Tag: Google

  • Google to invest Rs 33,737 cr in Jio Platforms for 7.7% stake

    Google to invest Rs 33,737 cr in Jio Platforms for 7.7% stake

    KOLKATA: Putting an end to the speculations floating around, Jio has welcomed Google as its new strategic partner. At the 43rd annual general meeting of Reliance Industries Ltd (RIL), CMD Mukesh Ambani made the announcement.

    The business tycoon said that Google will invest Rs 33,737 crore for 7.7 per cent stake in Jio Platforms. The giants have signed a binding partnership and an investment agreement.

    “We are delighted to welcome Google as a strategic investor in Jio Platforms. We have signed a binding partnership and an investment agreement under which Google will invest Rs 33,737 crore for a 7.7 per cent stake in Jio Platforms,” Ambani stated.

    Google becomes the latest US tech giant to back Jio Platforms. Facebook started the series of investment by with a Rs 43,573.62 crore deal in April. Intel invested Rs 1,894.50 crore earlier this month. 

    He also stated that the company has fully kickstarted five accelerators of growth of digital connectivity: mobile broadband, JioFiber, Jio’s enterprise broadband, broadband for SMEs, and Jio’s Narrowband internet-of-things.

    Notably, Ambani has announced a significant development on the traditional side of Jio’s business. Jio has designed and developed a complete 5G solution from scratch. It will be ready for trials as soon as 5G spectrum is available and can be ready for field deployment next year.

  • Google to broadcast edutainment series for SMBs on Doordarshan

    Google to broadcast edutainment series for SMBs on Doordarshan

    NEW DELHI: Google India country head and vice president Sanjay Gupta kicked off the Google for India event, today. He touched on topics about health, welfare and digital India. Gupta spoke about how Google has helped in connecting more people to India.

    The company also announced new initiatives as part of its ongoing efforts towards the response to the Covid2019 pandemic. Talking about the Covid2019 impact on small businesses and creating economic opportunity, Google GM and VP of payments and next billion users Caesar Sengupta said: "Now more than ever, to survive and grow, every Indian business must be a digital business. And we are investing in helping Indian businesses go digital and helping Indian workers learn, grow and find better jobs."

    He announced a new initiative with Prasar Bharati, launching an edutainment series on Doordarshan on how small businesses can adopt digital tools and adapt to the current situation, using examples of real-life Indian businesses.

    “We are investing in helping Indian businesses go digital and helping Indian workers learn, grow and find better jobs,” Gupta elaborated.

    “Digital revolution is redefining what's next and presents an opportunity to build the future of India. As a country, we have made tremendous progress in making the internet more accessible and affordable to people. India now has over 550 million active internet users with over 400 million users accessing the internet on a smartphone,” said Gupta.

    Connectivity and access provides a foundation for building products and services that are relevant and helpful. These products and services help solve some of the biggest challenges that our society faces like learning, education, jobs or payments. Solving these challenges has been a focus for Google in India, over the last several years, Gupta emphasised.

    At the sixth edition of Google for India, Gupta further stated that India has always been a strategic and important focus for Google. “Today, we are committing ourselves to partner deeply and support India in becoming a truly digital nation by making the internet helpful for a billion Indians and empowering India to become a leading digital economy,” he said.

    "Google Pay facilitated the transfer of more than Rs 120 crore through its platform to help the government during the pandemic,” he said, adding that digital payments have facilitated consumers to buy products online even during the lockdown. “With Google, small businesses have also managed to go online quickly and continue their business when physical distancing kept consumers away from stores.”

    Going forward, Sengupta also spoke about the spot platform on Google Pay, he shared that the Google Pay Nearby Stores Spot which was introduced in March this year to improve offline merchant discoverability and to help people find shops near them to see what essential food items are in stock, has been used by more than 2 million users. To support people who are looking for work he shared that the Job Spot on Google Pay now allows for remote interviews and remote work listings so that people who are unemployed can secure employment and income more quickly during the Covid2019 pandemic.

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  • Google pledges Rs 75,000 cr for Indian digital economy

    Google pledges Rs 75,000 cr for Indian digital economy

    NEW DELHI: Google has announced that it will invest around Rs 75,000 crore ($10 billion) in India over the next five to seven years. The announcement was made by Google and Alphabet CEO Sundar Pichai.

    “Google will do this as a mix of equity investments, partnerships and operational infrastructure in the ecosystem investments. Investments will focus on four areas: enabling affordable access to information to every Indian in their own language, building products and services that cater to India's needs, empower businesses to transform digitally and lastly leveraging technology and AI for social good in health, agriculture and education,” Pichai announced.

    “This is a reflection of our confidence in the future of India and its digital economy," Pichai said during the annual 'Google for India' event.

    The CEO thanked prime minister Modi for the Digital India vision. He said, “Low-cost smartphones, affordable data, and world-class telecom infrastructure has helped digital India become a reality.”

    Pichai shared, “India is setting the global standards on how to digitise payments and now it’s helping us to build the global product. Our AI-powered Bolo app is another example of technology build specifically for Indian users. Today, Indians do not have to wait to use the latest technology any longer.”

    He also mentioned that the digitisation of small business has been a success story. Just four years ago, one-third of small businesses in India had an online presence, but today 26 million SMBs in India are searchable on Google platforms. 

    “Digitisation of SMBs has increased greatly in India; small businesses are now joining the formal economy by using digital payments. India’s digital economy is far from complete. There is still more work to do in order to make the internet affordable and useful for billions of Indians,” Pichai added.

    In the last year's summit, Google unveiled tokenised cards, an artificial intelligence lab in Bengaluru, BSNL partnership, Google Pay for Business app for merchants and expanded Indian language support across its products such as Google Assistant, Discover, Lens and Bolo. 

  • Digital marketing beyond Google, Facebook, Amazon

    Digital marketing beyond Google, Facebook, Amazon

    NEW DELHI: The realm of digital marketing has grown much beyond the porticos of Google, Facebook and Amazon, with advertisers becoming eager to experiment with the platforms and investing in more targetted solutions, highlighted the diverse panel discussing the widening scope of digital marketing in the new world with Indiantelevision.com founder, CEO and editor in chief Anil Wanvari. 

    The panel consisted of Team Pumpkin co-founder and CBO Swati Nathani, Zoo Media and FoxyMoron co-founders Suveer Bajaj and Pratik Gupta, White Rivers Media CEO and co-founder Shrenik Gandhi, iProspect India AVP-strategic solutions Nihal Nambiar and Wavemaker India chief client officer and head-west Shekhar Banerjee.

    While the advertisers were already staying alert about the diverse possibilities digital marketing has to offer, Covid2019 acted as a catalyst in facilitating the move. 

    Gandhi insisted that while the world was expecting the number of people on traditional media and digital reaching at par in 2025, Covid2019 has managed to attain that within this year itself, thus prompting even the most traditional brands to venture online. 

    Nambiar noted, “It is a fact that the lockdown has been a crazy experience for the industry. Many brands had to remain completely silent while many increased their spends on digital platforms. Going ahead, brands realise it will be smarter for them to invest in at least one or two advertising media than going completely thin and that’s where digital will benefit.”

    He added that apart from the usual Google, Facebook, Amazon (e-commerce) mix, the brands are looking at more organic options to advertise. They are churning out their own properties, content, and are greatly investing in technology, to make the most of the medium. 

    Banerjee elucidated that brands are going heavy on performance marketing. “Apart from the usual search, social, and e-commerce mix, one platform that has become the biggest gainer during the period is e-groceries section, taking a huge part of the digital pie. Going ahead, hyperlocal platforms, with their changing business models will be more conducive to advertising.”

    He also hinted that influencer marketing will change in a big way in the future, with it becoming more hard-core and result-driven. Additionally, social commerce will attract a lot of advertisers. 

    Nathani added that outdoor screens like tabs inside the cabs will also attract of a lot of advertiser attention. 

    Bajaj lauded the growth that platforms like TikTok have gained during the period and also highlighted the prominence that OTT platforms are getting from the advertisers as consumers spike. “OTT picked up a big way during the covid-period, and with most of them running on a hybrid (AVOD+SVOD) model, attracted good revenues. While this quarter might not be big for them with advertisements, the subscriptions are hitting the roof. Going ahead, they will attract a lot of advertiser attention too.”

    In addition to these, gaming platforms and digital events are also going to get a substantial part of advertisers pie in the coming future. 

    TAGS: Digital Marketing, Indiantelevision Virtual Roundtable. FoxyMoron, Zoo Media, Pratik Gupta, Suveer Bajaj, Team Pumpkin, Swati Nathani, White Rivers Media, Shrenik Gandhi,  Wavemaker, Shekhar Banerjee, iProspect, Nihal Nambiar, TikTok, Google, Facebook, OTT