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Tag: Good Vibes

  • Good Vibes ropes in Yami Gautam as its brand ambassador

    Good Vibes ropes in Yami Gautam as its brand ambassador

    Mumbai: Good Vibes, a Purplle-owned skincare brand, has announced Yami Gautam as its brand ambassador. The Bollywood actor will feature in the brand’s first full-scale campaign introducing Good Vibes and its signature Rosehip range.

    As a brand ambassador, Gautam will accelerate the brand’s mission to deliver ingredient-led skincare to women across the country. “In the recent past, she has emerged as a strong influence for embracing her natural self and has inspired women to explore their natural beauty. This has strong synergy with the brand’s belief of using natural beauty ingredients while staying away from harmful chemical ingredients,” said the brand in a statement.

    In keeping with the same spirit, Good Vibes and Yami join hands to launch the first-ever brand campaign #GlowKaMissingPiece. The campaign will be a series of two films and multiple shorties with 200+ influencers amplifying the campaign across social and digital channels. The film sees Gautam imagining, in a fun playful manner, how marriage would feel if critical elements at different ceremonies were missing. 

    “My perception of beauty has always been to be your natural self in what makes you comfortable, and it feels great to work with a brand that echoes the same values,” said Gautam. “Good Vibes is truly a brand that demonstrates the purity of nature in its products and has over time become a confidante for all my beauty needs.”

    Good Vibes offers an array of skincare and haircare solutions, including, face wash, serum, facemask, shampoo, shower gel, and facial oils, all inspired by nature’s goodness. “The brand was born out of the consumers’ need for accessible, ingredient-led natural skincare products,” stated Purplle.com chief business officer Nippun Aneja. “Yami, with her charm, confidence, and authenticity, exuberates beauty for all. With her strong connect with the Indian audience, we envision Good Vibes reaching every household across the country.

    “As we kick-start our first campaign, #GlowKaMissingPiece, we will continue to create magic with Yami, inspiring women to be their best selves,” Aneja added.

    “In a cluttered beauty space of sameness, with #GlowKaMissingPiece we found the right balance for a light hearted story told through Yami Gautam. A striking visual that also communicates the larger product benefit of a healthy natural glow,” said Ideas Farm director – brand services Priyanka Dey.

  • Purplle appoints Essence as its media agency in India

    Purplle appoints Essence as its media agency in India

    Mumbai: Essence, a global data and measurement-driven media agency that is part of GroupM, today announced that it has been awarded integrated media agency of record duties for beauty and personal care e-commerce platform Purplle in India. Led out of Mumbai, Essence’s mandate will include strategy, analytics, media planning, media activation and content innovation for Purplle’s brand marketing campaigns offline and online.

    Launched in 2012, Purplle is an early mover in the online beauty and personal care marketplace. The platform showcases cosmetic, skincare, haircare and wellness products, as well as fragrances and accessories from over 800 leading brands around the world. In addition, it offers digitally-native private label beauty brands including Purplle and Good Vibes.

    “As a key player in the online beauty and wellness segment, it is essential to connect effectively with the burgeoning consumer base in the ever-evolving beauty landscape. Essence’s expertise in the media ecosystem will help us reach the right set of audiences, and engage with them through both new age and traditional mediums. This strategic partnership will help drive the next phase of transformation and growth for Purplle,” said Manish Taneja, Co-Founder and CEO, Purplle.

    “The team at Purplle has been building an impressive online space and shopping destination for beauty and wellness needs. With our new partnership, we are looking forward to helping Purplle further scale its efforts and accelerate its business growth. Leveraging Essence’s expertise in data, analytics and measurement, as well as experience with fast-growing, technology-driven direct-to-consumer brands, we are excited to create even more valuable experiences for Purplle’s existing and future customers,” said 

    Essence VP, media planning, India Atrayee Chakraborty

    Purplle joins Essence’s rapidly expanding portfolio of clients in India, which includes Airtel, Britannia, Faces Canada, Flipkart, Games24x7, Google, Honda motorcycles and scooters, Livspace, Mamaearth, Melorra, Vedantu, Wakefit and Zee5.

  • Legrand’s ‘Good Vibes’ to target millennials consumers through original web series content

    Legrand’s ‘Good Vibes’ to target millennials consumers through original web series content

    MUMBAI: Legrand India, a global specialist in electrical and digital building infrastructure is all set to launch their first self-produced web series-The Good Vibes. Starring the famous web series couple Naveen Kasturia and Maanvi Gagroo as Lakshya and Jonita, the series bring this young and much-loved couple together, after a gap of three years.   The company just launched the trailer today and will premiere the first episode on August 8th (Wednesday) on Sony Liv and YouTube.

    Legrand India has beautifully conveyed the message of how positive vibes play a very important role in every individual’s lives and can make or break relationships. The company through this web series plan to reach out to its customer directly and increase brand resonance.

    The fast paced, modern web series encapsulates the life of this young couple. The story begins when we see the most talked about couple on the verge of not talking to each other. It has been eleven months to their marriage and now the biggest issue of debate is whether they would even survive their first anniversary. While parents and friends send in suggestions for the anniversary party, the couple sit to sort out their personal and home problems. Admist all this development is the subtle theme of energy with equipment’s malfunctioning, blown fuse, unreliable electrical circuits which add to the conundrum of the couple.

    Mr. Sameer Saxena, Director -Marketing, Legrand India, “Legrand supplies the essential fuels of daily life- power and data, thereby enabling uninterrupted living. This belief of uniteruppted living is just not limited to a market or a product, but also with daily lives of its consumers. Every relationship in your life is about getting the right vibe. A vibe is invisible but omnipresent. Good vibes improve things. In this series, the vibes of the house and the vibes between the couple become one.” He further added, “Video content is at the forefront of digital marketing today. Legrand as a company through this web series would like to take one step further into the digital ecosystem and engage our modern-day consumer into a meaningful dialogue. The younger  India  is  adopting  smarter ways  of  living  and  creating their  spaces-  be  it  in  their

    connected homes or relationships. At Legrand we are happy to be part of this modern environment though our products and we thought web series is effective medium to showcase this to the young and technology loving India.”

    Mr. Sizil Srivastava , Director of The Good Vibes said, “Every generation faces their own set of problems, and a lot of them revolve around trying to break out of stereotypes set by the world around them. When someone attempts to do something out of the ordinary, the society at large  tells  him  to  fall  in  line  because  “Log  kya  kahenge?”  The  Good  Vibes  portrays  and questions these beliefs by giving us a glimpse into the life of an unusual working-class couple that supports one other and braves these rules with ease, until societal norms complicate their lives. Thus, it was imperative that we keep the storytelling simple and light, performances natural and effective and convey big messages with the quietest gestures. It’s an emotional yet fun ride that people of all ages can relate to.”

    Legrand  which  has  strong  recall  in  the  business  space  has  been  steadily  building  direct consumer  connect  through  its  various  campaigns  over  the  last  few  years.  The  company launched  their  consumer  experience  centre Innoval  in  Mumbai,  Ahmedabad and  Lucknow earlier  this  year  and  has  been  creating  a  digital  footprint  through  its  yearly  campaign
    #ComeHomeToCelebrations.

    The Good Vibes is available for its viewers on Sony LIV and the Legrand India YouTube channel from 8th August. The series is produced by Bohemian Films and directed by Sizil Srivastava.