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  • ZenithOptimedia and Google present Zoogle Day

    ZenithOptimedia and Google present Zoogle Day

    MUMBAI: ZenithOptimedia Group and Google have partnered to present Zoogle Day, a first of its kind event on digital and mobile marketing on 4 February 2016in Gurgaon.

    The ZenithOptimedia leadership, along with top executives from Google will share learnings, insights and case studies where brands have taken the lead in a mobile inevitable world. Some of the subjects that the summit will focus on includes how mobile commerce is shaping up sectors such as banking insurance and telecom, how data driven planning driving programmatic,  top trends in ecommerce, the success story of Alibaba and other future-facing business models that are reaping the benefits of a digital economy.

    The conference will also have a key address by Performics Worldwide COO Craig Greenfield. Since 2005, Craig Greenfield’s expertise in scaling large client programs and developing company-wide processes and this has helped Performics successfully transition into the first truly global performance marketing agency. In his current position, Craig leads global technology and innovation; a dynamic network of change agents focused on identifying, evaluating and developing new products, services and systems to ensure competitiveness and improved operational efficiency.

    Craig works in tandem with Performics’s worldwide leadership, client teams and external partners to help clients identify and capture new business opportunities, negotiate strategic partnerships and enhance operational efficiency.

    ZenithOptimedia Group CEO Anupriya Acharya says, “ZenithOptimedia and Google host Zoogle Day in many top markets around the world and we are very excited to bring this premier event to India. Given the way mobile is increasingly shaping consumer behavior and commerce, we felt this is an opportune time for us to hold this event. Both ZenithOptimedia and Google are leaders in mobile marketing and have valuable lessons and insights to share on the transformation that India is witnessing.”

    Performics and Resultrix managing director Tanmay Mohanty says, “We share a long fulfilling relationship with Google and this event cements this relationship further. They, like us, are driven by the Live ROI philosophy, and have unique data driven insights that help clients derive sizeable share.”

    Mohanty added that the ZenithOptimedia Group has been on a growth curve. “Digital, particularly mobile has been top priority for us. The launch of Performics Mobile in 2014, setup of a media technology and analytics division in Bangalore last year, and creating Centre of Excellence teams out of Mumbai and Delhi, all help us augment our efforts on Mobile. Zoogle Day is another move in the same direction, in partnership with one of our most significant partners.”

    Punitha Arumugam – Director Agency Business India and SEA, Google says “With an estimated 5mn smartphone users being added very month, India’s online populations is expected to cross 500MN by 2018. The Zoogle day chapter we are extending to India is tailored to this reality and will address the mobile and commerce future of this market. “

  • ZenithOptimedia and Google present Zoogle Day

    ZenithOptimedia and Google present Zoogle Day

    MUMBAI: ZenithOptimedia Group and Google have partnered to present Zoogle Day, a first of its kind event on digital and mobile marketing on 4 February 2016in Gurgaon.

    The ZenithOptimedia leadership, along with top executives from Google will share learnings, insights and case studies where brands have taken the lead in a mobile inevitable world. Some of the subjects that the summit will focus on includes how mobile commerce is shaping up sectors such as banking insurance and telecom, how data driven planning driving programmatic,  top trends in ecommerce, the success story of Alibaba and other future-facing business models that are reaping the benefits of a digital economy.

    The conference will also have a key address by Performics Worldwide COO Craig Greenfield. Since 2005, Craig Greenfield’s expertise in scaling large client programs and developing company-wide processes and this has helped Performics successfully transition into the first truly global performance marketing agency. In his current position, Craig leads global technology and innovation; a dynamic network of change agents focused on identifying, evaluating and developing new products, services and systems to ensure competitiveness and improved operational efficiency.

    Craig works in tandem with Performics’s worldwide leadership, client teams and external partners to help clients identify and capture new business opportunities, negotiate strategic partnerships and enhance operational efficiency.

    ZenithOptimedia Group CEO Anupriya Acharya says, “ZenithOptimedia and Google host Zoogle Day in many top markets around the world and we are very excited to bring this premier event to India. Given the way mobile is increasingly shaping consumer behavior and commerce, we felt this is an opportune time for us to hold this event. Both ZenithOptimedia and Google are leaders in mobile marketing and have valuable lessons and insights to share on the transformation that India is witnessing.”

    Performics and Resultrix managing director Tanmay Mohanty says, “We share a long fulfilling relationship with Google and this event cements this relationship further. They, like us, are driven by the Live ROI philosophy, and have unique data driven insights that help clients derive sizeable share.”

    Mohanty added that the ZenithOptimedia Group has been on a growth curve. “Digital, particularly mobile has been top priority for us. The launch of Performics Mobile in 2014, setup of a media technology and analytics division in Bangalore last year, and creating Centre of Excellence teams out of Mumbai and Delhi, all help us augment our efforts on Mobile. Zoogle Day is another move in the same direction, in partnership with one of our most significant partners.”

    Punitha Arumugam – Director Agency Business India and SEA, Google says “With an estimated 5mn smartphone users being added very month, India’s online populations is expected to cross 500MN by 2018. The Zoogle day chapter we are extending to India is tailored to this reality and will address the mobile and commerce future of this market. “

  • Convergence India opens on Digital India theme with 434 exhibitors from 29 countries

    Convergence India opens on Digital India theme with 434 exhibitors from 29 countries

    NEW DELHI: India has emerged as one of the most promising markets for IT and Telecommunications companies with government initiatives such as Digital India and Make in India propelling growth and encouraging major tech companies like Facebook, Microsoft and Google, who are preparing to serve the Indian rural market.

     

    This was the general view of speakers at the inauguration of the 24th Convergence India Expo, which opened in the capital today with 434 exhibitors from 29 countries.

     

    Speakers said India is in the midst of a digital revolution, and the government has unveiled new policies and regulations to accelerate the adoption of ICT in key economic and strategic sectors to increase India’s competitiveness and productivity.

      

    Bharti Enterprises vice chairman Akhil Gupta said, “The Indian ICT sector has entered an exciting growth phase led by the proliferation of digital media and technologies. With over one billion mobile connections, the country’s transformation into a digital economy will be driven by mobile broadband, which will help hundreds of millions of Indians benefit by connecting to the internet. The industry remains committed to the Government’s Digital India vision.”

     

    CII National Committee on Telecom & Broadband chairman Kiran Karnik, who was moderating the inaugural conference session on Digital India, added, “The panellists comprised eminent names who bought a unique and different perspective on the various issues involved. The result was an excellent session, which provided many insights and useful suggestions.”

     

    Keynote speaker at the Convergence India forum, former Secretary in the Government and former Telecom Regulatory Authority of India (TRAI) chairman Pradip Baijal said, “Today’s India and Indians want to be informed and connected 24×7, hence mobile broadband. India has very poor fixed-line tele-density and fixed broadband density. Of seven billion mobiles in the world, 3.5 billion have been converted to mobile broadband. In India, less than 10 per cent of mobiles have been converted to mobile broadband. This needs correction, and I hope the conference will deliberate on this.”

     

    Exhibitions India Group chairman Prem Behl, who conceived the Convergence India Expo, said, “Our endeavour is to bring to the forefront an extraordinary platform, which is informative, thought provoking and empowers both government and industry stakeholders to meet the challenges of the future.”

     

    Participating exhibitors include: Appear TV, Cisco Systems, Elemental Technologies, Ericsson, NAGRA, RiverSilica, SanDisk India and Telenor, among others, who are using the Convergence India platform to showcase cutting-edge technologies and innovations.

     

    Apart from the exhibition arena, concurrent conference sessions are being held in two separate halls with prominent government officials, industry leaders, technocrats, academia, media, etc.

     

    Eminent speakers included TRAI chairman R S Sharma; Kiran Karnik; Broadcom India MD Rajiv Kapur; Cisco India and SAARC managing director – service provider business Sanjay Kaul; Telenor India CEO Sharad Mehrotra; ICA National president Pankaj Mohindroo; Bharti Infratel MD and CEO Devender Singh Rawat; and Viom Networks CEO Syed Safawi, amongst others.

     

    Organised by the Exhibitions India Group, the Expo is supported by the Department of Electronics and Information Technology, Ministry of Communications & Information Technology and Ministry of Information and Broadcasting.

  • Convergence India opens on Digital India theme with 434 exhibitors from 29 countries

    Convergence India opens on Digital India theme with 434 exhibitors from 29 countries

    NEW DELHI: India has emerged as one of the most promising markets for IT and Telecommunications companies with government initiatives such as Digital India and Make in India propelling growth and encouraging major tech companies like Facebook, Microsoft and Google, who are preparing to serve the Indian rural market.

     

    This was the general view of speakers at the inauguration of the 24th Convergence India Expo, which opened in the capital today with 434 exhibitors from 29 countries.

     

    Speakers said India is in the midst of a digital revolution, and the government has unveiled new policies and regulations to accelerate the adoption of ICT in key economic and strategic sectors to increase India’s competitiveness and productivity.

      

    Bharti Enterprises vice chairman Akhil Gupta said, “The Indian ICT sector has entered an exciting growth phase led by the proliferation of digital media and technologies. With over one billion mobile connections, the country’s transformation into a digital economy will be driven by mobile broadband, which will help hundreds of millions of Indians benefit by connecting to the internet. The industry remains committed to the Government’s Digital India vision.”

     

    CII National Committee on Telecom & Broadband chairman Kiran Karnik, who was moderating the inaugural conference session on Digital India, added, “The panellists comprised eminent names who bought a unique and different perspective on the various issues involved. The result was an excellent session, which provided many insights and useful suggestions.”

     

    Keynote speaker at the Convergence India forum, former Secretary in the Government and former Telecom Regulatory Authority of India (TRAI) chairman Pradip Baijal said, “Today’s India and Indians want to be informed and connected 24×7, hence mobile broadband. India has very poor fixed-line tele-density and fixed broadband density. Of seven billion mobiles in the world, 3.5 billion have been converted to mobile broadband. In India, less than 10 per cent of mobiles have been converted to mobile broadband. This needs correction, and I hope the conference will deliberate on this.”

     

    Exhibitions India Group chairman Prem Behl, who conceived the Convergence India Expo, said, “Our endeavour is to bring to the forefront an extraordinary platform, which is informative, thought provoking and empowers both government and industry stakeholders to meet the challenges of the future.”

     

    Participating exhibitors include: Appear TV, Cisco Systems, Elemental Technologies, Ericsson, NAGRA, RiverSilica, SanDisk India and Telenor, among others, who are using the Convergence India platform to showcase cutting-edge technologies and innovations.

     

    Apart from the exhibition arena, concurrent conference sessions are being held in two separate halls with prominent government officials, industry leaders, technocrats, academia, media, etc.

     

    Eminent speakers included TRAI chairman R S Sharma; Kiran Karnik; Broadcom India MD Rajiv Kapur; Cisco India and SAARC managing director – service provider business Sanjay Kaul; Telenor India CEO Sharad Mehrotra; ICA National president Pankaj Mohindroo; Bharti Infratel MD and CEO Devender Singh Rawat; and Viom Networks CEO Syed Safawi, amongst others.

     

    Organised by the Exhibitions India Group, the Expo is supported by the Department of Electronics and Information Technology, Ministry of Communications & Information Technology and Ministry of Information and Broadcasting.

  • ABC names Google’s Michelle Guthrie as managing director

    ABC names Google’s Michelle Guthrie as managing director

    MUMBAI: Australian Broadcasting Corporation (ABC) has named Michelle Guthrie as the company’s managing director.

     

    Guthrie will succeed Mark Scott and will assume her new role in May 2016.

     

    ABC chairman James Spigelman said Guthrie is ideally credentialed to lead the national broadcaster in the digital era.

     

    “The ABC Board made this appointment following a thorough local and international search that produced an outstanding field of candidates. Michelle is an exceptional media professional with strong content, operational and board experience within internationally-respected media companies. Michelle brings a unique local and global view to the role, having grown up in Sydney and worked at senior levels here and around the world. She brings to the ABC her business acumen, record in content-making across an array of platforms, a deep understanding of audience needs and corporate responsibility for promoting issues like diversity.”

     

    “We have no doubt she is the right person to succeed Mark Scott next year and to lead the Corporation in its broadcasting and digital work as both are defined by the ABC Charter,” he added.

     

    Guthrie will officially join the ABC in early April for a month-long handover with Scott. Within the guidelines set by the Remuneration Tribunal, Guthrie will receive a salary package of $900,000pa. As managing director, Guthrie will retain ultimate responsibility for all editorial content, as specified in the ABC Act.

     

    Guthrie said it was an honour to be chosen by the ABC Board to serve as the next managing director. “Having grown up with the ABC and having been a professional observer of it over the last three decades, I have profound respect for the important role the national broadcaster plays throughout Australia and internationally,” she said.

     

    “I would also like to acknowledge the leadership provided by Mark Scott during his tenure as managing director. It is fortunate that I will be able to work closely with him during the handover next year,” she added.

     

    Guthrie has been based in Singapore in the past few years in a senior executive role with Google.

     

    She began her career as a media lawyer in Sydney and has worked with a range of media companies in Australia and abroad, including Foxtel, BSkyB, and the Asian-based Star Television Network. In 2007, she was appointed managing director for Providence Equity, a global investment firm focused on media, entertainment, communications and technology.

     

    She joined Google in 2011 and is currently the firm’s managing director for Agencies in the Asia-Pacific. Guthrie has played a key role in the development of broadcasting channels and content strategies across a range of platforms, including Star’s 24-hour news channel in India with its complex stakeholder base and huge audience.

     

    She has held a number of non-executive positions in commercial and not-for-profit organisations. She was instrumental in setting up the Hong Kong office of Plan International to drive global donations for children’s development projects and programs in mainland China and other Asian nations.

  • Cartoon Network launches digital TV network in SE Asia

    Cartoon Network launches digital TV network in SE Asia

    MUMBAI: With Gen Z becoming more tech savvy, kids are increasingly shifting their entertainment base to tablets and mobile phones instead of television. Keeping that in mind, kid’s channel Cartoon Network has launched a TV network built exclusively for a phone or tablet. Cartoon Network Anything is an app that contains content created for portable mobile platforms, rapidly delivering entertainment in a unique and fun way – an innovation that’s never been seen before in Southeast Asia.

     

    The app is free and available for download now on the App Store and Google Play for smartphones and tablets. Cartoon Network Anything is an ever-growing and ever-changing stream of content consisting of games, activities, super-fast trivia quizzes and interactive video games, all approximately 15 seconds in length. After a user finishes with one item, they simply swipe the screen to move on to the next. The perpetually-updated stream is delivered randomly, providing entertainment that feels both immediate and everlasting.

     

    “Cartoon Network Anything is unlike anything we’ve ever designed,” said Turner Kids Networks Asia Pacific chief content officer Mark Eyers. “The app is a whole new way to engage our audience, constantly maintaining a high level of suspense of ‘what will come next?’ Basically, it hosts the best of Cartoon Network on your phone!”

     

    Hit franchises Adventure Time, We Bare Bears, Regular Show, The Amazing World of Gumball, Uncle Grandpa, Teen Titans Go! and Clarence all feature, but what makes the app so innovative is that everything is created exclusively for the app. Cartoon Network Anything will premiere Mighty Magiswords, an animated micro-series created specifically for this platform, along with a slew of new Asia Pacific-made short-form content such as Beat Monsters from Korea, Lamput from India, The Sketchy Show and Bill & Tony from Australia.

     

    Cartoon Network’s recent research – New Generations 2015 – revealed that in smartphone households in Southeast Asia with children, 86 per cent of kids use apps at least weekly. In fact, those aged 4-14 are accessing on average five apps every month. Cartoon Network Anything presents a huge opportunity for advertisers who are looking to achieve an unparalleled level of brand alignment in a digital arena.

  • Amul, LIC matter to Indians most: Havas Global Top Meaningful Brands 2015 study

    Amul, LIC matter to Indians most: Havas Global Top Meaningful Brands 2015 study

    Amul has emerged as India’s Most Meaningful Brand. In India, Indians have the highest attachment towards Life Insurance Corporation of India (LIC), the iconic state-owned insurance group, are some of the findings of the India Study Findings of Havas’ Meaningful Brands 2015 study.

    Havas Media India & South Asia CEO Anita Nayyar, CEO explained, “This is our largest India study to date in size and scope. Marketers will be encouraged to know that India once again stands out as the No.1 country, globally, where consumers have the closest relationship with brands. India is also the most ‘grateful’ country, rewarding meaningful brands, in business terms. We are seeing that in a developing economy like India, unlike the West and more developed economies, people are more trusting of brands. People here believe brands can play a meaningful role in their lives and that brands are working hard towards improving our quality of life and wellbeing. This creates tremendous opportunities for brands in India to communicate and connect with their customers, in our organic world – which is at the core of the Meaningful Brands Project.”

    ‘Food’ is one of the most meaningful sectors, attaining strong attachment and trust. Food brands are especially meaningful for making peoples’ daily lives better with their rational benefits of savings, convenience, health and better nutritional habits.

    Local brands like Amul take the lead with multinational corporations like Cadbury who introduce local brands to resonate with consumer context and tastes, locally. The study says that 86 percent of people would care if LIC disappeared tomorrow as compared to globally where most people do not care if 74 percent of brands disappeared the next day.

    In India, brands have a high level of meaningfulness and are seen as providers of personal and collective wellbeing; they are viewed as much more than functional products. Brands in India are also seen to be meeting consumers’ expectations more than in any other region.

    75 percent of Indians believe brands should play a role in improving our quality of life and wellbeing; the Asia Pacific the average being 69 percent and the globally average 67 percent. More than half i.e. 67 percent of Indian’s feel that brands are working hard at improving our quality of life and wellbeing, very impressive, compared to an Asia Pacific average of 55 percent and Global average of 38 percent.

    The top 10 Meaningful Brands in India are Amul, Cadbury, Google, Britannia, Life Insurance Corporation (LIC), Microsoft, Intel, HP, Parle, and Samsung, as compared to the Global top 10 Meaning Brands that include Samsung, Google, Nestlé, Bimbo, Sony, Microsoft, Nivea, Visa, IKEA, Intel.

    Havas Media Group India Managing Director Mohit Joshi summarised, “People in India are happy to have brands as partners and as enablers to help them improve their quality of life and wellbeing. While in the West there is a high commoditisation of brands, people in India, have ‘high expectations’ and ‘reward’ those brands that contribute to their wellbeing – this is the second time in a row that LIC has scored as the brand with the highest attachment. The study throws open exciting possibilities for marketers and brands to interact with their customers.”

    Meaningful Brands is Havas’ metric of brand strength. It is a global study in its sixth year globally and in its third year in India, to show how our quality of life and wellbeing connects with brands at both a human and business level. On a global scale, the study covers 1,000 brands, 300,000 people, 34 countries across 12 industries. The research covers aspects of people’s lives that include the impact on their collective wellbeing, in personal wellbeing, and marketplace factors, which relate to product performance such as quality and price.

  • YouTube adds two new virtual reality features on Android

    YouTube adds two new virtual reality features on Android

    MUMBAI: YouTube has trained its eyes on the next big thing in the digital video space – Virtual Reality (VR). The video network has added two new VR features to YouTube’s Android app.

     

    “If we’ve learned anything in the past 10+ years at YouTube it’s that capturing and sharing videos is a great way to bring people there with you—whether “there” is an Icelandic glacier, a special performance by violinist Tim Fain, or just a friend’s birthday party,” YouTube VR senior product manager Kurt Wilms, YouTube product manager Sanjeev Verma and Jump product manager Husain Bengali collectively said in a post. 

     

    “Virtual reality makes the experience of being there even more awesome and immersive, so today we’re bringing two new VR features to YouTube’s Android app. All you need is your current phone, and a Google Cardboard viewer,” they added.

     

    YouTube now supports VR video – a brand new kind of video that makes you feel like you’re actually there. Using the same tricks that we humans use to see the world, VR video gives you a sense of depth as you look around in every direction. Near things look near, far things look far. “So if you were excited about 360° videos, this is pretty freakin’ cool,” they added.

     

    To give it a try, find a VR video on YouTube – like the Hunger Games Experience or TOMS Shoes Giving Trip – tap the new Cardboard icon, drop your phone into your Cardboard viewer, and you’re off! 

     

    Creators can also check out technologies like Jump to capture and share their own VR videos.

     

    “Our second bit of news is for the universe of existing YouTube content. And that’s the fact that you can now watch any video using Google Cardboard, and experience a kind of virtual movie theater. Just select the new “Cardboard” option from the watch page menu, drop your phone into your viewer, and you’re done. You’ll now have the largest VR content library right at your fingertips,” they said.

  • HBO to premiere ‘Interstellar,’ launches contest

    HBO to premiere ‘Interstellar,’ launches contest

    MUMBAI: HBO will be premiering Interstellar this Diwali on 8 November, 2015.

     

    The channel will telecast the movie at 1 pm with a repeat at 8 pm.

     

    HBO is also giving viewers a chance to externalise their memories in space by participating in the #MemoriesFromEarth contest. Fans have to upload their most memorable photos and videos on the www.memoriesfromearth.com micro-site. HBO will gift one lucky winner a motorbike as the grand prize and 10 other winners Google cardboards along with a video that shows their pictures against the vastness of space. Fans can also win merchandise by participating in the #InterstellarOnHBO contest being conducted across social platforms.

     

    Interstellar shows the adventures of a group of explorers who make use of a newly discovered wormhole to surpass the limitations on human space travel and conquer the vast distances involved in an interstellar voyage. With the time on Earth coming to an end, a team of explorers undertakes the most important mission in human history; travelling beyond this galaxy to discover whether mankind has a future among the stars.

  • Pepperfry gets festive with clutter-breaking Diwali campaign

    Pepperfry gets festive with clutter-breaking Diwali campaign

    MUMBAI: For one of India’s premier festivals Diwali, Pepperfry has planned an ad campaign with a clutter-breaking message that builds on this Diwali spirit.

     

    The campaign has been conceptualised by L&K Saatchi & Saatchi. The ad builds on the communication that unlike the transactional nature of every day interactions, in this festive season people have an opportunity to reflect on their behaviours and actions and their relationships with others.

     

    Pepperfry used this insight to showcase that people can undertake ‘good actions’ to form an emotional bridge with others.

     

    The coming together of the festive social context along with the individual transformation becomes a powerful catalyst for good action, which is what Pepperfry captures in the message “Iss Diwali Kuch Badal Ke Dekhiye.” The brand associates with the communication as a key enabler of good actions, thereby altering relationships positively.

     

    The TV campaign is live across a bouquet of English infotainment, entertainment, movies, and lifestyle channels, select Hindi HD general entertainment channels (GECs) as well as some regional channels.

     

    The message is also supported by in-cinema advertising across the top seven cities and outdoor in top four markets. It will also be propagated across the digital and social platforms like Google, YouTube and Facebook.

     

    Pepperfry’s earlier campaigns have stressed on rational benefits like quality products and service level standards of free & efficient delivery and assembly along with the other core category triggers. Now, Pepperfry is establishing the emotional benefits of the transformation that its products can bring to people’s lives.

     

    Talking about the TVC, L&K Saatchi and Saatchi executive creative director Kartik Smetacek said, “Diwali seemed like the perfect occasion for pepperfry.com to widen its ambit of communication and own a larger brand idea. That’s where the ‘Iss Diwali, kuch badal ke dekhiye’ campaign was born. The films seek to reinvent the role of furniture, which is not traditionally seen as a gifting item. By design, the stories are subtle and warm, keeping away from the dhoom and dhamaka of typical Diwali advertising, to instead capture the spirit of the festival.”

     

    The storyline is inspired by real life situations that will encourage people to introspect and experience how shift in attitudes and thinking can lead us to make a difference via the ad’s core message.

     

    L&K Saatchi & Saatchi senior vice president Debarjyo Nandi added, “This Diwali, Pepperfry has made a change. And its message is just that, ‘to make a change’ by reaching out to someone and spreading the happiness. In these TVCs we have used furniture as the trigger for this change.”

     

    Pepperfry chief marketing officer Kashyap Vadapalli said, “In the past 18-24 months, brand Pepperfry has grown significantly and established itself as the number one destination for furniture and other home products in the country. We are now in a position to move beyond communicating just the features of a great furniture product or experience to establish Pepperfry as an agent of transformation. We’ve tapped into the Diwali festive spirit to make an appeal to the consumers to: ‘Iss Diwali Kuch Badal Ke Dekhiye.’”

     

    Vadapalli further added, “We really want consumers to make a change and connect with the goodness within themselves, something that they don’t do in their busy daily routines, and then extend that connect to the brand because of the key role it can play in how this life enhancement can be manifested.”