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Tag: Good Day

  • Good Day stirs up India’s chai love

    Good Day stirs up India’s chai love

    MUMBAI: Biscuit dunking has never sounded so sweet. Britannia Good Day is giving India’s favourite chai break a chart-topping twist with its new campaign “Chai khaa lo, Good Day duba lo”, a playful call to take a bite of tea.

    Inspired by a tea-seller’s viral “chai kha lo” chant, the brand has turned a street-side moment into a national mood. Partnering with viral sensation Yashraj Mukhate, Britannia has dropped a catchy “Chai Anthem” that celebrates the unbreakable bond between steaming chai and a dunked Good Day biscuit.

    Mccann Worldgroup has bottled this energy into a series of snappy 20-second films, capturing everyday Indian scenes: a chatty hostel evening, a quiet train journey, all stitched together with the joy of dip-and-sip.

    “Chai time is the heartbeat of India, and Good Day has always been a part of that magic,” said Britannia Industries general manager–marketing Archana Balaraman. “We wanted this campaign to celebrate that shared joy in a fun, instantly relatable way.”

    Mccann Worldgroup executive vice president and creative head south Sambit Mohanty, added that the idea was to highlight Good Day’s timeless partnership with chai through wholesome stories and familiar faces.

    So, the next time you pour yourself a cup, don’t just sip it. Dunk in a Good Day, hum the new anthem, and let your tea break hit all the right notes.

  • Good Day campaign brews up a chai-time takeover with headlinesh push

    Good Day campaign brews up a chai-time takeover with headlinesh push

    MUMBAI: You take a sip of hot chai, and like magic, the round shape of a Britannia Good Day biscuit appears in your mind. Sounds familiar? That’s exactly the insight driving Headlines, Britannia’s latest campaign settling the age-old debate of which biscuit pairs best with chai.

    Rather than showcasing the biscuit itself, Headlines plays on a clever visual trick, the way a steaming cup of tea seemingly brings Good Day to mind. This whimsical approach, crafted by Talented.Agency, solidifies Good Day’s place as the ultimate chai companion without even needing to show the product.

    “Britannia Good Day isn’t just a biscuit, it’s an unmissable part of India’s chai ritual,” said Britannia general manager – marketing Archana Balaraman. “This campaign reinforces that connection in a way that’s fun, scalable, and instantly recognisable.”

    The brand has already taken the concept to the streets, launching across IT park food courts, modern trade stores, and the humble chai tapri. Earlier this year, Britannia teamed up with Chai Point at the Maha Kumbh, ensuring lakhs of chai lovers enjoyed their tea with Good Day.

  • Vignesh Shankar gets new product management role at Britannia

    Vignesh Shankar gets new product management role at Britannia

    MUMBAI:  From corp comm to product management, that’s a fabulous transition for Vignesh Shankar. Shankar  has taken on a new role as product manager, health innovations at food company Britannia Industries. This appointment marks his third role within the company, following his stint as product innovation manager for the iconic Good Day brand.

    In his latest capacity, Shankar will focus on category creation, product innovation, and marketing in the emerging healthy snacking space while also managing Britannia’s corporate brand reputation.

    Expressing excitement over the new role, Shankar said: “Really stoked for the new challenges and opportunities. Grateful for the support of my legendary leaders Amit Doshi and Archana Balaraman throughout this life-changing transition.”

    Shankar’s professional journey spans over a decade across prominent firms. Prior to his tenure at Britannia, he served as manager, corporate communications at Mercedes-Benz India, where he led lifestyle and product communication. He also worked as a consultant at Weber Shandwick and as an associate at Genesis BCW.

    An alumnus of the University of Leeds, where he earned an MA in advertising and marketing, Shankar also holds a bachelor’s degree in business management from the Centre for Management Studies, JGI Bangalore.

     

  • Good Day To Die Hard clings to No. 1 spot narrowly at overseas box-office

    Good Day To Die Hard clings to No. 1 spot narrowly at overseas box-office

    MUMBAI: 20th Century Fox‘s A Good Day To Die Hard captured the No. 1 box office spot narrowly in its fourth weekend on the foreign theatrical circuit and managed to cross the $150-million total overseas mark ($162.3 million).

    In China New Line/Warner Bros‘ The Hobbit: An Unexpected Journey registered an income of $37.3 million in 10 days thus propelling the Peter Jackson fantasy epic to a $700-million foreign gross total and more than $1 billion worldwide (only the 15th title in film history to surpass that figure).

    Warner‘s also introduced Jack The Giant Slayer in 10 Asian markets like South Korea, Malaysia, Thailand, Taiwan, Philippines, Singapore, Hong Kong, Indonesia, Vietnam and in India.

    Playing at 1,824 locations, Jack rolled up a total of $13.7 million — more than a $7,500 per-screen average. Korea was by far the biggest market ($4.9 million at 507 sites).

    With no new openings, A Good Day, the fifth part of action franchise starring Bruce Willis, grossed $18.3 million on the weekend at 8,199 locations in 67 territories. France was its biggest weekend market, throwing off $3.5 million and a No. 2 market ranking on the weekend at 665 spots. The France cume stands at $10.6 million.

    Over a 25-year span the four prior Die Hard grossed a collective total of $694.6 million.

    The 1988 original Die Hard drew $57.8 million in offshore box office, with the first sequel, 1990‘s Die Hard 2, grossing $122.5 million. The last sequel, 2007‘s Live Free or Die Hard, completed its foreign run with box office of $249.7 million.

    Hansel and Gretel: Witch Hunters, Paramount/MGM‘s 3D co-production distributed overseas in most territories by the former, grossed $15.2 million on the weekend overall at more than 3,500 locations in 54 territories and lifting its total overseas take to $127.2 million.