Tag: GoQuest Digital Studios

Blue Ocean IMC and GoQuest Digital studios announce strategic content partnership

MUMBAI: GoQuest Digital Studios, one of India’s leading original end to end content studio and Blue Ocean IMC, an impact communications agency, today announced the signing of strategic content partnership. The alliance is forged to create a complete Digital offering that is measurable and authentic for influencer activities for brands. This unique task is achieved by using BluCron, an indigenous AI tool developed by the Digital Team at Blue Ocean IMC that crawls the world wide web to discover the right Influencers purely based on their content and not on hype.

Blue Ocean IMC believes in the power of content, be it traditional media or new age media. With a profound knowledge coupled with well-established relationships with influencers, the Digital Team at Blue Ocean IMC is in a position to offer measurable, engaging and enriching content for its partners and associates.

Speaking on this tie-up, Darshan Bhatt, Director, GoQuest Digital Studios, said, “At GQDS we operate from the belief that without the right content and distinction, a brand may just lose its voice and presence. In such an ecosystem, it is but natural for brands to scout for the right tool and the right platforms to make them visible and gain traction.

In our quest to deliver the best and add value to our clients, we are always on the lookout for right strategic partnerships that match our passion and drive. While many PR agencies offer exemplary solutions, there are very few agencies that can go beyond share of voice and digital impressions. In Blue Ocean IMC, we found our right partner who not only adds immense value to our communications objective but to our business goals as well. We are thrilled with this association and look forward to path breaking innovative digital solutions for our client to build their brands that is not just path breaking but accountable as well”.

Rahat Beri, Founder, and MD, Blue Ocean IMC said, “Storytelling is an art and today, a brand wants to tell its story in the most unique and true-to-its root way. The ability to provide a perfect story is what the brands are looking for.

Blue Ocean IMC started with a vision to provide communication solutions that go beyond the realm of just PR and Digital visibility. We believe in value addition to our client in every step of our service, right from aligning our deliveries with their business objective to strategic counseling where required.

When you claim to be different, you need to provide proven skills and counsel to back that claim. This partnership with GoQuest Digital Studios is a recognition to our belief and vision. With our focus on technology and with over a decade of working with creators (Influencers), we are able to provide that significant digital solution that is measurable and authentic.

Blue Ocean IMC inked as communications partners for GoQuest Media early this year and have now forged a business relationship that is bound to redefine agencies' work in the near future.

August 22, 2019
GoQuest Digital Studios forays into Lifestyle, Financial Services amongst others

MUMBAI: GoQuest Digital Studios (GQDS), an independent end-to-end content studio has firmed up its plan to foray into lifestyle, Financial Services amongst others.

Darshan Bhatt, who is at the helm of affairs at GoQuest Digital Studios, has been redefining the development of original content through innovative concepts, quality production and strategic distribution through the right outlets.

Speaking on the expansion, Darshan Bhatt, Director, GoQuest Digital Studiossaid, “It gives me immense pleasure to expand our offering in the original content space. In a short span my team and I have been fortunate enough to work with the best brands and come up with unique propositions that have helped us up the ante in our delivery. This along with our appetite to grow further has enabled us to foray beyond motorsports. We are already in talks with some of the leading brands from other verticals and we will be announcing our partnerships soon”

On GoQuest Digital Studio’s unique offering he further said, “ Go Quest Digital Studios have pioneered the art of original content. We have been able to grasp the needs of new age content which has significantly contributed to help us build a creative platform not only to provide interesting brand content but in the process build credible, creative original content that a few in the industry can boast of. It is not just about using obvious available channels but reaching the right audience with the right content and at the right time. GQDS just gets it right in the right measure. Every time”.

The Digital Studio has been retained yet again by the global iconic automobile company Volkswagen as its content partner for its annual racing championship for the second time in a row, which on full swing and has taken the motorsport viewership to newer heights.

August 13, 2019
Volkswagen Motorsport India retains GoQuest Digital Studios (GQDS) as content partner for its Ameo Cup 2019

MUMBAI: GoQuest Digital Studios (GQDS), an independent end-to-end content studio, today announced that it has been retained by the global iconic automobile company Volkswagen Motorsport India as its content partner for its annual racing championship, for the second time in a row.

With Darshan Bhatt at the helm of affairs, GoQuest Digital Studios has been redefining the development of original content through innovative concepts, quality production and strategic distribution through the right outlets.

Speaking on this partnership, Darshan Bhatt, Director, GoQuest Digital Studios said, “It is an exciting moment for us to have been retained again by the iconic brand as its content partner. It speaks volumes on the success of the team at GoQuest Digital Studios. I look forward to our continuing partnership with Volkswagen Motorsport India and work together towards the prime objective of bringing motorsports closer through engaging innovative concepts and creative content”.

Mr. Sirish Vissa, Head, Volkswagen Motorsport India said, “GoQuest Digital Studios has played a significant role in bringing forth quality end-to-end content solutions for motorsports in a country that has Cricket as religion. We are delighted with the audience engagement that was initiated through the unique content and I am confident that this year too we will be able to effortlessly raise the championship’s popularity across newer target segments.”

The Volkswagen Ameo Cup 2018 championship was hosted across three cities in India over a period of five months with over twenty racers in contention.

June 24, 2019
GoQuest Digital Studios presents ‘The Sound of Horsepower’ in association with global motorsports brand Motul, a one-stop motorsports content destination for Indian audiences

MUMBAI: Shiny race track, burning tyres, the best automobiles and edgy racing action, if this is what sets your heart racing then you have a brand new channel ‘The Sound of Horsepower’ delivering the perfect content for you. The voice of the channel is primarily devoted to showcasing motorsports themed content.

To give the audiences a taste of what is to be expected, GoQuest Digital Studios, in association with Motul and Throttle97, developed a show featuring 14 passionate drivers, who raced their mean machines at the majestic Buddh International Circuit in Greater Noida to notch up the best lap record. The sleek supercars, their passionate owners and the anticipation of seeing these beasts being pushed to the limits kept the circuit abuzz with excitement, giving ‘The Sound of Horsepower’ a perfect flag-off. Throttle97 is a private club of more than 100 sportscars owners who love to test their cars on different road surfaces across the country.

Commenting on the channel, Mr. Preetam Goswami, Marketing Head, Motul India said, “The Sound of Horsepower is the ideal platform to develop sizeable viewership on motorsports in India. It promises to bring the best of action from the world of racing through shows with high quality production, an exciting narrative and incorporating other elements that appeal to the new Indian sensibilities. Moreover, it is also the perfect way to launch brand Motul in India, by associating with a platform devoted to showcasing the best from the world of automobiles. “

About the event at the Buddh International Circuit, Preetam further added, “Witnessing these supercars move away from the drudgery of Delhi-NCR traffic to truly express them on the BIC was a breathtaking experience. Additionally, the quality, applicability and promise of Motul’s products for a superior performance were on full display as the cars in the competition used them. Kudos to the GoQuest Digital Studios team for capturing every bit of the on-track action and expressing it through the show! As it continues to develop more such content, we are certain that ‘The Sound of Horsepower’ will contribute immensely to develop and nurture the cult of motorsports enthusiasts in India.”

Darshan Bhatt, Director and Business Head, GQDS explained the grand vision behind ‘The Sound of Horsepower’. He said, “With an iconic brand such as Motul on board and making its foray into the Indian market, we thought it was the right time to build on our experience with developing motorsports content to start a range of shows that will provide the ultimate high to motorsports fans in the country. The 14-supercar event at the BIC marks just the beginning of this vision. Our vision is to make ‘The Sound of Horsepower’ a brand synonymous with content to show how motorsports & sports can deeply influence societies around the world. Currently, the aim is to make the obsession with racing reach a fever pitch in India through high quality dedicated content.”

As the action at the BIC intensified, so did the intensity with which the supercar owners pushed their beasts. At the end, the Porsche 911 Turbo S driven by Siddhart Desai of Mumbai (Throttle97 Club) clocked the 6th fastest lap record ever at BIC! The contest has set the tone for things to come, establishing ‘The Sound of Horsepower’ as India’s premier destination for the best motorsports content.

March 14, 2019
The Quest for Life in the Fast Lane – GoQuest Digital Studios Announces Association with Motul India for Indian Motorsports

MUMBAI: Continuing with its trend of associating with the biggest International Motorsport clients, GoQuest Digital Studios (GQDS), the only independent end-to-end boutique content studio in the world backed by GoQuest Media Ventures, today announced its association with Motul India. The association comes as a major boost to the growing popularity of motorsports propelled by GQDS’s impressive production of the recent show on Volkswagen Ameo Cup series.

Arguably the most familiar brand in global motorsports arena, Motul is a 160-year old world-class French engine performance lubricant brand. It is present in more than 80 countries, and is a pioneer in design and distribution of high-quality lubricants with higher technical value added. It has also been the supplier for some of the best international official racing teams and automobile manufacturers and is also a known sponsor of famous races. The brand joining hands with GQDS comes at a time when the latter is bringing motorsports to the forefront among Indian masses and popularizing it in the country like never before.

GQDS took charge of the Volkswagen (VW) Ameo Cup series in 2018, and developed a show that scores high on every aspect-production quality, exciting narrative and offering a great entry point to new fans of racing. The 9th edition of the Ameo Cup also pushed aside stereotypes with the participation of women drivers, whose journey was covered in great detail by GQDS. This progressive and unique understanding of the stance along with leadership in Motorsports was one of the prime factors which led Motul to partner with the content production and distribution platform.

Commenting on the association, Darshan Bhatt, Director, GoQuest Digital Studios said, “With its huge presence across a number of exciting international championships such as MOTO GP and World Superbike Championship, Motul’s association with GQDS will substantially add to enhance the Indian motorsport experience. We are giving our participants as well as our audiences a first-hand look into the world of racing, and Motul has been on the tracks for many decades. The supercharged turbo rally we recently held with Motul and Throttle97 at Buddh International Circuit is further testament to the racing culture we hope to cultivate amongst sports enthusiasts in India. The turbo rally saw a number of beautiful and powerful cars driven by enthusiasts, but the highlight of the day was the shared passion for the sport and the thrill of it all amongst each one of us who were involved. We are beyond excited to be associated with Motul, which will take Indian motorsports a notch above the rest.”

Speaking of the same, Mr. Preetam Goswami, Marketing Head, Motul India said, “We are happy to be associated with GoQuest Digital Studios and Throttle 97 as the performance partners for their Track Day Event. Motorsport has been Motul's focus since the 1950s. Over the years, we have forged strong technical agreements with some of the world's most quality-minded Original Equipment Manufacturers like Nissan Nismo, Toyota etc. There is a perception that Motul is exclusively for motorbikes. Through such associations we want to communicate that we are also meant for cars. With our 100% synthetic racing range for cars, we've been supporting many passionate teams in India. The idea is to create awareness and build brand equity for our passenger car oils. Our dynamic range of passenger car oils is engineered to protect and enhance the performance of your car throughout its lifetime.”

Bringing motorsport events to Indian masses has not only caught the eye of the motorsports junkies but has also proved to be popular amongst those outside the community, both in terms of following the series as well as interest in understanding the nuances of the thrilling sport. With associations such as the one with Motul, GQDS has further underlined its identity as the symbol of the rise of motorsports in India, making the racing experience a much sought after part of the Indian sports enthusiasts sporting diet.

February 13, 2019
Watch 9th FMSCI MMSC Volkswagen Ameo cup on DSport

MUMBAI: Indian audiences have finally woken up to a new motorsports experience that has all the ingredients of adrenaline, drama and edge-of-the-seat excitement, in the perfect amount! Developed by GoQuest Digital Studios, the only independent end-to-end boutique content studio in the world backed by GoQuest Media Ventures, the show featuring the 9th edition of the FMSCI MMSC Volkswagen Ameo Cup has struck a chord with motorsports enthusiasts and sports lovers across the country. The numbers speak for themselves-the complete episodes of the show have already clocked 10 million organic views and still counting, proving to be a huge hit amongst motorsport enthusiasts.

Held across 3 cities over 5 months with 20 racers in contention, the Volkswagen Ameo Cup is India’s only one-make championship motorsports event. Currently in its 9th avatar, the event is followed closely by motorsports enthusiasts, however has inched slowly outside the niche motorsports community.

The discourse changed in 2018 with the inception and onset of GoQuest Digital Studios, which acquired the end-to-end content development and distribution responsibility for the erstwhile Ameo Cup. The GoQuest team carved a new strategy to make the show look fast and entertaining on video for the viewers, by bringing in the human element for the first time ever! Covering the races in great detail, the show brings out the ballet-like passion and teamwork of those involved, coupled with cutting-edge racing technology and driving strategy by racers over the hard-fought tournament, making every episode come alive with a range of emotions and twists!

In an unprecedented move, the series has been distributed across 50 countries apart from India. Understanding the importance of multilingual content, GQDS has also made the series available in 4 languages English, Tamil, Telugu and Malayalam and produced it at scale, a feat not attempted by any independent content studio/partner in India.

Leaving conventional modes of dissemination aside, GQDS avoided mainstream social media platforms like YouTube and Facebook. Alternatively, it on-boarded a niche sports programming channel such as DSPORT as the official Broadcast Partner. The platform also associated with Sharechat as the official social media partner and Jio Cinema as the show’s telecom partner to offer 360 degree engagement with audiences.

Commenting on the success, Darshan Bhatt, Director, GoQuest Digital Studios said, “Witnessing an epic event such as the Ameo Cup and developing a show around it has been an exhilarating journey for all of us at GQDS! From the get-go, we wanted the series to be much more than just a racing show, focusing equally on the glamour, technology and the humane side of the world rather than just the podium finishes. Through our interactions with the drivers, crew-members and other individuals involved in racing, we developed great respect to the contribution made by every member towards the eventual victory. We are glad that the show has been able to capture these dimensions well and the rave reviews from the audiences have validated our hard work. The show has delivered its final leg, and we are overwhelmed with the kind of response we have garnered from our audience. The series indeed has generated more interest about motorsports in the country.”

To ensure the show gets maximum visibility throughout the country, GQDS team chose specific channel partners, for instance Yupp TV was selected as an OTT Partner with its highest reach in South India and also for the Tamil speaking diaspora in North America. GirlsXP.com, a women’s lifestyle & fashion platform was also roped on board as its Lifestyle Partner, as the democratic racing series comprised 2 young women racers as well.

The intent clearly has been to reach out to an increasing number of aspiring girls/women to follow the conventionally male-dominated world of motorsports. With women competing head-to-head with male drivers, GQDS positioned the show as a driver of changing gender roles as well as a catalyst of massive social change.

The risk of having an alternative engagement strategy however has paid off for the show! The successful implementation and delivery of the Series has resulted in a massive spike in viewership and has made the show, as well as GQDS, extremely popular in the motorsports content category.

January 28, 2019
GoQuest Digital Studios releases promo for Volkswagen Ameo Cup 2018; ropes in Dsport, Sharechat, Jio Cinema & Yupp TV as partners

MUMBAI: 10 races, 3 cities, 5 gruelling months and 20 racers all contending for the top spot, the Volkswagen Ameo Cup is India’s only one-make championship motorsports race that promises a rush of adrenaline! This year, GoQuest Digital Studios, the only independent end-to-end boutique content studio in the world backed by GoQuest Media Ventures, will showcase the event in a series that brings audiences much closer to all the racing action as the teams try to win India’s most coveted one-make motorsports title! The show, hosted by noted Indian presenter Sukhmani Sadana, released its first promo, flagging off the the Volkswagen Ameo Cup journey in style!

The GoQuest Digital Studios team has roped in Dsport as the official Broadcast Partner, Sharechat as the official social media partner, Jio Cinema as the show’s telecom partner. It also has Yupp TV (OTT partner), Girls XP (lifestyle partner) including YouTube, Facebook and Instagram.

For the first time ever, GoQuest Digital Studios will distribute the series across 50 countries apart from India. The studio has conducted a lot of research to understand the target audience touchpoints, with an aim to make motorsports a lifestyle sport amongst Indian motorsports enthusiasts. The show will be available in English, Tamil, Telugu and Malayalam and will be produced at a scale that has never been attempted before by any independent content studio/partner in India. Along with Sukhmani, the audiences will get an in-depth perspective of what it takes to be the best racer in the championship. Exclusive behind-the-scenes footage, immersive camerawork and great stories from every corner of the pit- garage involving the pit crew, race engineers, safety practitioners and the racers themselves promises an exhilarating experience.

Commenting on the Series, Darshan Bhatt, Director, GoQuest Digital Studios said “We at Digital Studios aim to showcase the iconic Volkswagen Ameo Cup in all its glory, focusing on the technology, team and the rigorous training sessions, fitness, and the other competitive challenges the racers have to endure to succeed at this championship. The show promises to satiate the racer in you and encourage motorsport among the young aspiring Indian.”

Mr. Steffen Knapp, Brand Director, Volkswagen Passenger Cars adds “Volkswagen Motorsports has a rich history and legacy of nearly 50 years. In its 10th year in India, Volkswagen has worked relentlessly towards developing Motorsport talent in this country. It is our endeavour to inform and train the country’s young talent by providing them an unparalleled experience of true Volkswagen standards with the support of experienced Motorsport drivers invested in promoting and training the new generation. With the integration of Volkswagen Brand and Motorsports, we take this sport to the next level by showcasing the capabilities of a German build carline “Ameo” specifically ‘Made for India and Made in India’. The Ameo showcases its true competencies on the track and exuberates its performance, build quality and safety. Over the years, Volkswagen has received a tremendous response towards this sport and we’re confident of taking it a notch higher each year.”

Speaking on the development, Sunil Kamath, Chief Business Officer, ShareChat said, "We are extremely excited to be associated with GoQuest Digital Studios for the Volkswagen Ameo Cup 2018 as its regional social media partner. We believe that this partnership is aligned with our company’s mission. With this association, ShareChat aims to fill a yawning gap by bringing motorsport content to our users and encourage motor racing followers on our platform. Our aim is to constantly add new content genres and we believe that this championship will provide ShareChat users with a diverse and incomparable experience."

Volkswagen Group India’s media and communications agency, PHD Media, also played a big role in providing insights from a brand’s perspective. The agency helped to develop stronger customer engagement and communication in the cities where the races were held creating a buzz that translated in great turnouts on the track!

Speaking of the same, Ms. Jyoti Kumar Bansal, CEO PHD Media India said, “The Volkswagen Ameo Cup is one of India’s well-known races and its uniqueness lies in the fact that it is India’s only One-make championship. The amount of excitement, suspense, and exhilaration that this race generates is unparalleled. This year, GoQuest Digital Studios’ complete vision and style of presentation of the race will surely have audiences enthralled, and we feel great to be a part of the spectacle.”

November 2, 2018