ITV

Tag: GoQuest Media Ventures

  • GoQuest media ventures appoints Paula Mcharg as head of Europe and North America

    GoQuest media ventures appoints Paula Mcharg as head of Europe and North America

    MUMBAI: Independent distributor GoQuest Media Ventures has appointed Paula McHarg as Head of Europe and North America.

    Reporting to Vivek Lath, Managing Director, GoQuest Media Ventures, Paula will lead business development and operations in Europe and North America as an integral part of the Company’s strategic expansion into the regions.  Leveraging the Company’s successful distribution business in Southeast Asia, Middle East and Africa, Paula will play a key role in bolstering the Company’s expansion and presence in Europe and North America.  She will oversee the distribution strategy of the existing catalog as well as continue to drive the aggressive acquisition strategy that GoQuest has successfully implemented to date.

    Based out of Tel Aviv, Paula comes with a rich distribution background and experience across all genres in both format and finished program sales, with a specialization in foreign language program sales.  She previously led the European expansion of fledgling, boutique Israeli content house yesStudios (the producer and distributor of the hit series Fauda) as well as served a five-year tenure at Keshet International during its meteoric rise globally.

    “Paula comes with an unparalleled depth of experience in the content landscape.  We welcome her to the GoQuest family to spearhead our ambitions to become an important player in the development and distribution of the scripted business,” said Vivek Lath.

    Paula McHarg added, “I’ve been continually impressed over the years with GoQuest’s successful expansion and diversification of their business and especially as they've grown into the European market.  I’m thrilled to now help lead that strategy with such a forward-thinking and dynamic company”.

  • GoQuest Media Ventures readies for MIPCOM

    GoQuest Media Ventures readies for MIPCOM

    MUMBAI: The stage is set for the world’s biggest market for content, MIPCOM 2014, which will see distributors and broadcasters meet and exchange ideas/concepts.

     

    Though participating companies (both buyers and exhibitors) all over the world are still busy with their last minute preparations, GoQuest Media Ventures managing director Vivek Lath has packed all his bags and ready to leave.

     

    The company, which tags itself as the content distributors for the new age, will be attending the exhibition for the third year in a row.

     

    So what is the company looking at buying at this year’s MIPCOM? Its main focus will be to buy foreign content like Turkish dramas and Hollywood content to sell in India and sell Indian content like Iss Pyaar Ko Kya Naam Du from Star Plus, Kesariya Balam Aavo Hamare Des on Sahara One and many more to the international markets.

     

    The company has already sold more than 2000 hours of Indian television soaps in Africa, Middle East, South East Asia and Europe. Concentrating not only on television, it also helps the content reach across the world and makes most amount of money from video platforms through digital distribution.

     

    The company acts more like distributor as it has partnered with broadcasters like Sahara One, Sony Entertainment Television (SET), Zoom, NDTV Lifestyle and many more.

     

    Lath reveals that this year it is planning to once again tap into markets like Eastern Europe, Africa, South East Asia, Middle East and Russia.

     

    The firm will concentrate on electronic media, specifically television, IPTV and VOD platforms. “We are very focused on selling in these areas. That is our strength,” states Lath. Lath believes that the MIPCOM this year for the company will be all about 50 per cent of re-connecting and 50 per cent of making connections with the new markets and platforms and digital is one of them.

     

    “This year we do expect to meet some interesting VOD players. MIPCOM has always been like a yearly pilgrimage where you have to go and meet people from the industry,” signs off Lath.

  • Star Plus’ ‘Iss Pyaar Ko Kya Naam Doon’ travels to Namibia

    Star Plus’ ‘Iss Pyaar Ko Kya Naam Doon’ travels to Namibia

    MUMBAI: Viewers in Namibia will now have a reason to rejoice. Star India in partnership with content sales agency GoQuest Media Ventures has secured a deal with the Namibian Broadcasting Corporation for its popular series – ‘Iss Pyaar Ko Kya Naam Doon’.

     

    With this development, it makes ‘Iss Pyaar Ko Kya Naam Doon’ the first Indian TV series to reach the country.  The series is a light hearted love story of two individuals with opposite personalities entwined in a relationship swinging between love and hate, which captivated millions of viewers in India and abroad.

     

    Commenting on the success of the show across geographies, Star India head – commercial and procurement Sandeep Jain said, “Is Pyaar Ko Kya Naam Doon has been licensed to ten territories in very a short span of time, and we’re humbled with the response that the show has received. We have had a productive and long-standing association with GoQuest Media, and with their support, we have also been able to license this highly popular series to territories like Nigeria and Uganda in Africa.”

     

    GoQuest MD Vivek Lath believes that there is a tremendous demand for Indian content in Africa as broadcasters in many African countries rely on Indian films and TV series to meet the audiences’ ever-increasing demands.

     

    The choice of the show comes after a careful selection done by the channel in order to show the Namibian viewers a love story that’s one of the most loved and appealing TV series from India. The series was aired in India on Star Plus.

     

    As a content sales agency with strong relationships in Africa, MENA, Eastern Europe, the Caribbean and South-East Asia, GoQuest Media contends to reach newer territories this year with the best of Indian content.