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  • Apple iPhone XS Max and Audi RS5 Win Big at News18.Com Tech And Auto Awards 2018

    Apple iPhone XS Max and Audi RS5 Win Big at News18.Com Tech And Auto Awards 2018

    National, December 17, 2018: News18.com, one of India’s top breaking news websites, today held the second edition of India’s only Tech and Auto Awards amidst the presence of industry veterans. The awards ceremony celebrated and honoured Technology and Automotive products and innovations that have set the bar high in the respective sectors. Apple iPhone XS Max was adjudged the Smartphone of the Year whereas Audi RS5 was announced as the Design of the Year. The event was attended by dignitaries like Nitin Gadkari, Minister of Road Transport and Highways and Manoj Sinha, Minister of Communications who also presented few awards to the winners in different categories.

    Commenting on the occasion, Manish Maheshwari, CEO, Network18 Digital said, “Over the years technology has redefined mobility and changed our lives and at News18.com, we see technology and automobile as an extension of each other. After the spectacular success of the first edition of the awards last year, we are back with the second edition where we aim to grow bigger and better as we celebrate the best of technology and automobile innovations in 2018. We would like to thank all our partners and brands who were associated with us in this journey.” 

    Honorable Minister Nitin Gadkari, Minister of Road Transport and Highways of India said, “Automobile industry is very important for the country as this is the industry which is going to create a lot of employment potential. At the same time, our export for automobile spare parts and car is going to increase. As far as transport ministry is concerned, we are very much committed for the policy that is import substitute, cost effective, pollution free and indigenous. We are giving priority for the development of bio fuels, electric, ethanol, methanol, biodiesel, bio CNG and we have a lot of successful experiments.”  

    Selected by a Jury that included veterans from the auto and tech industry, the awards night witnessed brands like Maruti, Honda, Ford, Volvo, Hyundai, Audi, Mercedes and others go head-to-head for coveted awards like Hatchback of the Year, Sedan of the Year and more. While Tech brands like Apple, OnePlus, Samsung, Google Pixel, Xiaomi, Oppo and others were seen fighting it out for awards in the Smartphone of the Year, Design of the Year and other categories.

    The keynote speaker for the awards Mamatha Chamarthi, Chief Digital Officer, ZF Friedrichshafen AG spoke at length about digital taking the driver’s seat and digitization’s disruptive impact on automotive industry.

    Talking about the awards, Subhajit Sengupta, Editor – Technology, Auto and special projects, News18.com said, “Tech and auto are the two verticals which are being followed as well as loved by the masses. With this award, our aim was to reach out to those who believe in taking informed decisions before opting for any kind of technology. This is the second edition of the award and we, with utmost dedication, brought forward the top technologies in both the categories keeping in mind our consumers.”

    The Tech & Auto Awards 2018 brought the best of Technology and Automobile industry on the same platform and were trending on #TechAndAutoAwards18.

    Winners of Tech & Auto Awards 2018:

  • Mobile+Services replace FMCG as top advertisers in BARC week 48

    Mobile+Services replace FMCG as top advertisers in BARC week 48

    BENGALURU: As per BARC week 48 data on top 10 brands Across Genre: All India (U+R) : 4+ Individuals, Mobile hand sets and Services replaced FMCG as the top advertisers in the list with 43.88 percent of the insertion in BARC’s top 10 list for week 48 (Saturday 26 November 2016 to Friday 2 December 2016). Four FMCG brands had 40 percent of the insertions, while two online brands – gaana.com and ajio.com were ranked ninth and tenth in terms of insertions in the list. Mobile handsets and services garnered the first, second, fifth

    Three mobile handsets brands – GioneeS6 S/S6 Pro (ranked 1); Vivo V5 (ranked 5); Google Pixel (ranked 8) and one mobile services provider – Vodafone Super Net 4G (ranked 2) had 25,415 of the combined 57,923 insertions by the top 10. The four FMCG brands – Santoor Sandal and Turmeric (ranked 3), Vaseline Petroleum Jelly (ranked 4), Surf Excel Easy Wash (ranked 6) and Fogg Scent (ranked 7) shared 23,171 insertions. The two online players had 9,337 insertions in the week. Please refer to the figure below:

    public://BARC.jpg

    Generally, FMCG brands have a major share in the number of insertions the top 10 list – even during the pre-Diwali, Diwali and post Diwali weeks – BARC week 43 (22 October 2016 to 28 October 2016) until BARC week 46 (12 November 2016 to 18 November 2016) when Airtel Cellular had the highest number of insertions. While Auto, Jewellery and Food brands were conspicuous by their absence in the top list during three weeks of the four week period mentioned above, online brands with their various sales offers made their presence felt during the period plus until week 48, except for a small hiatus in the previous week – week 47.

     

  • Mobile+Services replace FMCG as top advertisers in BARC week 48

    Mobile+Services replace FMCG as top advertisers in BARC week 48

    BENGALURU: As per BARC week 48 data on top 10 brands Across Genre: All India (U+R) : 4+ Individuals, Mobile hand sets and Services replaced FMCG as the top advertisers in the list with 43.88 percent of the insertion in BARC’s top 10 list for week 48 (Saturday 26 November 2016 to Friday 2 December 2016). Four FMCG brands had 40 percent of the insertions, while two online brands – gaana.com and ajio.com were ranked ninth and tenth in terms of insertions in the list. Mobile handsets and services garnered the first, second, fifth

    Three mobile handsets brands – GioneeS6 S/S6 Pro (ranked 1); Vivo V5 (ranked 5); Google Pixel (ranked 8) and one mobile services provider – Vodafone Super Net 4G (ranked 2) had 25,415 of the combined 57,923 insertions by the top 10. The four FMCG brands – Santoor Sandal and Turmeric (ranked 3), Vaseline Petroleum Jelly (ranked 4), Surf Excel Easy Wash (ranked 6) and Fogg Scent (ranked 7) shared 23,171 insertions. The two online players had 9,337 insertions in the week. Please refer to the figure below:

    public://BARC.jpg

    Generally, FMCG brands have a major share in the number of insertions the top 10 list – even during the pre-Diwali, Diwali and post Diwali weeks – BARC week 43 (22 October 2016 to 28 October 2016) until BARC week 46 (12 November 2016 to 18 November 2016) when Airtel Cellular had the highest number of insertions. While Auto, Jewellery and Food brands were conspicuous by their absence in the top list during three weeks of the four week period mentioned above, online brands with their various sales offers made their presence felt during the period plus until week 48, except for a small hiatus in the previous week – week 47.