Tag: GoMechanic

  • GoMechanic launches “Nahi Karani Thi” campaign

    GoMechanic launches “Nahi Karani Thi” campaign

    Mumbai: GoMechanic, a leading car service provider, has announced the launch of its innovative marketing campaign, “Nahi Karani Thi”. This campaign aims to redefine the car servicing experience by emphasizing the importance of choosing reliable and professional service providers.

    The “Nahi Karani Thi” campaign features a series of captivating video advertisements that showcase real-life scenarios where individuals encounter unexpected car troubles due to the informed decision of getting their car serviced from an untrained mechanic. These relatable situations are presented with a humorous touch, featuring a character who questions the choice of service provider, reinforcing the campaign’s tagline: “Nahi Karani Thi – Car service toh GoMechanic”

    Campaign aims to achieve multiple objectives:

    1    Increase brand wareness: GoMechanic seeks to amplify its presence and establish itself as the preferred choice for car servicing, highlighting its commitment to reliability and trust.

    2    Enhance credibility: By showcasing the consequences of choosing unreliable service providers, through the character of Bablu Bhaiya the campaign aims to position GoMechanic as a superior alternative in the market.

    3    Drive action: Through engaging storytelling and relatable scenarios suited for various target audiences, the campaign encourages car owners to prioritize their vehicle’s health by opting for GoMechanic’s professional servicing solutions.

    “We believe that car servicing shouldn’t be a regrettable ‘Nahi Karani Thi’ experience. Our campaign is a humorous yet earnest reminder to prioritize reliable and professional service. We’re not just changing oil; we’re changing the game, setting new standards for trust and excellence in the automotive industry. Your car deserves the best, and at GoMechanic, we’re here to redefine what ‘car service’ truly means.” – GoMechanic CEO and co-founder of commented on this new campaign.

    With the “Nahi Karani Thi” campaign, GoMechanic takes a unique and impactful approach to revolutionizing the car servicing industry. The campaign not only emphasizes the importance of regular car maintenance but also establishes GoMechanic as the trusted partner for all car servicing needs. This reinforces GoMechanic’s commitment to exceptional service and its dedication to driving positive change in the automotive sector.

  • GoMechanic launches Protect Plus: Extended warranty program for multi-brand cars

    GoMechanic launches Protect Plus: Extended warranty program for multi-brand cars

    Mumbai: GoMechanic, the renowned provider of innovative car servicing solutions, proudly announces the debut of GoMechanic Protect Plus, an unprecedented warranty program aimed at transforming the car repair experience for owners nationwide.

    Protect Plus stands as a pioneering initiative by GoMechanic, offering a comprehensive warranty covering all parts for cars up to eight years old. This initiative is poised to provide unparalleled peace of mind to car owners, alleviating concerns about unexpected repair costs and ensuring quality service backed by genuine spare parts.

    CEO and co-founder, Himanshu Arora, expressed excitement about the launch, stating, “Protect Plus is a game-changer in car repair, offering savings of more than ₹1,00,000 and ensuring manageable repair costs for our customers. Our commitment to providing complete peace of mind means saying goodbye to worries about unexpected mechanical issues – your car is in good hands with Protect Plus.”

    Protect Plus not only offers financial benefits but also prioritizes customer convenience through an easy one-click claim process. This streamlined approach enhances the overall customer experience, minimizing inconvenience and maximizing efficiency.

    COO and co-founder, Muskan Kakkar, emphasised the program’s aim to alleviate customer stress and financial strain. “With Protect Plus, we aim to offer a comprehensive warranty on all parts, backed by our commitment to quality service and genuine spare parts,” said Kakkar.

    Protect Plus is poised to revolutionise the car repair landscape, offering unparalleled convenience, reliability, and value to car owners nationwide. Whether it’s a minor issue or a major repair, GoMechanic Protect Plus has got you covered.

  • How to ensure safety of women in the automobile sector

    How to ensure safety of women in the automobile sector

    Mumbai: In recent years, the automobile sector has witnessed a noteworthy surge in the number of women entering the workforce, breaking traditional gender barriers and making their mark in an industry historically dominated by men. In fact, it has become a new race among the automotive sector to hire more women workers in order to boost their workforce diversity. But with more opportunities, ensuring safety becomes an important concern.

    As the COO and co-founder of GoMechanic, a company dedicated to revolutionizing the automotive service industry, I recognize the imperative need to prioritize the safety of women in this evolving sector. Here are some multifaceted strategies and initiatives that can be implemented to ensure the safety of women in the automobile industry.

    Just like charity begins at home, a safe work environment begins at the office. Creating a safe work environment is important for the well-being of all employees, especially women in the automobile sector. This involves implementing stringent policies against harassment and discrimination and providing regular training programs on workplace safety. A zero-tolerance policy for any form of harassment or discrimination should be clearly communicated to all employees. Open channels for reporting incidents should be established, ensuring that concerns are addressed promptly and effectively. It is also essential to note that despite establishing a clear policy, regular checks must be made.

    At Go Mechanic, we believe that a safe work environment is the foundation of a thriving and inclusive workplace. We emphasize the importance of mutual respect and creating a culture where everyone feels valued and protected. This can be reflected in our HR policies as well.

    To foster an environment that ensures the safety of women in the automobile sector, equal opportunities for skill development must be provided. Training programs, workshops, and mentorship initiatives should be designed with a focus on eliminating gender biases. This enables women to acquire the necessary skills and knowledge without facing any form of discrimination. This responsibility does not lie upon companies solely but also upon the training institutes.

    Go Mechanic actively advocates providing comprehensive training programs accessible to both men and women. By ensuring equal access to skill development opportunities, we aim to level the playing field and empower women to excel in their roles within the industry.

    Beyond policies and training, physical security measures play a crucial role in ensuring the safety of women in the workplace. Companies should invest in state-of-the-art security technologies, including well-lit parking areas, surveillance cameras, and access control systems. These measures not only deter potential threats but also provide a sense of security for all employees, particularly during late working hours. Facilities must be equipped with advanced security measures to ensure the well-being of our workforce, with a specific focus on addressing the concerns of women who may feel vulnerable during certain times.

    Diversity and inclusion are essential components of fostering a safe and supportive environment for women in the automobile sector. Companies should actively promote diversity at all levels of the organization, ensuring that women have equal representation in leadership roles. This not only contributes to a more balanced and inclusive workplace but also encourages innovation and creativity. By actively seeking diverse perspectives, we can collectively address challenges and drive innovation within the industry.

    Ensuring the safety of women in the automobile sector requires collaboration with industry partners. By working together, companies can share best practices, develop industry-wide standards, and create a culture of accountability. Collaborative initiatives can extend beyond individual organizations to encompass the industry as a whole, fostering an environment where women can thrive without fear of discrimination or harassment. A company can ensure safety by engaging with industry partners, participating in forums, and supporting initiatives that promote the safety and well-being of women in the automotive workforce. By collaborating with other organizations, the aim must be to contribute to the development of industry-wide standards that prioritize the safety of women in the workplace.

    The automobile sector has a lot of  potential to be a pioneer in promoting gender equality. It can set up new benchmarks for all such traditionally male dominated industries. It is hence our collective responsibility to ensure that women can thrive and excel in this dynamic industry. By implementing these strategies, we can create a workplace where women feel empowered, valued, and safe, contributing to the continued growth and evolution of the automobile sector, not just one single company.  

    The author of this article is GoMechanic COO & co-founder Muskan kakkar.

  • GoMechanic ropes in Sharman Joshi for its out new digital campaign

    GoMechanic ropes in Sharman Joshi for its out new digital campaign

    Mumbai: GoMechanic has launched a new campaign and roped in Bollywood actor Sharman Joshi as the brand ambassador. The digital marketing campaign #ShaantSharmanShaant is inspired by the everyday anxiety of cars meeting with an accident or being totaled.

    The #ShaantSharmanShaant campaign was conceptualised by GoMechanic’s in-house creative team, with the help of production house Bambai Dreams Entertainment.

    The ad film highlights various value propositions of GoMechanic, primarily convenience and ease of use, further showcasing its transparent pricing and expert services.

    The advertisement begins with Sharman Joshi’s car getting rear-ended and the actor stepping out of the vehicle looking furious. He then asks the person to dance, but the ad film concludes with Sharman dancing with the simpleton and asking him not to stress about these things as it tends to happen all the time. The ad film concludes with the message that GoMechanic offers over 150 expert car services with transparent pricing, thus solving most customers’ anxiety.

    GoMechanic brand strategy head Adhiraj Saksena said, “With our efficient and at-your-door services, GoMechanic has aimed to encourage hassle-free car ownership. However, we recognise and understand how any issue in your car is enough to give you anxiety. Therefore,  we believe that brands today should communicate relevant solutions to consumers while highlighting the challenges in a compelling story. This advertisement was inspired by regular road rage when people get into unnecessary fights. Through this campaign, we hope to spread the idea that anything and everything, including your car, can be fixed, so a sense of camaraderie could foster harmony.”