Mumbai: PR Professionals (PRP) the flagship of PRP Group has been awarded the prestigious integrated communications mandate for the department of education, government of Bihar. Secured through a competitive multi-agency pitch, the comprehensive mandate includes digital, public relations, and branding work along with information, education, and communication (IEC) activities for the department.
Emerging as a major player in the education sector, this is the second prestigious and large-sized mandate that PR Professionals has secured this year. Earlier this year, PRP was entrusted with the integrated communications mandate for the department of school education, Andhra Pradesh.
The integrated mandate for Andhra Pradesh includes the development and execution of extensive digital and media communication strategies aimed at generating awareness and impact of various transformative educational initiatives. PRP’s work with the department of school education, Andhra Pradesh, covers several key programs such as the Supporting Andhra’s Learning Transformation program (SALT), funded by the World Bank, Samagra Siksha, Mana Badi Nadu Nedu programme, and the Jagananna Vidya Kanuka programme. These initiatives are designed to bring substantial improvements to the state’s educational landscape.
“We are honored to be chosen by the department of education, government of Bihar, for this critical assignment. We’re committed to amplifying Bihar’s educational efforts and showcasing their impact. This collaboration strengthens our resolve to develop impactful communication strategies that empower India’s education sector” shared PR Professionals founder & MD Dr Sarvesh Tiwari.
PRP has a proven track record in the education sector. It successfully tackled the challenge of promoting the Bihar School Examination Board’s (BSEB) vision, mission, and goals to students and parents through digital channels. Their dedicated in-house digital team achieved remarkable results, not only meeting their objectives but also skyrocketing user engagement to millions. PRP’s expertise extends to a wide range of educational institutions, including the Indian Certificate of Secondary Education Board (ICSE), IIT Roorkee, IIM Shillong, SGT University, Manav Rachna University, The Northcap University, MVN Group of Schools, and the Apparel Training & Design Center (ATDC) among others.