MUMBAI: The days are being counted down for TV channels looking to get some revenue through the Indian government’s ads and spots on television.
According to the central bureau of communication (CBC) wing of the ministry of information and broadcasting 552 channels had been empaneled with it three years ago and as per its policy renewal guidelines the earlier empanelment is valid only till 31 December 2024.
Last week, the CBC once again sent out an advisory reminding private TV channels which had not re-registered themselves to do so before the last date.
Only TV channels empaneled with it will qualify to receive government advertising and its social development or messaging spots
.
The CBC also clarified that 15 channels which had empaneled with it as of 1 January 2024 need not reapply for empanelment but they would need to update their documents.
The last date for renewal of empanelment was actually 17 December but the CBC had given another extension to the private TV channels.