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Tag: Google Cloud India

  • Britannia, Google Cloud & WPP agencies partner to launch BourbonIT

    Britannia, Google Cloud & WPP agencies partner to launch BourbonIT

    Mumbai: Britannia Industries, in collaboration with Google Cloud and  WPP’s media services company Mindshare and global creative company VML, has announced the launch of Britannia BourbonIT, a pioneering platform utilising generative AI (GenAI) technology to transform recipe creation and culinary experiences in India. This unique initiative,  spearheaded by Britannia’s iconic Bourbon, marks a significant milestone in the Indian market, underscoring the power of advanced AI to redefine consumer experiences.

    Britannia BourbonIT combines technology and creativity to enhance consumer engagement. Using Google Gemini’s multimodal capabilities, the platform adds a creative twist to traditional recipes, generating visually appealing culinary creations. It offers a smooth user experience with APIs developed using Google Cloud Functions to handle various input formats efficiently. A profanity filter is integrated to ensure content quality and brand safety.

    Users can submit recipes in formats such as YouTube videos, HTML links, images, or text. BourbonIT, with Google’s Gemini Flash, adds a Bourbon twist to each recipe, creating an engaging experience for consumers.

    Britannia CMO Amit Doshi said, “The launch of BourbonIT marks a key moment in Britannia Bourbon’s journey, demonstrating our dedication to delivering innovative and superior taste experiences. This initiative reflects Britannia’s commitment to evolving with the times while maintaining the flavors that have made Bourbon a household name. This collaboration with Google Cloud and WPP’s Mindshare and VML highlights Britannia’s leadership in adopting cutting-edge technology, setting a new benchmark for AI-driven experiences in India.  The teams have worked collaboratively to bring this initiative to life, and their efforts are set to elevate consumer engagement to new heights. The launch of BourbonIT is just the beginning,  paving the way for future innovations that will continue to redefine consumer interactions in the  culinary space.”

    Google Cloud India VP and country MD Bikram Singh Bedi said, “Our work with  Britannia and WPP is a testament to how generative AI can drive consumer engagement. The  innovative campaign BourbonIT leverages Google’s state-of-the-art generative AI capabilities to  deliver unique experiences.”  

    Mindshare CEO for South Asia, Amin Lakhani said, “We are incredibly excited to launch ‘BourbonIT’. A significant step forward in how AI can enhance our everyday lives, and in this case, our culinary experiences. This innovative application developed by WPP’s Mindshare  and VML and powered by Google Gemini, seamlessly blends cutting-edge technology with user-friendly design, making it simple for anyone to unlock their inner chef and explore a world of  flavourful possibilities.”

    VML’s CEO in India – Babita Baruah said, “We are excited to collaborate with  Britannia Bourbon on this innovative project for the iconic brand. By ‘bourbonizing’ users’ own recipes, we aim to bring Britannia Bourbon into every household in a fun and meaningful way to  deliver lasting impact, using technology to drive value with a creative twist.”

    Britannia Bourbon, long valued for its classic appeal, has evolved to meet changing consumer tastes. The collaboration with Winkin’ Cow to create Britannia Winkin’ Cow Bourbon Shake highlights this evolution. This new product combines the legacy of the original Britannia Bourbon biscuit with a fresh approach, offering consumers a novel way to enjoy their favorite biscuit.

    Steps to Bourbon IT the recipe:

    ● Scan the code on the Britannia Bourbon pack

    ● Share the link of your favorite recipe or simply type your favourite dish and give it a  Bourbon twist

    ● Submit your Bourbon creation and stand a chance to win a trip to Switzerland and Amazon cashback*

    BourbonIt can be accessed via mobile devices here: https://bourbonit.in/ *T&C applied

  • ONDC announces ‘Build for Bharat’ nationwide initiative

    ONDC announces ‘Build for Bharat’ nationwide initiative

    Mumbai: The Open Network for Digital Commerce (ONDC), in collaboration with Google Cloud India, Antler in India, Paytm, Protean, and Startup India announces the ‘Build for Bharat’ initiative. The initiative aims to tackle diverse challenges in digital commerce, promoting industry innovation to develop practical solutions in this space.

    ‘Build for Bharat’ intends to tap into India’s technological and entrepreneurial potential with an expected participation of 200K+ participants representing startups, companies, and colleges. Prioritizing a participative and ecosystem-driven framework, the initiative is organized at a national scale across 50+ cities with top experts, leaders, VCs, and incubators onboard.

    To kick-start the initiative, an event took place on December 4, unveiling the problem statements for participants and extending an invitation for registration. Covering Retail, Mobility, F&B, Financial Services, and Logistics sectors, the initiative is designed to deliver three distinct outcomes as follows:

    1    Category 1 – ‘NextGen Ventures’’ is designed to supercharge venture creation on ONDC. Open to aspiring founders exploring multiple ideas or early-stage founder teams working on an idea, this track provides a pathway to raising capital, launching, scaling companies, and incubating new businesses.

    2    Category 2 includes Scalable solutions and invites participation from organizations or individuals including students with a focus on solving friction points faced by Network Participants.

    3    Category 3 includes Foundation solutions, exclusively for college students (18+) to identify proof of concept for the friction points faced by NPs.

    Prizes and Collaborations:

    Category 1 winners in ‘NextGen Ventures’ will enjoy exclusive opportunities from Antler in India and mentorship from industry stalwarts. They receive a chance to avail equity-free grants of up to INR 5 Crores. Winning teams also gain the opportunity to join Antler Residency, opening avenues for potential VC funding. This residency program not only offers capital but also serves as a platform for early founders to validate their ideas, build their teams, and launch and scale their companies. Moreover, Google India will provide shortlisted teams with Cloud credits accompanied by valuable tech guidance.

    Category 2 eligible winners are slated to receive Cloud credits from Google Cloud India for shortlisted teams and also for eligible winning startups.

    Category 3 winners benefit from Google Cloud India’s contributions, including Cloud credits for shortlisted teams and also credits for eligible winning startups.

    ONDC CEO & MD T Koshy said, “We are excited to organize this nationwide initiative focused on building innovative solutions for India’s rapidly growing digital commerce ecosystem. Initiatives like ‘Build for Bharat’ will unleash the talent and potential of India’s startup and student community to drive meaningful impact at scale. Through grants, investments, and recognition, we hope to nurture the best ideas into sustainable businesses.”

    Google Cloud India managing editor Bikram Singh Bedi said, “Google Cloud is committed to empowering India’s entrepreneurial energy and technical capabilities. The ‘Build for Bharat’ initiative, provides a platform to develop scalable solutions that can transform the digital ecosystem on a large scale. By bringing together students, startups, and businesses, we aim to foster collaboration and innovation towards an inclusive digital economy.”

    Antler in India partner & co-founder Nitin Sharma said, “At Antler, we were one of the first VCs to go very deep into a thesis on the game-changing potential of ONDC, asking ourselves whether it could do digital commerce what UPI did to payments. E-commerce requires moving atoms, not just bits, and also requires aggregation of a large number of small players. ONDC has a massive vision around reimagining and unbundling commerce, and we are committed to making more investments into the space. Through the ‘Build for Bharat’ initiative, we want to enable high-potential Indian founders with resources, an expert network, community and capital to build on ONDC.

    Paytm senior VP Sudhanshu Gupta said “As a buyer and seller network participant for ONDC, our mission is to bring the power of e-commerce to every seller and buyer in the country. Paytm se ONDC Network has gained massive popularity among users by unlocking the power of the inter-portable network through pricing and availability. We are excited to be a part of the ‘Build for Bharat’ initiative which aims to foster innovation and address the diverse challenges within the digital commerce landscape. This pan-India initiative will bring together the best minds in the country who will fuel a surge of innovative ideas to shape the future of digital commerce in India.”

    Protean eGov Technologies MD & CEO Suresh Sethi said, “’Build for Bharat’ is a brilliant initiative to bring together students, startups and businesses to unlock Bharat’s technological and entrepreneurial capabilities. As pioneers in creating DPIs for the nation, we are delighted to be a part of this collective effort that helps us further our mission of enabling population scale digital, social and financial inclusion through technology.”