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Tag: Google Analytics

  • Zyler.ai unveils smart marketing analytics for the post-cookie era

    Zyler.ai unveils smart marketing analytics for the post-cookie era

    MUMBAI: Zyler.ai, has officially launched its innovative marketing analytics platform, designed to help businesses navigate the impending cookie-less digital landscape. With Google set to phase out third-party cookies by early 2025, Zyler.ai provides a cutting-edge alternative, enabling marketers to gain insights without relying on increasingly restricted tracking technologies.

    Marketers currently juggle multiple analytics platforms, spending over six hours per week managing complex dashboards. Zyler.ai streamlines this process, consolidating various data sources into a single, intuitive interface powered by AI-driven analysis.

    Zyler.ai growth lead & co-founder, Suryansh Jaiswal stated, “With 63 per cent of marketers lacking a clear strategy for a cookie-less future, businesses need solutions that are both simple and effective, without relying on intrusive tracking. Our platform reduces analytics effort and costs by up to 98 per cent, making advanced insights accessible to all, regardless of technical expertise.”

    Zyler.ai offers a suite of powerful features to simplify marketing analytics. Its one-click AI analysis enables users to generate insights instantly from multiple data sources without complex configuration. The unified dashboard integrates data from Google Analytics, Meta Ads, LinkedIn, and other platforms, consolidating key metrics into a single, user-friendly interface. First-party data optimisation helps businesses maximise their owned data sources as third-party cookies are phased out, ensuring seamless continuity in analytics. Contextual Analysis shifts the focus from user-specific tracking to performance themes and topics, aligning with evolving privacy standards. Additionally, the platform’s self-serve integration allows users to connect data sources within minutes without requiring technical expertise.

    Since its soft launch, Zyler.ai has seen rapid global adoption, attracting users from dozens of countries across six continents without major marketing expenditure. The platform’s debut on Product Hunt ranked in the top 10, highlighting strong interest from the digital marketing and analytics community.

    Operating on a freemium model, Zyler.ai offers full-featured access at 79 pounds per seat, significantly undercutting enterprise alternatives that start at over 800 pounds per month.

    As businesses brace for Google’s 2025 cookie deprecation, the need for alternative analytics solutions has never been greater. Zyler.ai addresses this challenge by focusing on actionable insights rather than data tracking.

  • Moneycontrol’s 10 crore monthly users highlighted in a print ad

    Moneycontrol’s 10 crore monthly users highlighted in a print ad

    New Delhi: Moneycontrol has launched an ad campaign to announce its record-breaking 10 crore monthly users, solidifying its position as India’s largest financial platform. Moneycontrol is part of the Network 18 group. [NSE: Network18]

    In a front-page ad across all editions of The Economic Times, the financial platform announced that 10 crore (100 million) people used Moneycontrol in October 2024. (Source: Google Analytics, October 2024) The ad also showcased the 10 lakh paying subscribers of Moneycontrol Pro, the paid subscription-based service of Moneycontrol. Further, the ad highlighted Moneycontrol’s audience size, which is 30 per cent bigger than its nearest rival, (Source: Comscore MMX Multi-Platform, Business/ Finance News Category, September 2024) while also emphasising 70 lakh monthly active users of Moneycontrol App.

    The ad reiterates that Moneycontrol’s unique combination of market data, financial tools, exclusive stock research, combined with in-depth impactful business news, has made it an irresistible proposition.

    Moneycontrol continues to expand its footprint in the fintech space with personal loans, fixed deposits, bank account management tools and credit scores, cementing its role as a comprehensive financial ecosystem.

    Beyond audience and subscriber milestones, Moneycontrol has also strengthened its user engagement. In September 2024, its page views were almost 40 per cent higher than its nearest competitor, according to Comscore. Its time-spent was also the highest in the sector at 407.48 million minutes during the month.