ITV

Tag: Google Chrome

  • Google delays the blocking of third-party cookies till 2024

    Google delays the blocking of third-party cookies till 2024

    Mumbai: Google has revealed that its ambitious aim to disable third-party tracking cookies in the Chrome browser will be postponed until the second half of 2024.

    In early 2020, Google made its first announcement about its plan to phase out support for third-party tracking cookies in Chrome, called the Privacy Sandbox API testing initiative.

    Speaking on the initiative, Privacy Sandbox vice president Anthony Chavez said, “By Q3 2023, we expect the Privacy Sandbox APIs to be launched and generally available in Chrome.” He added, “We now intend to begin phasing out third-party cookies in Chrome in the second half of 2024.”

    The Privacy Sandbox initiative is aimed at working with the ecosystem to provide privacy-preserving alternatives to third-party cookies and other cross-site tracking.

    Google has released trial versions of a number of new Privacy Sandbox APIs in Chrome for developers to explore over the last few months.

    Google and the UK’s Competition and Markets Authority (CMA), earlier this year, stated how they seek to develop and release the Privacy Sandbox in Chrome worldwide.

    The company said in a statement, “The most consistent feedback we’ve received is the need for more time to evaluate and test the new Privacy Sandbox technologies before deprecating third-party cookies in Chrome.” For these reasons, “we are expanding the testing windows for the Privacy Sandbox APIs before we disable third-party cookies in Chrome,” it added.

    The APIs are now ready for testing. Later, in early August, the Privacy Sandbox trials will expand to millions of users globally. Throughout the rest of the year and into 2023, Google will steadily expand the trial population.

  • Google Chrome to prevent downloading of malware on computers

    Google Chrome to prevent downloading of malware on computers

    NEW DELHI: Google chrome has introduced a feature which automatically halts the malware to download on a computer.

    It happens all the time, undesired mal functions penetrate into computers when one clicks some link. The process of getting rid of such malwares can be irritating, but Google Chrome is about to introduce the application which will automatically not only identify the malware but also halt it from the installation.

    According to Google, “This is in addition to the 10,000 new websites we flag per day with Safe Browsing, which is used by Chrome and other browsers to keep more than one billion web users safe. Keeping you secure is a top priority, which is why we’re working on additional means to stop malicious software installs as well.”

    The update will soon be introduced to the masses making surfing more fun and yet secure for the users, according to More Magazine.

  • Acer awards creative duties to BBH India

    MUMBAI: Computer manufacturer Acer has chosen BBH India to handle the brand‘s creative duties.

    Dentsu Communications was handling the account since 2007.Madison continues to be the media agency of record for Acer.

    Acer has also got on board Bollywood actor Hrithik Roshan as brand ambassador in 2009.

    BBH India was recently in the news for its campaign titled Tanjore for Google Chrome. The campaign also got shortlisted in the Film Craft Lions category.