Tag: Google Play.

  • MIB stresses on digital, connectivity revolution; Google Play govt schemes

    MIB stresses on digital, connectivity revolution; Google Play govt schemes

    NEW DELHI: Information and Broadcasting Minister M Venkaiah Naidu has said the endeavour of the Government is to improve delivery systems, need to promote digital transformation and take forward the connectivity revolution in all sectors.

    Speaking after the release of the Government of India Calendar 2017, he lauded the growth of the Indian print media and said it continued its growth story at a steady rate of 5.13% over the previous year. Earlier, Naidu launched the Government of India Digital Calendar 2017 App. He added that the calendar App could be downloaded from Google Play store free of cost.

    A total of 5,423 new publications had been registered during the year 2015-16 with the total number of Registered Publications as on 31 March 2016 standing at 1, 10,851.

    Giving the Circulation-wise details, Naidu said that Hindi publications continued to lead with 31,44,55,106 copies per publishing day followed by English with 6,54,13,443 copies and Urdu with 5,17,75,006 copies per publishing day.

    He said the phenomenal growth of the print media sector had mandated changes in the print media policy/guidelines in the past years. The need to update policies keeping in mind the changing dynamics in the print media sector, has resulted in evolving a robust mechanism for RNI to maintain an updated list of Publications in the Country. This mechanism also facilitated weeding out illegal publications that may prove to be an irritant to law-enforcement agencies.

    Referring to the New Print Advertisement Policy framework, the Minister said that it provided for circulation verification Procedure for empanelment of Newspapers and Journals with DAVP. The procedure involved certification by RNI if circulation exceeds 45,000 copies per publishing day.

    He said the vision of the Government was to position the nation on a sustainable growth trajectory. The Government is committed to bring about transformational changes in the country with the mantra of ‘Reform, Perform & Transform’.

    The vision has been depicted in the Government of India Calendar 2017 with the theme “Mera Desh Badal Raha Hai, Aage Badh Raha Hai”.

    He also released the Press in India Report 2015-16 prepared by the Registrar of Newspapers of India. Minister of state for information & broadcasting Rajyavardhan Rathore was also present on the occasion.

    Naidu announced that the Government would be launching a 100 days campaign across the country on the theme of Good Governance from 25 December which marks the birthday of the former prime minister A B Vajpayee and is celebrated as Good Governance Day. Ministers, Members of the Parliament would be travelling across the country to highlight key initiatives of the Government that has been taken in the last two and a half years.

    The Government Calendar meanwhile showcases various flagship schemes and initiatives of the Government identifying a different theme every month:

    ·        Jan:     Skilling India for Youth Led Development

    ·        Feb:    Empowering the Poor

    ·        Mar:   Sashakt Nari, Sashakt Bharat

    ·        April: Futuristic India through Infrastructure Building

    ·        May:  MSME: India’s Economic Backbone

    ·        June: Farmers: Bread Winners of our Nation

    ·        July:   Rural Electrification: Lightning Every Home     

    ·        Aug:    Armed Forces: Pride of the Nation

    ·        Sept:   Cashless Transactions

    ·        Oct:     Swachh Bharat: New Vigour to Sanitation

    ·        Nov:   Corruption Free Governance

    ·        Dec:    Sugamya Bharat: Accessible India

     

    The highlights of the Press in India Report is given below:

    1

    The Total Number of Registered Publications

    i)       Newspaper category (Daily, Tri/Bi-weekly periodicities)

    ii)    Periodicals category (other periodicities)

    1,10,851

    16,136

    94,715

    2

    The number of new publicationsregistered during 2015-16

    5,423

    3

    Number of publications ceased during2015-16

                15

    4

    Number of publications  deregisteredduring 2015-16

                22

    5

    Percentage of growth of total registered publications over the previous year

    5.13 %

    6

    The largest number of publications registered in any Indian language (Hindi)

    44,557

    7

    The second largest number of publications registered in any languageother than Hindi (English)

    14,083

    8

    The State with the largest number ofregistered publications (Uttar Pradesh)

    16,984

    9

    The State with the second largest number of registered publications(Maharashtra)

    15,260

    10

    The number of  publications that submitted Annual Statements

    (This figure includes 1,341 Misc. publications)

    27,445

    11

    The total claimed circulation of publications during 2015-16

    i)       Hindi Publications

    ii)    English Publications

    iii)  Urdu Publications

    iv)  Marathi

    v)     Gujarati

    vi)  Telugu

    vii)  Odiya

    viii) Malayalam

    ix)  Tamil

    x)     Kannada

    xi)  Punjabi

    xii)                        Assamese

    xiii)                     Kashmiri

    61,02,38,581

    31,44,55,106

    6,54,13,443

    5,17,75,006

    3,67,88,737

    2,88,28,334

    2,76,45,134

    2,03,12,592

    1,55,57,673

    93,39,722

    64,85,082

    59,31,641

    13,90,759

    1,37,450

    12

    The largest number of publications that submitted Annual Statements in any Indian language (Hindi).

    14,316

    13

    The second largest number of publications that submitted Annual Statements in any language (English).

    2,174

    14

    The largest circulated Daily: “Ananda Bazar Patrika”, Bengali, Kolkata.

    11,50,038

    15

    The Second largest circulated Daily:“Hindustan Times” English, Delhi.

    9,92,239

    16

    The largest circulated Hindi Daily:“Punjab Kesari”, Jalandhar

    7,36,399

    17

    The largest circulated Multi-edition Daily: “Dainik Bhaskar”, Hindi. (45 editions)

    46,14,939

    18

    The second largest circulated Multi-edition Daily: “The Times of India”, English. (33 editions)

    44,21,374

    19

    The largest circulated Periodical: “The Sunday Times of India”, English/Weekly edition, Delhi.

    8,02,466

    20

    The largest circulated Periodical inMalayalam“Vanitha”,Malayalam/Fortnightly edition, Kottayam.

    6,94,291

    21

    Total Title Applications Received

    Titles Approved

    20,999

    12,817

    22

    Titles Deblocked during 2015-16

    (As they did not apply for registration within 2 years)

    7,754

     

              

  • MIB stresses on digital, connectivity revolution; Google Play govt schemes

    MIB stresses on digital, connectivity revolution; Google Play govt schemes

    NEW DELHI: Information and Broadcasting Minister M Venkaiah Naidu has said the endeavour of the Government is to improve delivery systems, need to promote digital transformation and take forward the connectivity revolution in all sectors.

    Speaking after the release of the Government of India Calendar 2017, he lauded the growth of the Indian print media and said it continued its growth story at a steady rate of 5.13% over the previous year. Earlier, Naidu launched the Government of India Digital Calendar 2017 App. He added that the calendar App could be downloaded from Google Play store free of cost.

    A total of 5,423 new publications had been registered during the year 2015-16 with the total number of Registered Publications as on 31 March 2016 standing at 1, 10,851.

    Giving the Circulation-wise details, Naidu said that Hindi publications continued to lead with 31,44,55,106 copies per publishing day followed by English with 6,54,13,443 copies and Urdu with 5,17,75,006 copies per publishing day.

    He said the phenomenal growth of the print media sector had mandated changes in the print media policy/guidelines in the past years. The need to update policies keeping in mind the changing dynamics in the print media sector, has resulted in evolving a robust mechanism for RNI to maintain an updated list of Publications in the Country. This mechanism also facilitated weeding out illegal publications that may prove to be an irritant to law-enforcement agencies.

    Referring to the New Print Advertisement Policy framework, the Minister said that it provided for circulation verification Procedure for empanelment of Newspapers and Journals with DAVP. The procedure involved certification by RNI if circulation exceeds 45,000 copies per publishing day.

    He said the vision of the Government was to position the nation on a sustainable growth trajectory. The Government is committed to bring about transformational changes in the country with the mantra of ‘Reform, Perform & Transform’.

    The vision has been depicted in the Government of India Calendar 2017 with the theme “Mera Desh Badal Raha Hai, Aage Badh Raha Hai”.

    He also released the Press in India Report 2015-16 prepared by the Registrar of Newspapers of India. Minister of state for information & broadcasting Rajyavardhan Rathore was also present on the occasion.

    Naidu announced that the Government would be launching a 100 days campaign across the country on the theme of Good Governance from 25 December which marks the birthday of the former prime minister A B Vajpayee and is celebrated as Good Governance Day. Ministers, Members of the Parliament would be travelling across the country to highlight key initiatives of the Government that has been taken in the last two and a half years.

    The Government Calendar meanwhile showcases various flagship schemes and initiatives of the Government identifying a different theme every month:

    ·        Jan:     Skilling India for Youth Led Development

    ·        Feb:    Empowering the Poor

    ·        Mar:   Sashakt Nari, Sashakt Bharat

    ·        April: Futuristic India through Infrastructure Building

    ·        May:  MSME: India’s Economic Backbone

    ·        June: Farmers: Bread Winners of our Nation

    ·        July:   Rural Electrification: Lightning Every Home     

    ·        Aug:    Armed Forces: Pride of the Nation

    ·        Sept:   Cashless Transactions

    ·        Oct:     Swachh Bharat: New Vigour to Sanitation

    ·        Nov:   Corruption Free Governance

    ·        Dec:    Sugamya Bharat: Accessible India

     

    The highlights of the Press in India Report is given below:

    1

    The Total Number of Registered Publications

    i)       Newspaper category (Daily, Tri/Bi-weekly periodicities)

    ii)    Periodicals category (other periodicities)

    1,10,851

    16,136

    94,715

    2

    The number of new publicationsregistered during 2015-16

    5,423

    3

    Number of publications ceased during2015-16

                15

    4

    Number of publications  deregisteredduring 2015-16

                22

    5

    Percentage of growth of total registered publications over the previous year

    5.13 %

    6

    The largest number of publications registered in any Indian language (Hindi)

    44,557

    7

    The second largest number of publications registered in any languageother than Hindi (English)

    14,083

    8

    The State with the largest number ofregistered publications (Uttar Pradesh)

    16,984

    9

    The State with the second largest number of registered publications(Maharashtra)

    15,260

    10

    The number of  publications that submitted Annual Statements

    (This figure includes 1,341 Misc. publications)

    27,445

    11

    The total claimed circulation of publications during 2015-16

    i)       Hindi Publications

    ii)    English Publications

    iii)  Urdu Publications

    iv)  Marathi

    v)     Gujarati

    vi)  Telugu

    vii)  Odiya

    viii) Malayalam

    ix)  Tamil

    x)     Kannada

    xi)  Punjabi

    xii)                        Assamese

    xiii)                     Kashmiri

    61,02,38,581

    31,44,55,106

    6,54,13,443

    5,17,75,006

    3,67,88,737

    2,88,28,334

    2,76,45,134

    2,03,12,592

    1,55,57,673

    93,39,722

    64,85,082

    59,31,641

    13,90,759

    1,37,450

    12

    The largest number of publications that submitted Annual Statements in any Indian language (Hindi).

    14,316

    13

    The second largest number of publications that submitted Annual Statements in any language (English).

    2,174

    14

    The largest circulated Daily: “Ananda Bazar Patrika”, Bengali, Kolkata.

    11,50,038

    15

    The Second largest circulated Daily:“Hindustan Times” English, Delhi.

    9,92,239

    16

    The largest circulated Hindi Daily:“Punjab Kesari”, Jalandhar

    7,36,399

    17

    The largest circulated Multi-edition Daily: “Dainik Bhaskar”, Hindi. (45 editions)

    46,14,939

    18

    The second largest circulated Multi-edition Daily: “The Times of India”, English. (33 editions)

    44,21,374

    19

    The largest circulated Periodical: “The Sunday Times of India”, English/Weekly edition, Delhi.

    8,02,466

    20

    The largest circulated Periodical inMalayalam“Vanitha”,Malayalam/Fortnightly edition, Kottayam.

    6,94,291

    21

    Total Title Applications Received

    Titles Approved

    20,999

    12,817

    22

    Titles Deblocked during 2015-16

    (As they did not apply for registration within 2 years)

    7,754

     

              

  • 2016: Hotstar is Apple TV’s & Voot Google Play’s top app

    2016: Hotstar is Apple TV’s & Voot Google Play’s top app

    MUMBAI: Hotstar has appropriated the top spot on amazing iTunes as Apple TV’s app of the year for India 2016. The app was launched on Apple TV in August and the recognition comes on the back of a breakthrough year in which Hotstar continued to lead and disrupt the Indian market place. Indiantelevision.com also reported about a similar recognition in the digital space yesterday. In its year of launch, Viacom18’s video-on demand platform, Voot made it to the prestigious -Best Apps of the year 2016 India list on Google Play.

    2016 saw Hotstar introduce a host of new tech features and content proposition for its ever-increasing number of consumers, which currently stands at a whopping 130 million downloads.

    “India is the only country in the world where a streaming platform like Hotstar exists where the best TV shows from around the world, movie premieres and live sports are available on a single platform. The Indian consumer today is absolutely at the frontiers of mobile video: no consumer in any other part of the world has access to better options than the Indian consumer. Now, we are setting our sights on shaping the connected TV experience in India,” said Hotstar CEO Ajit Mohan.

    While innovation on live sports streaming continued to draw fans with the deeply engaging coverage of the Vivo IPL 2016, Rio 2016 Olympic Games, Premier League football and Kabaddi World Cup on Virtual Reality, the entertainment offerings were significantly beefed up when Hotstar launched its premium service in April making the best of international shows available in India alongside their US airing.

    The lineup on the premium service includes Emmy award-winning TV shows such as Game of Thrones, The Night Of, Westworld, Veep, and American Crime Story that are all exclusively available in India on Hotstar.

    Also Read:

    Viacom18’s Voot ranked among 2016’s best apps on Google Play

  • 2016: Hotstar is Apple TV’s & Voot Google Play’s top app

    2016: Hotstar is Apple TV’s & Voot Google Play’s top app

    MUMBAI: Hotstar has appropriated the top spot on amazing iTunes as Apple TV’s app of the year for India 2016. The app was launched on Apple TV in August and the recognition comes on the back of a breakthrough year in which Hotstar continued to lead and disrupt the Indian market place. Indiantelevision.com also reported about a similar recognition in the digital space yesterday. In its year of launch, Viacom18’s video-on demand platform, Voot made it to the prestigious -Best Apps of the year 2016 India list on Google Play.

    2016 saw Hotstar introduce a host of new tech features and content proposition for its ever-increasing number of consumers, which currently stands at a whopping 130 million downloads.

    “India is the only country in the world where a streaming platform like Hotstar exists where the best TV shows from around the world, movie premieres and live sports are available on a single platform. The Indian consumer today is absolutely at the frontiers of mobile video: no consumer in any other part of the world has access to better options than the Indian consumer. Now, we are setting our sights on shaping the connected TV experience in India,” said Hotstar CEO Ajit Mohan.

    While innovation on live sports streaming continued to draw fans with the deeply engaging coverage of the Vivo IPL 2016, Rio 2016 Olympic Games, Premier League football and Kabaddi World Cup on Virtual Reality, the entertainment offerings were significantly beefed up when Hotstar launched its premium service in April making the best of international shows available in India alongside their US airing.

    The lineup on the premium service includes Emmy award-winning TV shows such as Game of Thrones, The Night Of, Westworld, Veep, and American Crime Story that are all exclusively available in India on Hotstar.

    Also Read:

    Viacom18’s Voot ranked among 2016’s best apps on Google Play

  • Viacom18’s Voot ranked among 2016’s best apps on Google Play

    Viacom18’s Voot ranked among 2016’s best apps on Google Play

    MUMBAI: In its year of launch, Viacom18’s video-on demand platform, Voot has made it to the prestigious -Best Apps of the year 2016 India list on Google Play. Some of the other top apps which made it to the list are Google Allo, Google Duo, Prisma, Dubsmash, Ted, etc.

    Every year Google releases a list of best performing applications, games, movies, TV shows, and books on Google Play across the globe. Voot has won under Top Trending Apps and Most Entertaining Apps in the country across categories. In fact, VOOT is the only video-on demand app to have made it to this coveted list and one of the only two apps to feature in two categories.

    “To be selected in the list of top trending and most entertaining apps for 2016 by Google Play is a huge honor.It cements our belief that compelling content packaged into a great user experience makes for a winning product, one that is appreciated by consumers and acknowledged by the industry. Having made it to this prestigious list in our maiden year now sets a high benchmark for us,” said Viacom18 Digital Ventures COO Gaurav Gandhi.

    Voot was launched earlier this year and currently has over 30,000 hours of content and plans to add between over 12000 hours of content each year. The ad-supported VOD service, besides being the singular destination for the Viacom 18 network content, also has a big focus ondigital Originals, exclusive unseen content around the network’srealityshows as well as the largest repository for premium kids’ content in India.

    Within just six months from launch, Voot has already garnered more than 16 million downloads, over 15 million monthly active users with monthly watch time of over 1.3 billion minutes.

  • Viacom18’s Voot ranked among 2016’s best apps on Google Play

    Viacom18’s Voot ranked among 2016’s best apps on Google Play

    MUMBAI: In its year of launch, Viacom18’s video-on demand platform, Voot has made it to the prestigious -Best Apps of the year 2016 India list on Google Play. Some of the other top apps which made it to the list are Google Allo, Google Duo, Prisma, Dubsmash, Ted, etc.

    Every year Google releases a list of best performing applications, games, movies, TV shows, and books on Google Play across the globe. Voot has won under Top Trending Apps and Most Entertaining Apps in the country across categories. In fact, VOOT is the only video-on demand app to have made it to this coveted list and one of the only two apps to feature in two categories.

    “To be selected in the list of top trending and most entertaining apps for 2016 by Google Play is a huge honor.It cements our belief that compelling content packaged into a great user experience makes for a winning product, one that is appreciated by consumers and acknowledged by the industry. Having made it to this prestigious list in our maiden year now sets a high benchmark for us,” said Viacom18 Digital Ventures COO Gaurav Gandhi.

    Voot was launched earlier this year and currently has over 30,000 hours of content and plans to add between over 12000 hours of content each year. The ad-supported VOD service, besides being the singular destination for the Viacom 18 network content, also has a big focus ondigital Originals, exclusive unseen content around the network’srealityshows as well as the largest repository for premium kids’ content in India.

    Within just six months from launch, Voot has already garnered more than 16 million downloads, over 15 million monthly active users with monthly watch time of over 1.3 billion minutes.

  • Vista, Zoo Digital tie up for regional India expansion

    Vista, Zoo Digital tie up for regional India expansion

    MUMBAI: Zoo Digital has partnered with Vista India Digital Media Group to increase the latter’s presence in Mumbai for localisation into eight of the most popular Indian languages. This deal supports Zoo’s services for online platforms such as Amazon, iTunes and Google Play that are seeking to capitalize on the major opportunity presented by the Indian market.

    Located in Mumbai, Vista India delivers premium content to global platforms for major studios operating in India including Disney, Eros, PVR, Sun Network, Epic Channel, Red Chillies and several other independent content providers.

    Vista India Digital media director of operations Rajiv Raghunathan said that they were thrilled by the opportunity to combine their knowledge of the Indian market with Zoo’s word-class technology and expertise. Zoo had an unrivalled, 15-year track record of software innovation which they would leverage to localise premium TV and movie content for Indian audience.

    Vista India is the latest addition to Zoo’s network of affiliates around the world, which also includes partners in the Middle East, Pakistan, Thailand, Vietnam and China. The network has been established to offer global online retailers a local partner in every territory. Each partner benefits from using ZOOcloud, ZOO’s world-class technology. This underpins the delivery of a comprehensive range of connected services enabling premium entertainment content to be seen and heard around the world quickly and cost-effectively.

    Zoo Digital president Gordon Doran said that those were exciting times for global online platforms wanting to reach the Indian audience. Vista India had a robust understanding of the challenges of the digital supply chain specific to Indian content and of this diverse marketplace.

  • Vista, Zoo Digital tie up for regional India expansion

    Vista, Zoo Digital tie up for regional India expansion

    MUMBAI: Zoo Digital has partnered with Vista India Digital Media Group to increase the latter’s presence in Mumbai for localisation into eight of the most popular Indian languages. This deal supports Zoo’s services for online platforms such as Amazon, iTunes and Google Play that are seeking to capitalize on the major opportunity presented by the Indian market.

    Located in Mumbai, Vista India delivers premium content to global platforms for major studios operating in India including Disney, Eros, PVR, Sun Network, Epic Channel, Red Chillies and several other independent content providers.

    Vista India Digital media director of operations Rajiv Raghunathan said that they were thrilled by the opportunity to combine their knowledge of the Indian market with Zoo’s word-class technology and expertise. Zoo had an unrivalled, 15-year track record of software innovation which they would leverage to localise premium TV and movie content for Indian audience.

    Vista India is the latest addition to Zoo’s network of affiliates around the world, which also includes partners in the Middle East, Pakistan, Thailand, Vietnam and China. The network has been established to offer global online retailers a local partner in every territory. Each partner benefits from using ZOOcloud, ZOO’s world-class technology. This underpins the delivery of a comprehensive range of connected services enabling premium entertainment content to be seen and heard around the world quickly and cost-effectively.

    Zoo Digital president Gordon Doran said that those were exciting times for global online platforms wanting to reach the Indian audience. Vista India had a robust understanding of the challenges of the digital supply chain specific to Indian content and of this diverse marketplace.

  • DigitasLBi creates global VR experience for OnePlus 3 launch

    DigitasLBi creates global VR experience for OnePlus 3 launch

    Mumbai, June 15, 2016: OnePlus, the global technology start-up, is launching its third flagship smartphone –in virtual space. Behind this creative and break-through use of virtual reality technology is the combined efforts of creative and technology professionals from DigitasLBi.

    ‘The Loop’ is the name of the VR experience that creates a mélange of never ending animations in a virtual space station high above the Earth’s surface. While inside The Loop, users can explore many of the key features of the new OnePlus 3, and even order the smartphone in the virtual world – and then have it delivered to the real one.

    “To create the most realistic and immersive experience possible, we’ve employed a number of innovative, never-before-seen, usages of CGI and 4D technologies, as well as 360° films,” explains DigitasLBi Nordics creative director Rasmus Frandsen. “Together, these create an experience designed to excite the global community of OnePlus fans, as well as tech enthusiasts.”

    “Last year OnePlus held the first-ever product launch in VR. This time with The Loop, we’re taking things a step forward by pushing accessible VR technology to its outer limits,” said OnePlus co-founder and head of global Carl Pei. “It’s going to go down in history as the first global shopping experience in VR!”

    The OnePlus 3 launched on June 14, 2016, and The Loop can be downloaded from Google Play and the App Store. For the first 2.5 hours OnePlus 3 could only be ordered from inside The Loop.

    About the campaign:

    The campaign delivers the world’s first VR looping animation. Using a VR headset, potential customers are welcomed on board the OnePlus office of the future – a spacecraft called The Loop. While on board, visitors receive a tour of the spacecraft and an introduction to the OnePlus 3, as well as the opportunity to purchase the OnePlus 3 directly in the VR experience.

    The solution sets a new standard for VR experiences on smartphones. The campaign creates an interactive and engaging experience through ingenious use of seamlessly looped Hollywood quality CGI 3D stereoscopic visuals. The custom VR playback engine is optimized for low latency, high resolution, high frame-rate mobile VR immersion, making it possible for viewers to enjoy a rich VR experience on a normal smartphone.

    The campaign will run in the US, Europe, India and China.

    The trailer can be seen here:

  • DigitasLBi creates global VR experience for OnePlus 3 launch

    DigitasLBi creates global VR experience for OnePlus 3 launch

    Mumbai, June 15, 2016: OnePlus, the global technology start-up, is launching its third flagship smartphone –in virtual space. Behind this creative and break-through use of virtual reality technology is the combined efforts of creative and technology professionals from DigitasLBi.

    ‘The Loop’ is the name of the VR experience that creates a mélange of never ending animations in a virtual space station high above the Earth’s surface. While inside The Loop, users can explore many of the key features of the new OnePlus 3, and even order the smartphone in the virtual world – and then have it delivered to the real one.

    “To create the most realistic and immersive experience possible, we’ve employed a number of innovative, never-before-seen, usages of CGI and 4D technologies, as well as 360° films,” explains DigitasLBi Nordics creative director Rasmus Frandsen. “Together, these create an experience designed to excite the global community of OnePlus fans, as well as tech enthusiasts.”

    “Last year OnePlus held the first-ever product launch in VR. This time with The Loop, we’re taking things a step forward by pushing accessible VR technology to its outer limits,” said OnePlus co-founder and head of global Carl Pei. “It’s going to go down in history as the first global shopping experience in VR!”

    The OnePlus 3 launched on June 14, 2016, and The Loop can be downloaded from Google Play and the App Store. For the first 2.5 hours OnePlus 3 could only be ordered from inside The Loop.

    About the campaign:

    The campaign delivers the world’s first VR looping animation. Using a VR headset, potential customers are welcomed on board the OnePlus office of the future – a spacecraft called The Loop. While on board, visitors receive a tour of the spacecraft and an introduction to the OnePlus 3, as well as the opportunity to purchase the OnePlus 3 directly in the VR experience.

    The solution sets a new standard for VR experiences on smartphones. The campaign creates an interactive and engaging experience through ingenious use of seamlessly looped Hollywood quality CGI 3D stereoscopic visuals. The custom VR playback engine is optimized for low latency, high resolution, high frame-rate mobile VR immersion, making it possible for viewers to enjoy a rich VR experience on a normal smartphone.

    The campaign will run in the US, Europe, India and China.

    The trailer can be seen here: