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Tag: golf and motorsports

  • Tata Play forges new FanCode Sports partnership

    Tata Play forges new FanCode Sports partnership

    MUMBAI: Following the inclusion of  sports destination FanCode in OTT aggregator app Tata Play Binge  in December 2023, the DTH operator has now announced the launch of Tata Play FanCode Sports, giving its subscribers a front-row seat to a smorgasbord of sporting action including cricket, football, kabaddi, golf and motorsports.

    The new platform promises to deliver over 100 hours of live sports monthly, covering more than eight major sports and featuring blue-ribbon tournaments such as the Carabao Cup, Copa del Rey, and Concacaf Champions Cup. Cricket enthusiasts haven’t been left on a sticky wicket either, with Australia’s Tour of West Indies and South Africa’s Tour of Zimbabwe also on the menu.

    Formula 1 fanatics are in for a treat as the service brings coverage of all 24 Grand Prix weekends to screens across India. Viewers can witness Lewis Hamilton don the famous Ferrari red for the first time as he reignites his rivalry with Red Bull’s high-flying Max Verstappen.

    The platform will showcase global sporting megastars including football icons Cristiano Ronaldo, Kylian Mbappé, Mohamed Salah, and Lionel Messi, alongside cricket heavyweights Nicholas Pooran, Pat Cummins, Kagiso Rabada, and Aiden Markram.

    “We are thrilled to expand our partnership with FanCode,” said  Tata Play  chief commercial &  content officer Pallavi Puri. “This exciting collaboration marks a significant milestone, enabling us to offer a seamless viewing experience across screens, enhancing the diversity and accessibility of live sports content.”

    FanCode co-founder Yannick Colaco added: “After our successful collaboration on Tata Play Binge, we are thrilled to continue our partnership with Tata Play to bring FanCode to millions of new homes.”
    The 24/7 ad-free service will be available on EPG No. 485 and through the Tata Play mobile app for Rs 75 per month—a small price to pay for front-row tickets to the sporting world’s greatest hits.

  • Estée Lauder brushes up digital creativity with Adobe Firefly AI

    Estée Lauder brushes up digital creativity with Adobe Firefly AI

    MUMBAI: The world of beauty is getting a digital makeover as The Estée Lauder Companies (ELC) partners with Adobe to redefine marketing campaigns using Firefly, Adobe’s generative AI suite. By integrating Firefly into its Creative Cloud workflows, ELC aims to speed up campaign execution, empower creative teams, and streamline content production across its prestigious brands, including Mac Clinique, and Jo Malone London.

    With digital campaigns demanding hundreds of thousands of assets yearly, ELC is embracing AI-powered automation to eliminate repetitive tasks and refocus designers on crafting stunning, high-impact visuals. Firefly’s Generative Expand feature will ensure content resizes seamlessly for different digital platforms, enhancing ELC’s Beauty Reimagined strategy, its bold vision to become the world’s most consumer-centric prestige beauty brand.
    “Maintaining mindshare on digital channels such as social media is important in the competitive beauty industry, but oftentimes the content requirements for each platform stresses our ability to deliver new campaigns,” said Mac Cosmetics vice president for global digital creative and brand image Justin Edwards. “The Mac Cosmetics team was the first to explore the potential of generative AI for the company through Adobe Firefly Services, and we believe it will remove hurdles that currently prevent our designers from focusing on their craft.”

    “Adobe Firefly Services APIs surface decades of Adobe innovation across our foundational AI models and applications such as Photoshop and InDesign, to assist with daily tasks that are crucial but can often be repetitive and time-intensive,” said Adobe Genstudio and Firefly for Enterprise general manager Varun Parmar. “The Estée Lauder Companies have shown an incredibly compelling and practical application of generative AI, which allows design teams to focus more time on their craft and ideating eye catching creative for its portfolio of nearly 25 brands.”

    “At The Estée Lauder Companies, we need to keep pace with a changing environment where an increasingly large share of transactions is happening through digital channels such as mobile devices,” said The Estée Lauder Companies vice president for creative center of excellence Yuri Ezhkov. “We have a trusted partner in Adobe to provide generative AI technologies that are safe for commercial use, with tools that enable our design teams to operate more nimbly and be free to focus on ideating.

    Alongside AI adoption, ELC is revamping its Digital Asset Management (DAM) system using Adobe Experience Manager Assets to optimise image storage, search, and performance insights. This upgrade allows for faster content creation and real-time insights, ensuring that campaigns stay ahead of trends in the ever-evolving digital space.