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  • Global OTT may expand at 14.5 per cent CAGR

    Global OTT may expand at 14.5 per cent CAGR

    MUMBAI: Over-the-top (OTT) content is the delivery of audio, video, images, and other media over the internet and bypasses traditional content distribution services. OTT services are mostly related to communication and media and are generally lower in cost than the traditional method of content delivery. OTT content, applications, and services are increasingly being adopted in all segments of commerce and society and are affecting and disrupting traditional industries at a significant pace.

    Consumers use online video instead of traditional television; online communications platforms instead of traditional telephone services; and today are able to download films and music that were once provided only on physical media. Additionally, the process of advertising and searching for services is increasingly moving to these online platforms. This has led to an exponential market growth globally. The global OTT content market is estimated to be valued at US$ 53.2 Bn by the end of 2016 and is expected to register a CAGR of 14.5% during the forecast period (2016–2026).

    Top OTT content market players are developing innovative marketing and distribution channels to enter and rule untapped markets. Some of the top companies operating in the global OTT content market include Akamai Technologies, Amazon.com Inc., Apple Inc., Facebook Inc., Google Inc., IBM, LeEco, Limelight Networks, Microsoft Corporation, and Netflix Inc. Several Indian companies have also entered the OTT content market in a big way. Some of the Indian OTT content market players include Star India Pvt. Ltd., Zee Entertainment Enterprises Ltd., Spuul, Eros International Plc., and Viacom 18 Media Pvt. Ltd, according to a PRNewswire release.

    Penetration of high speed broadband

    Growth in the penetration of high speed broadband, increasing mobile subscriptions and adoption of mobile connected devices, new features and advanced capabilities in smartphones, attractive pricing, and more content options are some of the major drivers fuelling the growth of the global OTT content market. Also, a shift in viewer preferences from the television format to a more customised, anytime, anywhere content viewing format is also boosting the growth of the global OTT content market.

    However this growth is hampered by factors such as online piracy activities, low bandwidth in emerging countries, lack of offline content availability, and technical challenges faced during OTT content delivery.

    Video content

    Video content type segment projected to be the most attractive segment over the forecast period. In terms of revenue, the video segment is anticipated to register a relatively higher CAGR of 15.8% between 2016 and 2026. This growth is attributed to extensive growth of high speed broadband infrastructure in emerging economies and popularity of subscription-based models in developed economies. This segment is expected to register high Y-o-Y growth rates throughout the forecast period.

    TVOD revenue model segment expected to register high Y-o-Y growth rates throughout the forecast period. The TVOD segment is estimated to register a CAGR of 15.8% during the forecast period. The AVOD segment is expected to witness significant revenue growth due to its ease of use; personalized, modern interface; and better viewing experience of AVOD services.

    Smartphones and Tablets

    Smartphones and Tablets device / platform type segment projected to be the most attractive segment over the forecast period. The smartphones and tablets segment accounted for a relatively high market value share in 2015 and this segment is anticipated to remain dominant through 2026. The dominance of the smartphones and tablets segment is attributed to increasing consumer preference towards these devices for availing OTT services such as video and audio streaming, social networking, and texting. The Smart TVs segment is expected to register high Y-o-Y growth rates throughout the forecast period and is anticipated to register a CAGR of 18.7% between 2016 and 2026.

    APEJ and Latin America

    APEJ and Latin America expected to be the fastest growing markets over 2016–2026. The APEJ OTT content market is projected to be the most attractive regional market in the global OTT content market and is anticipated to witness a CAGR of 24.6% over the forecast period. The market in North America accounted for a relatively high value share in 2015.

  • Global OTT may expand at 14.5 per cent CAGR

    Global OTT may expand at 14.5 per cent CAGR

    MUMBAI: Over-the-top (OTT) content is the delivery of audio, video, images, and other media over the internet and bypasses traditional content distribution services. OTT services are mostly related to communication and media and are generally lower in cost than the traditional method of content delivery. OTT content, applications, and services are increasingly being adopted in all segments of commerce and society and are affecting and disrupting traditional industries at a significant pace.

    Consumers use online video instead of traditional television; online communications platforms instead of traditional telephone services; and today are able to download films and music that were once provided only on physical media. Additionally, the process of advertising and searching for services is increasingly moving to these online platforms. This has led to an exponential market growth globally. The global OTT content market is estimated to be valued at US$ 53.2 Bn by the end of 2016 and is expected to register a CAGR of 14.5% during the forecast period (2016–2026).

    Top OTT content market players are developing innovative marketing and distribution channels to enter and rule untapped markets. Some of the top companies operating in the global OTT content market include Akamai Technologies, Amazon.com Inc., Apple Inc., Facebook Inc., Google Inc., IBM, LeEco, Limelight Networks, Microsoft Corporation, and Netflix Inc. Several Indian companies have also entered the OTT content market in a big way. Some of the Indian OTT content market players include Star India Pvt. Ltd., Zee Entertainment Enterprises Ltd., Spuul, Eros International Plc., and Viacom 18 Media Pvt. Ltd, according to a PRNewswire release.

    Penetration of high speed broadband

    Growth in the penetration of high speed broadband, increasing mobile subscriptions and adoption of mobile connected devices, new features and advanced capabilities in smartphones, attractive pricing, and more content options are some of the major drivers fuelling the growth of the global OTT content market. Also, a shift in viewer preferences from the television format to a more customised, anytime, anywhere content viewing format is also boosting the growth of the global OTT content market.

    However this growth is hampered by factors such as online piracy activities, low bandwidth in emerging countries, lack of offline content availability, and technical challenges faced during OTT content delivery.

    Video content

    Video content type segment projected to be the most attractive segment over the forecast period. In terms of revenue, the video segment is anticipated to register a relatively higher CAGR of 15.8% between 2016 and 2026. This growth is attributed to extensive growth of high speed broadband infrastructure in emerging economies and popularity of subscription-based models in developed economies. This segment is expected to register high Y-o-Y growth rates throughout the forecast period.

    TVOD revenue model segment expected to register high Y-o-Y growth rates throughout the forecast period. The TVOD segment is estimated to register a CAGR of 15.8% during the forecast period. The AVOD segment is expected to witness significant revenue growth due to its ease of use; personalized, modern interface; and better viewing experience of AVOD services.

    Smartphones and Tablets

    Smartphones and Tablets device / platform type segment projected to be the most attractive segment over the forecast period. The smartphones and tablets segment accounted for a relatively high market value share in 2015 and this segment is anticipated to remain dominant through 2026. The dominance of the smartphones and tablets segment is attributed to increasing consumer preference towards these devices for availing OTT services such as video and audio streaming, social networking, and texting. The Smart TVs segment is expected to register high Y-o-Y growth rates throughout the forecast period and is anticipated to register a CAGR of 18.7% between 2016 and 2026.

    APEJ and Latin America

    APEJ and Latin America expected to be the fastest growing markets over 2016–2026. The APEJ OTT content market is projected to be the most attractive regional market in the global OTT content market and is anticipated to witness a CAGR of 24.6% over the forecast period. The market in North America accounted for a relatively high value share in 2015.

  • John Thankamony is Mindshare’s new head – programmatic

    John Thankamony is Mindshare’s new head – programmatic

    MUMBAI: Mindshare, one of India’s largest full service media agency, a part of GroupM, has announced the appointment of John Thankamony as head – programmatic.

    John will focus on driving programmatic adoption and the embracing of programmatic tools by Mindshare clients. This will include the development of FAST (Future Adaptive Specialist Teams), Mindshare’s solution for clients to harness the power of data. John will be setting guidelines to work with partners while ensuring that Mindshare’s clients have access to relevant and in-target audiences across quality and viewable inventory that is fraud free. He will also be responsible for harnessing data and technology products to drive performance and business results for clients.

    John will operate out of the Mumbai office and be regularly involved with the Bangalore and Gurgaon office. He will report to Vinod Thadani, Chief Digital Officer, South Asia, Mindshare.

    Mindshare, South Asia, chief digital officer, said, “John will be focusing on leading our existing programmatic offering and developing the programmatic adoption across our client portfolio. We are sure his ability to interpret strategy into the real time solution will bring in larger value for our clients.”

    Thankamony said, “The emphasis given by Mindshare to data and audiences is refreshing. India is at a defining moment in its internet journey with a lot of new digital entities cropping up in the market.”

    Thankamony brings to Mindshare a rich experience of almost a decade, including that of helping launch and run programmatic operations from Singapore for the SEA region. He has worked with companies like Amnet Asia, Google Inc, and CRISIL Ltd. He has product expertise in various programmatic platforms having run operations and analytics teams with expertise across multiple global and regional partners.

  • John Thankamony is Mindshare’s new head – programmatic

    John Thankamony is Mindshare’s new head – programmatic

    MUMBAI: Mindshare, one of India’s largest full service media agency, a part of GroupM, has announced the appointment of John Thankamony as head – programmatic.

    John will focus on driving programmatic adoption and the embracing of programmatic tools by Mindshare clients. This will include the development of FAST (Future Adaptive Specialist Teams), Mindshare’s solution for clients to harness the power of data. John will be setting guidelines to work with partners while ensuring that Mindshare’s clients have access to relevant and in-target audiences across quality and viewable inventory that is fraud free. He will also be responsible for harnessing data and technology products to drive performance and business results for clients.

    John will operate out of the Mumbai office and be regularly involved with the Bangalore and Gurgaon office. He will report to Vinod Thadani, Chief Digital Officer, South Asia, Mindshare.

    Mindshare, South Asia, chief digital officer, said, “John will be focusing on leading our existing programmatic offering and developing the programmatic adoption across our client portfolio. We are sure his ability to interpret strategy into the real time solution will bring in larger value for our clients.”

    Thankamony said, “The emphasis given by Mindshare to data and audiences is refreshing. India is at a defining moment in its internet journey with a lot of new digital entities cropping up in the market.”

    Thankamony brings to Mindshare a rich experience of almost a decade, including that of helping launch and run programmatic operations from Singapore for the SEA region. He has worked with companies like Amnet Asia, Google Inc, and CRISIL Ltd. He has product expertise in various programmatic platforms having run operations and analytics teams with expertise across multiple global and regional partners.

  • Intel Media opens offices in LA, New York in TV push

    Intel Media opens offices in LA, New York in TV push

    MUMBAI: Setting up shop in Los Angeles’ Santa Monica and New York’s Nolita brings Intel closer to the major TV networks and production studios that the world’s biggest chipmaker must strike deals with to gather content for its live and on-demand service, Intel spokesman Jon Carvill said.

     

    Opening the offices is a sign that Intel is committed to moving ahead with the venture even though progress making deals has been slow. Some industry insiders have expressed doubts about Intel’s ability to successfully create a business to challenge traditional cable operators.

     

    “It suggests that there’s an ongoing level of interest, maybe an incremental positive to their commitment,” said Williams Financial Group analyst Cody Acree. “They have to continue down this path or there’s no hope of being successful.”

     

    Intel plans to introduce the TV service, to be delivered through the internet and a set-top box, this year in a phased rollout in regional markets, Carvill said.

     

    In July, Intel Media hired Moe Khosravy, a cloud-computing expert who previously worked at Microsoft Corp and VMWare Inc, as head of software and user experiences. Intel has about 375 people working on the TV business, most of them based at Intel’s headquarters in Santa Clara, California.

     

    Some content providers have agreed with Intel about how their content would be distributed, but as of June the chipmaker had yet to sign any deals despite offering to pay sizeable premiums over traditional cable rates.

     

    Carvill declined to comment on Intel’s negotiations.

     

    Intel is not the only technology company trying to revolutionise the TV industry, where Comcast Corp, Time Warner Cable Inc and DirecTV are players and have much to lose from potential new entrants. Apple Inc, Google Inc and Amazon.com Inc are believed to be working on their own new TV services and products.

     

    Media companies typically give better prices to operators with more viewers, such as large cable companies, and charge higher prices to smaller or newer entrants. Since Intel’s TV service has yet to start, it can expect to pay a premium.

     

    While Intel has not said how much it plans to charge for its TV service, Intel Media head Erik Huggers has billed it as a premium product, with small bundles of channels and an attractive user interface rather than as a cut-rate option for consumers hoping to save money by canceling their cable subscriptions.

  • Yahoo introduces new finance features

    Yahoo introduces new finance features

    MUMBAI: Yahoo Inc. is revamping the finance section of its web site with more interactive stock charts and other features. The redesigned web page will be unveiled on 17 July.

    The new system design has the static, two-dimensional stock chart where scrolling elsewhere on the page was required for getting additional data or a different timeline view removed. Instead, users can stay on the chart itself to view major events such as splits or dividends or drag the timeline to a desired period.

    Users can also type in specific dates to create a chart and compare the performance of multiple equities within the same graph. They can then easily print the customized chart or send it to others via e-mail, states a medial release.

    Google Inc., had introduced similar interactive chart features when it launched a finance section in March 2006. But Yahoo’s new customisation features raise the bar for its major competitors, reports quote said Charlene Li, an Internet analyst at Forrester Research, as saying. “This takes stock charts to another level. And, you don’t stay the leader if you don’t innovate, ” Li says.

    Yahoo will also be adding an online tool for other online publishers to distribute stock charts, quotes and news headlines from Yahoo Finance – all free of charge. The syndication offering, christened the Yahoo Finance Badge, lets web sites of all sizes display market data that Yahoo already receives and processes from the leading stock exchanges.