category Gowardhan ghee, as traditionally ghee has been considered a brain tonic for memory enhancement. It is said to promote all three aspects of mental functioning-learning, memory, and recall—which are essential to performing well on the hot seat. We are also very thrilled with this association as the legendary Amitabh Bachchanji serves as the host. His charming personality and humility bring an unwavering fanfare to this game show. It has a successful track record of reaching a captive audience, delivering stupendous results, and garnering favourable reviews across India. The mention of “aapko milta hai Gowardhan Ghee ki taraf se Gauravshali uphar” by Amitabh Bachchan ji has enormous appeal and would aid in extending our pride in #GARVSEGOWARDHAN to the next level.”

  • Parag Foods launches Pride of Cows ad film featuring Gauri Khan

    Parag Foods launches Pride of Cows ad film featuring Gauri Khan

    MUMBAI: Private dairy company Parag Milk Foods has launched a digital ad film #prideofcowsanniversary which introduces the anniversary special limited edition label bottle of Pride of Cows designed by Gauri Khan.

    The digital ad film is in tune with the brand’s strategy of providing milk that defines the edge of purity and high quality to people who believe in finer things of life and wish to lead a high-end lifestyle.

    “Pride of Cows”, the flagship brand of Parag Milk Foods was introduced with a proposition of farm to home concept targeted towards customers seeking premium quality cow milk. The company also forayed into dairy-based beverages with the launch of “Topp Up” and “Slurp” – a mango drink with a dash of milk. Recently the company has also ventured into B2C segment for whey protein with the brand Avvatar – India’s first 100 per cent vegetarian whey protein, first of its kind manufactured in India.

    The narrative draws upon the significance of minimalist geometric design set in white, black and gold reflecting the simplistic yet premium essence of the brand. The ad film showcases Khan’s creative expertise and natural flair for design. In the film, she is seen sketching out her vision for the label, seamlessly weaving innovation into abstract, adding a luxurious touch to the Pride of Cows bottle.

    Weaving innovation into an abstract design, Khan beautifully wraps the golden pyramid into this exquisite design. Through this design label, she illustrates a quintessential blend of luxury and style. The limited edition bottle is a sign of elegance with newer silhouettes, which perfectly relates to the brand’s philosophy.

    The campaign has been digitally launched with exciting teasers featuring her.

    Parag Milk Foods senior vice president of strategy for sales and marketing Akshali Shah says, “With an idea of creating a design that mirrors our Pride of Cows strategy of providing premium milk to consumers who believe in leading a high quality life. We believe this collaboration with Gauri Khan is a perfect match. We have always been committed to satiating our consumers with finer and innovative products and are delighted to involve them in our seventh year celebration.”

    Expressing her excitement, Gauri Khan adds, “Design comes with creativity and this was one of those times where I did not have to look for inspiration to wrap this white gold stunningly. It was a wonderful experience to design the Pride of Cows limited edition bottle. I am so thrilled to be a part of their seventh anniversary celebration.”

    Highlighting the thoughts behind the ad film, Bottomline Media managing director Tanaaz Bhatia mentions, “The digital ad film captures the sentiments of a designer when creating a piece that need to reflect the true essence of a brand. The film features Gauri Khan, where she is seen ideating and sketching, slowly shaping the vision for the Pride of Cows label. The idea was to capture Gauri’s thought and creativity behind designing the limited edition bottle. Milk is pure white and the label designed by Gauri with its beautiful abstract pyramids in black, white and gold seamlessly tie back to the premium-ness of the brand and its message to elevate your everyday milk-drinking experience.

    Under brand Gowardhan, the company offers traditional products like ghee, dahi, paneer etc. while under brand name Go, offers products like cheese, UHT milk, chaas, lassi, yoghurt etc.