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Tag: Good Glamm Group

  • Good Glamm group’s Priyanka Gill gets luxurious with lab-grown diamonds

    Good Glamm group’s Priyanka Gill gets luxurious with lab-grown diamonds

    MUMBAI: Priyanka Gill is hoping that women’s love for shiny rocks will turn into a massive business. The former partner at Kalaari Capital and founder of the Good Glamm group has just launched her new venture CoLuxe with the ambition to become Indi’s best -loved-lab grown diamond (LGD)  and gemstone jewelry omnichannel brand. 

    She has the wherewithal to make it work what with all the experience she has gained  in scaling up the Good Glamm group. 

    Coluxe is expected to go live with its online lab grown diamonds by May 2025 followed a little later by a physical store, is what Gill told the Mint.

    According to Gill, there’s a lot of headroom for growth in diamonds as their purchase is a faction of the amount of money spent on buying gold every year. The company will offer contemporary designs focusing on collections built around the classic suite of jewellery, from solitaire rings, pendants, earrings, tennis bracelets & necklaces to thematic collections around the zodiac, gifting and manifestation and the iconic cult Coluxe  signature pieces.

    She added that Coluxe is going to be a Pan-India Brand: The first national LGD jewellery brand with a strong retail and digital presence. Other points working in its favor include: 

    Technology-Driven Experience: AI-powered virtual try-ons, multi-setting designs, and personalised jewellery experiences. 

    Ethical & Sustainable Luxury: High-quality LGDs, responsibly sourced and crafted. 

    High Trust Brand: Focus on building the brand through certification, consumer education across all touchpoints and offering certification, traceability, and client-friendly returns & exchange policies 

    Omnichannel Approach: Seamless integration across flagship stores and digital platforms.

    What should also work in her favour is the tax relief that finance minister Nirmala Sitharaman has provided to those with salaries below Rs  the 12 lakh  ceiling.  

    Some of the zillions of people who are benefiting from this move could get into the mood to buy diamonds. 

    Could we call this a case of timing it right?

  • MyGlamm partners with Miss Universe India 2024 as official makeup & beauty sponsor

    MyGlamm partners with Miss Universe India 2024 as official makeup & beauty sponsor

    Mumbai: Good Glamm Group’s portfolio brand, MyGlamm, India’s DTC beauty brand has officially partnered with Miss Universe India 2024 as the makeup and beauty partner. As the official makeup and beauty partner, MyGlamm will play a pivotal role in creating stunning looks for all the finalists as they compete for the prestigious title and ensure that each contestant looks her best, reflecting both inner and outer beauty.

    Miss Universe India runs under the leadership of Nikhil Anand, who heads it as the national director after Glamanand Group acquired the Miss Universe franchise this year. In the partnership, MyGlamm will offer a complete beauty transformation for the contestants through its wide range of high-quality products, ensuring that each look is tailored to suit the individual style and personality of the participants. With a team of skilled makeup artists and beauty experts, MyGlamm aims to highlight the unique features and strengths of each contestant, enhancing their natural beauty and boosting their confidence as they compete for the title.

    Speaking about the partnership, Good Glamm Group group brand director Ketan Bhatia said, “As a brand that champions individuality and celebrates beauty in all its forms, MyGlamm is excited to partner with Miss Universe India 2024. Our goal is to provide these contestants with looks that not only enhance their natural beauty but also reflect their unique personalities as they prepare to take on the global stage.”

    Miss Universe India national director Nikhil Anand commented, “We are excited to welcome MyGlamm as the official Makeup and Beauty Partner for MissUniverse India 2024. This collaboration brings together two brands that celebrate individuality. MyGlamm’s expertise in beauty and their commitment to empowering women through self-expression aligns perfectly with our vision and will undoubtedly add to the contestants’ confidence and presence as they prepare to shine on both the national and international stages.”

    The highly anticipated grand finale will take place on September 22, 2024, at Zee Studios in Jaipur, where the winner will be crowned and will represent India at the Miss Universe 2024 competition. The brand’s association with Miss Universe India is a natural extension of its vision to celebrate individuality and promote self-expression through makeup.

    In addition to creating bespoke looks for the contestants, MyGlamm will also host interactive beauty sessions and tutorials throughout the competition. Contestants will be given access to MyGlamm’s expert beauty advice, tips, and techniques to help them present their best selves both on and off the stage.

  • Sirona launches Raksha Bandhan campaign

    Sirona launches Raksha Bandhan campaign

    Mumbai: Sirona, a feminine hygiene brand (part of the Good Glamm Group), has launched a powerful new Raksha Bandhan campaign featuring the impower self-defence pepper spray. Shining a spotlight on the stark safety divide between men and women, Sirona’s latest Rakhi campaign highlights this disparity. It encourages everyone to take active steps in protecting their loved ones by empowering them with the impower self-defense pepper spray.

    While men often feel relaxed and secure in daily situations like walking at night or taking a cab, women navigate a world where vigilance is an unavoidable reality. The campaign video highlights just that and has already garnered over 1 million views, resonating with audiences across the nation, and reflecting on Sirona’s ongoing commitment to addressing the unique challenges women face and providing practical solutions to enhance their safety.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by ScoopWhoop (@scoopwhoop)

    “It is unfortunate that we live in a world where women have to constantly watch their backs,” said Sirona head of marketing Anika Wadhera. “While we hope the world becomes a safer place for them, we must ensure that they can take their safety into their own hands. Our goal at Sirona is to empower women so that they feel confident and secure in their daily lives when they step out to achieve their dreams. Through the key messaging of the campaign, we want to reach out to men, highlight the safety divide, and encourage them to do their bit to ‘impower’ the women in their lives.”

    Impower pepper spray is a non-lethal self-defense tool designed to bridge this safety gap. It provides women with a device that can be used in unfortunate circumstances where they may need to protect themselves. The spray causes a severe burning sensation in the eyes, excessive tearing, breathing difficulty, extreme coughing, and a runny nose for about 45 minutes, giving women enough time to escape from danger.

    This Raksha Bandhan, Sirona invites everyone to step beyond traditional gifts and focus on meaningful gestures that ensure the safety and well-being of their loved ones. By gifting the Impower Pepper Spray, you not only express your love but also take a proactive step towards their protection.

  • Good Glamm Group appoints Lauren Bloomer as president – international

    Good Glamm Group appoints Lauren Bloomer as president – international

    Mumbai: The Good Glamm Group, South Asia’s largest DTC beauty & personal care conglomerate, has announced the appointment of Lauren Bloomer as president – international, Good Glamm Group. Lauren will also be appointed to the board of directors of Wyn Beauty by Serena Williams as the representative for the Good Glamm Group.

    Lauren brings 23 years of extensive experience in the beauty and consumer goods industries to her new role, where she will spearhead the Good Glamm Group’s international growth and expansion.

    An Estee Lauder companies veteran, Lauren last served as CEO of Becca Cosmetics and prior to that held key global marketing roles at Clinique and Estee Lauder. Her career also includes brand management and strategy positions at The Clorox Company, and the Boston Consulting Group, where she honed her skills in brand building, omnichannel development, and go-to-market activation. Lauren earned her MBA from the Wharton Business School and a bachelor’s degree in Economics from Dartmouth College.

    “I’m thrilled to join the Good Glamm Group. With a shared passion for innovation and excellence, I look forward to working with this talented team to advance our vision and establish the Good Glamm as a leading global beauty company,” said Good Glamm Group president – international Lauren Bloomer.

    Commenting on the appointment, Good Glamm Group, group founder Darpan Sanghvi shared, “After a successful launch of our International business, we are now delighted to welcome Lauren to the Good Glamm Group to drive our next phase of growth. Her extensive experience and proven track record in the beauty industry make her the perfect fit to lead our global expansion. Lauren’s strategic insight and dynamic leadership will be invaluable as we continue to expand and innovate in the beauty space.”

    With over two decades in the consumer products industry, Lauren brings a wealth of experience in strategy and planning, P&L management, omni-channel marketing, and insights and analytics. She is known for her results-oriented approach, excellence in execution, and financial acumen, and she has consistently delivered exceptional outcomes throughout her career.

    Lauren’s appointment marks a significant milestone for Good Glamm Group’s international expansion as the group looks to grow and solidify its vision of building a global beauty company.

  • MyGlamm unveils #InfinitePossibilitiesEveryday campaign

    MyGlamm unveils #InfinitePossibilitiesEveryday campaign

    Mumbai: MyGlamm, an online D2C makeup and portfolio brand, part of the Good Glamm Group, has launched campaign ‘Infinite Possibilities Everyday’ with the Super 4 Liquid Lipstick Stack, with its ingenious four-in-one design. The campaign (DVC) features actor and brand ambassador, Shraddha Kapoor, in a vibrant celebration of diversity and versatility in makeup, showcasing the transformative power of the Super 4, four-in-one liquid lipstick stack. The MyGlamm Super 4 campaign, with the focus on offering one lipstick with four shades, allows users to create infinite possibilities with ease.

    In the heart of the campaign is a captivating digital video campaign (DVC) starring actor and brand ambassador, Shraddha Kapoor, where she ingeniously showcases the campaign concept and the product’s versatility by speaking in four different accents. From British posh to American drawl, from French chic to Russian zest, Shraddha effortlessly embodies various personas, highlighting the fun and playful nature of the Super 4 campaign, highlighting the Super 4’a adaptability to diverse personalities and occasions.

    Actor and brand ambassador Shraddha Kapoor said, “Being a part of the MyGlamm Super 4 campaign has been incredibly exciting for me. It’s not just about makeup; it’s about embracing every facet of yourself and expressing it fearlessly. With MyGlamm Super 4, I love how you can effortlessly switch between shades to match your mood and style, allowing you to be your most authentic self in every moment.

    Good Glamm Group, group brand director Ketan Bhatia shared his excitement about the launch, stating, “At MyGlamm, we believe in challenging the status quo and pushing boundaries in beauty. The MyGlamm Super 4 4-in-1 Liquid Lipstick Stack is designed for the girl on the go, offering a convenient way to switch her lip shade at any point of time in the day, with its 4-in-1 lip colours and travel friendly size. The campaign is a celebration of individuality and creativity, offering consumers a unique and convenient solution to showcase many different sides of them and the DVC launch with Shraddha encapsulates just that.”

    The MyGlamm Super 4 Liquid Lipstick Stack is designed to be travel-friendly, with a cushiony velvet texture that’s lightweight and has rich pigments that last up to 8 hours.. It is priced at ₹699 and is available in two variants: True Bolds featuring deep reds and pinks, and Nude Mood offering basic nude shades. Enriched with Jojoba oil, Shea butter, and Vitamin E, the non-transfer formula ensures moisturized and comfortable wear throughout the day.

    MyGlamm super four lipstick stack is now available at www.myglamm.com and MyGlamm app. 
     

  • Organic Harvest onboarded as the official skincare partner for ‘Mr. & Mrs. Mahi’

    Organic Harvest onboarded as the official skincare partner for ‘Mr. & Mrs. Mahi’

    Mumbai: Organic beauty and personal care brand, Organic Harvest (part of the Good Glamm Group), comes on board as the official skincare partner for the highly anticipated Bollywood movie by Dharma Productions, “Mr. & Mrs. Mahi.”, starring actors Rajkumar Rao as Mahendra and Janhvi Kapoor as Mahima.

    Directed by Sharan Sharma, known for his directorial debut Gunjan Saxena: The Kargil Girl and produced by Dharma Productions, the film has already created a buzz among fans and cinephiles alike. In this partnership, Organic Harvest’s 100 per cent certified organic skincare products take center stage with the brand’s cult favourite products Organic Harvest sunscreen and facewash is protecting Mr. & Mrs. Mahi, from the harsh effects of UV rays, blue light, and environmental pollutants, both on and off screen.

    This unique partnership between Organic Harvest and “Mr. & Mrs. Mahi” goes beyond traditional advertising, beating the heat this summer. The collaboration aims to inspire audiences to experience Organic Harvest and its organic advantage that sets it apart in the skincare industry. Unlike regular chemical-based and so-called natural products, Organic Harvest’s range is 100 per cent certified organic and committed to enhancing the natural beauty, nurturing the skin without any harmful chemicals & toxins. Organic Harvest invites consumers to experience the true essence of organic wellness and let go of conventional products in favor of certified organic ones, delivering the safest and most effective skincare. As Mahima and Mahendra, characters from the film, embark on their journey of personal growth and empowerment, Organic Harvest’s presence underscores the importance of nurturing oneself from the inside out, reflecting the brand’s ethos of holistic well-being and self-love.

    Good Glamm Group,  group brand director Ketan Bhatia expressed his enthusiasm, stating, “Our collaboration with Dharma Productions’ ‘Mr. & Mrs. Mahi’ represents an exciting opportunity to merge the worlds of cinema and skincare, providing our commitment to promoting skincare solutions that are not only effective but truly safe, being 100 per cent certified organic. By eliminating harmful chemicals and embracing the purity of nature, we offer consumers a genuinely safe and beneficial alternative. The unmatched advantages of our organic formulations, reinforcing our mission to promote true wellness and natural beauty.”

    Dharma Productions CEO Apoorva Mehta shared, “We are excited to collaborate with Organic Harvest on ‘Mr. & Mrs. Mahi,’ as it allows us to integrate meaningful brand partnerships into the themes of our stories. Organic Harvest’s dedication to natural skincare perfectly complements the themes of self-discovery and authenticity portrayed in the film..”

    As part of this partnership, Organic Harvest spotlights four of its premium skincare products, that are 100 per cent American certified organic, paraben-free, silicon-free, sulphate-free, responsible, sustainable and essential for maintaining healthy, radiant skin, especially for those active lifestyles portrayed in the film. As the official skincare partner for “Mr. & Mrs. Mahi,” Organic Harvest’s premium embodies the superior benefits of organic ingredients that are kinder to the environment, gentler and more effective for the skin. By using naturally derived ingredients, these products help to maintain the skin’s natural balance, prevent irritation, and deliver long-lasting results. Organic Harvest’s commitment to purity ensures that every application contributes to overall well-being, making it the ideal choice for those who seek both beauty and health. Among the featured products are the all skin SPF 60 sunscreen, oily skin SPF 60 sunscreen, luxurious bathing bars and six-in-one brightening facewash, each designed to enhance and protect the skin’s natural beauty.

    Organic Harvest invites audiences to embark on a journey of self-care and discovery with “Mr. & Mrs. Mahi,” where the power of organic skincare meets the magic of cinema.

    Mr and Mrs Mahi releases in cinemas on 31 May 2024.

  • POPxo launches #TwistOfLove campaign

    POPxo launches #TwistOfLove campaign

    Mumbai POPxo (part of the Good Glamm Group) releases its #TwistOfLove campaign featuring the all-new MyGlamm POPxo love collection exclusively available on Myntra, a vibrant and innovative addition to POPxo’s expanding makeup segment, with an all-new DVC. This innovative campaign is dedicated to celebrating Gen Z’s unique and unconventional love language.

    At the heart of the #TwistOfLove campaign lies a vibrant celebration of YOU – your quirks, your spontaneity, and your authentic self. In a world where rules are made to be broken, #TwistOfLove is POPxo’s anthem for breaking free from boring norms and carving out love on one’s own terms, inviting GenZs to join in and share their tales of love, friendship, and self-discovery with the POPxo Love Collection, featuring the 2-in-1 Lip Duo, 2-in-1 face duo and eye duo. The fun packaging for MyGlamm POPxo Love Collection mirrors the essence of the #TwistOfLove campaign, infusing joy and spontaneity into every twist and turn of their lives.

    “At POPxo, we believe that love knows no bounds, and beauty comes in all forms,” said Good Glamm Group, group brand director Ketan Bhatia. “The #TwistOfLove campaign embodies the essence of the MyGlamm POPxo Love Collection, influencing everything from the vibrant packaging to the innovative product formulations. Our goal was for the unique innovative packaging to mirror the campaign’s spirit of embracing the unexpected, encouraging users to explore new twists and turns in their beauty routines. This approach infuses fun and spontaneity into every aspect of the user experience, empowering individuals to express themselves freely and authentically. We’re thrilled to have MyGlamm POPxo exclusively available on Myntra, a platform that shares our commitment to bringing unique and exciting products to beauty enthusiasts.”

    “We are excited to deepen our association with MyGlamm by offering the POPxo Love Collection only on Myntra. This collaboration harmoniously combines an array of innovative beauty products with Myntra Beauty’s seamless shopping experience, perfectly catering to the vibrant and dynamic spirit of Gen Z, encouraging our customers to embrace their individuality and unique sense of style through the #TwistOfLove campaign.” Myntra senior director – beauty and personal care Anmol Sikka.

    The #TwistOfLove campaign encourages everyone to embrace their unique experiences and express love in their own playful, fun language.

  • The Good Glamm Group & Blinkit partner to bring Karan Johar’s MyGlamm POUT

    The Good Glamm Group & Blinkit partner to bring Karan Johar’s MyGlamm POUT

    Mumbai: South Asia’s leading beauty and personal care conglomerate, Good Glamm Group, and the pioneering force behind MyGlamm POUT by Karan Johar, announces its partnership with Blinkit, the foremost hyperlocal delivery platform, to offer lightning-fast 10-minute delivery to customers across the country.

    MyGlamm POUT by Karan Johar has been setting new benchmarks in the beauty industry with its premium quality and trendsetting products. From rich lipsticks to vibrant lip glosses, each product is meticulously crafted to empower individuals to express their unique style with confidence. Now, with Blinkit’s cutting-edge delivery network, customers can experience the luxury of MyGlamm POUT like never before. With this collaboration, customers can now receive their favorite MyGlamm POUT products, curated by Bollywood icon and Producer, Karan Johar, in just 10 minutes delivered to their doorstep, providing unparalleled convenience and luxury.

    Blinkit category & head Anish Shrivastava stated, “Blinkit is focused on making strides in expanding the assortment available to customers on quick-commerce. Partnering with MyGlamm POUT is yet another demonstration of our commitment towards ensuring customers get everything delivered in 10 minutes. Listing such luxury, celebrity-led makeup products is bound to bring unparalleled convenience & experience to customers”

    Good Glamm Group, group brand director Ketan Bhatia stated, “At MyGlamm, we are always striving to enhance customer experience. We are excited to join forces with Blinkit to revolutionize beauty delivery. In today’s fast-paced world, convenience is key, and with Blinkit’s lightning-fast delivery, we’re bringing luxury beauty directly to our customers’ doorsteps in just 10 minutes. Partnering with Blinkit allows us to deliver not just products, but an unforgettable experience, straight to our customers’ doors in record time.”

    Good Glamm Group and Blinkit are committed to delivering moments of joy and self-expression to beauty enthusiasts across the country. With MyGlamm POUT’s exquisite range of products, including lipsticks, lip liners, and lip glosses, now available for delivery in just 10 minutes, customers can indulge in luxury beauty like never before.

  • The Good Glamm Group elevates Shivam Pandey as head of supply chain

    The Good Glamm Group elevates Shivam Pandey as head of supply chain

    Mumbai: South Asia’s leading beauty and personal care conglomerate, Good Glamm Group, is pleased to announce the elevation of Shivam Pandey as head of supply chain. In his new role, Shivam will spearhead the development of a customer-centric supply chain strategy aimed at delivering enhanced value to consumers while driving sustainable growth for the organization.

    With over 12 years of experience in the FMCG and e-commerce industries, Shivam brings a wealth of expertise to his new role. Having excelled in various supply chain capacities, Shivam has consistently demonstrated his ability to optimize resources, drive operational efficiency, and foster team synergies.

    During his 1.5 year span at the Good Glamm Group, Shivam has made significant contributions as the head of warehouse and procurement, implementing cost-saving measures and streamlining processes to achieve tangible results. His track record in directing automation initiatives across critical areas such as storage, distribution, and payment realization underscores his commitment to innovation and operational excellence.

    “The growth opportunities for me at the Good Glamm Group have been tremendous and I am honored and excited to take on the role of head of supply Chain. I look forward to leveraging my experience and collaborating with our talented teams to further enhance our supply chain capabilities, delivering superior value to our customers and driving sustainable growth for the organization,” said Good Glamm Group head of supply chain Shivam Pandey.

    Good Glamm Group, group chief people officer and SVP of founder initiatives Kartik Rao added, “At Good Glamm Group, we believe in the potential of our employees and their ability to drive the company’s success. Shivam has been an invaluable asset to our organization and we believe that under his leadership, our supply chain will further strengthen our supply chain operations and contribute to the overall growth and success of the organization.”

    Good Glamm Group is excited about the future and the positive impact Shivam Pandey’s appointment will have on the company’s supply chain operations and overall business growth.

  • Good Glamm Group partners with Serena Williams to launch ‘WYN BEAUTY by Serena Williams’

    Good Glamm Group partners with Serena Williams to launch ‘WYN BEAUTY by Serena Williams’

    Mumbai: Introducing WYN BEAUTY by Serena Williams, a new brand of clean, high-performing, skin-loving makeup designed for life, not just a photo finish. A true reflection of the poetry in motion that Serena is on the court, it’s makeup you can move in – flexible formulas that wear beautifully and keep hydrated all day. With 91 shades across 10 distinct products in the face, lip and eye categories, the brand is committed to living in color with confidence, so everyone will find their match.

    “I’m so excited to introduce WYN Beauty to the world,” said founder and entrepreneur Serena Williams. “To me, beauty has always been about self-expression and stepping into the best version of myself. Throughout my career, I was always searching for makeup that looked good after hours on the court, mixing products myself and creating my own formulas while traveling the world. As I evolved and remained active both on and off the court, I needed products I could apply at 7am before a full day of meetings, spending time with my kids, making time for the things I love and still look good at the end of the day. I needed makeup that could truly move with me. That’s the intention behind WYN BEAUTY – for people to live in it every single day of their lives and enhance the beauty they already have.”

    From one of the most competitive people to ever walk the planet, Serena’s beauty philosophy is decidedly not. “Beauty is a field where everyone wins,” said Serena. “You set and define your own personal goals and standards. WYN isn’t about being THE best, but your best.” Serena’s drive to give her best has always been coupled with authenticity through beauty: from the early beaded braids to nails that grew bolder each season and her signature cat-eye, Serena Williams has proven that beauty has the power to make a statement without saying a word.

    Your strength. Your Beauty

    But Serena also knows when words matter – all WYN BEAUTY products and shades were intentionally named as personal affirmations – like the ones Serena wrote down in her “match books” and relied on in the locker room before playing—Brave, Momentum, Shine, Discover, Push, Build, Move, among others. The unique WYN Chartreuse hue of the packaging, which represents an energy and determination that is signature Serena, along with gold accents to celebrate her gold medals and unique netting design will be featured in a first-of-its-kind eye-catching brand expression in select Ulta Beauty stores. As the largest and premier beauty destination in the U.S., the exclusive retail partnership will fuel discovery and allow more people to experience WYN BEAUTY nationwide.

    “At Ulta Beauty, we’re committed to celebrating beauty in all its forms so that everyone can express themselves through the products we offer; WYN Beauty is a shining example of this,” said Ulta Beauty chief merchandising officer Monica Arnaudo. “Since meeting Serena several years ago, it was clear her passion for beauty would lead to a brand and product collection that embodies her winning spirit and brings a new perspective to makeup that beauty enthusiasts desire.”

    WYN BEAUTY was founded by Serena Williams through a joint venture partnership with the Good Glamm Group, known for its disruptive tech-enabled portfolio of leading beauty and personal care brands across global markets. Good Glamm’s thoughtful approach to brand-building, and a shared belief that products should be inclusive, responsible, purpose-driven and serve their communities makes them a great partner.

    “It’s a privilege to partner and enter into this joint venture with Serena, and work with her to bring life to her vision of WYN BEAUTY and create products that truly deliver high performance, synonymous with what she stands for” said Good Glamm Group founder Darpan Sanghvi.

    WYN products are formulated with clean, skin-loving ingredients that hydrate the skin, and are vegan and cruelty-free. The long-wear and sweatproof products are lightweight, formulated to be in motion and available in an expansive range of shades and undertones.

    The WYN BEAUTY assortment includes:

    Face

    . Featuring You Hydrating Skin Enhancing Tint SPF 30 – This lightweight formula enhances skin with buildable coverage and a radiant natural finish. Formulated with invisible sun protection and the patented Truly Unstoppable HydraComplexTM for up to 72 hours of hydration. Available in 36 shades. 30ml / 1 fl oz. – $29

    . Nothing to See Soft Matte Creamy Concealer – Provides buildable, medium coverage with a soft-matte finish. The cream-to-powder longwear formula blends seamlessly, while the Truly Unstoppable HydraComplexTM delivers up to 72 hours of hydration.

    Available in 20 shades. 5.5ml / 0.18 fl oz. – $25

    . MVP: Most Versatile Pigment Multifunction Lip and Cheek Color – Delivers buildable, longwear color with a natural, satin finish. The smudge-resistant gel formula blends smoothly. The Truly Unstoppable HydraComplexTM delivers up to 72 hours of hydration. Available in 8 shades. 4.5ml / 0.15 fl oz. – $21

    Lip

    . Word of Mouth Max Comfort Matte Lipstick – A comfortable, hydrating, full coverage matte finish with color payoff in just one swipe. Available in 10 shades that look great no matter what your skin tone or undertone. 3.5g / 0.12 oz. – $20

    . Say Everything Max Intensity Feather Weight Lipstick – Hydrating satin finish, paired with an impactful one swipe color payoff. Formula delivers up to 24 hours of continuous hydration. Available in 10 shades that look great no matter your skin tone or undertone. 1.7g / 0.06 oz. – $20

    . No Words Needed Lip Serum – This non-sticky, lightweight formula helps hydrate lips for up to 24 hours. Rich with nourishing ingredients including antioxidant Vitamin E, Wild mango Butter, Jojoba Oil and Karite. Available in 1 shade. 3ml / 0.10 fl oz. – $18

    Eyes

    . Big Vision Lengthening & Defining Tubing Mascara – Coats each eyelash in tubing technology for maximum length and definition. The double-arched brush ensures lashes are coated from root to tip in a flake-resistant and smudge-resistant formula for up to 24 hours wear. Available in 1 shade, Focus Black. 9ml / 0.30 fl oz. – $19

    . Glideline Waterproof Liquid Eyeliner – Achieve Serena’s signature cat-eye with this smudge-proof, waterproof, sweat-resistant, carbon black-free eyeliner with up to 24hour wear. Available in 1 shade, Focus Black. 0.55ml / 0.02 oz – $21

    . Glideline Longwear Eye Pencil – This eyeliner creates precise lines and smokey looks with ease and without tugging. The pencil is transfer-resistant, sweat-resistant and smudge- resistant. Available in 1 shade, Focus Black. 0.38g / 0.01 oz – $19

      . Taking Shape Brow Shading Pencil – This pencil’s versatile triangle tip creates fine, hairlike strokes. The flexible hold formula is infused with Vitamin E and Argan Oil to help condition brow hairs. Available in three shades. 0.17g / 0.006 oz – $19

    WYN BEAUTY is now available on wynbeauty.com and launches exclusively at 685 Ulta Beauty stores across the U.S. and at Ulta.com on 7 April 2024.