NEW DELHI: New Delhi Television has approved the purchase of the GoodTimes channel from Lifestyle & Media Broadcasting in a slump sale valued at up to Rs 18 crore, a move that deepens its push into lifestyle broadcasting. The transaction will be funded through a mix of cash and television advertising inventory and is structured on a cash-free, debt-free basis. NDTV made this known through a regulatory filing on the Bombay stock exchange last weekend.
GoodTimes, a fixture for fashion, food, travel and entertainment programming, will shift to NDTV as a going concern. Because Lifestyle & Media Broadcasting is a joint venture of NDTV, the deal qualifies as a related-party transaction, though the broadcaster emphasised that it is being executed on an arm’s-length basis and backed by an independent valuation from a registered valuer. NDTV added that its promoters and group companies hold no direct stake in the seller beyond any indirect shareholding.
Completion is subject to routine corporate and regulatory clearances, including approval from the ministry of information and broadcasting for the transfer of the channel licence. NDTV expects the process to close within roughly three months.
Executives say the acquisition aligns with NDTV’s long-term growth strategy, broadening its content portfolio and operational reach. The company believes folding GoodTimes into its network will strengthen its brand presence, diversify revenue streams and enhance value for shareholders as competition in India’s broadcasting market heats up.