Mumbai: Colors Tamil is all set to woo young viewers with the launch of ‘Nick Neram,’ a kids’ special segment from the house of Nickelodeon. As a part of this special initiative, the channel will air two brand new animated series “Golmaal Jr” and “Rudra: Boom Chik Chik Boom” every Monday to Friday at 5 p.m and 5:30 p.m respectively, starting 24 January.
“After the success of our current shows, we are elated to introduce two animated series in our lineup,” said Colors Tamil business head Rajaraman S. “While all our fiction and non-fiction shows have been popular among the Tamil viewers, we are now confident that Nick Neram will help us gain prominence among children as well. We are certain that this fresh, relevant, localised and compelling segment is another landmark for Colors Tamil in its journey to becoming the most preferred family entertainment channel in the Tamil entertainment space.”
Created by Bollywood director Rohit Shetty, “Golmaal Jr” is inspired by his comedy film series “Golmaal.” On the other hand, “Rudra: Boom Chik Chik Boom” narrates the story of a nine-year-old magician who is learning to harness his supernatural powers, the channel said in a statement. “Viewers can also tune in to Voot Kids to watch these shows,” it added.
“Tamil is an important market for our kids’ cluster and Colors Tamil’s popularity will help us establish a deeper relationship with our existing viewers while attracting the new ones with home-grown content that is relatable,” commented Viacom 18 head of creative, content and research for kids TV network Anu Sikka. “We are excited about this integration with Colors Tamil and will continue to synergise and explore similar possibilities going forward.”
