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Tag: Good Brands Co

  • Sonam Kapoor champions hydration for new moms in The Moms Co.’s #400%Hydration campaign

    Sonam Kapoor champions hydration for new moms in The Moms Co.’s #400%Hydration campaign

    Mumbai: The Moms Co., a leading name in natural skincare solutions, releases its new campaign #400%Hydration featuring its all new Natural Hydrating Range, meticulously designed to cater to the unique skincare needs of lactating and breastfeeding mothers. The range introduces a revolutionary approach to hydration, boasting eight types of hyaluronic acid for unparalleled effectiveness. With a remarkable 400 per cent instant hydration, this range deeply penetrates the skin, leaving it soft, supple, and visibly plump, prioritising the well-being of mothers through the all new natural hydrating range.

    The highly anticipated launch event of The Moms Co.’s natural hydrating range featured actress and brand ambassador Sonam Kapoor. This exclusive event, which took place at the picturesque Grappa, Shangri-La Eros New Delhi beautifully brought to life the essence of hydration through its carefully curated and delectable F&B offerings. It was a momentous occasion as Sonam unveiled and discussed the innovative hydration range products tailored for lactating and breastfeeding mothers, for #EveryMomThroughEveryChange. Sharing her motherhood journey with the attendees, Sonam also explored the unique benefits and effectiveness of the Natural Hydrating Range, setting a new standard in skincare that celebrated beauty, empowerment, and motherhood. The event décor, food, and drinks at Grappa, Shangri-La Eros New Delhi were all carefully curated to align with the theme of hydration, providing guests with an immersive experience that highlighted the importance of nourishing and hydrating skincare solutions for mothers.

    Speaking about her collaboration, actor and brand ambassador, Sonam Kapoor expressed her excitement, stating, “As a mother, I understand the importance of safe and effective skincare during this transformative phase. The Moms Co.’s Natural Hydrating Range is a testament to their commitment to providing mothers with the best-in-class products that prioritize both efficacy and safety.”

    “As a brand dedicated to empowering mothers with safe and effective skincare solutions, we are thrilled to introduce our Natural Hydrating Range, tailored specifically for the needs of lactating and breastfeeding mothers, for #EveryMomThroughEveryChange. We’re thrilled to have Sonam Kapoor be part of this launch, reaffirming our commitment to providing the best-in-class products that prioritise both efficacy and safety.” added Good Brands Co CEO Sukhleen Aneja.

    Crafted with a deep understanding of mothers’ skincare concerns, The Moms Co.’s Natural Hydrating Range offers a diverse array of products, each formulated to deliver optimal hydration and skin-plumping benefits:

    Natural hydrating under-eye cream: With a three-baller unit, it aids in skin repair and regeneration, combats signs of aging, and supports the skin’s natural barrier with Pro Vitamin B and Vitamin E. Available for Rs 226.

    Natural hydrating face wash: Refreshing for every skin type, this face wash has Vitamin E encapsulated which bursts upon lathering, maintaining the skin’s moisture barrier. It also includes white mushroom for brightening and reducing inflammation. Available for Rs 249

    Natural hydrating day cream: Offers 400% instant hydration, SPF 40 and gives hydration upto 72 hours. Strengthens the skin barrier, boosts collagen production, and includes Vitamin E and Hibiscus Extract for added benefits, with no white cast. Available for Rs 399

    Natural hydrating night cream: Encapsulated with Vitamin E, which dissolves into the skin on contact. Works hard all night to improve skin tone, reduce signs of enlarged pores, and includes Squalene, Niacinamide, and Glycerin for maximum results. Available for Rs 575

    Natural hydrating face gel: Lightweight and non-greasy, this face gel deeply hydrates the skin for up to 72 hours, making it soft and supple, with Hibiscus Extracts and Glucose for added benefits. Available for Rs 699

    Natural hydrating face serum: A unique fusion of natural ingredients, encapsulated with Vitamin E providing plump-looking skin and deep hydration for up to 72 hours. Ingredients include Date Palm Extracts, Jojoba Seed Oil, Green Tea Extract, Shea Butter, and Bakuchiol. Available for Rs 599

    Natural hydrating Bi-phasic face toner: Bi-phasic in nature, it provides a refreshed and even-toned look, deeply hydrates the skin for up to 72 hours, and tightens pores with Vitamin E and Date Palm. Available for Rs 399

    Natural hydrating Bi-phasic sunscreen mist: India’s only bi-phasic sunscreen. Ensures sun-protected skin all day long with SPF 30+, boosts collagen production, and keeps all layers of the skin hydrated with Date Palm Extract and Pongamia Glabra Seed Oil. Available for Rs 399.

    The Moms Co.’s natural hydrating range offers mothers a holistic and effective solution to address their unique needs, redefining hydration and embracing the beauty of motherhood. The Moms Co.’s Natural Hydrating Range is now available on their official website and leading e-commerce platforms. For more information, please visit https://themomsco.com/

  • MyGlamm launches #SuperMakeupForASuperYou campaign

    MyGlamm launches #SuperMakeupForASuperYou campaign

    Mumbai: MyGlamm, a D2C makeup brand has launched super successful franchise Super Serum Makeup with the campaign #SuperMakeupForSuperYou featuring actress, brand ambassador and investor, Shraddha Kapoor in a DVC, introducing four new products. The MyGlamm Super Makeup Range is an innovative collection of makeup products designed to cater to the multi-tasking lifestyle of today’s empowered women, with a lineup of versatile beauty essentials that aim to redefine conventional makeup routines and empower users to express their unique identities effortlessly.

    MyGlamm’s latest DVC starring brand ambassador, Shraddha Kapoor highlights the Super Serum Makeup franchise with MyGlamm Super Makeup Range to #GlammUpLikeAStar, including the four new products – Super-Kohl Long Stay Kajal, Super-Lash Volumizing Mascara, Super-Duo Lipstick + Liquid Lipstick and Super-4 4-in-1 Liquid Lipstick Stack – groundbreaking products that combine the benefits of serum and makeup in one. With added SPF for protection, this product promises to revolutionize skincare-infused makeup routines in India, with the #SuperMakeupForASuperYou campaign.

    Commenting on the launch, actress and MyGlamm brand ambassador and investor Shraddha Kapoor said, “As a woman constantly on the move, I understand the importance of makeup that keeps up with your busy lifestyle. The MyGlamm Super Makeup Range is tailored for women like us, offering versatile products that effortlessly transition from day to night. The #SuperMakeupForASuperYou is a belief that every woman is capable of embracing her inner superhero through the power of self-expression and confidence and I am super thrilled to be part of it.”

    Good Brands Co CEO Sukhleen Aneja expressed her excitement about the launch, stating, “We are thrilled to introduce MyGlamm‘s Super Makeup Range, offering multi-functional makeup solutions for women who are juggling myriad roles within their lives. We aim to deliver versatile, high-performance products that resonate with the vibrant lifestyles of contemporary Indian women of today. With the Super Makeup Range, we are redefining makeup by offering innovative multi-tasking solutions that empower women  to express themselves effortlessly.”

    The super range comprises four new products:

    . Super-Kohl Long Stay Kajal – A versatile kajal that allows users to create smoky looks or achieve sharp precision, offering up to 24-hour stay. Priced at Rs.199

    . Super-Lash Volumising Mascara – Featuring a unique 3-in-1 bubble wand design for lifting, curling, and volumizing lashes, delivering statement-worthy results. Priced at Rs.449

    . Super-Duo Lipstick + Liquid Lipstick – A 2-in-1 lip-duo with office-friendly shades for the day and rich liquid lipstick for the evening, ensuring a seamless transition from desk to disco. Priced at Rs.499

    . Super-4, 4-in-1 Liquid Lipstick Stack – A pocket-friendly stack of four shades of comfortable yet rich liquid lipsticks, offering up to 8-hour wear. Priced at Rs 699

    The MyGlamm Super Makeup Range is specifically created for the Super-Nari of today, celebrating the multi-tasker extraordinaire who defies conventional norms and takes on various roles with ease. Whether you’re a friend, sister, mother, or CEO, the Super Range is tailored to fit seamlessly into your diverse roles and lifestyles. With the #SuperMakeupForASuperYou campaign, MyGlamm aims to break free from pre-defined beauty standards and offer makeup solutions that adapt to the diverse needs of modern women.

    Find all the products at www.myglamm.com

  • MyGlamm unveils #EatLikeAGlammGirl campaign with DVC featuring Shraddha Kapoor

    MyGlamm unveils #EatLikeAGlammGirl campaign with DVC featuring Shraddha Kapoor

    Mumbai: MyGlamm is gearing up to make a statement with the launch of its exciting campaign and DVC, #EatLikeAGlammGirl, featuring actor, brand ambassador and investor Shraddha Kapoor.

    The campaign brings a contemporary twist into the timeless tradition of savoring delectable treats while ensuring you remain glamorously beautiful all day long, with MyGlamm’s spotlight on the Ultimatte Collection. In a bid to redefine the experience, the campaign highlights that the right lipstick shade is as essential as sweets are to celebrations. MyGlamm’s #EatLikeAGlammGirl DVC reminds you to say goodbye to constant touch-ups and enjoy the festive treats, all while looking glamm.

    Good Brands Co Good Glamm Group CEO Sukhleen Aneja said, “We want every woman to feel confident and beautiful, even while indulging in her favorite treats. Our #EatLikeAGlammGirl DVC campaign is a reminder that you can eat worry-free and look glamm all day long, with our MyGlamm Ultimatte Collection, designed to last long and stay transfer-proof .’

    Actor, investor and MyGlamm brand ambassador Shraddha Kapoor, shared her excitement, “With festivity around the corner, it’s time to celebrate and enjoy to the fullest, and that’s exactly what MyGlamm’s #EatLikeAGlammGirl campaign is all about. With the Ultimatte Collection, you can relish every bite of your favorite treats while maintaining a perfect pout. I am thrilled to be part of this campaign and can’t wait to see everyone ‘eating like a Glamm Girl’ without having to worry about their touch-ups.”

    The #EatLikeAGlammGirl campaign is not just about lipsticks; it’s a celebration of self-confidence, indulgence, and staying glamorous effortlessly.

    MyGlamm invites everyone to visit their counters for exciting offers. With purchases of Rs. 1500 and above, customers can win travel goodies such as the Glamm pouch, Glamm sling pouch, Glamm vanity, Glamm travel bag, and branded cabin trolley bags. For purchases of Rs. 1000 and above, customers will receive makeup goodies curated by designer Manish Malhotra counters.

  • Organic Harvest unveils 100 per cent vegan makeup with Nimrat Kaur

    Organic Harvest unveils 100 per cent vegan makeup with Nimrat Kaur

    Mumbai: Organic Harvest, India’s leading certified organic beauty brand, enters the colour cosmetics category with the launch of a new makeup line, offering meticulously crafted beauty solutions that boast certified organic ingredients. Committed to maintaining its legacy of delivering toxin-free and cruelty-free formulations, Organic Harvest presents a new paradigm for makeup, offering cosmetics that prioritise skin health and environmental well-being, aligning with the growing demand for eco-friendly and safe beauty choices.

    In response to the rising concerns among discerning consumers regarding the adverse effects of chemical-laden beauty products, Organic Harvest unveils a range of clean, sustainable, and result-driven makeup products that redefine the approach to cosmetics, without compromising on the skin’s health. Accompanied by a captivating digital video campaign featuring Actor and Brand Ambassador Nimrat Kaur, Organic Harvest revolutionises the beauty industry by harmonising nature’s finest ingredients with cutting-edge beauty technology, promising a fresh and ethical perspective on makeup.

    Speaking on the launch, Good Brands Co CEO Sukhleen Aneja said, “With the launch of Organic Harvest’s first-ever makeup range, we’re taking another bold step towards fulfilling the vision of clean, ethical and sustainable beauty at Organic Harvest. We aim to empower individuals to embrace their natural beauty while making conscious choices for our planet, with the belief that beauty should be as pure as nature itself, and this makeup range is just that. It’s about looking good while feeling good, and that’s what Organic Harvest stands for. It’s an exciting addition to our portfolio, and we’re thrilled to share it with our customers.”

    Organic Harvest founder Rahul Aggarwal expressed his enthusiasm for the brand’s expansion into makeup, saying, “We are thrilled to introduce Organic Harvest’s first-ever makeup range, extending our commitment to clean and organic beauty. Our journey has always been about redefining beauty with a conscience and our customers can now enjoy cosmetics that not only enhance their appearance but also promote skin health. We’re excited to introduce this line, and we believe it’s going to revolutionise how people perceive organic beauty.”

    Organic Harvest actor and brand ambassador Nimrat Kaur shared, “Having been associated with Organic Harvest for some time now, the makeup range reflects an exciting and positive step towards a more sustainable future in the beauty industry.  I’m absolutely delighted to be part of the DVC and witness the launch of their first-ever makeup range, a collection beautifully blended from organic goodness with cutting-edge cosmetics. With Organic Harvest’s products, consumers can not only enhance their beauty but also contribute to a greater good thereby shaping a future where conscious beauty decisions are the norm.”

    Designed to enhance natural beauty while nourishing the skin, Organic Harvest’s new makeup collection offers 6 new product categories – Matte Lipstick in 12 shades, Matte Liquid Lipstick in 8 shades, BB Cream in 3 shades, Matte Compact in 3 shades, Kohl and Liquid Eyeliner, tailored to meet the needs of modern consumers. The lineup includes:

    Moisture Matte Lipstick: This creamy matte lipstick is enriched with organic almond oil to moisturise and protect the lips, while castor oil soothes and shields. With bold pigments, a long-lasting formula, and 12 buttery smooth shades, it’s suitable for all skin tones. Available for Rs 545.

    Velvet Matte Liquid Lipstick: Crafted with organic almond oil for lip hydration and tea tree oil to soothe the skin, this liquid lipstick delivers a rich matte finish. It’s transfer-proof, offers one-stroke even application, and is available in 8 luscious shades for all skin tones. The range is available for Rs 595.

    Weightless BB Cream: Enriched with organic almond oil for hydration and vitamins C & E  to brighten the skin tone, this lightweight BB cream provides full coverage. Its Full coverage, blendable skin-loving formula is available in 3 shades suitable for all skin tones, for Rs 495.

    Soft Matte Compact: Featuring organic almond oil for hydration and vitamins C & E for skin brightening, this compact offers instant brightening with SPF 30 protection. It delivers a buildable matte finish and is available in 3 shades suitable for all skin tones, for Rs 495.

    Midnight Kohl: Made with organic almond oil to hydrate and soothe, this kohl eyeliner has smudge-proof and waterproof properties, and an intense black finish that complements all skin tones, for Rs 199.

    Midnight Matte Liquid Eyeliner: This liquid eyeliner, enriched with organic almond oil, hydrates and soothes while delivering a matte finish with rich black pigments. It is waterproof, smudge-proof, and can last up to 14 hours, catering to all skin tones, for Rs 349.

    Organic Harvest’s inaugural makeup range marks a significant stride in pursuing clean, sustainable, and ethical beauty. With a deep-rooted commitment to harmonising nature’s gifts with modern cosmetic expertise, this collection redefines the essence of organic beauty, where purity and performance coexist effortlessly, empowering individuals to express themselves authentically while prioritising their skin’s health and the well-being of our planet.

    Experience the best of beauty with the Organic Harvest makeup range, now available for purchase on the brand’s website: www.organicharvest.in and through select retailers nationwide. For more information, and product details, and to explore the full range of Organic Harvest cosmetics, please visit  www.organicharvest.in 

  • Sirona unveils 100% rash-free sanitary pads with Barkha Singh

    Sirona unveils 100% rash-free sanitary pads with Barkha Singh

    Mumbai: Sirona, India’s leading feminine hygiene brand launches its revolutionary line of sanitary pads, designed to be 100% rash-free, with a DVC featuring actor Barkha Singh, as the brand advocate and face of the campaign. Acknowledging the common discomfort and skin irritation experienced by women during their menstrual cycles due to plastic-based sanitary pads, Sirona has embarked on a journey to prioritise women’s comfort and well-being.

    In a strong commitment to women’s health and comfort, Sirona announced the association of Barkha Singh, a prominent figure in the entertainment industry, as the brand advocate and face of the campaign for their sanitary pads and menstrual cups. Celebrating this milestone, Sirona has launched an engaging digital video campaign (DVC) featuring Barkha Singh, shedding light on the innovation behind the 100% rash-free sanitary pads, educating women about the importance of choosing skin-friendly hygiene products, and encouraging them to embrace the comfort and health benefits of Sirona’s offerings.

    Speaking on the launch, Good Glamm Group Good Brands Co CEO Sukhleen Aneja, “Sirona’s relentless pursuit of innovation and commitment to women’s well-being has culminated in the creation of our 100% Rash-free Sanitary Pads; a result of extensive research and development, with a singular focus on enhancing women’s lives during their menstrual cycles. We are dedicated to making a positive difference in the lives of women everywhere.”

    “I am proud to be associated with Sirona, a brand that is dedicated to feminine health and hygiene. Sirona’s products are a game-changer for women everywhere, and I am excited to spread the word about these incredible products.” added actor and brand advocate Barkha Singh.

    In addition to being rash-free, Sirona Sanitary Pads are highly absorbent, ensuring that women remain dry and comfortable throughout their menstrual periods. Furthermore, these pads are free of toxins, providing women with the peace of mind they deserve concerning their health. Sirona invites women across India to embrace a new era of feminine hygiene with their 100 per cent rash-free sanitary pads, aiming to make every period a comfortable and rash-free experience.

    Sirona Sanitary Pads represent a significant milestone in the feminine hygiene sector. These pads are meticulously crafted with an indulgent, soft, cottony top layer that offers an unparalleled level of softness and breathability throughout the menstrual cycle. Unlike conventional pads, Sirona Sanitary Pads ensure a rash-free experience, eliminating the discomfort and itching that frequently accompanies menstruation. The Sirona Sanitary Pads range is available in various SKUs, including XL, XL+, overnight pads, and maternity pads. Notably, the overnight and maternity Pads are made from 100 per cent organic cotton, enhancing their eco-friendly appeal.

  • St. Botanica launches DVC with Kareena Kapoor Khan

    St. Botanica launches DVC with Kareena Kapoor Khan

    Mumbai: St.Botanica, a leading direct-to-consumer (D2C) beauty brand and part of South Asia’s largest beauty and personal care conglomerate Good Glamm Group, launches a new DVC featuring actor and brand ambassador, Kareena Kapoor Khan for their Moroccan Argan Hair Care range, underlining the brand’s promise of curating the world’s finest ingredients to create effective self-care products.

    The campaign underscores St.Botanica’s commitment to providing consumers with the world’s finest ingredients in their self-care products. With a range of luxurious, potent blends containing Argan Oil sourced all the way from Morocco, the campaign shines a spotlight on St.Botanica’s core principles: using powerful ingredients from around the world, crafting rich and effective formulations, ensuring products are free of harmful chemicals, and conducting rigorous scientific testing for guaranteed results. Leveraging Kareena Kapoor Khan’s widespread appeal, the Digital Video Campaign engages new generations of consumers, emphasizing the brand’s promise of delivering high-quality ingredients in their self-care essentials.

    “At St.Botanica, our core focus and commitment lies in using the world’s finest ingredients in our products, ensuring that our customers experience unparalleled quality and luxury in their haircare rituals. Our latest DVC and partnership with Kareena Kapoor Khan further enhances the essence of St.Botanica’s philosophy and strengthens our dedication to providing consumers with the very best in self-care,” stated Good Glamm Group Good Brands Co CEO Sukhleen Aneja.

    Expressing her excitement, actor and brand ambassador, Kareena Kapoor Khan said, “My association with St.Botanica has spanned for more than a year now, and during this time, I’ve wholeheartedly embraced the brand’s core philosophy. St.Botanica is dedicated to providing toxin-free products with meticulously created formulations featuring the world’s finest ingredients. My experience with the products and deep resonance with the brand’s values fuels my excitement to be a part of St.Botanica’s journey.”

  • The Moms Co partners with Neha Dhupia for its haircare category; launches a new digital video campaign

    The Moms Co partners with Neha Dhupia for its haircare category; launches a new digital video campaign

    Mumbai: The Moms Co., India’s leading toxin-free and natural personal care D2C brand, launches a new digital video campaign featuring Neha Dhupia for their Natural Protein Hair Care Range recognising the remarkable journey of motherhood and the changing needs that they go throughout the journey by supporting them with toxin-free hair care products made especially for moms.

    The campaign highlights how every mother faces moments where their hair becomes a joyful playground for their little ones, recognizing the devotion and sacrifices that define motherhood.  At The Moms Co., we understand these experiences and provide unwavering support throughout their journey with our Sulfate Free Natural Protein Hair Care Range, where we commit to care for each mother just as they care for their babies. The hair care range is infused with the enriching power of quinoa and wheat protein and promises to strengthen and nourish your hair by preventing hair fall as one embraces the transformative journey of motherhood offering our dose of care and indulgence.

    Speaking on the launch The Good Glamm Group CEO – Good Brands Co. Sukhleen Aneja commented, “At The Moms Co., we are committed to supporting the evolving needs for every mom through every change. With this new campaign launch, we aim to extend our support to every mother experiencing motherhood woes by crafting products that are formulated using the finest natural ingredients catering to their needs. We aim to provide mothers with the results they are in search of and the nurturing care they truly deserve and stand as companions on her remarkable journey.“

    Speaking about her association, actor and face of the campaign, Neha Dhupia commented,  “As a mother myself, I understand the transformative journey that comes with motherhood. This campaign is a heartfelt reminder that we as moms deserve the very best in the hair care range that understand and celebrate the different phases of motherhood. Joining hands with The Moms Co. for the hair care range is an empowering experience as the brands hair care philosophy stands for embracing the incredible transformation that motherhood brings where all mothers are beautifully cared for.”

    Speaking about the brand insight & idea, BBDO India CEO Suraja Kishore commented, “Becoming a mother is hard. It’s not all Instagram filters of perfection that people put out there. Culturally everyone gets over invested in the baby while the mom goes through an overwhelming experience full of complex emotions of joy, exhaustion, love, and worry, all mixed together. Therefore, when The Moms Co. briefed us, instead of looking for insights we chose to listen to confessions new moms had to share with us. It opened a flood gate of emotional data, like this one-  “…becoming a mother changes your fundamental identity – be it your skin or hair, the way your body looks and the way you look at the world too changes overnight…for a newborn…mom’s body is a playground…” Basis this we arrived at the positioning for the Moms Co to be an empathetic friend and a midwife that offers toxin-free products like this one is for hair-fall…by bringing alive real confessions the brand strikes an emotional cord by with every mom through every change!”

    With the latest campaign, The Moms Co. reiterates its vision to be there for mothers, every step of the way providing a nurturing foundation and enabling all supermoms to redefine the meaning of motherhood, weaving in self-care and empowerment with love. The campaign will debut on The Moms Co. social channels – YouTube & Instagram and will be further amplified across digital and mainline media. With the vision of fostering a smoother journey for mothers, The Moms Co. has also launched The Mompreneur Show India’s first-in-market reality show, empowering mompreneurs, and giving them a platform to spread awareness and make their business dreams a reality.